Marketing Insider Group

APRIL 15, 2025

Modern marketing isnt really about getting clicks anymoreits about strategically guiding potential customers through every stage of the buying journey. Full-funnel marketing. Lets jump in to discuss what full-funnel marketing is and how to use it effectively. Whats one way to achieve that?

Paid Content 157

Paid Content Funnel Advertising Top of Funnel Marketing Funnels 157

Martech

APRIL 16, 2025

AI was a popular topic at the Spring 2025 MarTech Conference in late March. While we didn’t search through the transcripts of every session and panel discussion, AI was likely mentioned in every single one. Embracing agentic AI with Christopher Penn, chief data scientist, TrustInsights.ai Processing.

Conference 98

Conference Cost per Acquisition Ad Frequency ROAS 98

Martech

APRIL 3, 2025

Marketings obsession with short-term wins has created a dangerous cycle. To escape, we dont just need a better media mix we need more innovative marketing measurement. Marketers are caught in a trap optimizing for clicks, conversions and return on ad spend (ROAS) in the near term while undermining long-term brand health.

Marketing Attribution 89

Marketing Attribution Paid Search Agency ROAS Top of Funnel 89

Single Grain

APRIL 27, 2025

With rising acquisition costs and increasing competition across channels, marketers must focus on maximizing the return on every dollar spent. Return on ad spend (ROAS) has become the north star metric for performance marketers looking to drive sustainable growth. The global digital advertising market is growing at 14.7%

ROAS 52

ROAS Paid Content Spending Allocation 52

Martech

APRIL 3, 2025

Marketers often celebrate a “successful” campaign when click-through rates soar and cost-per-click drops. The marketing report looks impressive, but the sales report tells a different story. In reality, while sales must focus on closing deals, marketing must provide qualified leads. Where is the disconnect?

Top of Funnel 110

Top of Funnel Conversion Cost per Acquisition Lead Ranking 110

Martech

APRIL 24, 2025

At the recent MarTech conference, I hosted a live coffee chat with Dave Minifie , CMO at Terakeet, about brand safety what it means, what it definitely doesn’t and why so many marketers still get it wrong. It’s marketing with a spine. Retail sales lifted significantly in the Columbus market afterward. It reflects.

Paid Content 102

Paid Content Brand Identity Branding Sample 102

illumin

APRIL 22, 2025

As the world increasingly embraces sustainable practices, industries across the board are rethinking how they operate, and digital marketing is no exception. As a result, companies are prioritizing eco-friendly initiatives across all facets of their operations, including marketing.

Advertising Agencies 82

Advertising Agencies Advertisements Advertising Paid Search Agency 82