Remove B2B Marketing Zone

How I Reached My ‘Strategic Zone’

Televerde

In my case, I recently attended the ANA Masters of B2B Marketing event this past week in Chicago as a perk for being an ANA Phoenix Chapter board member. But the added bonus of this presentation was the subtle differences for that tagline in different markets.

19 New Featured Sources on the B2B Marketing Zone

Webbiquity

The B2B Marketing Zone has really taken off over the past few months with the recent addition of numerous great bloggers. For those not familiar with it, the B2B Marketing Zone (a.k.a. CK’s B2B Blog ( SMS Mobile Marketing Mix Audience ).

B2B Marketing Zone

Reachforce

We are excited to be a part of the B2B Marketing Zone joining the ranks of fellow bloggers, Brian Carroll, Paul Dunay and Jon Miller. The B2B Marketing Zone is a joint venture between Tom Pick of WebMarketCentral and Tony Karrer CEO/CTO of TechEmpower. In their own words here is

B2B Marketing Zone launched

B2B Lead Generation

A new B2B marketing community that I am participating in was just launched. The B2B Marketing Zone is a marketing community site that was launched as collaborative effort between Tom Pick and Tony Karrer. The community features content from other B2B marketing bloggers I enjoy such as Ardath Albee ( Marketing Interactions ), Paul Dunay ( Buzz Marketing for Technology ) and Jon Miller ( Modern B2B Marketing ) as well many others.

New Features Added to B2B Marketing Zone and Social Media Informer

Webbiquity

Several great new features were recently added to the B2B Marketing Zone and Social Media Informer by co-founder Tony Karrer. Topics on B2B Marketing Zone include social media , inbound marketing and business blogging.

Three Key Insights on How B2B Marketing is Changing

Webbiquity

What content marketing channel do B2B marketers pretty much all agree is highly effective? And what potentially powerful B2B marketing strategy is perhaps the most overlooked? The (Almost) Universal B2B Marketing Channel.

How Manufacturers can Resurrect Product Content from the Dead Zone

Industrial Marketing Today

In general B2B and technology (software and IT) marketing, there is usually a well-defined path for lead generation and nurturing with content. These B2B marketers seem to have a bottomless well of content to tap into. I’m sure that’s not by accident but the result of forward thinking and a lot of hard work on the part of content marketers in those industries. In my opinion, product-centric content is and will always be very important in manufacturing marketing.

B2B Marketing Zone’s Best B2B Marketing Posts – 2009

Reachforce

If you aren't already subscribing to the B2B Marketing Zone, you should be. Earlier this week they compiled the Top 80 B2B Marketing Posts for 2009. Be sure to check out the list to find great posts you might have missed this year. Shout out to Amy and Suaad who

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Great New Resource for B2B Marketers – B2B Marketing Zone

The Point

Here’s a new site to head for when you’re looking for the latest insight, news, or tips on B2B Marketing. B2B Marketing Zone was launched earlier this month by a pair of Web entrepeneurs, Tony Karrer (BrowseMyStuff) and Tom Pick (WebMarketCentral). B2B Marketing Zone is designed to be a one-stop destination for B2B [.]. Tags: B2B Marketing Blogs Social Media b2b marketing blogs

On Toys, Tenure, and the Comfort Zone of B2B Marketers

The Content Factor

Tags: Business to Business (B2B) Content Strategy Marketing Automation

Does Your B2B Company Score in the Red Zone? Make Your Proposals a Touchdown!

Marketri

Having quality collateral, whether electronic or print, is typically a priority for most B2B companies. Marketing collateral is often used during the early stages of the sales cycle. The Answer: B2B companies get lazy with proposals and most of the time, quite frankly, they stink.

Summer Reading for B2B Marketers: 10 Must-Read Blogs to Get Back in the Zone

Marketo

Author: Graham Gallivan As we move towards the end of the dog days of summer, your marketing strategy shouldn’t cool down with the weather. Or maybe you took some vacation days of your own and need a pick-me-up to get back in the zone. Demystifying Social ROI in B2B Marketing.

Buyer Persona Insights Joins B2B Marketing Zone

Tony Zambito

Last July Tony Karrer at Browse My Stuff and Tom Pick at WebMarketCentral created and launched the B2B Marketing Zone , a community collecting and organizing the best information on the web about B2B marketing. Buyer Persona Insights is now privileged to be part of a selected group of B2B marketing experts covering such B2B relevant topics as lead generation, sales, content marketing, and several more. 

Click, Read, Learn: B2B Marketing Zone Is Fast Food for the Brain

Writing on the Web

Fast Food for the Brain" alt=" Click, Read, Learn: B2B Marketing Zone Is Fast Food for the Brain" />. Are you staying informed with the latest marketing tips and trends? Marketers are particularly vociferous and the Web is a perfect platform to gather and write, speak, and film. Where can you go to get the best, most important marketing tips written by easy-to-read experts? Related posts: 4 Time-Saving Tips for Social Media Marketing.

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Marketers: Innovation Starts Out of Your Comfort Zone

SnapApp

With mounting pressure on marketing teams to show immediate ROI for campaigns and programs, it’s easy to stick to what we know works: the tried and true website, blogging 3x a week, social outreach, simple landing pages with one form, and trade shows that have one lead gen entry.

Moving out of Your Comfort Zone: Embracing Marketing Plans and Tactics to Take Your B2B Organization to the Next Level

Marketri

Sorry Harry - In the B2B marketing world of today, company management need to have their eyes wide open, embrace change and push their comfort zones to the limit. The key for B2B enterprises is finding the right social media tools and using them in the most effective way.

B2B Blogging Trends for 2011

Webbiquity

Blogging is often viewed as the core component of a B2B social media marketing strategy, and other than discussion forums, it’s the most mature component of social media. So what’s next for B2B blogging?

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Introducing the Customer-Powered Enterprise—A New Model For Unlocking Growth Through Your Customers

Influitive

It’s been five years since Influitive published the Advocate Marketing Playbook. Since then, it’s been downloaded over 5,700 times. Hundreds of companies followed those proven plays to achieve success in developing powerful advocate programs. But another interesting evolution happened. We witnessed amazing creativity and innovation as individuals at these companies took the principles of advocate.

Participating in B2B Marketing Zone

B2B Marketing Zone Posts

Let us know if you have a blog that is: Not sales focused - we try to avoid having content come in that is really more a promotion, selling, marketing tool for someone. There are several ways that you can participate in this content community. Subscribe. There are two main feeds for the site: Best Of - this feed will consist of posts that are limited in number and point to the content that is the best stuff based on social signals.

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Participating in B2B Marketing Zone

B2B Marketing Zone Posts

Let us know if you have a blog that is: Not sales focused - we try to avoid having content come in that is really more a promotion, selling, marketing tool for someone. There are several ways that you can participate in this content community. Subscribe. There are two main feeds for the site: Best Of - this feed will consist of posts that are limited in number and point to the content that is the best stuff based on social signals.

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Setting TOUGH B2B marketing objectives

TaylorMadeIn KEW

Which has led me to thinking more deeply about how we set objectives within our B2B marketing organisations. I’m now outside of the corporate environment, but goals and objectives are still important to me as both a marketer and an individual.

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Introducing the Customer-Powered Enterprise—A New Model For Unlocking Growth Through Your Customers

Influitive

It’s been five years since Influitive published the Advocate Marketing Playbook. Since then, it’s been downloaded over 5,700 times. Hundreds of companies followed those proven plays to achieve success in developing powerful advocate programs. But another interesting evolution happened. We witnessed amazing creativity and innovation as individuals at these companies took the principles of advocate.

B2B Marketing Zone - Official Launch July 1

B2B Marketing Zone Posts

If you want to find out more about the site, please visit: Introduction to the B2B Marketing Zone. Participating in B2B Marketing Zone. We are particularly excited about our ability to generate ongoing lists like: Hot B2B Marketing Content May 2009. Buzz Marketing for Technology. Content Marketing Today. Marketing Interactions. PR Meets Marketing. We are officially launching the site today.

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B2B Marketing Zone - Official Launch July 1

B2B Marketing Zone Posts

If you want to find out more about the site, please visit: Introduction to the B2B Marketing Zone. Participating in B2B Marketing Zone. We are particularly excited about our ability to generate ongoing lists like: Hot B2B Marketing Content May 2009. Buzz Marketing for Technology. Content Marketing Today. Marketing Interactions. PR Meets Marketing. We are officially launching the site today.

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Introduction to the B2B Marketing Zone

B2B Marketing Zone Posts

B2B Marketing Zone is a collection of blog posts and articles all around B2B Marketing. The goals of the B2B Marketing Zone are: Collect High Quality Content - The goal of a content community is to provide a high quality destination that highlights the most recent and best content from as defined by the community. Most users of B2B Marketing Zone are not regular subscribers to these blogs and other content sources.

Introduction to the B2B Marketing Zone

B2B Marketing Zone Posts

B2B Marketing Zone is a collection of blog posts and articles all around B2B Marketing. The goals of the B2B Marketing Zone are: Collect High Quality Content - The goal of a content community is to provide a high quality destination that highlights the most recent and best content from as defined by the community. Most users of B2B Marketing Zone are not regular subscribers to these blogs and other content sources.

Three Things Smart B2B Marketers Will be Doing in 2016

Webbiquity

What will successful B2B marketers to be doing more of, or differently, in 2016? Download the eBook to read all of the thoughts from these experts regarding the keys to B2B marketing success in the coming year. Marketing Technology is Worthless Without Training.

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Customer-Powered Marketing: 3 Ways Your Advocates Can Spread the Word & Create Interest

Influitive

Is your pool of marketing qualified leads drying up? Maybe your blog posts or advertising messages just don’t resonate with your target market anymore. Marketing teams can accelerate growth by working hand-in-hand with customer advocates to raise product awareness and. The key to unlocking and resolving such issues is leveraging your happiest customers. But how?

12 Lessons I’ve Learned from Writing 1,000 Blog Posts

Webbiquity

Marketers who blog consistently are far more likely to see positive ROI and generate significantly more leads. For example, the #Nifty50 Women in Technology post here—a collaboration with Cheryl Burgess of Blue Focus Marketing —remains one of the 10 most-read Webbiquity posts of all time.

Report: B2B Blogging Trends in 2011

The Point

Tony Karrer and Tom Pick, founders of the popular B2B Marketing site B2B Marketing Zone just released a compelling report on B2B Blogging Trends in 2011. Reproduced with permission from B2B Blogging Trends in 2011 , © 2011 Aggregage.

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B2B Blogging Gaining Acceptance by More Industrial and Engineering Companies

Industrial Marketing Today

For a while now, marketing consultants have been preaching the benefits of making B2B blogging the cornerstone of inbound marketing. It is difficult nowadays to find a marketing company or an independent expert not using a business blog to attract and engage with its target audience. I use this blog to reach a wider audience than before, drive more traffic to my industrial marketing company’s Website and establish my expertise in this niche.

Customer-Powered Product Development: How to Create Better Products & Increase Demand

Influitive

It could be that you haven’t achieved product-market fit—something that “80% of companies never achieve.” Not hitting your product adoption targets? In my experience, most companies rely on time-consuming outreach to validate their products and gather customer feedback. Or, they send out impersonal email surveys that don’t motivate customers to respond. But there’s a more.

Being Different B2B Marketers

TaylorMadeIn KEW

In my most recent posts, I’ve explored why and how we can think and do differently in B2B marketing. Yet, have we ever considered why we became B2B marketers in the first place? For B2B marketing, change most likely won’t happen quickly or easily.

Advocamp Field Day 2018 Recap

Influitive

On October 3, 2018, campers joined us from far and wide to celebrate customer love at Advocamp Field Day, the biggest customer engagement, experience, and advocacy event of the year. Aside from getting inspired by world class speakers and fellow customer advocacy professionals, campers also enjoyed some trail mix and had some run-ins with a.

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5 Essential Disciplines For The B2B Marketing Professional

KoMarketing Associates

No matter what your specific industry is, if you’re in B2B, there are a several very useful disciplines and points of action that can help you implement campaigns successfully. Once you’ve identified key areas where your marketing strategy is working (e.g.

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Customer-Powered Success: Why Advocates Play a Crucial Role in the Post-Sale Journey

Influitive

Modern B2B enterprises must provide a flawless post-sale customers experience to drive high customer satisfaction and growth. Instead of only focusing on internal metrics like churn, retention, and NPS,” says Nick Mehta, CEO of Gainsight, “the most sophisticated companies are looking from the outside in, starting with the customer’s experience and desired outcomes and working.

How to Get the Latest and Greatest B2B News and Insights – Personalized Just for You

Webbiquity

Since its inception, the B2B Marketing Zone has been the one place to catch up on all the latest posts from the leading B2B bloggers, writers like Brian Carroll , Chris Abraham , Ambal Balakrishnan , Ardath Albee and many more. The latest addition: Aggregage , the platform that powers the B2B Marketing Zone (or BMZ) has added a robust personalization engine. Sign up and sign in to personalize your content from the B2B Marketing Zone.