Sat.Jul 16, 2022 - Fri.Jul 22, 2022

Report: B2B Marketers Strategizing to Overcome Google Algorithm Changes

KoMarketing Associates

As Google continues to make changes to its algorithm, new research indicates that B2B marketers are seeing a negative impact on everything from page views to overall revenue.

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The Essentials of Account-Based Marketing

Marketing Insider Group

In the modern era, adopting an Account-Based Marketing (ABM) approach is a key business strategy for B2B marketers. What used to be purely account-based selling in the past has evolved to include marketing strategies that yield higher ROI at a fraction of its previous cost.


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Best Email Marketing Tools and Services

Anyword Community

Email marketing is an extremely valuable asset for any business. There are many email services on the market, but it can feel overwhelming trying to navigate picking the perfect one by yourself. We’re here to make this process a lot simpler for you

Email Marketing for Manufacturers—Engage With Engineers and Industrial Professionals

Industrial Marketing Today

Think email marketing for manufacturers is passé and is no longer effective? Think again! Granted, open and click-through rates have declined over the years. However, it is still one of the top-performing industrial marketing tactics. You don’t have to take my word for it.

6 Proven B2B Marketing Strategies and How to Use Them

Bold tactics. Innovative ideas. Thriving revenue growth. Behind every great B2B marketing campaign is an amazing story. Learn the strategies behind six winning B2B marketing campaigns — directly from the marketers that made them. Read the stories now!

4 key characteristics of an effective go-to-market plan

Tomorrow People

Consider these points when developing your next GTM strategy. According to Harvard Business School professor Clayton Christensen, approximately 30,000 products are launched every year and 95% of them fail.

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More Trending

How To Cut Your Paid Advertising in Half and Boost Revenue

Marketing Insider Group

Advertising is expensive. But what’s that old business cliché? You’ve got to SPEND money to MAKE money. Perhaps this cliché is incomplete. How about – you’ve got to spend money to make money (but not TOO much money!) .

95% of Marketers Agree That a Unified Data Source Improves Attribution

KoMarketing Associates

As marketers struggle to tie their strategic efforts to revenue, new research suggests that a lack of data unification may be to blame.

How to Leverage the 5 Love Languages to Drive Customer Advocacy


You have collaborated with your internal stakeholders, received feedback from your top customers, and together with their insight built your customer community—congratulations! Now, all that remains (ha, ha!) is to grow advocacy within your community by showing customers your appreciation.

How to Use Automation to Enhance (Not Hurt) Your Marketing Strategy


Digital marketing automation saves time but, if not done well, it can risk alienating your audience. How do you find that happy medium? Read on for the do’s and don’ts of how to use automation as part of your social media marketing strategy.

Content Creation & Curation: The Missing Link Between Sales & Marketing

Speaker: Pam Didner - B2B and Tech Marketing Consultant

Content plays a vital role in creating a symbiotic –– and successful –– relationship and alignment between your sales and marketing teams. Join Pam Didner to learn how to create and curate great content to support your sales and revenue goals!

Is Your Thought Leadership Content Missing the Point?

Content Marketing Institute

Thought leadership is not just a badge any marketer can claim for their content. It’s a distinction that needs to be built on proven expertise and validated by your audience. Continue reading → Company News

Improving Your Net Promoter Score: 3 Foundational Tips

Marketing Insider Group

A high net promoter score (NPS) is among the most valuable assets any business can have. This metric measures the eagerness and likelihood of your customers to recommend your business to friends and peers.

Not Retaining Clients? Why Your Invoice May be the Problem (And How to Fix It)


Guest post by Kristie Wright. In any business-to-business (B2B) relationship, an invoice is one of the most important documents for both parties. Without a proper invoice, a client may not be able to pay the correct amount, or pay on time, or even pay at all.

How to Choose a Digital Asset Management Platform


Is storing, organizing and managing your content assets getting out of hand? For busy enterprise teams, the volume of asset production is only growing. Keeping all your ducks in a row can be challenging without a system for centralizing everything.

B2B Distribution Roundtable: The Challenges & Solutions of Buying and Selling

Speaker: Jonathan Meyer, Kyle Mitzner & Jacobi Zakrzewski

Join Hawksearch’s Jonathan Meyer as he moderates a roundtable discussion with Bridgeline’s Kyle Mitzner and Luminos Labs’ Jacobi Zakrzewski, where they highlight the challenges and solutions surrounding B2B distribution.

If Google Steals Your Clicks, Why Does SEO Even Matter in Content Marketing?

Content Marketing Institute

No one’s saying you can stop paying attention to SEO. But Google’s approach to providing answers on SERPs makes it harder to earn clicks and traffic. But don’t worry, Content Marketing World 2022 speakers are here to help with SEO advice and ideas for the instant-answer age.

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How to Get Better SEO Results: The Complete Guide

Marketing Insider Group

Wondering how to get better SEO results? You’re not alone! Search engine optimization (SEO) is at the core of how brands attract customers online today.

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Challenges of Creating an Effective Sales Pipeline


Why is creating an effective sales pipeline a nightmare for some businesses? Is it as daunting as some people make it out to be? Well, it depends on how you do it. After you read this short article, you will have a full understanding of how to build a robust sales pipeline.

Four Sales and Marketing Pivots for Customer Lifecycle Stewardship – Accelerating “Converged Growth” B2B Go-to-Market Transformation


Spoiler alert: The ‘classic’ B2B go-to-market organization and approach is fundamentally broken and out-of-date; moreover, trying to course correct by working on ‘sales and marketing alignment’ is inadequate and unattainable.

New Ways to Reach, Influence, and Close More Deals with Intent Data

Speaker: Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions

Acting on intent data when applied to buyer context can be a game-changer for gaining attention by increasing relevance, which drives purposeful engagement toward purchase. But all intent data is not the same. In this webinar, learn the difference between interest and intent, and the best ways to use the right data.

Forget Views and Shares: Choose Metrics More Relevant to Your Content Marketing Goals

Content Marketing Institute

Stop wasting time on the basic metrics. Take better aim at success by evaluating data more relevant to the content marketing goal, from brand awareness and lead gen to sales enablement and audience engagement. Continue reading → Company News

Strategic Value of Intent Data (part 1)


The B2B Guide to Intent Data: How multiple stakeholders can leverage the power of intent data. eBooks Resources Data intent data

[Announcement] Increase Sales with OptinMonster’s Easy Digital Downloads Integration


The vast majority of businesses selling digital products or services online are leaving money on the table. Potential sales that could double their revenue in a matter of weeks. Money they have no clue about… hidden in plain sight.

Four Strategies to Create Memorable Marketing in a Distracted World

Launch Marketing

The B2B buyer’s journey and the environment it operates in have changed dramatically in the last few years. Buyers now look for digital-first, self-service paths and increasingly more consumer-like experiences.

Your Ultimate Guide to the Trends Shaping Marketing Data

In Salesforce’s latest Marketing Intelligence Report, hear from 2,500+ global marketers on how they are leading with their data, from business growth to customer satisfaction, data privacy, and more. Get the report now!

The One Email KPI To Watch in the Age of Mail Privacy Protection

Content Marketing Institute

Don’t let new email privacy features get your success metrics down. Pick a privacy-immune KPI and work to improve that number. Here’s how to do it. Continue reading → Company News

How To Use Inbound Marketing, Demand Generation And ABM In 2022

Square 2 Marketing

These are three of the most overused phrases in marketing today. Inbound marketing started in 2009 as part of HubSpot’s launch of their new software.

How to Create Great Reactive Content in Real Time


Is it ever a good idea to be reactive vs. proactive? In most cases, you’d probably think no. As content producers, the more proactive we can be in our planning and production, the better.

The Benefits Of Interactive Content For Lead Generation

Only B2B

One Size Fits All – Interactive Content. Interactive media is similar to pizza. It may have any topping in the world and comes in a variety of sizes and forms. Nevertheless, we do enjoy pizza, don’t we?

The Essential Guide to the Buying Experience of the Future

The ultimate value proposition is an impactful buying experience that guides people to the best possible decision. But how do you prepare your sales teams to do that? Read "The Essential Guide to the Buying Experience of the Future" to find out how to empower your customer-facing teams and thrive in modern selling environments.

Stop Under Promising and Start Delivering Better Content Products [Rose-Colored Glasses]

Content Marketing Institute

You can’t always get what you want when it comes to content team performance. But if you don’t try setting high expectations, you’ll rarely get what you need. Robert Rose explains why – and what to do instead. Continue reading → Company News

How These Small Businesses Give Back: Real Examples From 5 Businesses

Buffer Marketing

Your small business is the perfect outlet for your passion and creativity. With your products and services, you’re able to positively contribute to your customers’ lives. Simultaneously, your company can also be a great channel for championing a cause that you and your team care about.

7 Common Reasons Your Email Marketing Isn’t Working


What happens when your email performance metrics are crap? If you're like us, you immediately start digging into your data and analyzing potential issues. What you will likely find are issues with the content itself.