Sat.Jul 02, 2022 - Fri.Jul 08, 2022

Top 21 Inbound Lead Generation Techniques

Hinge Marketing

High-growth professional services firms rely on inbound lead generation techniques more than any other kind. But many firms haven’t gotten the message and are still slow to adopt the digital and content marketing tactics that attract modern buyers.

AI Writing Tools: Don’t Worry About Becoming Jobless


It’s an age-old paradox, personified in dozens of media, theorized since the 60s, and striking fear in the hearts of industry experts everywhere. Robots will take our jobs!! And, in some instances, the unease is warranted.


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Shifting Your Focus to Intent-Driven Leads


Successful businesses leverage intent data to fuel their B2B lead generation. It gives them a real advantage over the competition—stealing away in-market buyers before other brands identify them. To level the playing field, you need to fight fire with fire.

Choosing the Right Inbound Marketing Software

SmartBug Media

Inbound marketing is a great methodology that can empower your business to succeed. If your company has adopted this framework, you’ll want to find the right inbound marketing software to support your inbound marketing efforts

6 Proven B2B Marketing Strategies and How to Use Them

Bold tactics. Innovative ideas. Thriving revenue growth. Behind every great B2B marketing campaign is an amazing story. Learn the strategies behind six winning B2B marketing campaigns — directly from the marketers that made them. Read the stories now!

60% of Digital Marketing Spend Now Goes Toward Paid Channels

KoMarketing Associates

As marketers continue to discover new tactics to help them achieve their top objectives, new research indicates that many are now willing to invest more in paid channels.

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The Ultimate List of Content Marketing Podcasts

Marketing Insider Group

Podcasts have exploded in popularity over the past decade. Today, people turn to them for everything from daily news updates to murder mysteries to sports commentary to personal and professional advice and more. There’s truly a podcast for everyone and every mood.

What to do when Salesforce Social Studio Sunsets [Full Guide]


Salesforce announced earlier this year that Social Studio, their one-stop social media management platform, has entered sunset mode and will no longer be receiving any updates.

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Report: All Categories of Marketing Technology Continue to Experience Growth

KoMarketing Associates

As more marketers begin to leverage emerging marketing technology (martech), new research suggests that some types are experiencing more growth and adoption than others.

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Time for a Content Reboot? Here’s How To Tell [Rose-Colored Glasses]

Content Marketing Institute

A great content strategy should shape and change what you’ve said in the past – and what you’ll say in the future. Robert Rose explains how to reboot your strategy (with a little help from your fans). Continue reading → Company News

Content Creation & Curation: The Missing Link Between Sales & Marketing

Speaker: Pam Didner - B2B and Tech Marketing Consultant

Content plays a vital role in creating a symbiotic –– and successful –– relationship and alignment between your sales and marketing teams. Join Pam Didner to learn how to create and curate great content to support your sales and revenue goals!

Why Tech Brands Must Cultivate Authentic Connections with IT


Successful IT management and system administration can help drive authentic connections internally within the organization and externally with clients. Reports Resources

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How an Employee Advocacy Program Positively Impacts an Organization


Adam Clarke, Head of Marketing at Zest, on the Radically Transparent podcast. Listen to the podcast: Or catch us on Apple Podcasts , Spotify, or YouTube. Want to hear more from renowned B2B marketing leaders? Catch all episodes here. Episode Summary.

Nine Brand Promotion Tactics You Can Use Without Spending a Fortune


Guest post by Daria Masson. Marketing your brand doesn’t have to break the bank. In fact, there are many effective marketing techniques you can use without spending a fortune. Image credit: fauxels on Pexel.

Follow This Purpose-Driven Path to Greater SEO Success

Content Marketing Institute

Don’t focus on the technical aspects of SEO. Instead, focus on delivering what the AI-based algorithms want. It could be in the form of a purpose-driven strategy. Continue reading → Company News

B2B Distribution Roundtable: The Challenges & Solutions of Buying and Selling

Speaker: Jonathan Meyer, Kyle Mitzner & Jacobi Zakrzewski

Join Hawksearch’s Jonathan Meyer as he moderates a roundtable discussion with Bridgeline’s Kyle Mitzner and Luminos Labs’ Jacobi Zakrzewski, where they highlight the challenges and solutions surrounding B2B distribution.

7 SEO Tools No B2B Content Marketer Should Be Without

Contently - Strategy

B2B content marketers may groan at the thought of optimizing their brilliantly written, carefully crafted copy for search engines. Appealing to Google’s spider is necessary, but it doesn’t always top the list of favorite things to do.

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How to Create and Use Benchmark Reports in Content Marketing


What is content benchmarking? And why should you be making it a regular part of your content marketing reporting? We're answering these questions and providing practical guidance on specific techniques and tools in today's post. Let's go!

Introducing Instagram Reels Auto-Publishing in Buffer

Buffer Marketing

It’s finally here. Yesterday, after two years of waiting, Instagram unveiled its Reels API to all social media management platforms. We were so excited we started building immediately and now … Today, drafting, scheduling, and auto-publishing Instagram Reels are now available in Buffer.

7 Elements To Cultivate a Prosperous Content Culture

Content Marketing Institute

Frustrated by everybody doing content across your organization without helpful alignment? It’s time to create a better culture of content. Here are seven steps to help do that. Continue reading → Content Strategy Operations, Teams and Process Teams and Skills

New Ways to Reach, Influence, and Close More Deals with Intent Data

Speaker: Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions

Acting on intent data when applied to buyer context can be a game-changer for gaining attention by increasing relevance, which drives purposeful engagement toward purchase. But all intent data is not the same. In this webinar, learn the difference between interest and intent, and the best ways to use the right data.

How a 95-year-old publishing company mastered TikTok for 7X book sales


When you imagine the sort of companies who are successfully taking to TikTok, a publishing organization who have been around since the 1920s might not be too high up your list.

Content Marketing Tips: 8 Rules for Publishing Reader-Focused Blog Posts?!

As the world of content marketing becomes ever more competitive, the types of posts you publish can significantly impact both your rankings and your conversion rates. .

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The Email Community is Collaborating: How You Can Get Involved


We at Litmus have some great news to share with the email marketing community. Email standards are becoming a real thing courtesy of a new community of industry professionals, the Email Markup Consortium (EMC). And we are here for it! .

Four Tactics for Developing an Effective SaaS Go-to-Market Strategy

Launch Marketing

As the way we work continues to evolve, organizations continue to turn to cloud-based solutions to facilitate work efficiently in remote and hybrid working environments.

Your Ultimate Guide to the Trends Shaping Marketing Data

In Salesforce’s latest Marketing Intelligence Report, hear from 2,500+ global marketers on how they are leading with their data, from business growth to customer satisfaction, data privacy, and more. Get the report now!

How to Use Google Autocomplete to Perfect Your SEO & Content Strategy

In order to develop a high-returning content or SEO strategy that generates visibility, clicks, and (ultimately) dollars, you need to reach people where they are. The goal is not to change the way they search for content.

Using Data To Drive The Shift From ‘Growth At All Costs’ To Productive Growth

HG Data

Overarching strategy is the most important decision facing any business.

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These 5 Email Newsletters Will Inspire You To Start Your Own

Buffer Marketing

If you scroll through your email inbox, there’s a good chance you’re subscribed to some kind of newsletter. And while plenty of those subscriptions may be for companies and brands , there’s recently been a surge in the popularity of individual newsletters.

Technical Content Writer Hiring Guide [Pros, Cons & Best Practices]


Technology is complex, there’s no doubt about it. That means that writing about it is also complex. Featured Content Marketing

The Essential Guide to the Buying Experience of the Future

The ultimate value proposition is an impactful buying experience that guides people to the best possible decision. But how do you prepare your sales teams to do that? Read "The Essential Guide to the Buying Experience of the Future" to find out how to empower your customer-facing teams and thrive in modern selling environments.

EY names Tim and Chris Vanderhook of Viant Technology Entrepreneurs of the Year 2022 Pacific Southwest Award Winners


The people-based advertising software industry leader Viant Technology Inc. made the announcement today that its co-founders Tim Vanderhook and Chris Vanderhook have been awarded the Entrepreneur Of The Year® 2022 Pacific Southwest title by Ernst & Young LLP (EY US). Share This Post Shares.

Most Viewed Video Ads: Summer Travel 2022


2022 is proving to be a big year for the travel and tourism industry. After nearly two years of pandemic-related hiatus, global leisure and business flights have risen to levels not seen since 2019, showing that a ‘major recovery’ is underway for the industry (source: CNBC).

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The ABCs of an Effective Back-to-School Email Campaign


Back-to-school shopping is second only to holiday shopping for many retailers, with spending estimated to hit $849 per household in 2021 just for K-12 school supplies, apparel, electronics and accessories. Email Marketing