Sat.Sep 14, 2024 - Fri.Sep 20, 2024

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Harnessing AI for Data-Driven Marketing: Trends, Challenges, and Tips for Success

Convince & Convert

Marketing professionals are inundated with AI technologies and strategies to advance their marketing programs. AI and marketing work hand in hand by leveraging vast amounts of data to optimize campaigns. But how are marketing professionals using AI to support their data-driven marketing?

Trends 138
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Mastering Audience Intelligence: Why Prescriptive Modeling is the Future of Campaigns

Choozle

In the evolving world of digital marketing, success hinges on one critical factor: knowing your audience. From optimizing audience targeting to delivering personalized messaging, this advanced technique leverages machine learning and AI to guide marketing strategies in real-time. Let’s break it down.

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How to align your martech COE with organizational and go-to-market goals

Martech

Establishing a martech center of excellence (COE) is essential for navigating modern marketing challenges. Think of it as the core of your marketing strategy, where all tools and processes support your business goals. Take a tech company focused on early adopters. Improve the conversion rate of leads to opportunities by 15%.

Sample 61
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Set Your Sights High: 5 Steps to a Rock-Solid Data Cloud Strategy

Salesforce Marketing Cloud

With this clear, unified view, you can tailor interactions with customers, improve decision making, and power AI and automations with data you trust — kind of like cracking your case with flair and finesse. Unlock trapped data with Data Cloud, the only data platform native to the world’s #1 AI CRM. What is Data Cloud?

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How CX transforms marketing from cost center to revenue engine

Martech

As CMOs, we’re constantly trying to balance driving growth with the fact that marketing is often seen as a cost center. What if marketing were viewed as a revenue driver instead of a budget drain? Below, I’ll share strategic insights on how customer experience can transform your marketing department into a profit center.

Cost 95
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Market analysis: the key to a successful B2B product launch abroad

Exo B2B

Market analysis is a crucial lever for B2B marketing, especially when launching a product internationally. It enables marketing teams to draw on solid data to make strategic decisions. Whether it’s targeting the right market segments, adapting messages or defining a positioning strategy. Siloed data.

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Robotic Process Automation (Top 5 Tools): A Guide for Businesses

Valasys

Accuracy Improvement: The error rate dropped by over 90%, eliminating costly mistakes. Let’s see the top trending RPA tools that are currently popular in the market: 1. Pros: Advanced Automation: Features machine learning (ML) and AI integration. AI-Integrated: Handles unstructured data efficiently.