Remove B2B Marketing Zone

19 New Featured Sources on the B2B Marketing Zone

Webbiquity

The B2B Marketing Zone has really taken off over the past few months with the recent addition of numerous great bloggers. For those not familiar with it, the B2B Marketing Zone (a.k.a. CK’s B2B Blog ( SMS Mobile Marketing Mix Audience ).

B2B Marketing Zone launched

B2B Lead Generation

A new B2B marketing community that I am participating in was just launched. The B2B Marketing Zone is a marketing community site that was launched as collaborative effort between Tom Pick and Tony Karrer. The community features content from other B2B marketing bloggers I enjoy such as Ardath Albee ( Marketing Interactions ), Paul Dunay ( Buzz Marketing for Technology ) and Jon Miller ( Modern B2B Marketing ) as well many others.

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How I Reached My ‘Strategic Zone’

Televerde

In my case, I recently attended the ANA Masters of B2B Marketing event this past week in Chicago as a perk for being an ANA Phoenix Chapter board member. As Victoria Morrissey , Global Marketing and Brand Director at Caterpillar , presented the behind-the-scenes for recent brand work, she had the collective attention of 600+ marketers as she walked through the research and steps to create the newest branding that hit its mark with their customers.

COVID-19 and B2B Marketing: How Plans Have Changed in 30 Days

Webbiquity

The team at B2B Marketing Zone recently published a report, How COVID-19 is Impacting B2B Marketing. On April 23, while presenting the findings on a webinar , the BMZ team ran four quick polls with the webinar audience to find out how the B2B marketing outlook and plans had changed over 30 days of lockdowns, slowdowns, and shutdowns. In late March, just 28% expected their overall marketing budget to decline this year by 20% or more.

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Why Start With Marketing & Sales Alignment

Speaker: Molly Rigatti, Marketing Strategist at SmartBug Media

Before you plan your next sales kickoff or bottom of the funnel marketing campaign or any effort where sales and marketing are both on the hook for performance, you need to check in on your teams. Sales and marketing both oversee a very important part of the pipeline and revenue process for your organization. But that doesn’t mean they should function in silos. When building up your sales enablement program, think about the three “P”s—practicality, productivity, and profit—when defining responsibilities and facilitating communication between your teams.

Get in your prospect’s comfort zone: The right offer at the right time

Sales Lead Insights

Same thing goes for B2B marketing. The post Get in your prospect’s comfort zone: The right offer at the right time appeared first on Sales Lead Insights. Relationship marketing relationship marketing“Will you marry me?” ” This offer will get you a chilly reception from someone you’ve just met.

How COVID-19 Has Impacted Enterprise Event Marketing

Webbiquity

How are enterprise marketing professionals adjusting their 2020 plans in response to the spread of coronavirus? Just-released research shows that while live events are off the table for now, marketing teams (including event marketers) will remain active. That’s one key high-level takeaway from the new report How COVID-19 is Impacting B2B Marketing from B2B Marketing Zone. But what about enterprise marketing professionals specifically?

Three Key Insights on How B2B Marketing is Changing

Webbiquity

What content marketing channel do B2B marketers pretty much all agree is highly effective? And what potentially powerful B2B marketing strategy is perhaps the most overlooked? The (Almost) Universal B2B Marketing Channel.

How Manufacturers can Resurrect Product Content from the Dead Zone

Industrial Marketing Today

In general B2B and technology (software and IT) marketing, there is usually a well-defined path for lead generation and nurturing with content. These B2B marketers seem to have a bottomless well of content to tap into. I’m sure that’s not by accident but the result of forward thinking and a lot of hard work on the part of content marketers in those industries. In my opinion, product-centric content is and will always be very important in manufacturing marketing.

Buyer Persona Insights Joins B2B Marketing Zone

Tony Zambito

Last July Tony Karrer at Browse My Stuff and Tom Pick at WebMarketCentral created and launched the B2B Marketing Zone , a community collecting and organizing the best information on the web about B2B marketing. Buyer Persona Insights is now privileged to be part of a selected group of B2B marketing experts covering such B2B relevant topics as lead generation, sales, content marketing, and several more. 

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.

Kyle Turk Honored As Award Finalist in B2B Marketing Zone MVP Awards

Meerkat Marketing

We are excited to announce that Kyle Turk has been named a finalist in the B2B Marketing Zone 2018 MVP Awards in the Social Media category for my blog on “ The #1 Reason Every B2B Marketer Should Use LinkedIn Sponsored Content “ About the Awards: The awards bring together the best content from hundreds of industry thought-leaders. B2B Marketing

Kyle Turk Honored as award finalist in B2B Marketing Zone MVP Awards

Meerkat Marketing

We are excited to announce that Kyle Turk has been named a finalist in the B2B Marketing Zone 2018 MVP Awards in the Social Media category for my blog on “ The #1 Reason Every B2B Marketer Should Use LinkedIn Sponsored Content “. B2B Marketing News

The Impact of COVID-19 on B2B Marketing Plans: Tech vs. Non-Tech

Webbiquity

The abrupt shutdown of vast swaths of economy and the entire live events industry, to help slow the spread of the novel coronavirus, has dramatically impacted plans for B2B marketers. More than 450 B2B marketing professionals gave their input to this study.

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Does Your B2B Company Score in the Red Zone? Make Your Proposals a Touchdown!

Marketri

Having quality collateral, whether electronic or print, is typically a priority for most B2B companies. Marketing collateral is often used during the early stages of the sales cycle. So once a buyer has been qualified, you’re in the Red Zone and in a great position to score a big ol’ touchdown, many – too many – B2B companies lose focus and drop the ball. The Answer: B2B companies get lazy with proposals and most of the time, quite frankly, they stink.

How You Can Triple Your Results With a More Personalized, Empathetic Approach

Speaker: Brian Carroll, CEO and Founder of markempa

Marketing and sales feel pretty tricky right now. What worked before now feels out of touch, but have you made plans for how you'll continue to move forward? You've likely tried everything: expert recommendations, best practices, the latest tools, and automation. But your results are falling short. Here's the thing: All the automation tools, best practices, data analytics won't help get better results now until you master empathizing with your customers. In this webinar, you'll learn how to go beyond rational-logic based sales/marketing and adjust your sales enablement strategy to better understand how buyers feel so that you can connect and help them on their journey.

Summer Reading for B2B Marketers: 10 Must-Read Blogs to Get Back in the Zone

Marketo

Author: Graham Gallivan As we move towards the end of the dog days of summer, your marketing strategy shouldn’t cool down with the weather. Or maybe you took some vacation days of your own and need a pick-me-up to get back in the zone. Here are a few of the top B2B marketing reads you may have missed from our blog this year. Read on for some of the hottest topics and trends you should be aware of to keep your marketing tactics fresh and on the mark: 1.

Click, Read, Learn: B2B Marketing Zone Is Fast Food for the Brain

Writing on the Web

Fast Food for the Brain" alt=" Click, Read, Learn: B2B Marketing Zone Is Fast Food for the Brain" />. Are you staying informed with the latest marketing tips and trends? Marketers are particularly vociferous and the Web is a perfect platform to gather and write, speak, and film. Where can you go to get the best, most important marketing tips written by easy-to-read experts? Related posts: 4 Time-Saving Tips for Social Media Marketing.

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Introducing the Customer-Powered Enterprise—A New Model For Unlocking Growth Through Your Customers

Influitive

It’s been five years since Influitive published the Advocate Marketing Playbook. Since then, it’s been downloaded over 5,700 times. Hundreds of companies followed those proven plays to achieve success in developing powerful advocate programs. But another interesting evolution happened. We witnessed amazing creativity and innovation as individuals at these companies took the principles of advocate.

Business Software Buying Stabilizes: Pandemic Stage 3

Webbiquity

The good news for B2B software vendors is that buyers are buying again. As the economy has moved from booming to rapid shutdown to gradual re-opening, business marketers and technology buyers have gone through phases, much like the classic stages of grief. At this stage, according to research from B2B Marketing Zone and Webbiquity, roughly two-thirds of marketers expected only a relatively short-term impact from the coronavirus-caused shutdown.

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The 7 Keys to Creating Successful B2B Marketing Copy

Speaker: Robert Bly, Independent Copywriter and Consultant

Marketers may use the same copy for their B2B and B2C clientele, but these customers should never be treated the same. In this webinar, you will get a clear overview of the 7 key differences between B2B and B2C, so your marketing is more relevant and engaging to business buyers. Join Robert Bly, independent copywriter and consultant, who will walk you through key details of your marketing copy strategy that will make a real difference to your buyers.

New Features Added to B2B Marketing Zone and Social Media Informer

Webbiquity SMM

Several great new features were recently added to the B2B Marketing Zone and Social Media Informer by co-founder Tony Karrer. For example as I’m writing this, I see a few great posts right up top: • 3 Questions To Ask About The Qualified Lead You Just Received… • Do B2B Editors Get Twitter? • The evolution of social media power and influence. Topics on B2B Marketing Zone include social media , inbound marketing and business blogging.

Introducing the Customer-Powered Enterprise—A New Model For Unlocking Growth Through Your Customers

Influitive

It’s been five years since Influitive published the Advocate Marketing Playbook. Since then, it’s been downloaded over 5,700 times. Hundreds of companies followed those proven plays to achieve success in developing powerful advocate programs. But another interesting evolution happened. We witnessed amazing creativity and innovation as individuals at these companies took the principles of advocate.

Customer-Powered Marketing: 3 Ways Your Advocates Can Spread the Word & Create Interest

Influitive

Is your pool of marketing qualified leads drying up? Maybe your blog posts or advertising messages just don’t resonate with your target market anymore. Marketing teams can accelerate growth by working hand-in-hand with customer advocates to raise product awareness and. The key to unlocking and resolving such issues is leveraging your happiest customers. But how?

Marketers: Innovation Starts Out of Your Comfort Zone

SnapApp

With mounting pressure on marketing teams to show immediate ROI for campaigns and programs, it’s easy to stick to what we know works: the tried and true website, blogging 3x a week, social outreach, simple landing pages with one form, and trade shows that have one lead gen entry. After a while, you get into a rhythm – and frankly, marketing just becomes boring. Sure, some cool graphics can spice it up, but is this why you got into marketing in the first place?

5 B2B Marketing Trends that You Can't Ignore in 2020

Speaker: Pam Didner, Marketing Consultant, Author and Speaker

Pam Didner, B2B tech marketing consultant, speaker, and author of Effective Sales Enablement and Global Content Marketing, will present the essential marketing trends you need to know in 2020. She'll discuss digital challenges that marketers commonly face and share actionable solutions and templates you can apply to your job in real-time.

Participating in B2B Marketing Zone

B2B Marketing Zone Posts

Let us know if you have a blog that is: Not sales focused - we try to avoid having content come in that is really more a promotion, selling, marketing tool for someone. There are several ways that you can participate in this content community. Subscribe. There are two main feeds for the site: Best Of - this feed will consist of posts that are limited in number and point to the content that is the best stuff based on social signals.

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Participating in B2B Marketing Zone

B2B Marketing Zone Posts

Let us know if you have a blog that is: Not sales focused - we try to avoid having content come in that is really more a promotion, selling, marketing tool for someone. There are several ways that you can participate in this content community. Subscribe. There are two main feeds for the site: Best Of - this feed will consist of posts that are limited in number and point to the content that is the best stuff based on social signals.

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B2B Marketing Zone - Official Launch July 1

B2B Marketing Zone Posts

If you want to find out more about the site, please visit: Introduction to the B2B Marketing Zone. Participating in B2B Marketing Zone. We are particularly excited about our ability to generate ongoing lists like: Hot B2B Marketing Content May 2009. Buzz Marketing for Technology. Content Marketing Today. Marketing Interactions. PR Meets Marketing. We are officially launching the site today.

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B2B Marketing Zone - Official Launch July 1

B2B Marketing Zone Posts

If you want to find out more about the site, please visit: Introduction to the B2B Marketing Zone. Participating in B2B Marketing Zone. We are particularly excited about our ability to generate ongoing lists like: Hot B2B Marketing Content May 2009. Buzz Marketing for Technology. Content Marketing Today. Marketing Interactions. PR Meets Marketing. We are officially launching the site today.

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The Key to Marketers’ Happiness

Speaker: Matt Snodgrass, Director of Marketing for MarketingProfs

Every year marketers are bombarded by research that covers the top tools, hottest trends, and latest marketing ideas, but there's almost no research that focuses on the marketer as a person. Very little of that focuses on YOU. Until now. Join MarketingProfs Director of Marketing Matt Snodgrass as he recaps the findings from the latest MarketingProfs Marketer Happiness Report!

Introduction to the B2B Marketing Zone

B2B Marketing Zone Posts

B2B Marketing Zone is a collection of blog posts and articles all around B2B Marketing. The goals of the B2B Marketing Zone are: Collect High Quality Content - The goal of a content community is to provide a high quality destination that highlights the most recent and best content from as defined by the community. Most users of B2B Marketing Zone are not regular subscribers to these blogs and other content sources.

Introduction to the B2B Marketing Zone

B2B Marketing Zone Posts

B2B Marketing Zone is a collection of blog posts and articles all around B2B Marketing. The goals of the B2B Marketing Zone are: Collect High Quality Content - The goal of a content community is to provide a high quality destination that highlights the most recent and best content from as defined by the community. Most users of B2B Marketing Zone are not regular subscribers to these blogs and other content sources.

Advocamp Field Day 2018 Recap

Influitive

On October 3, 2018, campers joined us from far and wide to celebrate customer love at Advocamp Field Day, the biggest customer engagement, experience, and advocacy event of the year. Aside from getting inspired by world class speakers and fellow customer advocacy professionals, campers also enjoyed some trail mix and had some run-ins with a.

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Moving out of Your Comfort Zone: Embracing Marketing Plans and Tactics to Take Your B2B Organization to the Next Level

Marketri

Sorry Harry - In the B2B marketing world of today, company management need to have their eyes wide open, embrace change and push their comfort zones to the limit. As B2B marketers, is it our job to ensure annual marketing plans always make our colleagues feel at least slightly uneasy! Here are a few of the tactics that we are including in many of our recent B2B marketing plans: Video Marketing: LIGHTS- CAMERA –ACTION.

Why and How to Dominate Google's Featured Snippets

Speaker: Kathleen Booth, VP of Marketing at Prevailion

Until recently, getting to position #1 on the search engine results pages (SERPs) was the holy grail of digital marketing. Now, Google has introduced featured snippets - effectively creating a “position zero.” Through real-world examples and case studies, learn why owning the featured snippet is so important, how to dominate position zero, and what impact it will have on your traffic and leads as the future of search continues to evolve.

Customer-Powered Product Development: How to Create Better Products & Increase Demand

Influitive

It could be that you haven’t achieved product-market fit—something that “80% of companies never achieve.” Not hitting your product adoption targets? In my experience, most companies rely on time-consuming outreach to validate their products and gather customer feedback. Or, they send out impersonal email surveys that don’t motivate customers to respond. But there’s a more.