SmartBrief - Marketing

FEBRUARY 12, 2025

This is where intent data comes in. When you understand which prospects have the most intention to buy, you know who to target. You can also start to pattern the behaviors that indicate a high-intention buyer so you know where to channel your sales efforts. Whats intent data? How is intent data helpful to B2B companies?

Intent Data 87

Intent Data Intent Lead Scoring Lead Ranking 87

Martech

FEBRUARY 21, 2025

Lead with your strongest claim, most surprising stat or biggest pain point. The issue isnt the size of your audience its the intent signals youre missing. Instead of relying on basic demographics or interests, focus on actions that indicate purchase intent. Upload CRM lists to target existing leads and customers.

Cost per Acquisition 89

Cost per Acquisition Ads Ad Frequency Landing Pages 89

Only B2B

FEBRUARY 26, 2025

To figure this out, you need real-time intent data data that tells you: Who is searching What they are searching for When they are searching for it A strong lead scoring model helps you rank prospects based on their intent so you can identify the best-fit leads and guide them towards conversion.

Lead Ranking 62

Lead Ranking Lead Scoring Intent Data Intent 62

Zoominfo

FEBRUARY 12, 2025

Youve gathered all these leads, but now what? Enrich the attendee list with additional data like scoops and intent signals to help you prioritize those who are actively researching your category. Heres how to turn those leads into real business: 1. Find Your ICP in Advance You cant meet everyone, so why try?

Planning 130

Planning Event Marketing Marketing & Strategy Marketing Strategy 130

Martech

FEBRUARY 20, 2025

It includes lead generation from website traffic, converting visitors into qualified leads. Invoca expanded its Signal AI Studio with new features to simplify AI signal deployment for analyzing phone calls from search and digital ads. Semcasting introduced Identity ToolBox, a data discovery platform for marketers.

CMS Development 85

CMS Development Enterprise Management Marketing AI Work Management 85

Heinz Marketing

FEBRUARY 28, 2025

However, an overly broad ICP often leads to wasted marketing spend, inefficient sales cycles, and missed revenue potential. Without a clear understanding of your target, campaigns are less likely to resonate, limiting lead generation effectiveness. Lower Customer Retention A broad ICP can lead to acquiring customers who churn quickly.

Ideal Customer Profiles 61

Ideal Customer Profiles Advertising Benchmark Lead Ranking Lead Scoring 61

sagefrog

FEBRUARY 10, 2025

These technologies transform raw information into actionable insights, uncovering patterns that predict buyer intent and guiding real-time decision-making. Predictive analytics help forecast what prospects want before they say it, while automation streamlines workflows, such as personalized lead nurturing and dynamic content delivery.

Marketing AI 71

Marketing AI B2B Marketing Lead Ranking Lead Scoring 71

Valasys

FEBRUARY 26, 2025

This guide examines how VAIS and intent data work together to help businesses prioritize high-value prospects, efficiently nurture leads, and increase conversions. Identifying Research Stage Leads – Accounts that are actively looking into pertinent solutions are identified by intent data. What is VAIS?

Segmentation 52

Segmentation Lead Ranking Lead Scoring Account Based Marketing 52

Martech

FEBRUARY 10, 2025

While the sales team is the primary user of these tools, connecting marketing to how theyre used, tracked and optimized can lead to even better outcomes. Marketing can maximize opportunities, track engagement, nurture leads when needed and apply data to improve the sales process. Its a fair question, and the answer is both yes and no.

Top of Funnel 79

Top of Funnel Marketing Automation Services Thought Leadership Intent Signal 79

Inbox Insight

FEBRUARY 18, 2025

Poor lead qualification wastes time on prospects who aren’t ready to buy. Customers benefit too – they receive more relevant information and support throughout their journey, leading to better buying experiences and stronger long-term relationships. This can lead to higher conversion rates and a shorter overall sales cycle.

Sales Cycle 52

Sales Cycle Demand Generation Agencies Demand Generation Lead Ranking 52

MKT1

FEBRUARY 27, 2025

If you’re still relying on inbound alone, tracking only leads and not accounts too, and not leveraging data enrichment and signal-based workflows, you’ll struggle to compete with companies using this more proactive, account-driven approach. Subscribe now Account-driven GTM strategies are rapidly becoming table stakes.

Marketing Analytics Tools 52

Marketing Analytics Tools Ideal Customer Profiles Sales Management Intent Signal 52

Sprout Social

FEBRUARY 20, 2025

The result: Partnerships with dozens of unique creators and hundreds of pieces of content that drove more than 400 million impressions, 100K+ engagements and a large volume of leads. With our Influencer Marketing platform, were able to calculate reach, engagements, EMV, leads and more. Inefficient processes slow teams down.

Budget Programs 81

Budget Programs Lead Ranking Cost per Lead Planning 81

Televerde

FEBRUARY 11, 2025

In 2025, businesses must move beyond outdated marketing and sales silos and adopt integrated, data-driven strategies that drive engagement, nurture leads, and accelerate revenue growth. Quick Takeaways Aligning marketing and sales ensures seamless lead nurturing, higher engagement, and increased revenue.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Ideal Customer Profiles 52

New North

FEBRUARY 23, 2025

Learn how leading B2B tech companies are gaining a more accurate, holistic view of email marketing success in today’s privacy-first world. When that pixel loads, it signals someone opened your message. When viewed together, these signals paint a much clearer picture of email marketing performance than any metric could provide.

Open Rate 52

Open Rate Privacy Click Rate Work Management 52

Orange Owl Blog

FEBRUARY 17, 2025

However, getting visitors to click on an ad or a search result is only half the battle the real challenge is converting those visitors into leads, subscribers, or customers. Lead Generation & Customer Acquisition: Whether collecting emails or making sales, landing pages streamline the process of turning visitors into customers.

Landing Pages 52

Landing Pages Paid Content Lead Ranking Click Rate 52

Orange Owl Blog

FEBRUARY 17, 2025

B2B Marketing Lead Magnets in B2B Marketing: How to Attract and Convert High-Quality Leads Vivek Goel February 17, 2025 Share : Table of Contents Introduction In the world of B2B marketing, capturing high-quality leads is crucial for sustained business growth and revenue generation. What Are Lead Magnets?

High Quality Lead 52

High Quality Lead Sales Qualified Leads Lead Scoring Lead Ranking 52

Sage Marketing

FEBRUARY 25, 2025

Benefits of integrating Salesforce with HubSpot The integration itself ensures that you have control over record syncing, important lead data, and personalized marketing using Salesforce details. You can use LinkedIn to find the right job or internship, connect with potential leads, and strengthen professional relationships.

Hubspot 52

Hubspot Marketing Automation Services Enterprise Management Work Management 52

Salesforce Marketing Cloud

FEBRUARY 3, 2025

Account A business, customer, lead, or prospect a company engages with to sell products or services to. Back to top ) Bad leads Prospective customers unlikely to convert into paying clients, potentially leading to inefficient use of sales resources. The takeaway remains: Stay focused, and keep the momentum going.

Sales Management 52

Sales Management Top of Funnel Lead Ranking Ideal Customer Profiles 52

SocialPilot

FEBRUARY 19, 2025

A single unattended complaint can signal indifference, driving potential buyers to competitors. You start with good intentions but soon realize that juggling multiple platforms, tones, and expectations is harder than it looks. Its easy to miss reviews, leading to unanswered feedback.

Effectiveness 69

Effectiveness Customer Satisfaction Eye-Tracking Ideal Customer Profiles 69

SalesIntel

FEBRUARY 13, 2025

Instead of paying for lead generation and direct outreach, businesses rely on viral loops, referrals, and in-product upsells to drive expansion. Product-Qualified Leads (PQLs) : Some companies allow users to explore the product but introduce sales engagement when key signals indicate a high intent to buy.

Marketing Analytics Tools 52

Marketing Analytics Tools Lead Ranking Product Viral Marketing 52

Sprout Social

FEBRUARY 11, 2025

For marketers, brand love leads to the same delighted feelings, but on an even deeper level. It signals the depth of connection theyve reached with their audience. It doesnt capture intent or directly tie to revenue. At the end of the afternoon, it was a thrill to take stock. What did your best friend write?

Brand Identity 73

Brand Identity Branding Peer-to-peer Communities 73

Go Beyond SEO

FEBRUARY 1, 2025

A critical factor here is understanding the intent behind search queries. Google considers user experience signals when ranking pages, so a website that loads quickly and is easy to navigate is more likely to rank well. Tailoring your content to answer these questions can make a significant difference.

SEO 60

SEO Webinar Metrics Effectiveness Marketing & Strategy 60

Sprout Social

FEBRUARY 13, 2025

When MECCA first launched their lenses, the brand reported a five-point increase in brand awareness (with an 11-point increase among 18-to-20-year-olds), a 10-point increase in action intent and a one-and-a-half times increase in playtime. The play: MECCA first opened its doors in 1997.

Ad Building 65

Ad Building Branding Brand Identity Bandwidth 65

sagefrog

FEBRUARY 17, 2025

Email marketing is one of the most valuable ways to generate leads, nurture relationships, and drive revenue, but only if its done right. Nurture sequences and drip campaigns sustain engagement, guiding leads through the sales process and toward conversion.

Email Marketing 52

Email Marketing B2B Marketing Marketing & Strategy Marketing Strategy 52

Only B2B

FEBRUARY 14, 2025

For B2B businesses, generating Marketing Qualified Leads (MQLs) is just the beginning. The real challenge lies in nurturing and converting MQLs into Sales Qualified Leads (SQLs) a process that requires a structured, data-driven B2B sales funnel. Decision (Bottom of the Funnel – BOFU) MQLs who show strong intent (e.g.,

Top of Funnel 62

Top of Funnel Sales Qualified Leads Lead Ranking Template 62

SalesIntel

FEBRUARY 3, 2025

Yet, many find themselves frustrated by low-quality leads, irrelevant clicks, and underwhelming results. Why Inaccurate Ad Targeting is Costing You Traditional ad targeting relies on broad firmographics and incomplete data, leading to several challenges that directly impact your ad performance and return on investment (ROI): 1.

Cost per Lead 52

Cost per Lead Ideal Customer Profiles Demand Generation Spending 52

SalesIntel

FEBRUARY 7, 2025

But, how many of them are actually high-value leads? If youre in the dark about whos visiting, what theyre interested in, and their buying intent, you could be letting prime opportunities slip through your fingers. Traditional lead generation methods rely on website forms, gated content, and chatbot interactions.

Sales Qualified Leads 52

Sales Qualified Leads Lead Scoring Lead Ranking Ideal Customer Profiles 52

Metadata

FEBRUARY 13, 2025

B2B lead generation isnt just about filling a pipelineits about precision, strategy, and scalability. The right leads drive revenue growth, while the wrong ones waste resources. Types of B2B Lead Generation Services Not all B2B lead generation services are the same.

Enterprise Management 52

Enterprise Management Lead Generation Paid Search Agency Lead Ranking 52

Convert

FEBRUARY 12, 2025

When done right, a website survey can be one of the most powerful ways to understand the intent of users on a website. Think NPS surveys where you care more about using the results for marketing than the actual responses, or surveys with leading questions such as To what extent does pricing play a role in your decision making?

Research 59

Research Best Practices Top of Funnel Trigger Marketing 59

SalesIntel

FEBRUARY 25, 2025

With unlimited access to firmographic, technographic, contact, and intent data, you get everything you need to execute ABA campaigns that actually convert. Without a strong data foundation, campaigns miss their mark, leading to wasted budgets and underwhelming results. This leads to wasted ad spend and low conversion rates.

Ideal Customer Profiles 40

Ideal Customer Profiles Advertisements Advertising Budget Programs 40

SalesIntel

FEBRUARY 19, 2025

Sales and marketing teams often struggle with targeting the right leads because they dont have a well-defined Ideal Customer Profile (ICP). Many businesses waste resources chasing prospects that dont convert, leading to low ROI and frustrated teams. This leads to lower conversion rates, wasted sales efforts, and ineffective messaging.

Ideal Customer Profiles 40

Ideal Customer Profiles Lead Ranking Enterprise Management Lead Scoring 40

Orange Owl Blog

FEBRUARY 7, 2025

Vivek Goel February 8, 2025 Share : Table of Contents In todays digital age, businesses heavily rely on digital marketing for branding, lead generation, and overall growth. SEO Signals Lab : Join the SEO Signals Lab Facebook group for discussions and updates on SEO. User Intent : Ensure your content aligns with user intent.

SEO 52

SEO Google Lead Scoring Lead Ranking 52

Televerde

FEBRUARY 25, 2025

Its one of your most powerful lead generation tools. If visitors are not converting into leads, youre leaving revenue on the table. The goal is to both attract traffic and turn that traffic into qualified leads your sales team can nurture. Without a seamless experience, potential leads will leave before converting.

Lead Generation 52

Lead Generation Sales Qualified Leads Lead Scoring Lead Ranking 52

Exo B2B

FEBRUARY 14, 2025

A good-looking website won’t generate organic traffic without B2B SEO, and a good logo won’t generate leads if your brand isn’t visible on the right channels. Leverage demand generation approaches such as ABM and email marketing to capture and convert qualified leads. How can we adopt a balanced approach in 2025?

SEO 52

SEO Branding Brand Identity Account Based Marketing 52