Martech

DECEMBER 15, 2021

This jumped out at me from a recent study by Microsoft Advertising and the agency Dentsu International: consumers put governments (51%), businesses/brands (43%) and the advertising industry (41%) ahead of themselves (36%) for accountability on who should be held most accountable for decarbonizing the way they experience advertising.

Marketing 95

Marketing Internet Marketing Advertisements Advertising 95

Customer Experience Matrix

APRIL 1, 2020

While the shape of things to come is impossible to guess, reporting on industry changes has become a marketing trend of its own. Customer Data Platform vendor Amperity reported a less rosy result in its COVID-19 Retail Monitor , which draws data from Amperity’s retail clients. UK, and France.

Companies 237

Companies Business Traffic Marketing Report 237

LeadsRX

FEBRUARY 24, 2022

A media industry veteran, having been on the publisher side or the vendor side but always with a keen eye to research and analytics insights, Brent says it’s important to show how clients, advertisers and agencies are doing great things for their brands and clients, and trying to help show how investment in marketing dollars is paying off. .”

Broadcasting 76

Broadcasting Media Advertisements Advertising 76

Single Grain

MAY 2, 2023

PPC advertising can be an effective way to drive traffic to your website and generate leads, but managing a successful PPC campaign requires a significant investment of time, effort and resources. They can be performed by PPC agencies, marketing agencies or consultants. Work With Us What Is a PPC Audit?

PPC 52

PPC Cost Analysis Advertising Funnels 52

Bionic

FEBRUARY 6, 2020

As the cookie crumbles , it’s more important than ever to have a clear understanding of the advertising landscape. Bionic today unveiled the advertising industry’s most comprehensive Advertising Vendor Database, which gives you unprecedented insight into advertising vendors, their audiences, and their advertising programs.

Vendors 64

Vendors Advertisements Advertising Media Plans 64

Liveintent

JANUARY 4, 2022

In the programmatic space, three channels are high on Helene’s must-watch list: mobile advertising, Connected TV (CTV), and audio advertising. Helene believes that when it comes to education and making sure teams are up to speed on programmatic solutions, “the industry is still lacking.” ” she says.

Email Marketing 127

Email Marketing Mobile Advertising Marketing Strategy Advertisements 127

Liveintent

DECEMBER 1, 2021

Third-party cookie deprecation and how the industry can prepare and adapt for their eventual departure from the Chrome browser have been the hottest topics of the last few years. Of course, Google isn’t the only tech giant contributing to significant shifts in digital advertising in recent years. Data monetization plans.

Cross-Selling 125

Cross-Selling Email Marketing Custom Publishing Ad Exchange 125

Martech

NOVEMBER 15, 2021

Below you will find a list of 6 notable vendors that we profiled in the latest MarTech Intelligence Report on marketing attribution and predictive analytics tools. Know how your customers interact with your advertising today and into the future. It is native within Salesforce, so companies can drill further down into the data.

Analytics 117

Analytics Multi-Touch Attribution Full Circle Insights Organization 117

Liveintent

SEPTEMBER 14, 2021

To understand how advertisers are preparing for and adapting to changes in identity within the digital landscape, LiveIntent conducted a study in partnership with Advertiser Perceptions. Most agree that advertisers and publishers have a primary responsibility for finding alternatives to third-party cookies.

Advertisements 71

Advertisements Advertising Mobile Advertising Email Marketing 71

SmartBug Media

APRIL 5, 2023

Many businesses have worked with their internal marketing team or with the help of an agency to develop their buyer personas. Although questions may change from industry to industry, the 55 interview questions below should help guide your conversations. Career Questions In what industry do you work? Where do you live?

Buyer Personas 91

Buyer Personas Demographics Marketing Prospects Internet Marketing 91

Martech

JULY 28, 2021

Just over two years ago, I distinctly remember the industry asking high-level questions, like how do we define CDPs? There was little consolidation in the space, with independent start-ups outperforming the bigger vendors, and almost two dozen of them dominate the market today. ” Read more here.

CMO 119

CMO Internet Marketing Vendors Advertisements 119

Single Grain

APRIL 11, 2023

Google AdWords, now known as Google Ads, is one of the most popular online advertising platforms, allowing businesses to reach a wider audience and increase their online visibility. Internal team members may lack agency expertise, but have a more comprehensive understanding of the brand they work for.

Adwords 52

Adwords Google PPC Landing Pages 52

Bannerflow

MARCH 18, 2020

The subject of transparency in display advertising is a topic that has been prominent within the industry for years. Yet, what does transparency in display advertising mean? Why is transparency in display advertising important? Transparency in media buying and programmatic advertising today. How do you fix it?

Transparency 89

Transparency Display Advertisements Advertising 89

Bionic

DECEMBER 4, 2019

With the latest ANA industry standards, ad agencies who are unable (or unwilling) to provide advertisers with access to their advertising data will erode trust and risk losing clients in 2020 reviews. In contrast, data-centric agencies will build trust and win new clients. Bionic agencies stand to gain the most.

Advertisements 64

Advertisements Advertising Ad Frequency Media Plans 64

Digilant

DECEMBER 31, 2020

The decision to outsource your digital advertising is not one that can be taken lightly. And with so many different digital advertising vendors , it can be difficult to know which is the best partner for your organization’s needs, budget, and goals. Have You Worked in My Industry Before?

Vendors 52

Vendors Advertisements Advertising Campaigns 52

Martech

FEBRUARY 19, 2022

Explore platform capabilities from vendors like CallRail, Invoca, CallSource, DialogueTech and more in the full MarTech Intelligence Report on enterprise call analytics platforms. Or send reports to clients (if you are an agency)? The answers will help your organization choose a vendor that can help you meet your goals.

Analytics 102

Analytics Organization Vendors Marketing Report 102

Customer Experience Matrix

FEBRUARY 5, 2015

I just finished the latest release of the B2B Marketing Automation Vendor Selection Tool , a.k.a. That’s a technical step backwards but will actually make it easier for buyers to access the detailed vendor information, and in particular to screen for vendors with particular capabilities. more micro-business vendors.

Marketing Automation 120

Marketing Automation Marketing Report Automation Marketing 120

Choozle

AUGUST 20, 2021

For travel destinations, digital advertising strategies can vary greatly, but the one thing they all have in common is precise audience targeting’s ability to drive results. Kim Boshart, Product Marketer, Choozle: Let’s start with an explanation of your role at Relic Agency.

Digital Marketing Funnels 97

Digital Marketing Funnels Funnel Advertising Ad Agencies Advertising Funnels 97

The ABM Agency

APRIL 15, 2021

Website visits at competitor sites, webinar attendance, downloads, product reviews, social media interactions, and online subscriptions to publications in your industry or sector are fair game for third-party intent data insights. For marketers looking to leverage third-party intent data, one of the premier vendors in this space is Bombora.

Bombora 98

Bombora Intent Data Account Based Marketing Intent 98

Martech

FEBRUARY 9, 2022

NEW YORK — Addressability and privacy present nothing less than “existential challenges” to the advertising industry, said Anthony Katsur, CEO of IAB Tech Lab, on the Annual Leadership Meeting stage this week. There were a handful of agency marketers and a couple of publishers.

Ad Agencies 91

Ad Agencies Marketing Privacy Search Marketing 91

LeadsRX

APRIL 13, 2021

LeadsRx can be Leveraged by Triton’s clients to Measure Podcast Advertising Data alongside other Channels including Digital, OTT, Television, Radio, Mobile, and More. The podcast industry is experiencing exponential growth. Portland, Ore.,

Multi-Touch Attribution 52

Multi-Touch Attribution Advertisements Advertising Multi-Channel 52

LeadsRX

DECEMBER 14, 2021

If marketers and advertisers learned nothing else from 2021, it is that first-party data is essential , and meeting consumer data privacy standards – internal or external – is key. Growth and revenue in the CDP industry exploded in 2021. Advertisers continue to demand proof of performance on ALL channels – online and offline.

Multi-Touch Attribution 52

Multi-Touch Attribution Trends Multi-Channel Marketing 52

Martech Advisor

FEBRUARY 10, 2020

Google dropped a bombshell recently on the advertising industry saying it would “phase out support” for third-party cookies on Google Chrome by 2022 (effectively killing them). So, what now for digital advertisers? The Google Answer – Play in the Sandbox. The Cookie-Less Future.

Mobile Advertising 75

Mobile Advertising Custom Publishing Mobile Marketing Advertisements 75

Bionic

MARCH 24, 2022

On March 2-4, 2022 in Orlando, the Association of National Advertisers (ANA) held their 10th annual Media Conference. Pritchard elaborated, “Building the multicultural market may be the single biggest growth opportunity in our industry. Johnson continued, “Whether it’s payment terms, scale terms, the industry has not been kind.

Media 52

Media Conference Media Plans Ad Agencies 52

Bionic

APRIL 22, 2021

Strata, founded in 1984 then acquired by Comcast in 2005 and rebranded as Freewheel for Agencies, provides media buying workflow automation. Strata claims an installed base of more than 1,000 advertising agencies. Despite its rebranding as Freewheel for Agencies years ago, most in the industry still call it Strata.

Media Plans 52

Media Plans Multi-Channel Ad Agencies Advertisements 52

ClickZ

JUNE 1, 2020

The Lean AI Autonomy Scale serves as a framework for assessing how the different capabilities of martech vendors stack up with AI in the industry. A range of emerging vendors are out there today using Artificial intelligence to automatically optimize advertising spend and targeting. Well, relatively happy anyway.

Ad Frequency 108

Ad Frequency Ad Exchange Classified Ads Mobile Advertising 108

Martech Advisor

FEBRUARY 20, 2020

A data management platform (DMP) is defined as a software that helps build sophisticated audience/ customer segments to run highly targeted advertising and marketing campaigns. Plus a bonus section on notable mentions and specialist DMP vendors). This is especially useful to mid-size marketers who wish to advertise at scale.

Mobile Advertising 87

Mobile Advertising Segmentation Custom Publishing Mobile Marketing 87

ClickZ

FEBRUARY 21, 2020

30-second summary: Following a survey and some editorial research, we have highlighted 10 people we think are either respected industry guardians, or are making some noteworthy contributions to the marketing technology space. Jay Richman is the Vice President of Advertising and Marketing Technology at Spotify. Jay Richman (Spotify).

Marketing 136

Marketing B2B Thought Leadership Social Marketing B2B Marketing 136

Biznology

OCTOBER 9, 2017

If you had told Google and Facebook when they went public in 2004 and 2012 that they would capture one-fifth of global advertising revenues in 2016 they would have thought you were crazy. As these companies proved, new and disruptive technology platforms can capture huge revenues in the ad industry.

Advertisements 130

Advertisements Advertising Vendors Internet Marketing 130

Customer Experience Matrix

MARCH 19, 2014

Digital marketing technology vendor IgnitionOne today announced its acquisition of email and audience management vendor Knotice. Both vendors are listed in Raab Associates’ Guide to Customer Data Platforms in the “audience management” category. One is the expansion of email vendors into broader multi-channel marketing.

Buy 120

Buy Multi-Channel B2B Marketing Vendors 120

Bannerflow

MARCH 18, 2020

The subject of transparency in display advertising is a topic that has been prominent within the industry for years. Yet, what does transparency in display advertising mean? Why is transparency in display advertising important? Transparency in media buying and programmatic advertising today. How do you fix it?

Transparency 63

Transparency Display Advertisements Advertising 63

Martech

NOVEMBER 11, 2022

We’ll also take a look at the ecommerce giant Amazon, one of the titans of B2C digital marketing, and what made it an industry leader. . The digital experience platform (DXP) category features vendors who offer some or all of these solutions. Estimated reading time: 7 minutes. What is B2C marketing? Get MarTech! In your inbox.

Marketing 119

Marketing B2B Marketing B2B Sales Marketing Strategy 119

The Lead Agency

FEBRUARY 8, 2023

B2B buyers across industries are looking for ease of access to product information and validation from peer reviews. Instead, vendors should focus on incorporating social proof in their messaging across the buyer journey to increase conversion rates and boost their bottom line. Buyers are unlikely to respond to cold outreach.

B2B Marketing 62

B2B Marketing B2B Trends Account Based Marketing 62

Bannerflow

NOVEMBER 24, 2020

Saxo Bank Group is a pioneer of fintech and is one of the most trusted and respected names in the industry. For the past two years they have used Bannerflow and other partners to transform how they perform display advertising. However, today display advertising is bringing in clients and providing value for money.

Display 98

Display Advertisements Advertising Funnel Advertising 98

Martech

JUNE 3, 2022

billion in 2027, according to Global Industry Analysts’ predictions. Depending on what industry you’re in, your company’s ROI could be even higher. As a consequence, email marketing platform vendors are educating their customers and redesigning interfaces to deemphasize the open rate metric. billion in 2020 to $14.9

Email Marketing 137

Email Marketing Brand Identity Branding Marketing 137

Biznology

AUGUST 8, 2019

Thanks to an introduction from the longtime agency pro and university instructor Freddy Rosales , I had the chance to meet Martin J. Martin: Twenty years ago, we would buy databases from trade publications and data vendors, and use them to cold call, trying to reach senior executives. Now, I have a 15-person agency called Pragmativa.

B2B Marketing 106

B2B Marketing B2B B2B Sales Marketing 106

Martech

OCTOBER 19, 2022

Programmatic advertising gives you all those good, actionable insights into campaign performance. So here’s what you need to know about programmatic advertising. Table of contents What is programmatic advertising? Table of contents What is programmatic advertising? How does programmatic advertising work?

Advertisements 114

Advertisements Advertising Cost Per Thousand Ad Exchange 114