CMSWire

MARCH 6, 2024

Learn why being memorable and famous is essential in B2B marketing and how it can make or break your brand. Continue reading.

B2B Marketing 135

B2B Marketing Marketing & Strategy Marketing Strategy B2B 135

Binary Demand

MARCH 1, 2024

[ps2id id=’overview’ target=”/]Technological progress has always been a game-changer for businesses, opening new avenues to connect with customers. Among the latest innovations, Artificial Intelligence (AI) stands out, causing quite a stir in B2B demand generation companies. Its potential for storytelling and marketing is undeniable, making AI in B2B marketing and sales a transformative force, reshaping interactions with brands, information, and services.

Ideal Customer Profiles 97

Ideal Customer Profiles B2B Marketing Enterprise Management Marketing Automation Services 97

SmartBrief - Marketing

MARCH 7, 2024

Amidst tightening budgets in 2024, marketing teams are under extra scrutiny to prove that their work contributes to the bottom line. One area marketers can’t dismiss is dark social media activity. According to Capterra research , marketers say nearly half of their brand’s web traffic can be attributed to dark social channels. Dark social media refers to the private sharing of content through channels such as Facebook groups, Instagram DMs and WhatsApp messages.

Social Media 134

Social Media Social Marketing Peer-to-peer Media 134

B2BMarketing.net

MARCH 5, 2024

OpenAI has recently introduced a new generative AI model called Sora, capable of generating videos of up to one minute based on a text prompt. The organization will complete safety measures before making it accessible to the public, but Sora’s impending arrival promises to be a game-changer in content creation and marketing operations, offering unprecedented speed and efficiency to B2B marketers.

B2B Marketing 98

B2B Marketing Copyright B2B Paid Search Agency 98

Speaker: Jesse Hunter and Brynn Chadwick

Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.

Personalization

Salesforce Marketing Cloud

MARCH 25, 2024

What you’ll learn about Gen Alpha What is Generation Alpha? Altruistic life goals and concerns Fiercely individualistic and prioritizes being themselves They value both authentic digital relationships and nostalgia brands Interested in, and more receptive to, new technology like AI Gen Alpha lives on different platforms than Gen Z and engages with them differently The world today belongs to Generation Z , but tomorrow is coming fast — and it belongs to Generation Alpha.

Marketing AI 119

Marketing AI Generation Paid Search Agency Peer-to-peer 119

Content Marketing Institute

MARCH 5, 2024

Evergreen does not automatically mean the content will stand the test of time. Nor is content that stands the test of time necessarily evergreen. Why? And can AI even generate classic content? Let’s explore.

Content 117

Content Paid Search Agency Generation Marketing 117

CMSWire

MARCH 12, 2024

Marketers need to rediscover innovative ways to make the most out of their existing budgets, protecting and increasing investment for next year and beyond. Continue reading.

Marketing Budget 132

Marketing Budget Marketing & Strategy Marketing Strategy Marketing 132

Ahrefs

MARCH 7, 2024

To organize things a bit, we’ve organized the metrics into eight categories. Just the names themselves will give you a good idea of what’s important in content marketing. Let’s get to it.

Content 141

Content Efficiency Marketing Organization 141

Heinz Marketing

MARCH 7, 2024

By Sarah Threet , Marketing Consultant at Heinz Marketing In grad school, I played around with sentiment analysis: the contextual mining of text that identifies and extracts subjective information in source material to help marketers understand the social sentiment of their brand. I found it interesting to be able to quantify something so qualitative.

Marketing AI 120

Marketing AI Lead Ranking Analytics Lead Scoring 120

Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader

Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.

Marketing Strategy

SendX

MARCH 28, 2024

Email promo codes are a great way of boosting your product’s sales. Leverage them to great effect by following these eight steps. (Includes examples).

Effectiveness 397

Effectiveness Examples 397

Marketing Insider Group

MARCH 11, 2024

All customers you get to the bottom of the marketing and sales funnel begin as leads. Somewhere, you attracted their attention and somehow, you propelled them to interact with your brand. Once they do, your company has the information it needs to make contact. In today’s environment, your digital presence offers the best opportunities for generating leads.

Top of Funnel 321

Top of Funnel Sales Qualified Leads Lead Leads 321

Vision Edge Marketing

MARCH 26, 2024

AI. AI. AI. Are your email boxes overflowing with information extolling the benefits of, and promoting, AI tools? Mine sure is! But this post is about a bigger category – technology. From chatbots to self-service platforms, technology is reshaping customer interactions, enhancing efficiency, improving EBITA, and steering decisions with data. Gartner’s survey reveals a whopping 75% of B2B buyers prefer self-service, versus interacting with sales representatives, during the initial stages of

B2B 252

B2B Customer Satisfaction Interactive Marketing Loyalty 252

Trade Press Services Newsletter

MARCH 7, 2024

Have you ever dreamt about writing and publishing a book? Many aspiring authors have a story or message they want to share with the world but don’t know where to start. Writing a book takes a monumental investment of time, energy, and resources. For many, the dream of finishing a manuscript and publishing it can seem out of reach. Still, millions of aspiring authors strive to embark on a literary journey at some point in their lives.

Paper 248

Paper Thought Leadership Planning Storytelling 248

Speaker: Speakers:

Think creating impactful B2B video is intimidating, boring, or requires a Hollywood-level budget? Think again. Join our "B2B Growth Show" to uncover the secrets of building video strategies that drive ROI, captivate your audience, and leave your competition in the dust. What you’ll learn: Why video is non-negotiable for B2B in 2025 Storytelling tips to engage your target audience and keep them coming back Case studies from printing companies to telecom giants with jaw-dropping results Practical

Video Marketing

Act-On

MARCH 19, 2024

Rising ROI expectations, increased inflation, and decreased consumer spending all add up to a CMO role that is quickly evolving. “Surveys show CMOs are concerned about demonstrating ROI, with another significant challenge being the generation of leads,” says Jeff Day, SVP of Marketing at Act-On Software. As CMOs create strategies to solve these challenges in the coming months, their role is also evolving.

Marketing Automation Services 245

Marketing Automation Services Budget Programs Generation Cross-Selling 245

Webbiquity

MARCH 26, 2024

I rarely write book reviews anymore. And I’ll bet you rarely read them. But this one will be brief, and worthwhile for both of us. Promise. Smart Brevity: The Power of Saying More with Less by Jim VandeHei , Mike Allen , and Roy Schwartz is a must-read for communicators generally, and writers specifically. It’s worth a review. Plus, this gives me an opportunity to try writing in Smart Brevity style.

Newsletter 189

Newsletter Blogger PR Paper 189

SendX

MARCH 21, 2024

Understand the transformative power of emojis in email marketing, and how these tiny digital expressions are strategic tools that can amplify your message.

Email Marketing 397

Email Marketing Examples Marketing Tools 397

Marketing Insider Group

MARCH 25, 2024

Let’s face it: In the grand chess game of marketing , your marketing database is the queen. Neglect her, and your strategy is as good as checkmate. But wield her wisely, and you’re playing to win. Having a marketing database isn’t just about hoarding data like a digital dragon sitting on a pile of gold. It’s about using that data to outsmart the competition and capture your audience’s attention.

Peer-to-peer 312

Peer-to-peer Planning Paid Search Agency Marketing & Strategy 312

Advertiser: ZoomInfo

As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.

Buy

Vision Edge Marketing

MARCH 12, 2024

A high maturity level of customer-centricity enables more cost-effective initiatives related to recruiting, retaining, and growing the value of more customers; and creating relationships to build trust, loyalty, and advocacy. This, in turn, results in both top and bottom-line benefits. A well-crafted customer-centric growth strategy is the compass that guides us to profitable, sustainable growth.

Training 253

Training Work Management Paid Search Agency Deliverability 253

The Forward Observer

MARCH 15, 2024

The Brand Benefits Playbook: Why Customers Aren’t Buying What You’re Selling–And What to Do About It by Allen Weiss and Debbie MacInnis About the Book From two of the world’s leading experts on branding, brand benefits, and positioning, this strategic guide reveals how focusing on brand benefits can transform organizations and help them win in the marketplace.

Brand Identity 183

Brand Identity Branding Work Management Marketing Management 183

The Point

MARCH 22, 2024

If you haven’t noticed, Webinar emails have become extremely formulaic: * A couple of lines of copy stating the business problem to be addressed * 3-4 bullet points summarizing the agenda or main topics * a call to action, normally accompanied a desperate plea of “don’t miss this event” It might be another symptom of our AI-driven times, where creativity takes a back seat and what matters is how quickly and cheaply we can generate copy and put campaigns in market.

Webinar Metrics 176

Webinar Metrics Marketing AI Creativity Planning 176

Webbiquity

MARCH 30, 2024

Contributed post. When you’re starting out with a new business, one of the first and most important things you to do is promotion. Getting your message out there. Spreading the word as much as possible. The more you do this, and the more effectively you do it, the more successful your business launch will be. Image credit: Canva Studio on Pexels You already know that, but the question is: how can you ensure you are spreading the word about your new business in the right way, and in a way t

Ideal Customer Profiles 161

Ideal Customer Profiles Business Newsletter Word of Mouth 161

Advertisement

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Video Marketing

SendX

MARCH 25, 2024

On average, more than 300 billion emails are sent and received on a global scale every day. The email marketing industry is set to reach $17.9 billion by 2027. Despite these amazing statistics, many still treat their email signatures like an afterthought, which is a big mistake!

Examples 396

Examples Statistics Email Marketing Marketing 396

Marketing Insider Group

MARCH 18, 2024

Writing a blog post without an outline is like going on a road trip without a map. Sure, you might get somewhere eventually, but there’s a good chance you’ll take a few wrong turns. At Marketing Insider Group, we believe in making every word count and every direction clear. That’s why we’re here to talk about how to write a blog post outline that leaves no room for ambiguity.

SERP 311

SERP Keywords Eye-Tracking Planning 311

Vision Edge Marketing

MARCH 19, 2024

Creativity stands as a testament to the remarkable capabilities of the human mind. It’s been the driving force behind artistic endeavors, scientific breakthroughs, and societal advancements. As the field of artificial intelligence (AI) continues to explode, we find ourselves at an interesting crossroads between AI, creativity, and its application: innovation.

Marketing AI 227

Marketing AI Ethics Creativity Marketing Automation Services 227

The Forward Observer

MARCH 29, 2024

B2B Social Selling Strategy: Connect with Customers, Build Relationships, and Drive Sales by Julie Atherton About the Book Social media, when deployed strategically and effectively in B2B channels, offers a uniquely personal long-term networking opportunity for sales teams and business professionals. For many, this has supercharged their sales performance, with empowered teams, faster results, and higher revenues.

Social Marketing 164

Social Marketing B2B Marketing Marketing & Strategy Marketing Strategy 164

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

Planning

PureB2B

MARCH 7, 2024

The post B2B Tech Vendors Need Effective Communication Strategies to Build & Support Their Channel Partner Program appeared first on DemandScience.

Vendors 152

Vendors Advertising Agencies Advertising Channels Paid Search Agency 152

Go Beyond SEO

MARCH 7, 2024

Welcome to our comprehensive guide on SEO for manufacturers. In today’s digital age, having a strong online presence is crucial for businesses to thrive. As a manufacturer, it is essential to optimize your website and content to attract potential customers and boost your visibility in search engine results. Implementing the right SEO strategies can effectively improve your website’s organic rankings, drive targeted traffic, and ultimately lead to increased sales and revenue.

SEO 148

SEO Webinar Metrics High Quality Lead Marketing & Strategy 148

SendX

MARCH 19, 2024

UTM tags are extra bits of code that you can add to weblinks in your email campaigns to track clicks and traffic from your emails back to your website.

Tagging 396

Tagging Email Campaigns Traffic Campaigns 396