Marketing Insider Group
MAY 15, 2023
If you’re a business owner, marketing professional, or digital enthusiast, you already know how important it is to perfect your B2B digital marketing strategy. But you know what they say – nothing good comes easy. Navigating the complex landscape of B2B marketing and creating a strategy that generates results can be tricky, especially with today’s ever-evolving digital technologies and trends.
Navigate the Channel
MAY 18, 2023
Not everyone reads books, or they only read e-books and digital publications – or listen to podcasts to keep them current on a topic. But books have their place, no matter the format, and we’re big fans of books that add to the conversation on brands and marketing. We won’t recommend classics, such as 1841’s “Extraordinary Popular Delusions and the Madness of Crowds” by Charles MacKay, almost anything by Seth Godin, Al Ries and Jack Trout, or the soon-to-be classics, such as “The Brand Gap: How
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Martech
MAY 1, 2023
B2B marketers say pressure to prove ROI is increasing, but budgets are not. Some 41% are feeling more pressure to do this, 27% say it’s getting overwhelming and 14% say it makes them want to pull their hair out. That is according to a new report from B2B marketing solution provider Anteriad. Dig deeper: How clean, organized and actionable is your data?
Walker Sands
MAY 18, 2023
With economic uncertainty in the air and a potential recession looming, purse strings are tightening. In fact, according to Integrate’s 2023 State of B2B Marketing survey , 22% of B2B marketers plan on cutting Demand Gen spend in 2023, while 25% plan on cutting ABM spend. While I won’t go into the many reasons why marketing budgets shouldn’t be cut during an economic downturn, I will say that there are plenty of things marketers can do to optimize the budgets they do have, especially when it com
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Sprout Social
MAY 9, 2023
The only constant in life is change. And the world of marketing is going through a tremendous change right now. Artificial intelligence (AI) marketing is taking on a bigger role with the advent of intelligent marketing tools and generative AI like ChatGPT, creating an abundance of opportunities for marketing teams to do more of what they already do best.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Content Marketing Institute
MAY 17, 2023
Successful content marketing strategies take all the guesswork out of execution, letting the creative flourish. To help get the details straight, use this Creating Valuable Content checklist.
Martech
MAY 15, 2023
I’ll get straight to the point: “Submit” and “Click here” are ineffective calls to action (CTAs) for your email campaigns. (I’ll explain why a few paragraphs down.) If you need help with CTA samples you can test, language models like ChatGPT or Google’s Bard can be your best new copywriting tools. But you still need to prime the pump with a well-written prompt that recognizes the values of a good CTA.
Marketing Insider Group
MAY 1, 2023
It’s no secret that video has taken over the world of digital marketing. From brand storytelling to product demos, we’ve all seen how quickly video has revolutionized the way businesses communicate with their customers. And if you want to compete with the big dogs, video is an essential tool to keep in your content marketing arsenal. But how powerful is it really , you ask?
Webbiquity
MAY 9, 2023
Guest post by Ahana Basu. Goal-setting is the foundation of any successful social media (or any other type of) marketing campaign. Firmbee.com on Unsplash As Norman Vincent Peale said, “All successful people have a goal. No one can get anywhere unless he knows where he wants to go and what he wants to be or do.” Or in the words of Ben Franklin , “If you fail to plan, you are planning to fail!
Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital
⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.
Kevin Indig
MAY 15, 2023
By now, you know you can’t publish pure AI content. Some level of editing is needed for at least some pieces, and most marketers don’t have the time or desire to do it themselves. Verblio can handle it for you. They’ve built over 10,000 pieces of AI-assisted content for clients. Human-crafted AI content delivers huge value to marketers who want to leverage the strengths of AI without the downsides.
Animalz blog
MAY 2, 2023
SEO is the growth engine that powers many companies, so it’s worth paying particular attention to any new technology that might change the rules of search. While SEO isn’t dying, it is undergoing substantial changes, accelerated by generative AI, and it’s worth hazarding a few educated guesses about what it might look like on the other side. 1. Massive Increase in Competition for All Search Results Generative AI will dramatically increase the amount of SEO content published each day.
Search Engine Journal
MAY 22, 2023
MonsterInsights Google Analytics plugin XSS vulnerability affects up to +3 million websites The post Vulnerability in WordPress Google Analytics Plugin Hits +3 Million Websites appeared first on Search Engine Journal.
Martech
MAY 19, 2023
It’s almost impossible to ignore the impact of artificial intelligence on businesses today. The marketing industry is no exception. From ChatGPT ’s rise as the fastest-growing platform of all time to near-constant headlines on the latest AI-related product releases, we are inundated. But with all the hype, how can marketing leaders and their teams best determine how to utilize AI to benefit their work and customers?
Advertiser: ZoomInfo
Longer sales cycles. Increasingly discerning buyers. More meetings. Intensifying competition. Economic uncertainty. Go-to-market teams of every size, in every industry, are grappling with these challenges firsthand. Thankfully, there’s an answer. We’ve developed an entirely new way for GTM leaders to identify and execute proven, data-driven strategies that drive revenue.
Marketing Insider Group
MAY 24, 2023
No matter what tools you have, you probably do a lot of your marketing research on good old Google. The search engine giant stomps the competition with over 90% of the market share, while the closest challenger barely gets 3%. As a result, combing for data on its billions of pages can be harder than finding a needle in the proverbial haystack. That’s the reason you need advanced Google search strategies.
Webbiquity
MAY 16, 2023
With the long-awaited (dreaded?) end of Google’s Universal Analytics (UGA) rapidly approaching, digital marketing professionals are frantically seeking alternatives. Image credit: Myriam Jessier on Unsplash UGA’s official replacement, GA4, is in the eyes of many a watered down, confusing, pale shadow of UGA. It’s tightly tied to Google Tag Manager (GTM), a system so convoluted and confusing that even Google’s own technical staff often struggle to make it work properly.
Kevin Indig
MAY 8, 2023
We all know great content isn’t enough to succeed. You need to distribute it! But how? Organic social is dead. SEO takes time. Email needs a list. Paid channels are getting more expensive and less effective. Why not syndication? Introducing Stacker Connect: a game-changer for content amplification. Stacker Connect allows qualified brand publishers to organically syndicate their content on Stacker’s global newswire, which today reaches over 100 news organizations representing 3,300+
Oktopost
MAY 4, 2023
Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Want to hear more from renowned B2B marketing leaders? Catch all episodes here. Episode Summary In today’s highly competitive content landscape, marketers are faced with the challenge of not only creating content that stands out but performs. There is a solution– one that educates your audience, sets you apart from the competition, and positions you in the market as a thought leader.
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Content frustrations are all too real and it’s time to tackle them head on. Let’s start with marketing. How many times do you use limited resources to create content sellers ignore, while outdated, off-brand materials and messaging continue to be shared? And sellers - how many selling hours do you spend hunting for just the right content, and if you find it, tailoring to specific buyer’s needs becomes your next challenge.
Search Engine Journal
MAY 21, 2023
Migrate your site to HubSpot CMS successfully when you learn about its SEO functionality, integrations, and gaps in this detailed guide. The post Migrating To HubSpot CMS: An SEO Walkthrough For New Users appeared first on Search Engine Journal.
Martech
MAY 30, 2023
No personalization, no leads. Or only a handful of them. It’s a new paradigm in 2023, supported by research. 56% of consumers expect offers to be personalized 100% of the time. And 83% of consumers are willing to share their data in exchange for a personalized experience. The question is how can marketers personalize campaigns at scale? How granular should personalization be?
Marketing Insider Group
MAY 30, 2023
Small businesses rely on outreach to stand out from the competition, raise brand awareness , and achieve sustainable growth. However, for businesses with finite resources and limited marketing experience, it can be difficult to determine the effectiveness of a campaign and make necessary improvements. In this guide, we’ll explore various methods for measuring your small business’s marketing success.
Webbiquity
MAY 30, 2023
With a global financial recession looming (already here?), 2023 looks like a tough year for marketing budgets. However, the outlook varies considerably by industry and company size. Overall, 58% of marketers project flat or reduced budgets for 2023, up from just 26% in 2022. Midsized companies (those with 500 to 5,000 employees) are most likely to cut spending.
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One moment, you're proudly releasing your annual report, and before you know it, six months have passed and attention has shifted. Not communicating your impact consistently to key stakeholders is what we call an ESG communication red flag. Think of red flags as common mistakes that hinder stakeholder engagement. While these slips in communication are rarely intentional, they can have a significant impact on how your ESG efforts are perceived.
Kevin Indig
MAY 29, 2023
In a pitch, SEO forecasting can be a game changer, setting you apart from the competition. It's all about ensuring your clients understand the value of your SEO efforts. But here's the catch: using the wrong methods or error-prone formulas will only lead to missed opportunities and failures. That's where SEOmonitor comes in. Their forecasting tool translates your ranking goals into sessions and conversions, making it easier for you to show the value of your proposal.
Sprout Social
MAY 19, 2023
The right social media marketing tools make a big difference. And without the right social media marketing tools, your social strategy may fall flat before given the chance. Good social media marketing can transform the success of your brand. But without an arsenal of specific, powerful tools that align with your organization’s goals, you can’t create or share valuable content, or attract new audiences or drive meaningful engagement.
Search Engine Journal
MAY 31, 2023
Google's upgraded Search Console Insights provides new details about content performance, even for properties with a Google Analytics association. The post Google Search Console: New Report Details Content Growth appeared first on Search Engine Journal.
Martech
MAY 23, 2023
Customer journey orchestration (CJO) uses different tools to provide seamless experiences for customers and increase revenue. Because customer journey orchestration casts a broad net across the entire customer lifecycle it’s essential to have a strategy for your technology. “When we talk about customer orchestration, we’re talking about much more than just a buyer’s journey,” said Carlos Hidalgo, CEO of martech consultancy Digital Exhaust, at The MarTech Conference.
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In this guide, discover 8 use cases for how a customer data platform can tackle common challenges faced by marketing, commerce, service, and sales teams. With helpful diagrams and simple explanations in each use case, see how Salesforce’s CDP, Data Cloud for Marketing, powers personalized, real-time experiences across marketing, with capabilities that include: Optimizing ad spend Powering dynamic website content Increasing upselling and cross-selling Resolving service cases with marketing data B
Marketing Insider Group
MAY 3, 2023
It’s no secret that artificial intelligence is quickly transforming the field of content marketing and search engine optimization. While AI tools can make the content creation process more efficient and less time-consuming, businesses still need to be aware of the potential risks and pitfalls of using AI-generated content. In hopes to make the B2B world a better place, Brody Dorland, co-founder of DivvyHQ , and I hosted a webinar to discuss our experiences and cautionary tales of using AI tools
Animalz blog
MAY 15, 2023
You and I are at the dawn of a new era in content marketing: the age of generative AI. And changes like this almost always begin with more questions than answers. How much should we rely on AI-generated content? What are the risks and benefits? In a post-ChatGPT world, how will content creation change? We’ve collected our resources and insights to create a one-stop survival guide for anyone making their way through this AI transition.
Content Marketing Institute
MAY 4, 2023
What worked once to get your content discovered may no longer do the trick. AI tools are changing the way people search. Are you changing how your content gets discovered?
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