KoMarketing Associates

JULY 19, 2022

As Google continues to make changes to its algorithm, new research indicates that B2B marketers are seeing a negative impact on everything from page views to overall revenue. UpCity recently released the results of a survey aimed at determining how digital marketers are being impacted by Google updates, and statistics suggested that 26% of B2B digital marketers have seen a drop in revenue as a direct result.

B2B Marketing 256

B2B Marketing Account Based Marketing B2B Work Management 256

Anyword

JULY 19, 2022

Email marketing is an extremely valuable asset for any business. There are many email services on the market, but it can feel overwhelming trying to navigate picking the perfect one by yourself. We’re here to make this process a lot simpler for you.

Email Marketing 189

Email Marketing Service Marketing Tools 189

Kaon

JULY 20, 2022

Think you don’t need a digital marketing strategy for an in-person trade show? A Gen Z marketer shares her B2B trade show experience and recommendations for better customer engagement.

Trade Show 325

Trade Show Marketing & Strategy Marketing Strategy B2B Marketing 325

Webbiquity

JULY 19, 2022

Guest post by Ron Stefanski. Every business needs reliable metrics to monitor and evaluate performance, progress, and success. Leading and lagging indicators are measurable values that let you know how well you’re doing in your efforts to accomplish your business objectives. Image credit: Nathan Dumlao on Unsplash. Marketing performance indicators keep you focused on what‘s really important by keeping your attention on exactly what you must do to reach your business goals faster.

Lead Scoring 288

Lead Scoring Lead Ranking Planning ROI 288

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

KoMarketing Associates

JULY 20, 2022

As marketers struggle to tie their strategic efforts to revenue, new research suggests that a lack of data unification may be to blame. Ascend2 recently published its “Improving Marketing Attribution” report, and statistics indicated that the majority of marketers (95%) agree that having a unified data source improves marketing attribution. Approximately 44% of respondents stated that improving data quality has been a top challenge to improving overall marketing attribution.

Marketing & Strategy 213

Marketing & Strategy Marketing Attribution Paid Search Agency Marketing 213

Sword and the Script | B2B

JULY 20, 2022

Content costs soared last year, according to a data study by PathFactory; B2B video content costs the most at $8,448 while blogs cost the least at $1,959; people do actually binge on B2B content

B2B 183

B2B Cost Content Analysis 183

Influitive

JULY 22, 2022

You have collaborated with your internal stakeholders, received feedback from your top customers, and together with their insight built your customer community—congratulations! Now, all that remains (ha, ha!) is to grow advocacy within your community by showing customers your appreciation. There is a lovely selection of swag and a couple of gift cards to select, […].

Communities 147

Communities 147

Webbiquity

JULY 22, 2022

Guest post by Kristie Wright. In any business-to-business (B2B) relationship, an invoice is one of the most important documents for both parties. Without a proper invoice, a client may not be able to pay the correct amount, or pay on time, or even pay at all. When a payment isn’t made or it’s late, your business will suffer the financial repercussions.

Terms and Conditions 143

Terms and Conditions Ad Exchange Paid Search Agency B2B Marketing 143

Triblio

JULY 20, 2022

Tips from Leadsift on building your intent data activation plan to set yourself up for success & avoid common pitfalls

Intent Data 156

Intent Data Intent Tips Activities 156

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

Marketing Strategy

Industrial Marketing Today

JULY 19, 2022

Think email marketing for manufacturers is passé and is no longer effective? Think again! Granted, open and click-through rates have declined over the years. However, it is still one of the top-performing industrial marketing tactics. You don’t have to take my word for it. “Email marketing emerged as the top option for manufacturing and engineering.

Email Marketing 156

Email Marketing Marketing Click Rate Tactics 156

ANNUITAS

JULY 21, 2022

Spoiler alert: The ‘classic’ B2B go-to-market organization and approach is fundamentally broken and out-of-date; moreover, trying to course correct by working on ‘sales and marketing alignment’ is inadequate and unattainable. This is the topic I covered in my last piece, “Transforming Your Go-to-Market Team: Building a ‘Converged Growth’ B2B Organization.” In my last piece, I also outlined a new strategy tack.

B2B Marketing 130

B2B Marketing B2B Sales Work Management Marketing Management 130

Zoominfo

JULY 19, 2022

Data and operations teams spend a considerable amount of time manually collecting and cleaning information. But thanks to ZoomInfo’s new partnership with Amazon Web Services (AWS), things are quickly changing. ZoomInfo customers who use AWS can now receive ZoomInfo’s industry-leading B2B data directly in Amazon Simple Storage Service (S3), significantly improving data quality while eliminating the time-consuming process of cleaning datasets by hand.

Zoominfo 130

Zoominfo Work Management Advertising Agencies Marketing Management 130

Triblio

JULY 20, 2022

Reflecting on a less-than-perfect first half? Use these ABM program metrics to reach your goals in the future.

ABM 156

ABM Account Based Marketing 156

Advertiser: ZoomInfo

Longer sales cycles. Increasingly discerning buyers. More meetings. Intensifying competition. Economic uncertainty. Go-to-market teams of every size, in every industry, are grappling with these challenges firsthand. Thankfully, there’s an answer. We’ve developed an entirely new way for GTM leaders to identify and execute proven, data-driven strategies that drive revenue.

Marketing Analytics Tools

Square 2 Marketing

JULY 20, 2022

Struggling to get results from marketing? Your campaign execution might be broken. Learn how to plan, set up, execute, analyze and optimize marketing campaigns to drive results.

Planning 138

Planning Paid Search Agency B2B Leads 138

Sprout Social

JULY 21, 2022

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. Should you focus on photos? Videos? Blogs? What about forums? And, once you have your content, how do you want to roll it out? You could post on community review sites or live-stream it to the masses.

Social Media 145

Social Media Social Marketing Media Work Management 145

Zoominfo

JULY 18, 2022

One of the primary rules of sales is to talk to someone who has the power to make a buying decision. If you don’t do that, you can’t close the deal — no matter how well you do your job. In many companies, the chief financial officer (CFO) is the ultimate authority on buying decisions. You can present your pitch to other managers, who can then check with the CFO or recommend your product or service to them.

Work Management 130

Work Management Marketing Management Social Media Marketing Prospects 130

Triblio

JULY 20, 2022

Triblio's ABM experts answer the top account-based marketing questions we've seen across Reddit & LinkedIn.

Account Based Marketing 156

Account Based Marketing ABM Linkedin Marketing 156

Advertisement

Content frustrations are all too real and it’s time to tackle them head on. Let’s start with marketing. How many times do you use limited resources to create content sellers ignore, while outdated, off-brand materials and messaging continue to be shared? And sellers - how many selling hours do you spend hunting for just the right content, and if you find it, tailoring to specific buyer’s needs becomes your next challenge.

Content

Unbounce

JULY 19, 2022

Affiliate marketing has been growing in popularity over the past few years. For 20% of marketers , affiliate marketing is now their most important stream of revenue. So if you’ve got no idea what affiliate marketing is, it’s time to brush up on your knowledge, as you’re sure to be missing out on valuable additional sales! Affiliate marketing is growing so fast ’cause it brings many benefits—such as increased revenue and traffic—for businesses.

Paid Content 145

Paid Content Marketing & Strategy Marketing Strategy eCommerce 145

Search Engine Journal

JULY 20, 2022

Google Ads is launching a handful of new features, including an easy way for businesses to create video ads. The post Google Makes It Easy To Create Video Ads appeared first on Search Engine Journal.

Google 140

Google Ads Video Marketing Features 140

Content Marketing Institute

JULY 21, 2022

No one’s saying you can stop paying attention to SEO. But Google’s approach to providing answers on SERPs makes it harder to earn clicks and traffic. But don’t worry, Content Marketing World 2022 speakers are here to help with SEO advice and ideas for the instant-answer age.

Content Marketing 135

Content Marketing SEO SERP Content 135

Martech

JULY 18, 2022

In the world of digital marketing, there are many “Jacks-of-all-trades.” Part of the reason for this is thta this industry is only approximately 25 years old — and in the beginning people in the industry had to cover all bases by themselves. Over the last 10 years, as the industry evolved alongside the evolution of the internet, the web, and digital apps, there has been a growing and positive trend to do a way with the “Jacks-of-all-trades“(and masters of none) and engage specialists inste

Paid Search Agency 135

Paid Search Agency Marketing Attribution Marketing & Strategy Marketing 135

Advertisement

One moment, you're proudly releasing your annual report, and before you know it, six months have passed and attention has shifted. Not communicating your impact consistently to key stakeholders is what we call an ESG communication red flag. Think of red flags as common mistakes that hinder stakeholder engagement. While these slips in communication are rarely intentional, they can have a significant impact on how your ESG efforts are perceived.

Intent

Televerde

JULY 18, 2022

Nike is so well known that customers will purchase shoes with the famous swoosh simply because it has the Nike name. Nike mastered its brand awareness strategy, as its booming sales show. The brand showed how converting customers doesn’t have to go together with sales copy. Sometimes, a strategic brand awareness campaign is enough to lead customers through the entire sales journey.

Brand Identity 131

Brand Identity Branding Trust Marketing Thought Leadership 131

Search Engine Journal

JULY 18, 2022

Sometimes finding the right image is a matter of using the right image search engine tool. Here are the top 11 to try. The post 11 Best Image Search Engines For Visual Content appeared first on Search Engine Journal.

Content 140

Content Best Practices Tools SEO 140

Sharpspring

JULY 22, 2022

Digital marketing automation saves time but, if not done well, it can risk alienating your audience. How do you find that happy medium? Read on for the do’s and don’ts of how to use automation as part of your social media marketing strategy. Positive Forms of Digital Marketing Automation & Their Benefits. First, let’s look at the good side of digital media automation – the things you can do that will help with your social media strategy as a whole.

Marketing & Strategy 130

Marketing & Strategy Marketing Strategy Automation Marketing Automation Services 130

Martech

JULY 21, 2022

When an economic downturn strikes, what’s the first thing you do? Eliminate wasteful spending. As marketers, we know well that our budgets are the first to get cut. Marketing is notoriously undervalued, even though research shows that companies who didn’t cut their marketing spend during a recession actually bounced back more strongly than those who did.

Paid Search Agency 125

Paid Search Agency Spending Ads Marketing Budget 125

Advertisement

In this guide, discover 8 use cases for how a customer data platform can tackle common challenges faced by marketing, commerce, service, and sales teams. With helpful diagrams and simple explanations in each use case, see how Salesforce’s CDP, Data Cloud for Marketing, powers personalized, real-time experiences across marketing, with capabilities that include: Optimizing ad spend Powering dynamic website content Increasing upselling and cross-selling Resolving service cases with marketing data B

Cross-Selling

Stevens & Tate

JULY 22, 2022

Your website is the most important marketing tool you have—so it’s no surprise that its design is essential to your success. However, both technology and user behavior are constantly evolving. As such, you need to update your website to stay ahead of the curve. If your website is more than a few years old, it may be time for a website redesign.

Marketing Websites 125

Marketing Websites Analytics Tools Marketing Analytics Tools 125

Search Engine Journal

JULY 22, 2022

Whether you're familiar with Google Analytics 4 or just UA, this detailed guide will help you easily set up a landing page report. The post How To Build A Google Analytics 4 Landing Page Report In Less Than 4 Minutes appeared first on Search Engine Journal.

Landing Pages 136

Landing Pages Marketing Analytics Tools Analytics Google 136

Zoominfo

JULY 19, 2022

The General Data Protection Regulation (GDPR) was enacted by the European Union in 2018, and remains perhaps the world’s most stringent data privacy regulation. While the GDPR was designed to protect individuals’ rights and improve transparency in the EU, in practice it affects organizations all over the world. Since July 2018, the total number of GDPR infractions and fines has been steadily increasing.

Privacy 100

Privacy Opt-out Opt-in Email Marketing 100