Sat.Jul 23, 2022 - Fri.Jul 29, 2022

Top 10 Lead Nurturing Software Solutions for 2022

Oktopost

As a B2B marketer, there’s no doubt you occasionally find yourself scratching your head and wondering, “How is it that so many leads seem to be slipping through my fingers?” This post will look deeper at lead nurturing, why it’s essential for B2B, and the top 10 lead nurturing software solutions available today that will amplify your efforts

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The comprehensive marketer’s guide to brand research

Tomorrow People

What you need to know about brand research, and how it can help you stand out from the competition. In crowded markets, gaining a competitive advantage is key as it’s the only way you can sustainably attract new customers and maintain brand loyalty.

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6 Common Reasons Why Email Authentication Fails

SendX

Did you know that one of the top reasons for emails going to spam is that email authentication fails? email authentication emails going to spam

Email 195

7 Marketing Tips for Successful LinkedIn Advertising

Marketing Insider Group

When growing your professional network as a company or an individual, LinkedIn is one of the most well-known and powerful tools for making connections by finding employment or employees, discovering services and products, collecting leads, and developing your brand, company, and thought leadership portfolio.

6 Proven B2B Marketing Strategies and How to Use Them

Bold tactics. Innovative ideas. Thriving revenue growth. Behind every great B2B marketing campaign is an amazing story. Learn the strategies behind six winning B2B marketing campaigns — directly from the marketers that made them. Read the stories now!

23% of Marketers Have Replaced Their Marketing Automation Solution in 2022

KoMarketing Associates

As marketers look for ways to increase efficiency, new research indicates that many are beginning to replace key pieces of marketing technology (martech).

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4 Strategies to Make Your Fintech Content More Engaging

Contently

Let’s face it: Financial content can be bone-dry. You have to convey facts, stats, numbers, and data to your audience. But if you’re not able to make the content engaging, you may be doing your brand a disservice.

Boost Your SEO for Google with These 8 Awesome Tools

Marketing Insider Group

SEO for Google is the foundation of content marketing. It’s what drives rankings, web traffic, and ultimately converted customers. But it can also feel complicated! There are lots of moving parts to manage in an SEO strategy.

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Report: Marketers Still Lack Resources to Provide an Optimal Customer Experience

KoMarketing Associates

Marketers focused on the customer experience (CX) have several objectives, ranging from generating cost savings to improving acquisition and conversion rates. However, new research suggests that they are struggling to leverage data to achieve their goals.

12 Effective Product Launch Email Ideas for Better Performance

Webbiquity

Guest post by Flavia Silipo. Businesses, particularly smaller companies, frequently focus their resources and efforts on developing and producing new products. With that emphasis, they may put off investing in the promotional work essential for a newly developed solution to succeed.

Content Creation & Curation: The Missing Link Between Sales & Marketing

Speaker: Pam Didner - B2B and Tech Marketing Consultant

Content plays a vital role in creating a symbiotic –– and successful –– relationship and alignment between your sales and marketing teams. Join Pam Didner to learn how to create and curate great content to support your sales and revenue goals!

4 Metrics Not To Be Missed in Your Next Content Audit

Content Marketing Institute

Think beyond traffic when evaluating your site’s content. Here are four metrics that you should consider adding to your content audits. Continue reading → Company News

Association Marketing Tools & Metrics for Member Engagement

Marketing Insider Group

What separates associations with high rates of member retention from those that struggle with lapsing members? While there’s not a single answer as to why some membership bases remain strong and others fall victim to churn, one differentiating major factor is member engagement.

Millennial Content Consumption Fact Sheet

Content Science Review

How do Millennials consume content? Get key facts about Millennial audience segments and online content consumption habits. Fact Sheet

Review 105

How to Build a Winning B2B Social Media Marketing Strategy That Will Drive Results

DivvyHQ

In today's crowded B2B marketplace, how do you build a social media marketing strategy that will show improvement in the KPIs that matter most to your company? Grace Lau of Dialpad explores the B2B market and provides some excellent guidance for you to consider in today's post.

B2B Distribution Roundtable: The Challenges & Solutions of Buying and Selling

Speaker: Jonathan Meyer, Kyle Mitzner & Jacobi Zakrzewski

Join Hawksearch’s Jonathan Meyer as he moderates a roundtable discussion with Bridgeline’s Kyle Mitzner and Luminos Labs’ Jacobi Zakrzewski, where they highlight the challenges and solutions surrounding B2B distribution.

What Do You Do When Inspiration for Your Content Marketing Wanes? [Rose-Colored Glasses]

Content Marketing Institute

While one author loses his inspiration for content marketing, Robert Rose uses his article to inspire this one. Take a breath and read on. Continue reading → Company News

Boost Your SEO for Google with These 8 Awesome Tools

Marketing Insider Group

SEO for Google is the foundation of content marketing. It’s what drives rankings, web traffic, and ultimately converted customers. But it can also feel complicated! There are lots of moving parts to manage in an SEO strategy.

Tools 147

Grow Your Traffic Organically: Introducing Google Business Profiles

Buffer Marketing

💡 We're hosting an exclusive webinar where we walk through 10 ways to gain customers with your Google Business Profile. Only 500 seats available. Save your seat here.

Synthetic Identity Fraud: Prevention & Detection Tips

Webbiquity

Guest post by Tony Ademi. Synthetic identity fraud occurs when one individual impersonates someone else online using fake ID credentials. It’s a common type of financial crime and is becoming even worse as digital transactions increase. Image credit: stevepb on Pixabay.

Tips 139

New Ways to Reach, Influence, and Close More Deals with Intent Data

Speaker: Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions

Acting on intent data when applied to buyer context can be a game-changer for gaining attention by increasing relevance, which drives purposeful engagement toward purchase. But all intent data is not the same. In this webinar, learn the difference between interest and intent, and the best ways to use the right data.

Is It Time for Content Marketers To Care About Web3? 20+ Experts Weigh In

Content Marketing Institute

Web3 is a new and unfamiliar world. We asked Content Marketing World 2022 speakers whether content marketers should dive in – or watch and wait. Here’s what they suggest. Continue reading → Company News

How to Balance Out SEO With Content

Scoop.it!

seems like today everyone is focusing on SEO. This is great because SEO is important for getting more eyes on your content. However, failure to build a balance of content and SEO can cause some serious problems down the line. .

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24 Best Social Media Apps to Help You Create Epic Social Media Content

Buffer Marketing

Knowing you have to create new content for multiple social media channels every day can feel a little daunting, especially when you consider the range of disciplines needed to be successful.

SEO Linkgraph: 21 Steps to Keep a Clean Backlink Footprint

seo.co

If you want to climb the ranks of Google and other search engines, you need to boost your perceived authority. And in order to boost your perceived authority, you need backlinks. But building backlinks is a lot more complicated than most people initially think.

SEO 87

Your Ultimate Guide to the Trends Shaping Marketing Data

In Salesforce’s latest Marketing Intelligence Report, hear from 2,500+ global marketers on how they are leading with their data, from business growth to customer satisfaction, data privacy, and more. Get the report now!

Is an Unbranded Content Site Worth It? All Signs Point to Yes at SAP

Content Marketing Institute

Do unbranded content sites really produce business results? Most people who work in content marketing have gotten that question. The Future of Customer Engagement and Experience site offers a definitive answer. Here’s how it works for SAP and its audience. Continue reading → Company News

8 SEO Strategies for Driving Traffic to Your Website (with Examples)

BenchmarkONE

SEO may be the single most important marketing strategy for a small business. It brings potential customers to you and it can expand your reach since it allows you to tap into an interested online audience.

How to Craft a Click-Worthy Google Business Profile Post, According to Joy Hawkins, a GBP Expert

Buffer Marketing

A Google Business Profile is a hidden gem that many small business owners can use to their advantage. Just as search engine optimization can fuel your growth in the Google rankings, Google Business Profiles are another way to direct eyes from organic searches to your business.

Use Case Spotlight: Web Conversion

PathFactory

Corporate websites have evolved from the early days of static pages, long forms gating content to capture personal data, and serving up the same experience to every single visitor.

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The Essential Guide to the Buying Experience of the Future

The ultimate value proposition is an impactful buying experience that guides people to the best possible decision. But how do you prepare your sales teams to do that? Read "The Essential Guide to the Buying Experience of the Future" to find out how to empower your customer-facing teams and thrive in modern selling environments.

7 Tried-and-True Lead Gen Hacks for When Your Lead Numbers Are Low

SmartBug Media

Your lead numbers are low, and you’re running out of time. It’s nearly the end of the month or quarter, you view your marketing dashboard to check on your metrics, and you see that your lead numbers are not hitting the mark. It’s OK—it happens.

Netflix loses nearly 1 million subscribers in Q2 – what it means to you

Sharpspring

Netflix lost 970,000 subscribers in Q2 and now they are asking: Why did will lose so many customers? What are we going to do to reverse the trend? What are we going to do to replace the loss in revenue?

Can You Keep the Human Touch When Using Marketing Automation?

Content Marketing Institute

Has Andrew Davis solved the marketer’s automation dilemma? Maybe. He and his team definitely seem to be on the right track. Continue reading → Company News