Sat.May 18, 2024 - Fri.May 24, 2024

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Marketing Trends: 3 Things to Know for 2024

Salesforce Marketing Cloud

We surveyed thousands of marketing leaders about today’s marketing trends. Marketers ranked artificial intelligence (AI) implementation as both their number one priority and number one headache — highlighting its pivotal role as both a beacon of promise and a daunting challenge. What’s top of mind for marketers?

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The Future of Retail: AI’s role in predicting customer needs

SmartBrief - Marketing

AI has become embedded into such key technologies as smart shelves, automated inventory management, and dynamic pricing algorithms. As part of these systems, AI allows businesses to anticipate and respond to customers’ needs before explicitly expressing them. That said, there’s also a need for caution when companies adopt AI.

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Launching a loyalty program: Best of the MarTechBot

Martech

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Loyalty program. Implement a loyalty program that rewards customers for their repeat purchases and engagement. Please suggest a name for the loyalty program. Social sharing.

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50 Thought Leading Companies on Artificial Intelligence 2024

Thinkers360

We specialize in B2B strategic marketing, B2B analyst and influencer relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers and influencers worldwide – Explore membership today ! CognitivePath CognitivePath is a research and advisory firm that guides marketing organizations through the AI era.

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Customizing for Every Customer: How 1:1 Personalization Drives ROI

It’s now a proven strategy to transform customer relationships, drive business growth, and increase marketing ROI.

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Dynamic Email Content is What Customers Crave: Here’s How To Deliver

Salesforce Marketing Cloud

Going with a generic “ batch and blast ” email marketing strategy is sure to land you in the customer’s filters — or worse, having them unsubscribe. This tradeoff – data for personalization – means that marketers have a significant opportunity if they uphold their end of the bargain. And nowhere is this more true than in the inbox.

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B2C marketing automation: The tools, tactics and prerequisites for success

Martech

B2C marketing deals with consumer purchases, which means B2C marketers are targeting individuals or small groups of people who make purchase decisions. As a result, the most significant differences between B2C marketing and B2B marketing involve the number of people involved in the purchase decision and the length of the sales cycle.