Sat.Feb 15, 2025 - Fri.Feb 21, 2025

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The Benefits of Using Long-Tail Keywords in Your SEO Strategy

Marketing Insider Group

Image Source Unlike short-tail keywords, which are broad and highly competitive, long-tail keywords cater to niche markets, aligning closely with user intent. The result is better search rankings, higher conversion rates, and more meaningful engagement with potential customers.

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Lead Magnets in B2B Marketing: How to Attract and Convert High-Quality Leads

Orange Owl Blog

B2B Marketing Lead Magnets in B2B Marketing: How to Attract and Convert High-Quality Leads Vivek Goel February 17, 2025 Share : Table of Contents Introduction In the world of B2B marketing, capturing high-quality leads is crucial for sustained business growth and revenue generation. What Are Lead Magnets?

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Overcoming Challenges in Adapting to GA4 for B2B Companies

FunnelEnvy

For B2B professionals, where long sales cycles and lead attribution are critical, understanding these changes is essential to maintaining marketing ROI. Lets explore how to overcome these challenges and leverage GA4 to enhance your lead generation and conversion strategies.

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3 reasons your paid social ads aren’t converting (and how to fix them)

Martech

Lead with your strongest claim, most surprising stat or biggest pain point. Click-through rates are low, cost per acquisition is climbing and conversions are nowhere near expectations. The issue isnt the size of your audience its the intent signals youre missing. Upload CRM lists to target existing leads and customers.

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Intent Data: No Tricks, all Treats

Speaker: Michael Ballard, Senior Manager of Digital Marketing, Lenovo

Using social media, machine learning, lead scoring, and so much more, we can learn so much about our prospects. conversion rate start looking "good"? In this session, you'll learn: How intent data opens you up to more opportunities be targeted with your marketing efforts. The modern era of MarTech is great, isn't it?

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AI is transforming GTM teams into fiduciary powerhouses

Martech

Causal AI takes this further by distinguishing correlation from causation answering not just what happened but why. This led to an overhaul of its messaging and segmentation strategy, which doubled its engagement rates. QBRs) is the leading factor in reducing churn.

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How B2B Lead Generation Services Can Transform Your Sales Strategy

MarketJoy

A sales strategy should have a concrete lead-generation process set up that can drive a consistent flow of interested prospects who can become loyal customers. B2B lead generation services are your solution to creating a solid lead-generation process for your business. Getting a lead is just the start of the buyer journey.