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Switch the user interface to accelerate growth and leadership


Advertising looks like an unstoppable force as it drives Google ’s and Facebook ’s dominance, earning them one-fifth of global ad revenues. But advertising has become increasingly disliked as it has been turned into a weaponized platform that tracks and targets every person. Today, new people-first technology can disrupt advertising.

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Nine Benefits of Using Social Proof in Marketing


Influencer Marketing : Influencers can be thought of as celebrities within specific niches or industries. Expert Endorsement: Industry experts are authoritative sources of social proof. Beats Traditional Advertising. Social proof reduces both the need to advertise and sales effort, and increases conversion rates.


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Top medical communications companies: Choosing the best for events

SpotMe Blog

Planning and running successful events in the pharma industry involves managing multiple vendors, overseeing details, and executing a plan that’s cost-efficient and produces tangible results. We’ve worked with 50+ MedComms agencies in the 20+ years we’ve been in the event tech industry.

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5 Steps to Improve Lead Generation ROI

Marketing Insider Group

In modern times, B2B and B2C consumers are overwhelmed by sales, advertising and marketing teams vying for their attention. Social media can amplify your presence in the industry, but don’t be a robot. Dedicate a few hours per week shopping around and see if any agency or tool jumps out at you. Social media.

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How to Train Your Media Planning AI (The Right Way)


One of the main challenges of media planning is choosing the best media placements from among a virtually infinite set of advertising options. It does this by scoring and ranking all the advertising options in the context of your particular media plan. All this sounds great, right? But you’d be smart to be skeptical.

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Navigating the evolving landscape of targeted advertising and marketing measurement


As we navigate this evolving landscape, it is essential to remain aware of the industry’s movement towards a new standard for the appropriate and fair use of consumer data in advertising. Shock There is no denying that the digital advertising and data processing industries have undergone significant disruption in recent years.

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3 Tips to Innovate Your B2B Marketing

BOP Design

You likely follow industry publications or thought leaders, either in marketing or your industry, so poke around and see what people are talking about. Another avenue is to look at your competitors, vendors, and/or clients to see what they are doing. Review the topics to get an idea of how relevant they are to your industry.