Only B2B
NOVEMBER 11, 2022
Even though the title might seem like click-bait, I can promise you that it is not. I don’t even suggest that the sales department be taken over by the marketing department.
Marketing Insider Group
NOVEMBER 8, 2022
Careless content marketing mistakes are costing businesses more than their monthly budget. Blindly navigating your marketing strategy can cause your content to capsize. An ineffective strategy will both pause a business’s growth and decrease their probability of sales by 40%.
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Chief Martech
NOVEMBER 10, 2022
2023 will be a fascinating but challenging year for marketing. Macroeconomic headwinds are colliding with rising customer expectations for better digital experiences. Martech stacks are consolidating under economic pressure.
Content Marketing Institute
NOVEMBER 7, 2022
Your customers are changing. They aren’t going to accept excuses about insensitive campaigns or lack of diversity in your content. That’s why you need to L-I-S-T-E-N now. Continue reading → Company News
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People are focusing on how companies are responding to the headline issues of the day, says a report from 3BL Media on evolving interests in ESG subjects, which also found a mismatch between the stories brands publish and topics audiences want.
Launch Marketing
NOVEMBER 9, 2022
Marketers have a love-hate relationship with the end of the year. While it is exciting to wrap up a year and review performance, it is also a bit chaotic when planning for a new year. Have you thought about your B2B marketing plan for next year? Well, it might be a good idea to start.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
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DivvyHQ
NOVEMBER 8, 2022
Marketing technology is always changing, and it can be tough to keep up. Luckily, our latest guide from guest contributor Nick Rubright will help you find the right martech faster so you can stay ahead of the curve.
SalesIntel
NOVEMBER 10, 2022
Have you been experiencing issues with your B2B data? . Is it inaccurate or insufficient and hurting your bottom line? Did you have a bad experience with an earlier B2B lead database and want to switch to a reliable B2B data partner?
Litmus
NOVEMBER 11, 2022
This piece originally appeared in Venture Beat. Marketers know customers don’t just crave personalized content—they expect it in the business-to-consumer (B2C) and business-to-business (B2B) brands with which they interact. .
Strategic-IC
NOVEMBER 7, 2022
Moving up from marketing to SMM to Enterprise is no small leap. It’s not for the faint-hearted.
Speaker: Amanda Wener, Award-Winning Content Strategist and Brand Storyteller
In this exclusive webinar with award-winning content strategist Amanda Wener, you’ll learn the benefits of a strong editorial content strategy in building a brand identity, why functioning like a newsroom works, and how a structured approach to content creation and marketing can bring your brand to life.
KoMarketing Associates
NOVEMBER 8, 2022
As more marketers turn their attention to their customers’ wants and needs, new research suggests that this area is growing in importance to them. Additionally, they are increasing their investment in customer marketing as a whole.
Marketing Insider Group
NOVEMBER 7, 2022
When the pandemic started, our content marketing agency actually gained customers. The reason was mainly due to unspent marketing budget. Marketers, SaaS founders and startup CEOs were pulling their money from ads and events and doubling down on content marketing.
Sharpspring
NOVEMBER 10, 2022
Lots of businesses set up blogs without any planning behind the effort. But starting a blog for your business isn’t a task to be taken on without forethought.
MarketMuse
NOVEMBER 10, 2022
A look at these two Google's Helpful Content and Product Review updates, what they mean and why they can't be reverse-engineered.
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What does the evolution of ESG programs mean for communicators? As it turns out - a lot. New challenges are coming into focus, driven by the increasing attention to corporate sustainability and environmental, social, and governance (ESG) programs, and the evolving state of ESG reporting regulations. This new ebook from 3BL Media explores seven trends in detail and unpacks what they mean for communicators. Access your copy for free today.
Single Grain
NOVEMBER 9, 2022
53% of U.S. consumers research products online when contemplating a purchase: Yet you’d be surprised by the number of online store owners and marketers who overlook the optimization of their product pages (except maybe Amazon!).
Marketing Insider Group
NOVEMBER 7, 2022
Do you want to be known as a leader in your industry? For Oberer Homes, a full-service real estate company and semi-custom home builder in Dayton, Ohio, it was one of their top goals.
Hinge Marketing
NOVEMBER 9, 2022
As the world emerges from the most acute phases of a global pandemic, economic and geopolitical turmoil cloud the future. During long periods of uncertainty business and government leaders are looking for insights that will help them make decisions with greater certainty and speed.
Pam Didner
NOVEMBER 5, 2022
Facebook. Twitter. LinkedIn. The hiring process can be a drag.
Advertiser: ZoomInfo
Streaming real-time intent is a homerun for marketing and sales’ account-based marketing (ABM) strategies. With real-time buyer insights, you can be first-in-line to provide solutions and lead better, hyper-personalized conversations.
Litmus
NOVEMBER 9, 2022
Here at Litmus, we’re big on helping email marketers work more efficiently and optimize the effectiveness of every email they send.
Content Marketing Institute
NOVEMBER 9, 2022
Marketing leaders share the most important skills and backgrounds for a successful content marketer. How well does your resume measure up? Continue reading → Speaker Advice Teams and Skills
Bannersnack
NOVEMBER 11, 2022
13 minutes read Creating ads that catch the eye is more difficult than ever in today’s world, where everyone is fighting for online attention.
Optinmonster
NOVEMBER 10, 2022
Wondering how to create a lead magnet that brings more subscribers to your email marketing list? A good lead magnet is important for bringing in new potential customers. They work very well for lead generation and can be quite easy to create.
Advertiser: ZoomInfo
Entering a new demand gen position in a volatile market is nerve-wracking. In demand generation, data is essential for knowing who you should target and how. In this eBook, you’ll learn how to identify and target your ideal prospects using different types of data.
Predictive Response
NOVEMBER 7, 2022
Email deliverability is more than just another concept in digital marketing. It is a metric that should matter to you, your audience and your email marketing strategy. In 2020, Influencer Marketing Hub reported that 20.4% of all emails either go to spam or remain undelivered.
Content Marketing Institute
NOVEMBER 10, 2022
Mark Levy knows a thing or two about helping people and brands find content differentiators, which he describes as the “big sexy idea.” Try his process to create one for yourself or your company. Continue reading → Company News
SEMrush
NOVEMBER 8, 2022
An internal link is a link from one page on your site to another. Learn how they work & how to use them for SEO success. Link Building
Content4Demand
NOVEMBER 8, 2022
If it seems like the bar for B2B content gets higher every year, you’re not wrong. So what have you done lately to make sure yours does everything possible to connect with key audiences? Is it: Immersing buyers in your story? Specific to a moment in the buyer’s journey?
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Search metrics can drive conversion by helping website owners, and marketers learn from their online visitors. The data provided by an onsite search engine can help personalize the eCommerce experience and turn a visitor into a repeat buyer.
Contently
NOVEMBER 10, 2022
The job’s not over until the paperwork is done—or, for content marketers, until results are measured. For most Chief Marketing Officers (CMOs), the holy grail of content measurement is return on investment (ROI).
Scoop.it!
NOVEMBER 10, 2022
Business emails have established a significant role in recent times. It is a way to effectively communicate with employees, colleagues, partners, sponsors, and business associates. People count on emails to run their business without any hindrance.
SEMrush
NOVEMBER 9, 2022
Ecommerce content marketing helps retailers build audience relationships and win customers. Find out how to design a powerful content strategy in 2023 - based on tips from industry experts. Content Strategy
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