Orange Owl Blog
JANUARY 25, 2025
B2B Marketing 8 Strategies for Increasing B2B Lead Conversion Rates Vivek Goel January 25, 2025 Share : Table of Contents Introduction Converting leads into paying customers is the ultimate goal for B2B businesses, yet its a task often fraught with challenges. In todays competitive landscape, where buyers are more informed and options are plentiful, having a clear strategy is paramount.
Trade Press Services
JANUARY 27, 2025
The numbers dont lieviewers retain a staggering 95 percent of a message when watching it on video, compared to just 10 percent through text. Unsurprisingly, 68 percent of marketers who arent using video are planning to jump on board this year. With videos ability to capture attention and drive retention, its clear that video marketing is a game changer for B2B businesses.
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Martech
JANUARY 27, 2025
DeepSeek, a powerful new open-source AI from China, may have put a pin to the AI valuation bubble. While that’s bad news for investors, it’s good news for marketers. What it is. DeepSeek is said to work as well as OpenAI’s o1 while costing 95% less. It was built without the state-of-the-art NVIDIA chips used by OpenAI, Google and most other big GenAI companies.
Marketing Insider Group
JANUARY 27, 2025
Marketing your event effectively requires careful planning, coordination, and a clear strategy. A well-organized calendar is a cornerstone of a successful event marketing plan. It ensures you stay on top of deadlines, maintain consistency in your promotional efforts, and effectively engage your target audience. Lets break down the key elements to include in an event marketing calendar to set your campaign up for success. 1.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Valasys
JANUARY 28, 2025
It doesnt matter what industry your business is in. Climate change and growing geopolitical instability trends mean that your businesss supply chains are becoming increasingly susceptible to disruptions from natural disasters, increased tariffs, labor and technology availability, and economic fluctuations. If you dont plan for this unpredictability, delays, shortages, and increased costs are sure to affect your bottom line.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Marketing Insider Group
JANUARY 28, 2025
Visuals are an incredibly valuable tool as you attempt to get attention on social media. A well-designed image or graphic can stop readers from scrolling and spark curiosity. But there’s a ton of competition, so not just any graphic that will do the trick. You have to figure out how to stand out. Branded graphics go beyond aesthetics; they tell your story, build trust, and leave a lasting impression on your audience.
Go Beyond SEO
JANUARY 29, 2025
In the digital age, having a strong online presence is crucial for service businesses. But how exactly does SEO help in boosting your service business’s visibility online? Let’s break it down step-by-step to understand the impact of effective SEO strategies. Understanding the Basics of SEO SEO, or Search Engine Optimization, refers to the set of strategies aimed at improving your website’s position in search engine results.
Only B2B
JANUARY 29, 2025
One step at a timethats how success happens. The same goes for the B2B sales cycle. It moves from lead to prospect and prospect to customer. Every step must be taken in the right order. Thats why we dont talk product first. We first understand the problem the prospect is trying to solve. A structured sales cycle keeps the process smooth and predictable.
SmartBrief - Marketing
JANUARY 29, 2025
Pop-up ads, when used effectively, are an excellent way to get more people to take action on your site. By delivering the right message at the right time, you can capture your audience’s attention and guide them toward the next step. The “next step” for businesses will vary based on their industry and long-term goals. But generally speaking, goals include convincing someone to sign up for a newsletter, grab a lead magnet or finalize a purchase.
Speaker: Jesse Hunter and Brynn Chadwick
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
Marketing Insider Group
JANUARY 27, 2025
Managing pay-per-click (PPC) campaigns effectively demands expertise, time, and precision. Many businesses choose to outsource PPC management to marketing agencies for a strategic edge (and much more). Outsourcing can help drive meaningful results while allowing internal teams to focus on their strengths. Quick Takeaways PPC outsourcing offers access to specialized knowledge without hiring in-house experts.
Vision Edge Marketing
JANUARY 28, 2025
Many of our customers operate in a competitive business landscape and are experiencing higher customer expectations than ever. Does that feel familiar to you? What they have learned is that a customer-centric strategy provides an excellent path for addressing both. A customer-centric growth strategy is more than just a buzzword ; it’s a proven approach that places the customer at the heart of every business decision.
Webbiquity
JANUARY 27, 2025
Guest post by Jennifer Engevik. In todays fiercely competitive marketing landscape, brand-to-brand partnerships are not merely an opportunistic tacticthey are essential for long-term success. Strategic partnerships with larger websites can propel your business to new heights, helping you expand your reach, establish authority, and accelerate growth.
Oktopost
JANUARY 28, 2025
Goodbye, square grid Instagram has shaken things up once again, and this time, the update has everyone talking. If youve noticed your profile grid looking a little different lately, youre not alone. The platform has shifted from its iconic 1:1 square grid (1080 x 1080 px) to a taller 4:5 format for grid previews. As social media marketers, we know that adapting to changing platforms is a skill weve tested- and mastered – time and time again.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
Marketing Insider Group
JANUARY 29, 2025
CRM and marketing automation integration is a well-defined process that combines and improves the alignment between marketing and sales activities. It lets businesses automate prospecting, data entry, customer management, and other time-consuming business operations. Since CRM systems provide a centralized location for customer data, seamless integration with marketing automation platforms allows marketing teams to create smart segments, nurture leads, and run targeted campaigns to increase reac
Sprout Social
JANUARY 29, 2025
AI in content marketing is transforming how marketers like you have traditionally worked. Its helping you become more strategic in planning your campaigns and more efficient. You’re able to build engaging brand stories, personalize messaging at scale, analyze content performance and map audience preferences quickly and accurately. A Sprout Social Pulse Survey from Q2 2023 reveals that 71% of social marketers have already integrated AI and automation tools into their workflows and 82% of th
Zoominfo
JANUARY 29, 2025
The world of B2B sales and marketing is at an inflection point. Traditional go-to-market (GTM) strategies, which rely on fragmented systems, are struggling to keep up with the demands of an increasingly competitive, fast-paced market. Companies spend billions of dollars annually on GTM efforts, yet many still fail to achieve their growth targets. Why?
Oktopost
JANUARY 30, 2025
Social media content in B2B marketing is about starting conversations that guide, inform, and generate mutual value. But even great content can disappear into the algorithm without making an impact if it isnt accessible. When that happens, its a loss for content creators because it limits their reach. Even worse, poor accessibility can give the impression that a brand doesnt care about making its content available to people who cannot see the text and images and are using tools that read the pos
Speaker: Speakers:
Ready to become the email wizard your team didn’t know they needed? Join our live webinar to uncover the secrets of mixing AI magic with human flair, crafting emails so good your audience can't help but write back. We'll spill the beans on: Scaling personal touches Tracking metrics (like revenue, duh) Building smarter campaigns that actually work Oh, and we’re throwing in multi-channel tips too—think LinkedIn ads and webinars that wow.
Martech
JANUARY 27, 2025
SEO agencies are perfectly positioned to expand their services to include website management. The connection between SEO and site maintenance is clear: both prioritize keeping websites fast, functional, and optimized for search engines. Tasks like improving load times, fixing errors, and maintaining security align with what SEO agencies already do. By offering website management alongside SEO, agencies can build new revenue streams, potentially including reselling site hosting.
Sprout Social
JANUARY 31, 2025
Artificial intelligence (AI) is supercharging social media marketing. Think of AI social media tools like Sprout Social as your marketing pit crew. They can fine-tune your social media engine, swap out tired tactics and keep you running at peak performancethey just cant drive the car. The AI in social media examples were sharing in this article come from brands with a skilled driver and a solid race strategy to help them win.
Zoominfo
JANUARY 31, 2025
The traditional go-to-market playbook is dead. Sales and marketing teams that once relied on high-volume outreach to hit their numbers are seeing diminishing returns. Minor changes to outdated processes a bit of automation here, another tech solution there simply wont be enough to drive sustained growth in the AI era. To stand out today, companies must focus on precise targeting and intelligent engagement, aligning their motions to the ways buyers actually make decisions.
Salesforce Marketing Cloud
JANUARY 30, 2025
AI is making waves across industries, and customer service is no exception. While theres plenty of buzz about how it’s already transforming existing customer service roles, theres another side to the story thats just as exciting: the brand-new jobs AI is bringing to the table. These roles open up fresh opportunities for professionals who are ready to reshape their careers and customer service with the help of AI.
Advertiser: ZoomInfo
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
Martech
JANUARY 29, 2025
I left other people alone. Some days, the ability to make this claim can be a managers highest achievement. The task has always been challenging, as Im naturally inclined to jump in and organize. However, Ive learned to appreciate the advantages of letting a little chaos reign. Chaos, in this context, refers to a situations inherent unpredictability.
Sprout Social
JANUARY 27, 2025
In todays ever-changing retail landscape, brands are divided into two groups. Those who see social media marketing as a key part of their customer engagement strategy and those who view it as a nice to have. The significance of social media in the retail sphere has only amplified. The latest data indicates a notable surge in its use. In a 2022 report, it was found that 78% of consumers in the UK have upped their social media engagement over the past year.
Zoominfo
JANUARY 30, 2025
Go-to-market teams that adopt AI-powered sales automation can reap major benefits: research shows they spend more time with customers, drive higher customer satisfaction, and most importantly, boost sales by up to 10%. But savvy sales leaders know that AI isnt a magic wand that can close deals for you. Instead, using AI effectively is about finding new opportunities and building deeper relationships, which ultimately lead to faster conversions.
SocialPilot
JANUARY 30, 2025
Let’s be realsocial media isnt just about posting pretty pictures or witty captions anymore. It’s about proving the impact of your social media efforts. How did that last Cyber Monday or Christmas campaign perform? How many users did that campaign drive to your Shopify website, and what was its ROI? Keeping an eye on all these vanity metrics, especially when you’re in the middle of another campaign and preparing for Christmas, can be hard.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Martech
JANUARY 27, 2025
B2B marketing and sales have long been at odds. Sales teams frequently criticize the quality of leads they receive, while marketers question sales ability to follow up effectively. At the heart of this frustration is a structural problem rooted in CRM systems. I personally think Salesforce, the most widely used CRM in B2B, is to blame for this disconnect.
Salesforce Marketing Cloud
JANUARY 30, 2025
Email open rates have long been regarded as a key performance indicator (KPI) for email marketing campaigns. The value of knowing there’s an active subscriber behind an address, and that they are interested in your product or service, opens up the possibility of driving future sales. However, over the last several years, the narrative has shifted around the email opens they aren’t being considered a reliable metric of engagement.
Sprout Social
JANUARY 28, 2025
Growing with Instagram Reels takes more than trend-hopping and editing chops. What differentiates successful creators from others is how they use their analytics. These numbers show you exactly what works with your audience and what doesnt so you can consistently post high-quality videos that truly resonate with them. In this post, well show you how to track your Instagram Reels analytics.
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