Sat.Jul 31, 2021 - Fri.Aug 06, 2021

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5 Ways Audience Research Helps You Customize Your Landing Pages

Unbounce

Before you can accomplish your goals, you’ve gotta help your audience accomplish theirs. Makes sense, right? But too many times, marketers fall into the trap of creating landing pages with only their own goals in mind. It’s no wonder visitors aren’t clicking on that CTA.

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Reasons Inbound Marketing Fails (What to do Instead)

Ignite

Reasons Inbound Marketing Fails (What to do Instead

Insiders

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10 exceptional welcome email examples you can steal (and why they work)

ConvertKit

Every time a new subscriber joins your email list, they’ve let you into what’s arguably the most personal space on the internet: their email inbox. It’s where you can have one-on-one conversations with them, hear about the problems they hope to solve and personalize everything you send them.

Examples 113
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9 Tips To Get Seen By Your Email Target Audience

SendX

Email marketing continues to be among the most powerful channels available, with a return on investment of 42:1 (Source: Litmus). However, nowadays, inboxes are full, saturated with marketing messages and junk mail. This makes it difficult to get seen by your target audience

Target 288
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Which ESG Topics Get the Most Attention?

People are focusing on how companies are responding to the headline issues of the day, says a report from 3BL Media on evolving interests in ESG subjects, which also found a mismatch between the stories brands publish and topics audiences want.

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How to Set Business and Marketing Goals Amidst Uncertainty

Marketing Insider Group

We’ve all learned over the past year that uncertainty can arrive at any time and make massive impacts on markets, companies, and consumer behaviors. Was your business prepared? If you’re still here reading this article, it’s likely that you’ve survived what’s been a really tough year (congrats!)

Business 285

More Trending

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How to Make Your Business More Attractive to Investors

Biznology

Securing funding for a scale-up phase of a business is potentially more complex than securing funding as a startup. The risks and rewards are likely to be higher and there may, or may not, be evidence to support your assertions.

Business 166
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10 Powerful Email Blast Marketing Tips That Never Let You Down [With Examples]

SendX

Email marketing is a deadbeat marketing method. Do you think that too? If yes, you are missing out on a great opportunity to grow your sales, revenue, and reach. In fact, a survey conducted among 372 marketers worldwide showed that an average email marketing ROI is 38:1. Source: Litmus

Blasts 195
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How to Refresh Your Brand Without Rebranding

Marketing Insider Group

Metrics and data analysis are all the rage in the marketing world. However, the problem with having too much of a focus on statistical analysis is that it’s easy to slip into certain mindsets. Sales figures, customer behavior, and other nitty-gritty metrics often take center stage.

Brand 279
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Report: Marketers Still Challenged to Strategize Around Customer Experience

KoMarketing Associates

B2B marketers have primarily focused on improving the customer experience (CX) in the past. While they are not abandoning this as a priority, new research indicates that they are also looking to make improvements in other areas along the way.

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Marketing Through Storytelling: The Secret to Building a Unique Brand Identity

Speaker: Amanda Wener, Award-Winning Content Strategist and Brand Storyteller

In this exclusive webinar with award-winning content strategist Amanda Wener, you’ll learn the benefits of a strong editorial content strategy in building a brand identity, why functioning like a newsroom works, and how a structured approach to content creation and marketing can bring your brand to life.

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B2B Senior Leadership: It’s Time to Face the Truth About Sales and Marketing

Biznology

The yawning gulf between sales and marketing is a fact of life in B2B companies. We all know this. We struggle to meld the cultures. We talk about the need for “alignment.”

Sales 166
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Powerful 10 Email Blast Marketing Tips in 2021 That Never Let You Down

SendX

Email marketing is a deadbeat marketing method. Do you think that too? If yes, you are missing out on a great opportunity to grow your sales, revenue, and reach. In fact, a survey conducted among 372 marketers worldwide showed that an average email marketing ROI is 38:1.

Blasts 195
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Multi-language video training assets for Atos

Tomorrow People

We delivered clear and engaging video content to educate a semi-internal audience at the digital transformation company. Helping our client to support their partners.

Training 156
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7 Simple Ways Chatbots Convert Leads on Your B2B Website

Zoominfo

As a marketer, you know how to get your audience’s attention. You create engaging content and people click on your offers. But what do you do with the clicks you generate? How do you get visitors’ attention and start a productive sales conversation?

Zoominfo 207
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7 Trends in ESG: What PR Pros Need to Know in 2023

What does the evolution of ESG programs mean for communicators? As it turns out - a lot. New challenges are coming into focus, driven by the increasing attention to corporate sustainability and environmental, social, and governance (ESG) programs, and the evolving state of ESG reporting regulations. This new ebook from 3BL Media explores seven trends in detail and unpacks what they mean for communicators. Access your copy for free today.

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Accountability: The key to respect, raises, more staff and bigger budgets

Sales Lead Insights

Being accountable means proving to management a favorable return on marketing communications investments. First, the bad news. As businesses “downsize,” “rightsize,” merge or are acquired, jobs are lost. So, if you’re worried about your future, you’re not alone.

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12 Best Transactional Email Examples

SendX

Did you ever have experience with an abandoned cart email or an order confirmation in your inbox? Then you're already familiar with transactional emails. They are automatic emails sent when clients do a particular act: establishing a subscription, making a purchase, or changing the password.

Examples 195
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15 (More) Fascinating Facts About Internet and Social Media Use in 2021

Webbiquity

Google is the most visited website on earth (not a surprise). But Chinese search engine Baidu is #4. Yahoo is (still!) #11, 11, Wikipedia comes in at #13, and Zoom (despite its associated fatigue) is the 18th most-visited site, right behind Reddit.

Internet 165
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How to Plan Your Content Marketing Strategy for Your Project Launch

Sharpspring

Plan Your Content Marketing Strategy. Launching a new project is overwhelming: You need to think about so many things at a time that most people get seriously stressed. I always do.

Plan 114
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7 Ways to Supercharge Your ABM Strategy with Real-Time Intent

Streaming real-time intent is a homerun for marketing and sales’ account-based marketing (ABM) strategies. With real-time buyer insights, you can be first-in-line to provide solutions and lead better, hyper-personalized conversations.

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26 Eye-Opening Ideas for Putting an End to Digital Content Fatigue

Content Marketing Institute

After a year with few IRL options, many find their eyes glazing over when it comes to digital content. Can your content reignite the spark of interest? Content Marketing World speakers say it can – and share ideas for how to make it happen.

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9 Tips To Get Seen By Your Email Target Audience

SendX

Email marketing continues to be among the most powerful channels available, with a return on investment of 42:1. However, nowadays, inboxes are full, saturated with marketing messages and junk mail. This makes it difficult to get seen by your target audience.

Target 288
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10 Green Monday Email Examples We Love

Litmus

You know that last-minute scramble before any holiday or birthday when you realize there are still arrangements to be made and gifts to be purchased? Back in 2007, eBay saw this play out with their online sales. A few weeks before Christmas, there was a surge in sales.

Examples 110
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How the Pandemic Changed the Way Americans Spent Their Time

Biznology

The New York Times article More phone calls, less shopping: how the pandemic changed American lives, down to the minute examines data from the American Time Use survey to show the changes in how Americans spent their time last year.

Survey 104
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Digitizing Logistics: Harness the Power of Data in 4 Steps

Entering a new demand gen position in a volatile market is nerve-wracking. In demand generation, data is essential for knowing who you should target and how. In this eBook, you’ll learn how to identify and target your ideal prospects using different types of data.

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The What, Why, and How of Video’s Next Revolution in Content Marketing

Content Marketing Institute

One-size-fits-all video content is no longer enough to gain attention, let alone compel people to act on what they’re watching. That’s why the next revolution in video will center on personalization. Let’s explore.

Act-On 112
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The Experts Recommend: 5 Best Video Editing Platforms for B2B Marketers

Marketing Envy

Video marketing has been steadily rising in popularity for both B2C and B2B tech marketing.

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The Dos and Don’ts of Season’s Greetings Emails (+ 17 Examples)

Litmus

As an email marketer and a person, the end of the year is a busy time. Black Friday and Cyber Monday kick off a shopping season, but there’s more to the fourth quarter than that. There’s a wide range of celebrations and events that your audience may partake in.

Email 108
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5 Strategic Best Practices for Experience-Driven Channel Marketers

SWZD

These five channel marketing best practices for 2021 will help drive optimal business value and outcomes for all stakeholders - your brand, channel partners and end-customers - in the still evolving B2B buying landscape.

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Learn Today, Sell Tomorrow: Increasing ROI & Conversions Through Search Metrics

Search metrics can drive conversion by helping website owners, and marketers learn from their online visitors. The data provided by an onsite search engine can help personalize the eCommerce experience and turn a visitor into a repeat buyer.

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7+ Content Marketing Writing Tips That You Didn’t Learn in School

Content Marketing Institute

You don’t have to follow all those school-taught English lessons in your writing. But you do have to make sure your content is good. Here’s some thoughts to help you write for reader and brand success.

Writing 112
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IS YOUR TEAM EQUIPPED TO DRIVE 10x SALES GROWTH?

xiQ

As the world rebounds from the pandemic, the need for virtual smart selling tools has become an imperative. As has the selection of the “right tool”.

Sales 99
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Study Reveals Video Emails Offer Relief as Inbox Fatigue Continues to Rise

Vidyard

KITCHENER, Ont. August 04, 2021 – Looking to increase company morale and make customers more likely to engage in the new digital-first business world? Use more video. That’s the unmistakable conclusion of a first-of-its-kind brain study conducted in April 2021 with U.S.

Studies 99