The Point
DECEMBER 30, 2024
When the sales team needs help boosting pipeline, the request of marketing is usually either: 1) more leads, or 2) better leads, or 3) a combination of the two. However, if demand generation isnt producing the number of opportunities that the company needs, simply ramping up leads at the top of the funnel isnt always the solution. In fact, a lack of marketing-generated pipeline is rarely a lead generation issue.
Orange Owl Blog
DECEMBER 29, 2024
B2B Marketing The Ultimate Guide to B2B Marketing Attribution Models Vivek Goel December 30, 2024 Share : Table of Contents Introduction In the dynamic and competitive world of B2B marketing , understanding the effectiveness of your campaigns is not just an advantageits a necessity. Unlike B2C, where purchase decisions are often impulsive or immediate, B2B buying journeys are complex, involving multiple stakeholders, longer sales cycles, and numerous touchpoints.
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Lead Forensics
JANUARY 2, 2025
Executive Summary Your marketing plans executive summary captures the big picture. It is a snapshot of your high-level goals, key strategies, and expected outcomes. Think of it as your elevator pitch: concise and compelling, showing how your marketing initiatives align with broader business objectives. Before diving into details, start with a concise overview of your plan: Goals: What are the high-level objectives?
Ahrefs
DECEMBER 31, 2024
Ever since then, the idea of starting another affiliate site and getting serious about it has always been in the back of my mind. Ive just never had the time due to my day to day work at Ahrefs.
Speaker: Speakers:
Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.
Marketing Insider Group
DECEMBER 30, 2024
It should come as no surprise that you need a strong online presence to grow your business. Search engine optimization (SEO) and social media are part of this puzzle because you can use them to connect with your audience. SEO enhances your website’s visibility on search engines, making it easier for your audience to find you. A viable social media strategy builds engagement and brand awareness across platforms like Facebook, Instagram, and LinkedIn, creating connections with potential cust
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Sprout Social
DECEMBER 30, 2024
YouTube is the king of long-form video content, but YouTube Shorts is quickly entering the spotlight. With 70 billion views a day and counting, Shorts are becoming a go-to choice for creators and brands to connect with their audiences through short-form video. Interested in creating more YouTube Shorts but not sure where to start? Dont worry. Weve got you covered.
Martech
DECEMBER 30, 2024
This past year saw lots of potential with all kinds of AI-powered tools and updates. Studies also show that marketers are upskilling and organizations plan to continue to invest in AI in the coming year. There’s plenty of transformation underway but what does this mean practically? It means many businesses will be making new hires to support change.
Single Grain
DECEMBER 30, 2024
Account-based marketing (ABM) can elevate your marketing results by targeting individual accounts with a higher chance of converting. Numerous ABM tactics and tools exist, but some organizations prefer working with an account-based marketing agency. These agencies offer tailored ABM services that align sales and marketing efforts and apply them to business objectives and the specific accounts they’re targeting.
Bluetext
JANUARY 1, 2025
As the marketing landscape continues to evolve at a rapid pace, staying ahead of the curve is essential for B2B brands looking to remain competitive. The year 2025 promises a wave of transformative trends that will reshape how businesses connect with their audiences. From AI-driven strategies to immersive technologies, these innovations offer unprecedented opportunities to build stronger relationships, enhance personalization, and drive measurable results.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
chiefmartech
JANUARY 2, 2025
Welcome to 2025! It’ll be the Year of AI Agents in martech, in word and deed. Here’s what I think that means… From the moment there was more than one software product in a company’s tech stack, there’s been jockeying to determine who was boss. If the tech stack were an orchestra, which product would be the conductor? Whichever one directed the flow of data among apps and determined which function in which app was called when literally orchestrating the tech stack
Martech
JANUARY 3, 2025
Marketing has traditionally served as the “guardian of the brand,” ensuring organizational consistency across all channels. AI creates brand assets at scale, offering speed and efficiency. However, it also introduces new risks. Here’s how it changes guardrails and governance and what to do about it. Guardrails vs. governance While closely related, guardrails and governance serve different but complementary functions in AI-powered marketing organizations.
Thinkers360
DECEMBER 29, 2024
Find and work with the World’s Premier B2B Thought Leaders, Advisors, Authors, Consultants, Influencers & Speakers (100M+ followers combined). Join Enterprise Lite to work with all of these experts! We’ve searched the Thinkers360 Content Library to pick out podcasts on business, technology, and sustainability from Thinkers360 member thought leaders.
SocialPilot
JANUARY 2, 2025
If you are among the 93% of consumers, you probably check the reviews before investing in a product or going to a restaurant. Online reviews are the new word of mouth that affects the purchase decisions of your target market consumers. Among many online review platforms, Google Reviews is a standout, attracting 73% of all online reviews. Google Reviews appear right alongside your business listing on Google, persuading potential customers even before they visit your website.
Speaker: Jesse Hunter and Brynn Chadwick
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
Sprout Social
DECEMBER 31, 2024
It isnt uncommon for companies to receive hundreds of brand pitches in their social inbox from influencers and creators. Sprouts Influencer Marketing Report found that 93% of influencers say the quality of a brands existing content impacts whether they agree to collaborate. But what separates a perfect brand pitch from a bad one? How can you identify which influencers to partner with based on their outreach?
Martech
JANUARY 2, 2025
Over the last year, the RMN space saw new in-store standards and solid growth. This is likely to continue. Here are a few ways we expect to see this dynamic space continue to mature. Growing in-store networks While retail media networks have gained some attention [in 2024], I believe their full potential remains largely untapped, said Melanie Babcock, Vice President, Orange Apron Media and monetization at The Home Depot.
SmartBrief - Marketing
DECEMBER 30, 2024
While the NFL season isn’t over and it’s still a few weeks before it’s determined who will play in the 2025 Super Bowl on Feb. 9, adland already has its matchups. Fox Sports reported in November that it had sold out of its Big Game ad inventory. A 30-second spot is reportedly going for more than $7 million. And since marketers are all about promotion, many have already announced that they will advertise in the 2025 Super Bowl.
SocialPilot
DECEMBER 29, 2024
In today’s digital age, online reviews are no longer a nice-to-have; they’re a must-have for your business. Positive reviews can boost your brand’s credibility, attract new customers, and improve your search engine rankings. On the other hand, negative reviews can damage your brand’s reputation, deter potential customers, and even lead to lost revenue.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
Hubspot
JANUARY 2, 2025
Like most people, my first real experience with AI was when ChatGPT was launched in 2022. At first, I was simply amazed by the wealth of knowledge it could provide. However, I soon realized that the true power of AI for entrepreneurs wasn't in accessing information but in how its capabilities could be applied across multiple use cases. The potential wasnt just exciting it felt limitless.
Martech
JANUARY 2, 2025
Marketing teams make changes all the time. But to make big changes in marketing, like using your tech stack more effectively, decreasing your time to market or improving campaign outcomes, a concerted effort to communicate and deliver change is necessary. In a presentation at the Fall MarTech Conference , Melissa Reeve discussed the “middle-out” strategy, a way to drive successful change in marketing.
Leadspace
JANUARY 2, 2025
This week marks the end of 2024 and the start of 2025. So what did we learn in 2024 and what are the next big things that will drive GTM excellence this coming year? Economic uncertainty drove prioritization and doing more with less and became the central theme in 2024. Departments moved to consolidate vendors, measure ROI and analyze the Revenue Data and AI signals that mattered the most.
illumin
JANUARY 2, 2025
Technical advancements blur the lines between MarTech and AdTech so much that they the terms are used interchangeably. Martech(Marketing Technology) and Adtech(Advertising Technology) are distinct aspects of modern marketing that are differentiated and simultaneously overlap and complement each other. Heres how to spot the difference, and the applications of both.
Speaker: Speakers:
Ready to become the email wizard your team didn’t know they needed? Join our live webinar to uncover the secrets of mixing AI magic with human flair, crafting emails so good your audience can't help but write back. We'll spill the beans on: Scaling personal touches Tracking metrics (like revenue, duh) Building smarter campaigns that actually work Oh, and we’re throwing in multi-channel tips too—think LinkedIn ads and webinars that wow.
Orange Owl Blog
JANUARY 1, 2025
SaaS Marketing Top B2B SaaS Marketing Agencies in India Vivek Goel January 1, 2025 Share : Table of Contents Introduction India has emerged as a global hub for SaaS (Software as a Service) companies, and with it comes the need for marketing agencies specializing in B2B SaaS. These agencies bring industry expertise, creative strategies, and data-driven insights to help B2B SaaS marketing companies grow their brand presence and achieve their business objectives.
Martech
JANUARY 3, 2025
Influencer marketing and social media management platform Later announced Friday it acquired Mavely for $250 million. Mavely has a network of more than 120,000 creators who the company says drove more than $1 billion in gross merchandising volume for more than 1,400 major brands, including Nike, Anthropologie, Lululemon, Macy’s, Old Navy and Adidas.
Drew Neisser
JANUARY 3, 2025
How do B2B leaders successfully navigate brand transformations? In this episode, Drew Neisser explores the art and science of rebranding with three exceptional marketersJoy Neely, Heather Salerno, and Will Meier. From reclaiming past equity to aligning brands with new business goals, this conversation reveals the key strategies behind effective brand evolution.
MarketJoy
DECEMBER 28, 2024
In todays volatile economy, uncertainty looms larger than ever. Global economic growth is projected to decelerate from 2.9% to 2.6%, leaving businesses to grapple with rising inflation, skyrocketing operational costs, and tightening consumer spending. For small and medium-sized businesses (SMBs), these pressures hit even harder 81% of SMB leaders express concerns about the economic impact on their operations.
Advertiser: ZoomInfo
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
Orange Owl Blog
DECEMBER 31, 2024
SaaS Marketing How to Choose the Right SaaS Marketing Agency for Your B2B Business Vivek Goel January 1, 2025 Share : Table of Contents Introduction In the fast-paced and competitive world of B2B SaaS , choosing the right marketing agency can make or break your growth trajectory. A great agency acts as more than just a service providerit becomes a strategic partner, working closely with you to achieve your business objectives.
Martech
JANUARY 3, 2025
Understanding the real costs of events and how to manage them effectively is the difference between a successful conference and a budget nightmare. When planning a conference, most teams start with the big-picture items: venue, food and beverage and production. But veteran event professionals know success lies in the details and building flexibility into your budget from the start. “Put your whole wish list in there from the beginning,” said Kristene Hentz, an event planner at One
FunnelEnvy
DECEMBER 31, 2024
Alright, cool. We are live today and we’re going to be talking about writing good headlines, subheadlines, and hero copy. This is important because prospects need to understand the end outcome theyll get from using your product and how thats possible. A lot of companies make some pretty wild claims”Were the best,” etc.but they dont really back it up or explain why.
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