Convince & Convert

OCTOBER 25, 2024

Imagine being able to cut through all the marketing noise and connect with your customers on a personal level. That’s what my new book, Data-Driven Personalization , is all about – showing you how to use data to create marketing that really resonates.

Personalization 137

Personalization Paid Search Agency Amazon Advertising Agencies 137

Thinkers360

OCTOBER 28, 2024

The annual Thinkers360 Top Voices Award is our way of acknowledging and applauding your exceptional efforts as highly valued contributors to the platform. Thought leadership leaderboards are determined by Thinkers360 patented algorithm.

B2B Thought Leadership 121

B2B Thought Leadership Thought Leadership Public Relations Ideal Customer Profiles 121

Martech

OCTOBER 2, 2024

In the era of big data, businesses have recognized the value of collecting vast amounts of information about their customers, operations and market trends. While recent AI discussions often focus on generative AI, predictive modeling remains a powerful tool you should understand and use. Anticipate customer needs.

Marketing Attribution 91

Marketing Attribution Marketing AI Lead Ranking Analytics 91

SocialPilot

OCTOBER 14, 2024

Online reviews are the new word of mouth that affects the purchase decisions of your target market consumers. Among many online review platforms, Google Reviews is a standout, attracting 73% of all online reviews. Many businesses are not able to fully realize the potential of this platform.

Marketing Management 104

Marketing Management Google Ideal Customer Profiles Word of Mouth 104

Navigate the Channel

OCTOBER 15, 2024

In the fast-paced world of digital marketing, staying ahead of the curve is essential. As we step into 2025, it’s time to explore the three digital marketing trends that are set to make a significant impact. #1 AI is poised to become the backbone of digital marketing strategies for businesses of all sizes.

Marketing AI 65

Marketing AI Trends Ethics Privacy 65

Martech

OCTOBER 11, 2024

However, capturing its potential could redefine how you engage with customers and elevate your brand’s customer experience strategy. Why edge computing matters to your marketing organization Edge computing might sound like just an IT thing, but it greatly impacts marketing. What is edge computing?

Personalization 65

Personalization Bandwidth POS Terms and Conditions 65

Hinge Marketing

OCTOBER 23, 2024

We all have “high, high hopes” for our marketing efforts, but is it time to panic? Even through major algorithm shifts, SEO played an important role in building visibility and engagement for our marketing and website clients. This year Google introduced the AI Overviews feature (other search platforms have similar technologies).

SEO 71

SEO Marketing Attribution Marketing AI Thought Leadership 71

Martech

OCTOBER 17, 2024

Isolation and loneliness are significant problems in society, and people are increasingly turning to AI as a solution. This and the emergence of gen AI have resulted in a rapidly growing industry of AI-powered companions you can talk to. And now, here’s this week’s AI-powered releases.

Marketing AI 65

Marketing AI Budget Programs Marketing Management Amazon 65

Litmus

OCTOBER 31, 2024

For many marketers, coming up with creative email ideas is much more fun (and less confusing) than cleaning up data, tracking new metrics, and finding customer insights. In this guide, we’ll outline how to finally get and use the customer insights you need to improve your lifecycle marketing strategy. But it’s absolutely essential.”

Work Management 85

Work Management Marketing Management Deliverability CAN-SPAM 85

Exo B2B

OCTOBER 21, 2024

Every year for many years now, we’ve published the results of the Content Marketing Institute’s study on B2B content marketing. The study is entitled: “ B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2025 ”. they experiment with it, but don’t necessarily apply it on a large scale).

B2B Marketing 52

B2B Marketing Paid Search Agency Content Marketing Advertising Agencies 52

Animalz blog

OCTOBER 24, 2024

So I switched jobs and went to an agency focused on performance marketing, where I was hired as an SEO content specialist. It was a magical time in the early 2010s with many super smarties working together to solve digital marketing problems. I built out their digital strategy and analytics capability there.

Marketing Analytics Tools 57

Marketing Analytics Tools Analytics Work Management Advertising Agencies 57

Walker Sands

OCTOBER 8, 2024

Too often, marketing managers and content leaders are left to freestyle their way through the strategy side of blog creation, completely lacking the insights, infrastructure and personnel it takes to create a successful B2B blog program. How are long-form blog assets being utilized across various platforms and social channels ?

B2B Marketing 59

B2B Marketing B2B Thought Leadership B2B Thought Leadership 59

Only B2B

OCTOBER 16, 2024

Is your business truly maximizing the potential of its Account-Based Marketing (ABM) efforts? Measuring ABM success and proving its ROI remains one of the biggest challenges for B2B marketers. Why ABM matters in B2B To some skeptics, Account-Based Marketing (ABM) might seem like an intensive strategy with no guaranteed payoff.

Account Based Marketing 126

Account Based Marketing ABM Multi-Touch Attribution Webinar Metrics 126

Salesforce Marketing Cloud

OCTOBER 2, 2024

But while your digital sales strategy plays a critical role in your holiday shopping results, your in-store game must remain strong. Other reasons include avoiding shipping fees, taking advantage of in-store discounts, and enjoying the shopping experience. This data can be used to optimize staffing, inventory, and marketing strategies.

POS 52

POS Work Management Fulfillment Marketing Management 52

Valasys

OCTOBER 25, 2024

With so many influencer marketing platforms out there, it can be challenging to find the right one. Whether you are handling social media campaigns or maintaining a brand, the right influencer marketing platform may significantly boost your success.

Planning 52

Planning Advertising Agencies Work Management Marketing Management 52

Martech

OCTOBER 10, 2024

This week, digital content experience company Siteimprove acquired MarketMuse, a content strategy and intelligence company. But the content has to be optimized for traditional search engines, as well as AI-driven search. And now, here’s this week’s AI-powered releases. The acquisition aims to cover these needs.

Ad Frequency 98

Ad Frequency Bandwidth Customer Satisfaction Forrester 98

Valasys

OCTOBER 24, 2024

But slowly the pressure of handling all kinds of social media platforms is seeping into you. Software that assists users in creating, planning, and scheduling the publication of their content on various social media platforms is known as a social media scheduling tool. Most social media scheduling tools are cross-platform compatible.

Social Media 52

Social Media Tools Media Work Management 52

B2BMarketing.net

OCTOBER 3, 2024

Countless studies over many years, tracking multiple measures, prove again and again how effective a strong brand can be for a company’s market leadership. LinkedIn’s B2B Institute is B2B marketing and branding’s own, dedicated think-tank. A vast literature has grown up around branding that supports its variegated, polyvalent values.

Work Management 69

Work Management Advertising Agencies Paid Search Agency Lead Ranking 69

Martech

OCTOBER 16, 2024

Small and midsize businesses are considering or adopting marketing technology to better engage with new and existing customers. AI adoption. Thirty percent of SMBs are using AI tools for marketing and social media. Another 42% of SMBs surveyed don’t use AI tools but are considering adopting them. Why we care.

SMB 73

SMB Customer Surveys Small Business Marketing Social Media 73

Salesforce Marketing Cloud

OCTOBER 17, 2024

That was made abundantly clear in Saleforce’s recent Media & Entertainment Industry Data and AI Trends report. Industry leaders are turning to artificial intelligence (AI) and data-driven strategies – also taking into account an uneven path to profitability and having to do more with less – to take on these challenges at scale.

Marketing AI 69

Marketing AI Personalization Media Work Management 69

Unbounce

OCTOBER 15, 2024

/ Lead generation Lead generation for marketing agencies: 9 actionable strategies By Josh Gallant. 21 min read Marketing agencies need one thing to succeed long-term: Qualified leads. Yes, there’s a lot more to running a successful marketing agency than just leads, but none of it matters if the pipeline is sitting at $0.

Advertising Agencies 98

Advertising Agencies Paid Search Agency Marketing Agencies 1 Lead Generation 98

SocialPilot

OCTOBER 14, 2024

Online reviews are the new word of mouth that affects the purchase decisions of your target market consumers. Among many online review platforms, Google Reviews is a standout, attracting 73% of all online reviews. Many businesses are not able to fully realize the potential of this platform.

Marketing Management 96

Marketing Management Google Ideal Customer Profiles Word of Mouth 96

Directive Agency

OCTOBER 15, 2024

As a SaaS B2B company, choosing the right marketing channels is, well…essential. In a digital landscape that moves at what seems like warp speed, it’s never been more important to run with the right SaaS B2B marketing mix. So, let’s look at the best channels to include in your marketing mix. Email marketing Did you know?

Paid Content 52

Paid Content Advertising Channels B2B Marketing B2B Thought Leadership 52

Animalz blog

OCTOBER 9, 2024

We marketers are busy people — hunting for perfect keyword opportunities, juggling a bloated MarTech stack, trying to stay ahead of ChatGPT, explaining the ROI of thought leadership to the CFO — the to-do list goes on. Effective milestone marketing turns business achievements into moments that resonate with your audience.

Paid Search Agency 70

Paid Search Agency B2B Marketing Work Management Advertising Agencies 70

ClearVoice

OCTOBER 14, 2024

With digitization sweeping through the industry, traditional banks aren’t just competing with each other anymore; they’re up against tech giants who have jumped into the financial game. Broad, one-size-fits-all marketing just won’t cut it anymore. They want experiences that are tailored to their specific needs and preferences.

Analytics 52

Analytics Personalization Campaigns Marketing Automation Services 52

Outgrow

OCTOBER 9, 2024

EPISODE 217: Marketer of the Month Podcast with Phil Wiser Hey there! Welcome to the Marketer Of The Month blog! We recently interviewed Phil Wiser for our monthly podcast – ‘ Marketer of the Month ’! Discussion about AI shaping Paramount’s technology initiatives. Saksham Sharda: Hi, everyone. Thank you.

Creativity 52

Creativity Media Television marketing Lead Ranking 52

Directive Agency

OCTOBER 8, 2024

B2B and B2C companies have a significant commonality that must be recognized when marketing their products and services. They both must remember that they are ultimately marketing to humans. This article will explore why adopting B2C tactics in B2B marketing can be a game-changer for designing an effective B2B saas marketing strategy.

Webinar Metrics 52

Webinar Metrics Tactics B2B Marketing Marketing & Strategy 52

PathFactory

OCTOBER 9, 2024

5 Use Cases for AI in B2B Marketing (That Go Beyond Content Generation) Written by Dev Ganesan, CEO and President of PathFactory The landscape of marketing and technology has experienced a seismic shift over the past three decades. AI doesn’t just tag content faster. The sky, it seemed, was the limit. The result?

Marketing AI 52

Marketing AI Top of Funnel B2B Marketing Generation 52

New North

OCTOBER 10, 2024

The evolution of ABM in B2B sales cycles reflects a shift from broad-based marketing to hyper-targeted, account-specific strategies. Identifying and focusing on valuable accounts within ABM strategies can significantly enhance marketing effectiveness, maximize return on investment, and drive higher conversion rates and revenue growth.

Account Based Marketing 52

Account Based Marketing Sales Qualified Leads Sales Cycle Paid Content 52

B2B Marketing Exchange

OCTOBER 9, 2024

The B2B Innovator Awards were created to celebrate the most progressive marketing and sales practitioners pushing the envelope to effectively engage prospective customers and meet their buyers’ needs in the age of digital transformation.

Class 59

Class Enterprise Management Account Based Marketing Work Management 59

B2B Manufacturing Marketing Insights

OCTOBER 31, 2024

Manufacturing is an industry in constant flux, driven by the demands of digital transformation, sustainability initiatives, supply chain complexities, and evolving customer expectations. In this case, it describes how gearless mill drives, digitalization, AI and analytics to transform grinding operations at mines worldwide.

Thought Leadership 52

Thought Leadership B2B Thought Leadership Examples Marketing AI 52

Learn from the Pros

OCTOBER 7, 2024

Click here to see Vende Digitals roadmap. Check out our guide on overcoming CRM challenges to boost your marketing success. Drive Actionable Insights: Leverage advanced analytics and AI capabilities to unlock the full potential of your CRM data. Embrace Automation and AI Let the robots do the heavy lifting.

CRM 52

CRM Enterprise Management Work Management Marketing Management 52

SalesIntel

OCTOBER 20, 2024

In contrast to the B2C market, where emotions frequently play a role, rational factors like cost, quality, and ROI dominate B2B decision-making. Market trends, competitor innovations, and shifting regulatory requirements can prompt businesses to reassess their current practices.

Marketing Automation Services 52

Marketing Automation Services Marketing Management B2B Sales Process 52

Seismic

OCTOBER 4, 2024

This is particularly evident in our commitment to integrating artificial intelligence (AI) into sales enablement processes. Since 2015, Seismic has strategically invested in AI to revolutionize the way sales teams operate, providing them with tools that enhance efficiency, precision, and overall performance.

Marketing AI 40

Marketing AI Enterprise Management Lead Ranking Lead Scoring 40

sagefrog

OCTOBER 7, 2024

This includes building unique keyword strategies, internal linking structures, and content for each subdomain to ensure that every part of your digital presence is working to improve your overall visibility in search engines. Each subdomain should be treated as a standalone entity in terms of SEO efforts.

SEO 52

SEO Google B2B Thought Leadership Domain 52

Madison Logic

OCTOBER 2, 2024

A well-organized marketing plan is critical to operate more strategically and effectively in a dynamic market environment. Define Clear and Measurable Goals You might think that the first step in creating an effective marketing plan involves establishing your budget, but it’s goals—not money—that drive your actions.

Marketing Budget Creation 59

Marketing Budget Creation Planning Demand Generation Marketing Plans 59

Acrolinx

OCTOBER 14, 2024

What are AI guardrails for content? AI guardrails are technology that’s used to make sure your LLM and its output are compliant with rules and standards. For successful AI content creation, enterprises need AI guardrails for writing standards. They’re basically content governance for AI-generated content in action.

Marketing AI 52

Marketing AI Enterprise Management Lead Ranking Work Management 52