Webbiquity

JANUARY 23, 2025

As artificial intelligence and machine learning blend with traditional marketing practices, the distinction between technical and creative skills continues to blur. Marketing agencies particularly seek talent who can bridge these technical and creative capabilities.

Lead Ranking 152

Lead Ranking Marketing Automation Services Work Management Allocation 152

Zoominfo

JANUARY 29, 2025

The world of B2B sales and marketing is at an inflection point. Traditional go-to-market (GTM) strategies, which rely on fragmented systems, are struggling to keep up with the demands of an increasingly competitive, fast-paced market. But in the AI era, half-measures and partial fixes will no longer suffice.

Marketing Analytics Tools 130

Marketing Analytics Tools B2B Sales B2B Marketing Zoominfo 130

Martech

JANUARY 9, 2025

A new loyalty management solution aimed at retailers and CPG brands will be released by SAP in the second half of 2025. It also entered the agentic space on behalf of retail, with a shopping assistant AI agent, made to integrate with any ecommerce storefront, that will be generally available in the first half of 2025. Processing.

Marketing Management 106

Marketing Management Loyalty Merchandising eCommerce 106

Sprout Social

JANUARY 24, 2025

As UK social media marketers, we love navigating this ever-changing landscape, but staying ahead of the curve isn’t easy. Their authentic voice helps them stand out in a crowded market. This fosters loyalty and trust. AI: the social media sidekick The rise of AI is transforming social media.

Social Media 99

Social Media Trends Media Top of Funnel 99

Martech

JANUARY 29, 2025

Some build long-term value through loyalty and advocacy; others drive sales volume through frequent transactions. A valued customer drives a brands success through purchases and deeper engagement and loyalty. They: Show loyalty , repeatedly choosing the brand over competitors and prioritizing quality and service over price.

Ideal Customer Profiles 102

Ideal Customer Profiles Marketing Management Loyalty Word of Mouth 102

Salesforce Marketing Cloud

JANUARY 6, 2025

Youre up against larger companies, tight budgets, and a crowded market. However, artificial intelligence (AI) can help you overcome these challenges. Today, 90% of small to medium-sized business (SMB) and startups utilize AI to automate customer interactions , showing just how essential AI has become for driving customer engagement.

Marketing AI 111

Marketing AI Startups Allocation Customer Satisfaction 111

Martech

JANUARY 17, 2025

Leveraging AI opportunities. An ideal CMS should effortlessly manage discovery, experience, engagement and conversions, ensuring your digital presence remains optimized for AI-driven search advancements. Brands that provide personalized, data-driven answers engage users better, driving loyalty and conversions. Experience.

CMS Development 113

CMS Development Digital Asset Management SEO Personalization 113

illumin

JANUARY 14, 2025

In this article, well break down the top advertising trends for agencies, retail marketers, and the broader advertising industry. Automation and AI-Powered Advertising By 2025s end, AI and automation will be deeply embedded in the advertising process. By the end of 2025, AI tools like these will be the norm across agencies.

Advertising Agencies 101

Advertising Agencies Paid Search Agency Advertisements Advertising 101

sagefrog

JANUARY 17, 2025

These relationships form a foundation of mutual success, where customer experience directly impacts retention, loyalty, and revenue. These elements build trust, foster loyalty, and position your business as a reliable partner. Exceptional CX also fuels word-of-mouth marketing and referrals.

Ideal Customer Profiles 105

Ideal Customer Profiles B2B Lead Ranking Marketing Management 105

Webbiquity

JANUARY 27, 2025

In todays fiercely competitive marketing landscape, brand-to-brand partnerships are not merely an opportunistic tacticthey are essential for long-term success. Personalization : EmailMonday encourages personalization, which is essential for modern email marketing. Guest post by Jennifer Engevik.

Marketing Websites 152

Marketing Websites Ad Building Work Management Marketing Management 152

Sprout Social

JANUARY 15, 2025

The ban will require marketers to pivot quickly, adapt fast and make room for experimentation. 4 steps to take before January 19 in light of the US TikTok ban While this change may seem daunting, social marketers can successfully navigate it by doing what they do best: embracing adaptability and channeling a test-and-learn mentality.

Branding 127

Branding Brand Identity Allocation Work Management 127

SocialPilot

JANUARY 2, 2025

Online reviews are the new word of mouth that affects the purchase decisions of your target market consumers. To streamline the process, especially for your multi-location businesses, capabilities like AI-driven responses, templates, and automation can ensure timely and consistent engagement with customers.

Work Management 111

Work Management Marketing Management Google Customer Satisfaction 111

Thinkers360

JANUARY 26, 2025

We specialize in B2B thought leadership marketing, B2B strategic marketing, and B2B analyst and influencer relations putting your brand in front of active B2B buyers, analysts and influencers worldwide Explore membership today ! Westover, PhD Human Capital Innovations Contact Jonathan H. Westover, PhD Future of Work, Culture, HR J.

B2B Thought Leadership 107

B2B Thought Leadership Work Management Thought Leadership Enterprise Management 107

Martech

JANUARY 29, 2025

Google on Wednesday officially launched Meridian, its open-source marketing mix model (MMM) designed to help marketers allocate budgets more effectively in a dynamic digital landscape. Meridians open-source structure offers complete transparency, allowing marketers to adapt the code and model parameters to their specific needs.

Marketing Mix 89

Marketing Mix Allocation Paid Search Agency Advertising Agencies 89

Champion Communications

JANUARY 23, 2025

Todays hospitality market is driven by a need for experiential travel, with customers looking for brands that offer personalised, tailored experiences. The aim of hyper-personalisation is to treat each guest as a market of one. Its about recognising unique preferences and seamlessly making them happen.

Trends 62

Trends Allocation Customer Satisfaction Loyalty 62

SocialPilot

JANUARY 15, 2025

Similarly, indirect asks involve subtly encouraging reviews in marketing materials or adding a call to action at the bottom of a menu, invoice, or receipt to remind your customers to leave a review. Add loyalty points to their rewards account. Mails with subjects like: Hey, we would love to know your feedback!

Work Management 97

Work Management Marketing Management Peer-to-peer Lead Scoring 97

Hinge Marketing

JANUARY 21, 2025

How Things Used to Be Over the past two decades, marketing and business development have undergone a significant transformation. At the time, marketing involved creating slick-looking brochures and other printed materials to support the partners business development activities. Content marketing could drive real salesa lot of them!

Marketing AI 71

Marketing AI Advertising Agencies Work Management Marketing Management 71

Thinkers360

JANUARY 19, 2025

We specialize in B2B thought leadership marketing, B2B strategic marketing, and B2B analyst and influencer relations putting your brand in front of active B2B buyers, analysts and influencers worldwide Explore membership today ! 44 Noelle Russell AI Leadership Institute Contact Noelle Russell Score: 37.36 Score: 38.14

B2B Thought Leadership 127

B2B Thought Leadership Lead Ranking Lead Scoring Thought Leadership 127

Only B2B

JANUARY 15, 2025

Marketers push generic messages, hoping to convert a small, resonating audience into buyers. Selling to the wrong customer wastes your sales and marketing efforts. This is where Account-Based Marketing (ABM) steps in. Top Account-Based Marketing Stats you need to know in 2025. What Is Account-Based Marketing?

Account Based Marketing 71

Account Based Marketing Stats Allocation ABM 71

Spiralytics

JANUARY 23, 2025

In 2024, content creators have cemented their role in marketing, evolving from passionate hobbyists to full-time professionals who drive brand engagement and influence consumer behavior. The impact of AI on trust With AI-generated content on the rise, consumer trust is facing new challenges.

Statistics 62

Statistics Advertising Agencies Allocation Paid Search Agency 62

Bluetext

JANUARY 1, 2025

As the marketing landscape continues to evolve at a rapid pace, staying ahead of the curve is essential for B2B brands looking to remain competitive. From AI-driven strategies to immersive technologies, these innovations offer unprecedented opportunities to build stronger relationships, enhance personalization, and drive measurable results.

Marketing AI 49

Marketing AI Trends B2B Marketing Marketing Automation Services 49

SocialPilot

JANUARY 27, 2025

Do you know that around 77% of B2B marketers say branding is a primary goal of social media, followed closely by lead generation? An example ICP: A marketing manager at a SaaS company with 100500 employees looking for ways to streamline campaign performance reporting. So, define your goals properly. What are their business goals?

Social Media 97

Social Media Marketing Automation Services Webinar Metrics Budget Programs 97

Salesforce Marketing Cloud

JANUARY 30, 2025

When you tailor pages to meet specific needs of different audience segments, you can increase engagement, conversions, and loyalty. Your customers get a more enjoyable experience; you get more loyalty and an increase in average order value. AI-powered product recommendations make every shopping experience better.

eCommerce 52

eCommerce Bundling Merchandising Examples 52

SocialPilot

JANUARY 15, 2025

Similarly, indirect asks involve subtly encouraging reviews in marketing materials or adding a call to action at the bottom of a menu, invoice, or receipt to remind your customers to leave a review. Add loyalty points to their rewards account. Mails with subjects like: Hey, we would love to know your feedback!

Work Management 84

Work Management Marketing Management Peer-to-peer Lead Scoring 84

Sprout Social

JANUARY 27, 2025

Those who see social media marketing as a key part of their customer engagement strategy and those who view it as a nice to have. Yet, this presents a challengebrands must create marketing strategies that are effective across different platforms and resonate with diverse consumer preferences.

Social Media 80

Social Media Media Paid Search Agency Eye-Tracking 80

Spiralytics

JANUARY 20, 2025

Gone are the days when marketing relied heavily on rigid gender stereotypes: pink for girls, blue for boys, and roles that feel like theyre straight out of the 1950s. But what exactly does gender-neutral marketing look like in action? This type of genderless marketing seeks to connect with individuals on a broader, more personal level.

Advertising Agencies 62

Advertising Agencies Advertisements Advertising Examples 62

Orange Owl Blog

JANUARY 18, 2025

B2B Marketing Top 10 B2B Marketing Conferences in 2025: A Must-Attend Guide for CMOs and Marketers Vivek Goel January 18, 2025 Share : Table of Contents As the digital landscape continues to evolve, staying ahead of the curve in B2B marketing is crucial. Why Attend B2B Marketing Conferences? Why attend?

Marketing AI 52

Marketing AI Conference B2B Marketing Demand Generation Agencies 52

Drew Neisser

JANUARY 31, 2025

B2B buying has never been more complicatedor more critical for marketers to master. Together, they explore the ever-evolving dynamics of buyer groups, self-service trends, and the growing influence of generative AI in the B2B landscape. If you’re a Huddler, reach out to us for a special discount code.

Buy 52

Buy Peer-to-peer B2B Forrester 52

B2B Marketing Exchange

JANUARY 16, 2025

Account-based marketing (ABM) has evolved into a cornerstone of B2B strategy, empowering marketers to target high-value accounts with personalized, data-driven approaches. At B2B Marketing Exchange West (#B2BMX West), taking place Feb. 2426 in Scottsdale, Ariz.,

Account Based Marketing 59

Account Based Marketing Tactics Marketing Analytics Tools Ideal Customer Profiles 59

SocialPilot

JANUARY 19, 2025

In todays digital age, a strong presence of positive reviews will boost credibility, drive sales, and foster loyalty. Positive reviews not only boost your online reputation but also drive sales and customer loyalty. Online reputation of your business has a critical role in determining your brands market value.

Stats 50

Stats Enterprise Management Trends Lead Ranking 50

Orange Owl Blog

JANUARY 18, 2025

B2B Marketing The Ultimate Guide to Account-Based Marketing for B2B Success in 2025 Vivek Goel January 19, 2025 Share : Table of Contents Introduction In the ever-evolving landscape of B2B marketing, one strategy has emerged as a game-changer: Account-Based Marketing (ABM). What is Account-Based Marketing?

Account Based Marketing 52

Account Based Marketing Allocation Marketing Automation Services Work Management 52

Orange Owl Blog

JANUARY 18, 2025

B2B Marketing The Ultimate Guide to Account-Based Marketing for B2B Success in 2025 Vivek Goel January 19, 2025 Share : Table of Contents Introduction In the ever-evolving landscape of B2B marketing, one strategy has emerged as a game-changer: Account-Based Marketing (ABM). What is Account-Based Marketing?

Account Based Marketing 52

Account Based Marketing Allocation Marketing Automation Services Work Management 52

Learn from the Pros

JANUARY 16, 2025

The B2B marketing world is changing fast. Weve identified six key trends that will shape B2B marketing in 2025. Catch the replay to explore real examples and detailed strategies from B2B marketing leaders successfully navigating these changes. Marketing operates in one silo, sales in another, and customer service in yet another.

Top of Funnel 52

Top of Funnel Lead Ranking Trends B2B Marketing 52

Single Grain

JANUARY 30, 2025

After all, it’s how we helped a client increase organic traffic by 268% with an AI-driven SEO strategy. Understanding click probability can help businesses and marketers optimize their strategies for better visibility and higher engagement. What about earning the AI overview ? Here’s a closer look into this.

Lead Ranking 52

Lead Ranking Lead Scoring AIO SERP 52

Single Grain

JANUARY 9, 2025

Curious about what account-based marketing is all about? Many businesses notice that generic marketing strategies often fail to achieve KPIs. This is especially true in B2B marketing, which targets key decision-makers. But what is account-based marketing? Leverage technology like CRMs and marketing automation platforms.

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles Enterprise Management Work Management 52

Thinkers360

JANUARY 26, 2025

We specialize in B2B thought leadership marketing, B2B strategic marketing, and B2B analyst and influencer relations putting your brand in front of active B2B buyers, analysts and influencers worldwide Explore membership today ! For more information, contact us today at info@thinkers360.com

Public Relations 62

Public Relations B2B Thought Leadership Thought Leadership Lead Scoring 62

SocialPilot

JANUARY 30, 2025

Review automation refers to the utilization of AI-powered review tools to automate online feedback collection. Once you have collected the reviews, you can leverage the AI-powered automation capabilities of the review tools to analyze customer sentiments and feedback trends. Lets get started! What is Review Automation?

Automation 40

Automation Enterprise Management POS Business 40