Marketing Insider Group

JANUARY 6, 2025

Inbound marketing focuses on drawing prospects toward your brand through meaningful content, and blogs often take center stage in this approach. They act as a bridge between potential customers and your website, giving readers the information they seek while introducing them to your products or services. Quick Takeaways Blog writing attracts organic traffic by addressing audience questions and optimizing for search engines, boosting visibility and engagement.

Inbound Marketing 298

Inbound Marketing Marketing Analytics Tools Top of Funnel Long Tail Marketing 298

Martech

JANUARY 6, 2025

AI is transforming martech by automating tasks, providing real-time insights and scaling operations more effectively. However, a number of issues make integrating AI into martech stacks very challenging. Here are actionable strategies to resolve these and other common AI issues. Dig deeper: AI readiness checklist: 7 key steps to a successful integration Common challenges in AI integration and how to overcome them Here are the top reasons why integrating AI into existing martech stacks poses a ch

Marketing AI 112

Marketing AI ROI Advertising Agencies Allocation 112

Trade Press Services Newsletter

JANUARY 9, 2025

2025 is here, and the landscape of B2B marketing continues to evolve at breakneck speed. Rapid technological advancements, intense shifts in consumer behavior, and trends like personalization make it difficult for marketers to keep up. As 2025 unfolds, the marketers who thrive will be the ones who adapt quickly, embrace innovation, and stay customer-focused,” says strategist, speaker, and author Eric Holtzclaw.

Planning 220

Planning Marketing Plans B2B Marketing Allocation 220

Webbiquity

JANUARY 7, 2025

With 2024 now behind us, heres a quick look back at the posts, old and new, that grabbed the most attention last year. Image credit: Marcelo Chagas on Pexels Its an interesting mix, covering metrics and analytics; martech tools; and a couple of oddball guest posts that generated a surprising degree of interest. But mostly, the interest was in AI, and specifically how it will impact marketing and SEO.

Marketing AI 164

Marketing AI B2B Marketing Screencast B2B 164

Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective

In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.

Brand Identity

Marketing Insider Group

JANUARY 6, 2025

If you have a product you want to sell, you will likely need to devise a strategy to market and advertise it. Otherwise, people may not know that your product exists, or they may not understand why it is so favorable to purchase. However, if you’re relatively new to the world of marketing, you may not know where to begin with a product marketing strategy.

Product 173

Product Cross-Selling Marketing & Strategy Pricing 173

sagefrog

JANUARY 8, 2025

B2B marketing teams are facing growing complexities as they strive to connect with increasingly savvy audiences. The expectations placed on in-house teams have expanded dramatically, with marketers expected to be strategists, data analysts, tech experts, and creative leaders all at once. Wearing multiple hats often leaves teams wondering how to balance priorities, manage resources, and deliver results for their leadership teams.

B2B Marketing 52

B2B Marketing Trends Paid Search Agency Allocation 52

Learn from the Pros

JANUARY 7, 2025

Email marketing isnt going anywherebut its not staying the same, either. Weve had countless conversations with B2B marketers about their challenges, and one thing is clear: what worked even a few years ago simply doesnt cut it anymore. With tighter privacy regulations , smarter audiences, and inboxes bursting at the seams, the email game has changed.

Lead Ranking 52

Lead Ranking B2B Marketing Automation Services Lead Scoring 52

ClearVoice

JANUARY 8, 2025

Tough conversations in content marketing are unavoidable. This is true whether you’re dealing with critical feedback from a client, an underperforming freelancer, or team issues (or all three). But with the right communication strategy and tools, you can handle these interactions with ease. Learn how to maintain positive relationships, increase project quality, and achieve your goals by improving your communications. 3 Types of Difficult Conversations (and Potential Solutions) Difficult co

Work Management 93

Work Management Marketing Management Conversion Content Marketing 93

Martech

JANUARY 7, 2025

Were still in (very) early days for LLM (large language model) search, but fast-increasing user adoption is helping us draw insights on effective tactics for brands to deploy to appear in results on platforms like Perplexity , ChatGPT search , Gemini, and more. This article looks at those tactics from a B2B lens, broken down by the following SEO initiatives: Content strategy.

Optimization 110

Optimization SEO Marketing Automation Services Work Management 110

Speaker: Jesse Hunter and Brynn Chadwick

Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.

Personalization

Marketing Insider Group

JANUARY 8, 2025

Standing out in a sea of advertisements is no small feat and will take some effort. Native advertising is a subtle yet valuable approach that blends promotional content seamlessly into the format of the platform it appears on. Unlike traditional ads, which can feel invasive or disruptive, native ads match the tone, style, and context of their surroundings.

Paid Content 286

Paid Content Advertising Advertisements Ethics 286

SocialPilot

JANUARY 6, 2025

The importance of good Google reviews cannot be overstated. According to Forbes, about 90% of customers read online reviews before visiting a business. Glowing reviews from satisfied customers can boost your business credibility, attract new customers, and increase your chances of showing up in local rankings. That said, acquiring and managing these reviews isnt easy.

Small Business Marketing 110

Small Business Marketing Automation Google Work Management 110

Salesforce Marketing Cloud

JANUARY 6, 2025

Hit the ground trailblazing in 2025! Level up by getting hands-on with Trailblazer Quests, connect with the amazing Trailblazer Community , and enter for a chance to win* some trail-tastic prizes. Table of contents What is Seize the Trail? Build, learn, and win with Agentforce Quests Climb the ranks with more Trailblazer Quests Ready to Seize the Trail in 2025?

Customer Satisfaction 124

Customer Satisfaction Communities Touchpoints Loyalty 124

Martech

JANUARY 9, 2025

For many marketers, handing over customer interactions to an automated genAI-powered process requires a leap of faith. The good news is that as more AI agents come to market, the use of this technology to improve engagement and drive revenue will become clearer. Adoption is already underway. During the 2024 holidays , traffic to retail sites from genAI-powered chatbots increased 13X over the previous year.

Marketing AI 127

Marketing AI Work Management Marketing Management Paid Search Agency 127

Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified

Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.

Campaigns

Marketing Insider Group

JANUARY 7, 2025

As you know, your business needs a strong online presence to reach its goals. For many organizations, outsourcing web development has become a go-to strategy to achieve high-quality results without the challenges of building an in-house team. IBISWorld estimates the web design industry in the United States will generate about $43.5 billion in revenue in 2024 as more companies look to outsource these tasks.

CMS Development 290

CMS Development Paid Search Agency Advertising Agencies Ad Agencies 290

Sprout Social

JANUARY 9, 2025

There are a few universal questions that keep CMOs up during the quiet hours of the night: How do we do more with fewer resources? And how do we make a greater impact without burning out our teams? When Lisa Cole, former Chief Marketing Officer at Cellebrite, stepped into her role, these were the questions constantly on her mind. She wanted to illustrate the marketing departments ability to drive results and improve work-life balance for employees.

Marketing AI 106

Marketing AI Work Management Lead Scoring Lead Ranking 106

Salesforce Marketing Cloud

JANUARY 6, 2025

Starting a business itself is challenging. Youre up against larger companies, tight budgets, and a crowded market. However, artificial intelligence (AI) can help you overcome these challenges. Today, 90% of small to medium-sized business (SMB) and startups utilize AI to automate customer interactions , showing just how essential AI has become for driving customer engagement.

Marketing AI 111

Marketing AI Startups Allocation Customer Satisfaction 111

Martech

JANUARY 10, 2025

This article was co-authored with Mike Froggatt , Senior Director, Analyst, at Gartner. Digital personalization is a double-edged sword. While it can significantly enhance customer experiences, it also risks alienating consumers if not executed thoughtfully. Digital marketing leaders must carefully manage the reality and perceptions around personalization.

Relevance 125

Relevance Advertising Agencies Ad Frequency Gartner 125

Speaker: Speakers:

Ready to become the email wizard your team didn’t know they needed? Join our live webinar to uncover the secrets of mixing AI magic with human flair, crafting emails so good your audience can't help but write back. We'll spill the beans on: Scaling personal touches Tracking metrics (like revenue, duh) Building smarter campaigns that actually work Oh, and we’re throwing in multi-channel tips too—think LinkedIn ads and webinars that wow.

Email Marketing

Unbounce

JANUARY 6, 2025

/ Landing page optimization How to use landing page sales funnels to convert more visitors By Josh Gallant. Updated on January 6, 2025. 14 min read Ahh, the funnel. Despite what you may be hearing through the grapevine, the marketing conversion funnel is most definitely still alive and well When its built right, that is. In order to build funnels that actually convert, you first need to fully understand what the core stages of the marketing funnel are, what the goals are at each stage, and the r

Top of Funnel 111

Top of Funnel Landing Pages Digital Marketing Funnels Advertising Funnels 111

Acrolinx

JANUARY 7, 2025

What’s a brand voice in content creation and why does it matter? Creating a brand voice is one of the most important steps in shaping how your business communicates with its audience. But what’s a brand voice? Simply put, its the unique personality your brand conveys through its content from marketing campaigns to customer service emails.

Branding 98

Branding Brand Identity Enterprise Management Ad Building 98

BOP Design

JANUARY 9, 2025

Artificial Intelligence has started infiltrating almost every aspect of our life including the tools we use professionally and personally. While AI can do a variety of interesting things for us from planning vacations and doing research what we are most interested in is how we can leverage AI to streamline B2B marketing. The post How Were Using AI for B2B Marketing and Design appeared first on Bop Design.

Design 115

Design B2B Marketing Planning B2B 115

Martech

JANUARY 9, 2025

With consumers feeling squeezed by rising prices and dealing with too many choices when shopping online, brands are turning to artificial intelligence to help consumers make better decisions. Rising prices and the paradox of choice As people try to be smarter with their money, they’re running into another problem: too many choices when shopping online.

Marketing AI 111

Marketing AI eCommerce Amazon Display 111

Advertiser: ZoomInfo

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

Account Based Marketing

Visitor Queue

JANUARY 10, 2025

87% of marketers say that email marketing is critical to business success. With that said, its easy to see why email newsletters are a great tool to get in front of your audience. Whether you’re aiming to build relationships, boost sales, or provide valuable insights, an effective email newsletter can help you reach your goals. […] The post How to Create an Email Newsletter that People Actually Want to Read appeared first on Visitor Queue Blog | Identify Website Traffic.

Newsletter 105

Newsletter Email Marketing Traffic Ad Building 105

SocialPilot

JANUARY 6, 2025

Loomly is known for its intuitive, user-friendly interface, helping businesses of all sizes effortlessly create, schedule, and analyze content. But when it comes to Loomly pricing, theres more beneath the surface. Over time, its cost structure has raised eyebrows, with subtle fees and plan restrictions making potential users think twice. One thing that sets Loomly apart is its risk-free trialno credit card is required.

Pricing 81

Pricing Price Cost Features 81

Choozle

JANUARY 7, 2025

In a world where digital advertising budgets are skyrocketing, programmatic advertising has become the foundation for reaching the right audience at the right time. Yet, as brands and agencies embrace programmatic to drive results, a significant hurdle remains: finding skilled programmatic talent. The shortage of expertise in this space isnt just an HR issue, its a roadblock to growth, innovation, and ROI.

Advertising Agencies 79

Advertising Agencies Paid Search Agency Marketing Management Allocation 79

Martech

JANUARY 9, 2025

The most recent CMO Survey results have been released, offering fresh insights into the state of marketing strategies. A key theme emerges from the survey: the growing pressure on CMOs to demonstrate value and ROI amid a shifting marketing landscape. Since this fall 2024 survey does not ask the exact same questions as the spring edition, this analysis wont be able to make a direct, question-by-question comparison between the two.

Allocation 117

Allocation Marketing Budget Creation Budget Programs Marketing Budget 117

Advertisement

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Video Marketing

Trade Press Services

JANUARY 6, 2025

Outsourcing helps companies reduce costs, improve efficiency, scale operations, access specialized skills, and focus on essential business functions. By leveraging external providers, businesses can maintain steady growth without the commitment of hiring in-house employees. The growth of the global outsourcing services market is fueled by technological advancements, The Great Resignation , shifts to remote or hybrid work environments , and myriad other factors.

Work Management 100

Work Management Marketing Management Advertising Agencies Paid Search Agency 100

Salesforce Marketing Cloud

JANUARY 7, 2025

The world of customer service, or customer experience (CX), is changing fast. And artificial intelligence (AI) is playing a big role in that transformation, not only in automating tasks but also in reshaping how teams approach problem-solving. As customers expect faster, more personal, and helpful service, businesses must invest in AI education to empower their teams with the skills and knowledge to harness this technology effectively.

Marketing AI 97

Marketing AI Education Peer-to-peer Training 97

Hubspot

JANUARY 8, 2025

Youre selling something to someone who just wouldnt budge. No matter how you angle your pitch, how well you attempt to align your solution with their needs, or how many glowing testimonials you share, theyre just not buying it. Literally. Somehow, the deal slips through your fingers, and so does the prospect. Youre left wondering where it all went wrong.

Work Management 79

Work Management Examples WOM Marketing Management 79