Webbiquity

APRIL 18, 2023

Guest post by Nina Petrov. If your B2B business has plateaued and you’re struggling with new ideas to generate leads and grow sales, here’s good news. There are established, effective eCommerce marketing tactics you can use to increase base revenue and upsell opportunities in a very short period of time. Image credit: Unseen Studio on Unsplash Check out these six practical tips and strategies you can incorporate in your business strategy today.

B2B Marketing 285

B2B Marketing Social Media Social Marketing B2B 285

Sword and the Script | B2B

APRIL 18, 2023

A study including behavioral data and a poll of 38,000 B2B professionals finds the more B2B content your “audience consumes, the more likely they are to be closing in on a purchase decision.” B2B content and buyer intent are two of the hottest topics in B2B marketing – and a new study offers some details as to how these are linked. NetLine captured behavioral data from some 5.4 million B2B professionals that downloaded and engaged content on its syndication and leadgen platform.

Top of Funnel 120

Top of Funnel B2B Intent Content 120

Marketing Insider Group

APRIL 13, 2023

Marketing your company is as important as your routine business operations and requires just as much work. To train budding entrepreneurs, experts developed the 4 Ps of marketing over half a century ago. Can this producer-oriented framework still be valid, especially since modern business and marketing are more customer-centric than ever? (For example, twice as many companies now compete on customer experience than price or product.

Planning 322

Planning Marketing & Strategy Paid Search Agency Relevance 322

Contently

APRIL 4, 2023

Few things shoot fear into the heart of a marketer than the words “economic downturn.” Why? Because we know. We know that marketing will be one of the first places spending cuts will be made. Our ad budgets will be reduced, departmental positions will be reevaluated, hiring will be put on hold, and that new software or upgrade we asked for? Off the table for the foreseeable future.

Content Marketing 155

Content Marketing Top of Funnel Planning Marketing Management 155

Speaker: Paul Slack, Vende Digital CEO

Are you struggling with a stagnant pipeline? Discover how combining ABM and demand generation can help you get more qualified opportunities and grow your pipeline. Learn the latest trends and tactics for 2023 and gain the confidence to implement a successful strategy that aligns with sales to drive revenue growth. Join this interactive live session with Paul Slack and learn how to: Identify the best accounts for ABM Personalize at scale Run paid campaigns that actually work Tackle and optimize r

Account Based Marketing

Litmus

APRIL 24, 2023

Words bring your email campaigns to life! But the actual writing for email part can leave even the most seasoned writers scratching their head. What’s the ideal character count for email subject lines ? Should I go for short or long copy? Do my subscribers prefer more straightforward copy or more personality? Email copywriting is a bit of nuanced art—and a science, too!

Email Marketing 103

Email Marketing Copywriting Marketing & Strategy Marketing 103

Webbiquity

APRIL 11, 2023

Guest post by Lisa Sicard. Artificial Intelligence (AI) is quickly becoming an integral part of the digital marketing landscape. AI is being used to automate mundane tasks, drive data analysis, create personalized customer experiences, and much more. The latest ChatGPT stats show what took the world by storm with the use of this technology. Image credit: Nguyen Dang Hoang Nhu on Unsplash AI can also be used—carefully—to help create more content for your blog and social media.

Marketing AI 312

Marketing AI Content Paid Search Agency Search Marketing 312

Search Engine Journal

APRIL 19, 2023

From ChatGPT keyword prompts and how it compares to traditional keyword research tools, learn how to use this powerful tool to your advantage. The post How To Use ChatGPT For Keyword Research appeared first on Search Engine Journal.

Keywords 145

Keywords Research Tools SEO 145

Marketing Insider Group

APRIL 5, 2023

Artificial Intelligence (AI) is rapidly changing the way marketers communicate and create content. As AI-generated experiences become more pervasive, it’s getting harder to tell the difference between what’s genuine and what’s automated. Brands need to focus on creating content that feels authentic and is true to their core values and beliefs.

Marketing AI 339

Marketing AI Lead Ranking Planning Content Marketing 339

Contently

APRIL 6, 2023

Love them or hate them, buyer personas are key to creating successful marketing strategies and effective content. By understanding the needs, wants, and behaviors of your ideal customers, you can tailor your messaging and campaigns to better resonate with them. But here’s the catch: Developing buyer personas requires research, analysis, and attention to detail.

Buyer Personas 164

Buyer Personas Marketing & Strategy Social Marketing Social Media 164

Advertiser: ZoomInfo

This guide is designed to help today’s B2B sales leaders ramp up their effectiveness in any economic environment.

B2B Sales

Optinmonster

APRIL 5, 2023

Email subject lines are the most important part of any email you send. That’s because they’re the key to whether a reader opens your email, ignores it, or why they go to spam. This blog will discuss email subject lines, their importance, best practices, and what to avoid while creating one. But most importantly, we’ll also share 184 email subject line examples you can use to increase open rates.

Email Marketing 145

Email Marketing Open Rate Best Practices CAN-SPAM 145

Kevin Indig

APRIL 25, 2023

Wish you could get more traffic from Google? Half the battle is understanding WHAT you need to fix on your site. This is the power of Ahrefs Webmaster Tools! A cost-friendlier alternative to expensive audits. AWT shows which keywords your pages rank for, how Google sees your content, and what changes can boost your traffic. Imagine what this could do for your business… Visit ahrefs.com/webmaster-tools for this free tool.

Case Studies 136

Case Studies Case Study Studies SEO 136

Webbiquity

APRIL 4, 2023

Guest post by Mary Mathes, Alpha-Diver. The term “social media” implies connecting with others, socializing and sharing. While this is a reason one may engage with social media, from its earliest days other motives have driven users to partake. Our research among 4,000 US respondents ages 18-75 reveals that out of 10 social media platforms, only Facebook is primarily associated with serving social connection.

Social Media 259

Social Media Media Social Marketing Planning 259

Search Engine Journal

APRIL 29, 2023

Here are seven evidence-based reasons why content needs compelling visuals to fully and efficiently convey a message, tell a story, and create a connection. The post 7 Reasons Why Content Needs Amazing Images, Videos & Visuals appeared first on Search Engine Journal.

Content 144

Content Video Marketing Efficiency SEO 144

Advertisement

Contact and company intent data both have their advantages. Contact-level intent leads can be acted on immediately to reach active buyers, while company-level leads improve outcomes for account-based marketing and other programs. This infographic unpacks the advantages of both contact and company data and gives details about how B2B marketers can benefit from both.

Intent Signal

Marketing Insider Group

APRIL 19, 2023

Once you determine your target audience, you have to figure out how to connect with them. That’s where choosing the right mix of different marketing channels comes in. Long gone are the days of setting up a storefront (physical or digital) with a quality product, putting a few ads out, and waiting on positive word of mouth to drive your business. In fact, some professionals recommend having as many as 12 marketing channels !

Paid Content 336

Paid Content Planning Advertising Channels Paid Search Agency 336

Contently

APRIL 25, 2023

Are you looking for ways to craft better Facebook ads that result in higher conversions? With the right strategies, paid Facebook advertising is an effective way to reach new audiences, engage with prospects, and get new leads. But with so many options and variables, it can be easy to burn through your ad spend with minimal return. Here are five Facebook ad tips that will help you maximize your ad performance and drive more conversions. 1.

Top of Funnel 161

Top of Funnel Paid Search Agency Facebook Cost per Lead 161

Optinmonster

APRIL 4, 2023

Do you want to improve your conversions without spending a ton of time testing different designs and layouts? You could see a 12.7% increase in your conversion rates simply by sprinkling a few power words into your copy. In this post, we’ll share a list of 700+ powerful words that you can cut-and-paste to boost your website conversions. Exclusive Bonus: Download our 700+ Power Words Cheatsheet to Boost Your Conversions.

Conversion 145

Conversion Work Management Trigger Marketing Trust Marketing 145

Martech

APRIL 17, 2023

Spend across marketing analytics and data infrastructure is forecast to grow from $22 billion in 2022 to $32 billion in 2026 in the U.S., U.K. and European Union. That’s according to a new report from Winterberry Group, “From Data to Insight: The Outlook for Marketing Analytics.” The predicted increase of over 30% is derived from a survey of 200 U.S. and European marketers, as well as interviews with industry experts.

Work Management 137

Work Management Analytics Marketing Management Spending 137

Advertisement

Why are buyer-facing teams struggling and what can be done about it? Today’s buying experience is extremely challenging to navigate––with a plethora of choices, easy access to research, and competing (often contradictory) voices chiming in. Buyers struggle with being overwhelmed, indecision, and trusting the information that’s presented to them. For a buyer-facing team, the struggle is also real.

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Content Marketing Institute

APRIL 28, 2023

The PR Council this week published guidelines on how brands and agencies should act ethically when using AI content tools. Meanwhile, another survey highlights some problematic thinking about AI. Robert Rose explains it all today.

Guidelines 130

Guidelines Ethics PR Brand Identity 130

Search Engine Journal

APRIL 1, 2023

I’ve written about search engine optimization (SEO) for over 20 years. So, I wasn’t shocked when the editors asked me to refresh an article I wrote on October 21, 2020, titled “3 Strategic SEO Insights & Tactical Advice for 2021.” But looking back at what I’d written two-and-a-half years ago, I realized that my actionable insights now need to be thoroughly updated in this era of constant change.

SEO 145

SEO Tactics Optimization Google 145

Marketing Insider Group

APRIL 10, 2023

Digital marketing is table stakes for companies that want to attract and convert new customers, but nearly half of all companies ( 45% ) don’t know the ROI of their marketing strategy. Why? Largely because they don’t track the source of their website’s traffic and leads sources. This leads to a misallocation of resources and a misunderstanding of how buyers navigate the web.

Traffic 326

Traffic Paid Search Agency Marketing Websites Research 326

Contently

APRIL 13, 2023

Similar to many creative types, I have spent hours over the past few months experimenting with generative AI platforms like ChatGPT and Jasper.ai to understand how they could help me produce better content. As I did, I kept hearing about the amazing productivity gains people have been seeing. For example, Paul Roetzer , the CEO of Marketing AI Institute, recently claimed in a podcast that generative AI reduces the average blog post writing and production time down from seven hours to two.

Generation 150

Generation Webinar Metrics Email Marketing Content 150

Advertisement

As B2B companies pivot to keep pace with a quickly changing marketplace, a data-centric approach to lead generation can be the difference between remaining competitive or being left behind. In this whitepaper, you’ll see real-world examples from leading B2B businesses and learn new ways of using data to: Improve lead quality. Identify the stakeholders who are in-market for your products/services.

Lead Generation

chiefmartech

APRIL 24, 2023

What an amazing time to be working in marketing and martech! Our entire industry is blossoming like the wildflower “super bloom” happening in California this spring, fed by the rain, rivers, and sunshine of generative AI, universal cloud data warehouses, and software composability. There’s literally gold flowing down from the mountains in California — and figuratively from the rush of AI-powered innovation flooding the Valley.

Work Management 128

Work Management Marketing Management Order Generation 128

Martech

APRIL 6, 2023

Love it or hate it, the artificial intelligence revolution is here. People can’t stop talking about ChatGPT, OpenAI and how AI will fundamentally change the world. Marketers everywhere are obsessing over the newly discovered power of AI. Amid the jaw-dropping realizations of what AI is capable of, marketers are faced with an existential question that’s a bit daunting to consider: Is this the end of marketing as we know it?

Marketing AI 133

Marketing AI Marketing Analytics Tools Marketing & Strategy Work Management 133

Animalz blog

APRIL 18, 2023

There are already plenty of use cases for generative AI in marketing. Industry and article research. Getting to first draft faster. Creating content briefs. Brainstorming titles and headers, angles, and introductions. Programmatic SEO, at a scale and sophistication previously hard to imagine. Repurposing content from one format to another. Personalizing ABM campaigns.

Marketing AI 126

Marketing AI Top of Funnel Content Copyright 126

Search Engine Journal

APRIL 11, 2023

ChatGPT is not the only kid on the block. Find the AI chatbot that best suits your needs among these 11 alternatives. The post 11 ChatGPT Alternatives You Can Try In 2023 appeared first on Search Engine Journal.

Best Practices 142

Best Practices SEO Tools 142

Speaker: Ari Capogeannis, Director - Revenue Marketing at NVIDIA and Bill Pappa, Sales and Marketing Leader at Ai Media Group

Building strong personal and professional relationships with clients is a critical success factor. Sales professionals who focus on relationship building generate more leads and raise their brand awareness. Because this can take time, having regular engagements can help you cultivate these relationships more efficiently. The most effective way to accomplish this is through direct hyper-personalized touchpoints.

Lead Scoring

Marketing Insider Group

APRIL 17, 2023

Over the years, we’ve read (and written) some of the best marketing articles, making our judgment pretty great when it comes to determining value. We know what it takes to share insight that makes a difference. The best marketing articles are not only chock-full of valuable insight, but they also stand the test of time. As content marketing experts, we realize that not everyone has this superpower.

Content Marketing 318

Content Marketing Paid Search Agency Marketing Analytics Tools Content 318

Contently

APRIL 18, 2023

Content marketing is one of the most powerful tools in a modern marketer’s arsenal. If used strategically, it can significantly increase an organization’s return on investment (ROI). Though marketers may have a general sense that content contributes to their company’s bottom line, a staggering 49% don’t understand how their content is performing, according to a recent Parse.ly report.

B2B 148

B2B Marketing & Strategy Webinar Metrics Content 148

Buffer

APRIL 6, 2023

LinkedIn has a reputation for being a professional networking platform where users can learn about the latest industry trends. This is because, unlike other social channels, LinkedIn revolves around helping its members stand out and attract potential employers. But these days, I’ve found myself scrolling through LinkedIn more than ever before as it has grown from simply a job site into an active and thriving social platform.

Features 125

Features Linkedin Profiling Newsletter 125