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Advertisers Want Their Data (or else!)


With the latest ANA industry standards, ad agencies who are unable (or unwilling) to provide advertisers with access to their advertising data will erode trust and risk losing clients in 2020 reviews. In contrast, data-centric agencies will build trust and win new clients. Bionic agencies stand to gain the most.

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Guide to B2B Marketing Resources for 7 Paid Platforms

KoMarketing Associates

That’s why a subscription to Google AdWords official blog and/or its blog for agencies are the first must-have references. According to Google, only 50 percent of marketers say they’re confident in their knowledge of digital advertising, hence this portal can help you brush up on different paid strategies or learn where to start from scratch.


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6 Digital Marketing Strategies To Set Your Small Business Up For Success


Small businesses, on their own, started rewriting several industries and practices. Small businesses felt powerless against large corporations that had deep pockets for marketing and advertising spend. Creates a unique brand identity It creates a recognizable online brand identity without pouring millions on advertising campaigns.

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Podcast Advertising: 5 Experts Reveal Their Secrets


The podcasting industry has continuously grown since 2013. That's why it's important to consider podcast advertising for your brand. Here, you'll learn everything you need to know about podcast advertising — from top podcast advertising strategies to advertising rates and networks. According to Infinite Dial , U.S.

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Best DeFi Marketing Agency: Top 8 Choices for 2022

Single Grain

Therefore, it's a good idea to hire a DeFi marketing agency that has the expertise to drive engagement and sales of your financial products. In this DeFi marketing companies selection guide, you will learn about the top agencies and why they are the best to promote your DeFi products and services. How to Choose a DeFi Marketing Agency.

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How to Capture Buyer Intent in B2B Marketing

Marketing Insider Group

Individual users and businesses are becoming increasingly dependent on the internet as a research portal. The B2B buyer’s journey can vary depending on your organization and industry. They might search for “content marketing agencies” and look for reviews, benefits, and recommendations to help them find and choose a specific solution.

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Why Your B2B Business Needs a Customer Loyalty Program

The Lead Agency

For example, positive experience directly impacts WOM, which alone is powerful enough to generate more than twice the sales of paid advertising in B2B. B2B loyalty programs possess unique aspects of a B2B enterprise, and require more customised and customer-centred industry strategies. Tiered incentives.

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