Atomic Reach

FEBRUARY 23, 2023

Part 3 of 3: Putting ROI-based Influencer Marketing into Effect: Four Steps to Action In Part 1 of this series, we looked at what's wrong with the way influencer marketing is done today, observing how poor use of data promotes guesswork instead of measurable results. For AI-informed content, 6.8 Does It Work?

ROI 59

ROI Marketing Effectiveness Advertising Benchmark 59

Benchmark Email

FEBRUARY 1, 2023

According to the 2022 McKinsey AI adoption study, the adoption of AI has more than doubled since 2017. Businesses are finding more and more use cases for AI, with Deloitte claiming 79% of companies have had a full-scale deployment of AI for three or more types of AI applications.

Generation 57

Generation Content Case Studies Advertising Benchmark 57

Atomic Reach

FEBRUARY 9, 2023

The Opaque Nature of Influencer Marketing The influencer marketing industry was worth an estimated $16.4 Billion in 2022, according to an annual benchmarking report by Influencer Marketing Hub. Influencer marketing is now a non-negotiable for most companies. But you know that already.

Marketing 59

Marketing ROI Marketing Strategy B2B Marketing 59

Atomic Reach

FEBRUARY 23, 2023

Influencer Marketing Solution (IMS) use has exploded, and now accounts for as much as 25% of brands’ influencer spend, according to Forrester. This forces marketers to ensure they’re getting the most out of their investment. Despite this, many brands still struggle to measure the value of their influencer marketing efforts.

Marketing 59

Marketing Marketing Strategy ROI Social Marketing 59

Bionic

FEBRUARY 23, 2023

With the rise of artificial intelligence (AI), you have a window of opportunity to win market share by leveraging AI to make your media planning more efficient and effective. It’s clear AI can give you a competitive advantage. A key factor in creating a smart, strong AI is feeding it good training data.

Media Plans 98

Media Plans Media Training Cost Per Thousand 98

Atomic Reach

FEBRUARY 23, 2023

Artificial intelligence is revolutionizing every aspect of business, but influencer marketing has lagged behind the curve. While other areas of digital marketing have leveraged analytics for years, influencer marketing continues to follow an outdated manual approach. Marketing teams need a better solution, and they need it now.

ROI 59

ROI Creativity Marketing Marketing Strategy 59

The Lead Agency

FEBRUARY 8, 2023

Businesses will have to update their go-to-market strategies to match these evolving buyer preferences. In 2023, B2B marketers must adapt to this evolving consumer behaviour by reaching buyers where they conduct their research, providing relevant content and resources, and demonstrating success for customers.

B2B Marketing 62

B2B Marketing B2B Trends Account Based Marketing 62