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Report: Brand Marketing Helps Marketers Achieve Several Top Priorities

KoMarketing Associates

New research suggests that brand marketing is helping marketers achieve goals ranging from customer acquisition to audience engagement. New customer acquisition” was the top priority for B2B and B2C marketers, according to the report. About two-thirds of marketers (65 percent) either “agreed” or “strongly agreed” that brand marketing was already helping them increase new customer acquisition.

Five ways to make your reps more productive


When a rep isn’t on track to hit their goal, use the reports to help them build their path to the goal. Can other team members or departments help? Can marketing help? We need to give them the information that matters the most to help them effectively deliver the right results. They should see the same metrics every month, to drive their strategy in sales and marketing.


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Moving from Volume to Value with Artificial Intelligence (AI) Built for Marketers


As a modern marketer, you know all too well how challenging it is to satisfy today’s demanding buyers. It’s clear that marketers who shift from volume-based, one-size-fits-most communication to engaging segments of one with high-value experiences will be the ones who win over the hearts and minds of their customers. Enhance Your Marketing Expertise with AI. Next, AI helps you put your plan into action. Engagement Marketing b2b Consumer

Why Visibility Is Key for Content Marketing Success


Project management software can be a huge help here. In other words, they’re not built for enterprise-level marketing teams. That’s where content marketing software comes in. According to software research firm Forrester, one of the core functions of content marketing software is bringing “visibility, order, and insight into countless streams of activity.” And how does content marketing help solve for it? It’s 12 p.m.,

What Is the Gemini Effect in B2B Marketing?

Veteran B2B loyalty marketers know that the reward redemption experience in any program is often governed by a strange two-headed phenomenon commonly referred to as The Gemini Effect. Find out more about how to maximize the effectiveness of your customer or channel partner incentive programs from industry leader Reward Paths.

6 Questions to Ask Before Choosing a Strategic Marketing Consultant


Let’s say you’ve looked into the mirror, come to some terms, and decided you really do need some marketing help. You’ve hit the Google circuit, browsed some websites, and reached out to a strategic marketing consultant or seven. B2B Marketing Challenges B2B Marketing Strategies B2B Strategy Strategic Marketing ConsultingGood start. But now the tough part. How do you pick one?

15 Ways B2B Marketers Can Use Twitter to Drive Business Results

KoMarketing Associates

The wonderful world of Twitter has unlocked business opportunities for almost every type of user – from emerging artists, celebrities, big brands, news sources, and (most importantly for you) B2B marketers. With the mission to give users the power to create and share ideas and information instantly, this social media platform allows B2B marketers to better connect, converse and engage their audiences. Support Content Marketing Efforts.

Where to start your B2B video marketing project


Business video marketing services are attractive to many businesses today for numerous reasons. Business video marketing helps clearly communicate what the customer wants to know in order to move to the next stage of the sales process. However, getting the most out of any B2B video marketing project should not be a stand alone tactic, but one that should be integrated into your overall marketing and sales process.

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3 Ways Agile Helps Scale Content Marketing


To an outsider looking in, a bigger content marketing program seems to be better. . But most content marketing job descriptions don’t include phrases like, “Keep producing more content every quarter indefinitely,” or “Hire as many content marketers as the budget will allow.” . Instead, we need to scale our content marketing efforts strategically. . An Agile outlook on marketing. . What It Means to Scale Content Marketing.

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Unsung Marketing Hero of the Day: The Data Analyst


And rightly so, that’s as it should be, but how did they get all that clean data that helped make this deal possible? . As a B2B marketer, lead gen is of utter importance, but quality over quantity is just as important. Let’s look at the relationship between content marketing and that sometimes daunting database of yours. . There have been huge advancements in marketing technology over the years with tons of tools that can help your company significantly grow. .

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Your Guide to Using Conversational Marketing to Drive Demand Generation

What is conversational marketing really about? This guide will examine the market forces at play, shifting buyer trends, how to leverage conversation marketing, and the tactics involved in adopting it for a B2B demand generation strategy.

Introducing Deal Nurturing: The Next Big Idea in B2B Nurturing


Ten years ago, Marketing would generate an inquiry and pass it to Sales. Lead nurturing was introduced to attempt to bridge the gap between Marketing and Sales. It sends a series of automated messages to the individual, and done properly it can work great to help top-of-funnel leads keep the company in mind as she goes through the early stages of her buying journey. Simply put, Sales often asks Marketing to turn off all marketing once the opportunity is created.

B2B Marketing Trends for 2018

KEO Marketing

As the New Year quickly approaches, most marketers are turning their attention to 2018. Here are the B2B marketing trends for 2018 that savvy businesses need to follow. The following B2B marketing trends will have the greatest commercial impact on B2B companies in 2018: Content marketing. This category includes market and customer insights and predictive analytics. Marketers know the potential for using data to glean insights on prospects and customers.

Persona Based Marketing

KEO Marketing

Successful marketing depends on personalization. Persona based marketing helps you provide structure and insight to your company’s inbound marketing campaigns. Using market research and existing customer data, you can define your ideal customer in a very detailed manner. Leveraging persona based marketing also helps with product development and functional alignment within your company. Making a Case for Persona Based Marketing.

What is the Number One Strategy for Effective B2B Lead Generation?

KEO Marketing

When we examine the results from companies that make their living selling Inbound Marketing services , then the answer is that inbound marketing generates the most leads. When we study the results from businesses that create email marketing programs, the answer is that email marketing draws the most leads. Content marketing. Email marketing is still a top-converting method of effective lead generation. – Source: Direct Marketing Association.

Top 5 Demand Generation Strategies

KEO Marketing

Here are five demand generation strategies that will help: Email Marketing. Email marketing is an essential part of a business’s marketing campaigns. Research repeatedly shows that an email marketing campaign always has a better return-on-investment (ROI) than any other method of digital marketing. According to, email is the channel that generates the highest ROI for marketers; for every $1 spent, email marketing returns $38.

Go Where Your Customers Are – Wise Words from Sweta Patel


Social selling may be where you reach your audience, but email marketing, webinars, and events are all channels that you can engage your audiences and build your pipeline,” Patel told us over Google Hangout. To understand the importance of traditional marketing channels alongside a savvy social media strategy, we dove into demand generation, marketing awareness, and more in this interview: How can marketers stand out amid the noise?

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Chalk Talks: Using Video for Account-Based Marketing


B2B companies are embracing account-based marketing as a better way to identify, engage, and convert key accounts. Those using video in creative ways to help them stand out and deliver a more personalized experience are seeing higher response rates, shorter deal cycles, and better results for their ABM programs. The first is leveraging video with an email marketing campaigns that are targeting individuals at key accounts. Blog Chalk Talks Demand Generation Marketing

7 Traits Every Modern Marketer Needs to Have


Marketing professionals: when you think about your role at your company, how do you see yourself fitting into the bigger picture? Most organizations think of marketing this way. Enter: full-funnel marketing. As the name suggests, full-funnel marketers base their work on the understanding that they are responsible for the top, middle, and bottom of the pipeline. Full-funnel marketing helps teams engage, nurture, and close more prospects.

A Resource Guide to Marketing Content Success

KoMarketing Associates

Do you want to sharpen your skills in marketing content but aren’t really sure where to start? We’ve compiled some of the best assets in content marketing: everything from white papers, educational videos, and podcasts to other written content. Learning from others is often the shortest and easiest way to creating successful content marketing campaigns. Below are some detailed content marketing white papers and e-books: Getting Insight From Content Marketing Experts.

How to Get Started With Paid Search [Free Guide]


Clearly, marketers are taking advantage of AdWords, but what does a great PPC campaign even look like? To help you get started the right way, we're breaking down the basics of how to use paid search below. It's important to make clear that paid search is not a replacement for anything , but should instead be used to complement other inbound marketing strategies. For instance, here we have the search term "inbound marketing."

How to Become a Household Name


It’s every brand marketer’s dream for their product, service, or website to become so ubiquitous it replaces the name of the original concept. In this blog post, we’ll dive into the stories of four brands that turned product names into verbs that then replaced the generic terms, along with lessons for marketers on how it was done. Takeaway for Marketers: Mix up your advertising strategies to keep exposing your brand to new audiences. “Google it.” “Can

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How to Keep Your B2B Content Marketing and Brand Messaging Consistent


Shakespeare didn’t have B2B content marketing in mind when he penned, “A rose by any other name would smell as sweet.” Content marketing is also tweets, Pulse posts, Facebook groups, CRM drip campaigns, Instagram accounts, bus shelter ads, podcasts, radio commercials, videos and blogs. The challenge for B2B marketers is how to tell a cohesive story across all mediums and platforms with content. We recommend building a B2B content marketing map and calendar.

Top B2B Marketing Services for 2018

KEO Marketing

The marketing function has changed drastically over the past decade. With the emergence of digital marketing activities and new technologies, many organizations still struggle to develop a cohesive marketing program. Where will marketing head in the coming year? Which marketing services will deliver the best return on investment? Recommendations for Optimizing Your B2B Marketing Services in 2018. Successful marketers will understand this evolution.

Why Your Marketing Needs to be Data-Driven


There are now a wide variety of tools that enable marketers to capture a range of data at particular stages in their marketing campaigns. Adweek created an infographic that clearly shows us how marketing evolved through time. In the 1960s, marketing was mostly used at a mass targeting level through direct mail and advertising. Marketing today is driven by data-backed research and customer information that can be captured at every stage in the buying process.

Best Practices for Technology Marketing

KEO Marketing

What do technology companies care about when it comes to marketing? But before they excel with their marketing efforts, they must rise above the noise to make their message stand out. With heavy competition, technology marketers want to differentiate their products and services from the competition successfully. As a technology marketer, you have numerous strategies and tactics available to you to overcome these challenges. Leverage Marketing Automation.

Why Your Marketing Needs to be Data-Driven


There are now a wide variety of tools that enable marketers to capture a range of data at particular stages in their marketing campaigns. Adweek created an infographic that clearly shows us how marketing evolved through time. Marketing needs to be data-driven to be effective.

How We Grew Our Organic Traffic by 43% Without Publishing a Single New Blog Post


The best part is, we did it without publishing any new content, spending any more money on marketing or adding any additional resources to our team. In October of 2015, we made the difficult decision to completely forgo building a sales team and focus all our efforts instead on acquiring customers via content marketing and SEO. This led us to seeking a content marketing and SEO strategy.

6 of 14 rules for marketing like a billion-dollar martech unicorn


The following is a guest post by Jeremy Epstein , CEO of Never Stop Marketing. He served as VP marketing at Sprinklr as the company grew from 30 people and a valuation of $20 million to 1,400 employees, valued at over $1.8 The following is an excerpt of his new whitepaper, 14 Rules for Successful High-Growth Marketing. A “unicorn” company is one that achieves a private market valuation over $1 billion dollars. Your job is to put items in market.

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