Sat.Apr 26, 2025 - Fri.May 02, 2025

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Intent Data for ABM: Identify and Win Key Accounts

Single Grain

This is where intent data becomes the secret weapon in your ABM arsenal. Intent data transforms your ABM strategy from educated guesswork into precision targeting. In this comprehensive guide, we’ll explore how to leverage intent data for ABM and drive measurable business results.

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5 suggestions for moving beyond MQL

Martech

The marketing qualified lead (MQL) is one of the most widely used metrics in marketing but it’s increasingly under fire. From the 1980’s Miller-Heiman sales methodology to today’s causal AI, companies have monitored signals to learn about customer journey progress. Improved productivity would also be beneficial.

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Optimize Your Lead-to-Sale Process: A Data-Driven Guide to Closing More Deals

Single Grain

Yet, across industries, organizations struggle with lead conversion rates averaging just 3-5%. The difference between thriving companies and those merely surviving often comes down to how they made their lead-to-sale process not only effective but also efficient and adaptable.

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How to Match Content with Search Intent

Single Grain

The culprit is often not your writing quality or keyword strategyit’s a misalignment with search intent. Understanding and matching content with search intent isn’t just another SEO checkbox. Understanding search intent is like having the map before you start the journey.”

Intent 52
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Contact vs. Company Intent Signal Data

Contact and company intent data both have their advantages. Contact-level intent leads can be acted on immediately to reach active buyers, while company-level leads improve outcomes for account-based marketing and other programs. Intent signal data is a great way to up your marketing game.

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Tactics to Dominate Micro-Moments and Capture Customer Intent

Single Grain

Capturing on these micro-moments aids in the decision-making process and influences your leads to take action. Real-time personalization based on intent signals can increase conversion rates by up to 341%. These moments represent the new battleground for brands, where customer loyalty is won or lost in seconds. ” 4.

Intent 52
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Close the SEO Gap: Turn Strategy into Real Results

Single Grain

Inadequate Measurement and Adaptation Without proper tracking and analysis, organizations struggle to identify what’s working and what needs adjustment, leading to wasted efforts and missed opportunities. Content Hierarchy : Establish clear information architecture that signals topic relationships to search engines.

SEO 52
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Maximize Your B2B Lead Generation Results!

Need higher-quality leads for your target market? Our proven marketing programs deliver top-notch leads from senior buyers! B2B Lead Gen Experts: Get consistent success from our content syndication, webinar, intent signal and online advertising programs. If so, we can help! Why choose Aggregage?

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Aggregage Intent Signal Service

Aggregage Intent Signal Service allows you to reach more active buyers sooner! Get leads for specific in-market buyers. View companies and titles signaling intent. Download the Aggregage Intent Signal Service overview to learn more. Influence active buyers earlier in their journey.

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Get Higher-Quality B2B Leads That Convert!

B2B marketers face a number of challenges, including: continuously generating great leads converting leads to active sales prospects finding vendors that deliver real results Aggregage has proven content syndication, webinar, online advertising and intent signal marketing programs that deliver higher-quality leads.