Remove B2B Marketing Zone

Summer Reading for B2B Marketers: 10 Must-Read Blogs to Get Back in the Zone

Modern B2B Marketing

Author: Graham Gallivan As we move towards the end of the dog days of summer, your marketing strategy shouldn’t cool down with the weather. Or maybe you took some vacation days of your own and need a pick-me-up to get back in the zone. Demystifying Social ROI in B2B Marketing.

B2B Marketing Zone launched

B2B Lead Generation Blog

A new B2B marketing community that I am participating in was just launched. The B2B Marketing Zone is a marketing community site that was launched as collaborative effort between Tom Pick and Tony Karrer. The community features content from other B2B marketing bloggers I enjoy such as Ardath Albee ( Marketing Interactions ), Paul Dunay ( Buzz Marketing for Technology ) and Jon Miller ( Modern B2B Marketing ) as well many others.

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New Features Added to B2B Marketing Zone and Social Media Informer


Several great new features were recently added to the B2B Marketing Zone and Social Media Informer by co-founder Tony Karrer. Topics on B2B Marketing Zone include social media , inbound marketing and business blogging.

Three Things Smart B2B Marketers Will be Doing in 2016


What will successful B2B marketers to be doing more of, or differently, in 2016? Download the eBook to read all of the thoughts from these experts regarding the keys to B2B marketing success in the coming year. Marketing Technology is Worthless Without Training.

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12 Lessons I’ve Learned From Writing 1,000 Blog Posts

Type A Communications

Marketing Andrew M. January 10, 2017 by Tom Pick In Taekwondo, students are taught they must perform each kick at least 1,000 times before they can safely say they have learned the kick. read more.

B2B Blogging Trends for 2011


Blogging is often viewed as the core component of a B2B social media marketing strategy, and other than discussion forums, it’s the most mature component of social media. So what’s next for B2B blogging?

Here’s What 25 B2B Marketers Think Are the Key Trends in 2016

Paul Gillin

I was delighted when B2B Marketing Zone – a website and newsletter that I devour – asked me to be one of 25 contributors to its “ B2B Marketing Trends for 2016 ” e-book. I love this content concept, and it’s an idea more B2B marketers could adopt.

Using ABM to Maximize Profits for Your B2B Company


Why ABM Made a Comeback in B2B and How It Can Maximize Profits for Your Company. In the B2B world, certain client accounts are worth a small fortune to businesses. That’s why the B2B world is investing in account-based marketing or ABM. The idea is to communicate with prospects and customers as a market of one. ABM is not a new marketing strategy. Account-based marketing is making a comeback for an important reason.

What makes a B2B marketing leader?

TaylorMadeIn KEW

Our technical marketing skills will only get us so far. But if that’s all we want, then we have got to stop complaining about marketing not having a seat on the board or that our business doesn’t value us as much as we think it should. How do we become marketing leaders?

The Importance of Market Attribution for Agencies


Why Agencies Need Market Attribution. Market attribution – or marketing attribution – is determining the media channel driving purchases. The Importance of Market Attribution. Effective marketing attribution provides data on the history of prospects to your site.

B2B Marketing Trends 2016-2020: Social Media Breakfast Wrap


What trends will drive B2B marketing over the next three to four years? Where should savvy B2B marketers invest their resources to optimize results over the next few years?

Moving out of Your Comfort Zone: Embracing Marketing Plans and Tactics to Take Your B2B Organization to the Next Level


Sorry Harry - In the B2B marketing world of today, company management need to have their eyes wide open, embrace change and push their comfort zones to the limit. The key for B2B enterprises is finding the right social media tools and using them in the most effective way.

How to Get the Latest and Greatest B2B News and Insights – Personalized Just for You


Since its inception, the B2B Marketing Zone has been the one place to catch up on all the latest posts from the leading B2B bloggers, writers like Brian Carroll , Chris Abraham , Ambal Balakrishnan , Ardath Albee and many more. The latest addition: Aggregage , the platform that powers the B2B Marketing Zone (or BMZ) has added a robust personalization engine. Sign up and sign in to personalize your content from the B2B Marketing Zone.

5 Essential Disciplines For The B2B Marketing Professional

KoMarketing Associates

No matter what your specific industry is, if you’re in B2B, there are a several very useful disciplines and points of action that can help you implement campaigns successfully. Once you’ve identified key areas where your marketing strategy is working (e.g.

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Understanding The Difference Between a CRM and MAP


This is relevant to modern day marketing, since among some of the most noteworthy ‘confused-as-being-the-same’ examples are the concepts of CRM (Customer Relationship Management) software and MAP (Marketing Automation Platform) software. Automate Your Marketing with ActiveDEMAND!

Effectively Use Account Based Marketing with Automation


Get the Most from Account Based Marketing with Automation. That’s why it doesn’t make sense to use a one-to-many marketing strategy for these businesses. Account based marketing (ABM) is the better method to harness the value in each potential client. To make automation work in ABM, various marketing funnels are set up to address the actions of each lead. The more data companies collect, the more precise their message, targeting, and marketing will be.

You Need to Remove ‘Contact Us’ from Your Page


Get more conversions ActiveDEMAND helps increase conversions Marketing takes time and resources and so you'll want to make every campaign as effective as possible. ");}); You Need to Remove ‘Contact Us’ from Your Page. Here’s Why… Book an Appointment: the new Form Fill.

Challenger Marketing: How To Succeed In Today’s B2B Battleground

Marketing Insider Group

” This was one of the bold statements Brent Adamson, co-author of “ The Challenger Sale ,” and the recently released book “ The Challenger Customer ” made during his kick-off presentation on challenger marketing at the Content2Conversion Conference last year.

Why Agencies Should be Doing More Webinars


Not only are they an ideal lead generation tool, they create many marketable assets: the live event itself, the recorded webcast, possible follow-up eBook or blog post , etc. Webinars are particularly useful to marketing agencies. Automate Your Marketing with ActiveDEMAND!

The Importance of Google and Mobile-First Indexing


Automate Your Marketing with ActiveDEMAND! ActiveDEMAND is an integrated marketing automation platform designed specifically to help businesses generate more leads. ActiveDEMAND includes all the tools required to deploy online marketing campaigns.

B2B Marketing: Top US and UK Influencers and Brands

Onalytica B2B

We analysed the B2B marketing discussion last year and earlier this year , and we wanted to continue with these reports to show how influencer trends map out over time. It’s intriguing to see new influencers entering the discussion and driving the discussion on B2B Marketing.

Five Ways Marketing Agencies Can Benefit from Live Chat


For marketing agencies and their clients, live chat offers other benefits: 1. Proactive customer service has become one of the top trends in marketing in recent years, and the live chat industry is no exception. Automate Your Marketing with ActiveDEMAND!

Does Your B2B Company Score in the Red Zone? Make Your Proposals a Touchdown!


Having quality collateral, whether electronic or print, is typically a priority for most B2B companies. Marketing collateral is often used during the early stages of the sales cycle. The Answer: B2B companies get lazy with proposals and most of the time, quite frankly, they stink.

Are You Doing Remarketing Wrong?


For any business using online advertising as part of their marketing strategy, remarketing offers the opportunity promote brand awareness and capture leads even after a potential customer has left your website. Automate Your Marketing with ActiveDEMAND!

How Manufacturers can Resurrect Product Content from the Dead Zone

Industrial Marketing Today

In general B2B and technology (software and IT) marketing, there is usually a well-defined path for lead generation and nurturing with content. These B2B marketers seem to have a bottomless well of content to tap into. I’m sure that’s not by accident but the result of forward thinking and a lot of hard work on the part of content marketers in those industries. In my opinion, product-centric content is and will always be very important in manufacturing marketing.

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Do You Need to Recombobulate Your B2B Marketing?

Great B2B Marketing

So how does all this apply to B2B marketing? For example, when a software company offers its products through a paid subscription model instead of an installed licensing model, a transformation is required in how you market, sell and deliver products and services.

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How to Secure Your Website from Attribution Loss


Marketing attribution is the process of identifying and tracking user actions or engagement. Marketing attribution provides a level of understanding of what combination and order of events influence individuals to engage in the desired behavior. Is Your Website Stealing from You?

Track and Use Data from SMS/Text for Your Marketing


The Power of Incorporating SMS/Text Into Your Marketing. Here’s a question: Are you using this valuable channel for your marketing efforts? SMS marketing (i.e. text marketing) is a powerful channel, and we want to be sure you’re making full use of its potential.

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Real-Time Personalization and Data Silos


So is the consumer looking for more targeted and personalized marketing engagement, consisting of many consumer ‘touch points’ – from websites and social media to AdWords , email campaigns and phone calls? The Challenges Presented by Data Silos.

Smart Agencies are Investing in Technology


According to the RWS/US 2017 Outlook Survey Report, while Marketers and Agencies share a common business and often work together, their concerns about trends for 2017 differ. Marketing Automation Technology. Indeed integration of digital/marketing and technology are intertwined.”

What To Do When B2B Content Marketing Efforts Hit a Proverbial Wall

KoMarketing Associates

There are times when a content marketing initiative’s results seem to plateau. This may happen with every online marketing program, be it content development, SEO performance, or building a presence in social media. Step Outside of Your Comfort Zone.

Marketers: Innovation Starts Out of Your Comfort Zone


With mounting pressure on marketing teams to show immediate ROI for campaigns and programs, it’s easy to stick to what we know works: the tried and true website, blogging 3x a week, social outreach, simple landing pages with one form, and trade shows that have one lead gen entry.

Creating an Effective B2B Marketing Machine

Great B2B Marketing

” This comment resonated with me because it perfectly sums up our philosophy of B2B marketing. ” You put some coins (marketing activities) in at the front end of the marketing machine, follow a series of proven processes, and at the other end, voilà, out pops some revenue.

Combining Marketing Automation, Personalization and Customer Data for Geometric Growth


Combining Marketing Automation, Personalization and Customer Data for Geometric Growth. Most companies today are using the same standard tactics and strategies to engage with and market to their target audience. Once a profile is built, the appropriate content, marketing offers, touch points, and messages are used on blogs, websites, ads, emails, and more. Used in conjunction with automation marketing processes, it increases sales.

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The Importance of Storytelling


The concept of storytelling in marketing is all about building a narrative of what your brand offers and how it solves a problem for your targeted consumer. Storytelling in marketing has always existed and is a natural fit for marketing. Automate Your Marketing with ActiveDEMAND!

Personalization and Behavior-Based Trigger Marketing


Personalization and Behavior-Based Trigger Marketing In today’s marketing landscape, it’s becoming increasingly more obvious that it’s the end customer who drives marketing. ActiveDEMAND includes all the tools required to deploy online marketing campaigns.

How to Make B2B Content Curation a Win-Win [Podcast]


What role should content aggregation play in your B2B blogging strategy? What value does content syndication provide to B2B bloggers? How can B2B marketers capitalize on aggregation as part of their overall content marketing strategy?

How to Get More Blog Traffic – Real World Data


This B2B blog isn’t necessarily representative of all blogs of course, but the trends likely aren’t much different for many business blogs. Business Blogging Social Media Marketing b2b blog traffic sources b2b marketing zone

Six Ways to Search-Optimize a Blog


Most B2B website content (other than items like news releases and upcoming events) and much B2C content as well is fairly static; once it’s written, it tends to stay pretty much intact for the life of the website. Nearly every industry has its own specific directories and syndication sites as well; for example, B2B Marketing Zone for B2B vendor and influencer blogs, and Social Media Informer for social media-related blogs.

New Best Practices in Drip Campaigns


New Best Practices in Drip Campaigns Drip campaigns – or “nurture campaigns” as they are often called – have been part of the marketer’s essential tool belt for some time now. What does that mean to you as a marketer?