Martech
APRIL 11, 2025
With 132 updates launched in HubSpot last month, weve identified the 14 most impactful changes to optimize your teams performance and strategy. HubSpot’s March updates focus on smarter automation, deeper insights and improved customization. From AI-powered workflow enhancements to more flexible forecasting tools, these updates will give you greater efficiency, better data visibility and more control over your CRM.
Hinge Marketing
APRIL 11, 2025
In the last few weeks, we wrote about invisible referrals interest in your services that you either receive and attribute to the wrong source, or arent getting at all because you are not equipped to support the high expectations set by the referral. In this article, we explore the traditional referral. This is the kind that happens when a satisfied client tells someone else about your firm, usually after being asked for a recommendation.
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Martech
APRIL 11, 2025
MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Source: Conga and Ascend2. Click to enlarge. Revenue inefficiencies are silently draining millions from companies, according to a report from Conga and Ascend2 Research. The report “ The Revenue Imperative: Overcoming Efficiencies to Maximize Growth (registration required) surveyed more than 600 business decision-makers across the U.S. and UK.
Salesforce Marketing Cloud
APRIL 11, 2025
In the constantly shifting landscape of customer experience, help portals are critical touchpoints that can empower businesses and their customers or send them spiraling into frustration. Salesforce Help, as an example, has 60 million annual visitors and over 750,000 pieces of content across 18 languages. Thats a lot of information to parse. We knew that Agentforce could make our help portal easier for our customers to use, but the response to our initial implementation of the technology wasnt
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Martech
APRIL 11, 2025
There were two inescapable messages on Thursday at HubSpot Spotlight in New York. Neither message should come as a big surprise to marketers, but for martech vendors, they speak to opportunities. The first message is AI. Its everywhere, its maturing quickly and its not going to stop. If anything, AI will go from the thing everything is talking about to another fundamental technology users expect and probably dont even notice.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Martech
APRIL 11, 2025
Validity announced yesterday its purchase of Litmus, an email optimization and testing solutions provider. The acquisition aims to create a more all-encompassing platform for marketers to manage the entire lifecycle of their email campaigns. Validity’s existing suite of products, including DemandTools, BriteVerify, Everest, Sender Certification and GridBuddy Connect, focuses on CRM data management, email address verification, inbox deliverability and avoiding spam filters.
Navigate the Channel
APRIL 11, 2025
Trade shows are an optimal platform from which to introduce a captive audience to the latest innovative product or service you have to offer. The following trade shows are ones that should be on your short list for 2025 and ones to keep on your radar for 2026. 1. National Hardware Show Held each year in Las Vegas, Nevada, the next National Hardware Show will be in Spring 2026.
Martech
APRIL 11, 2025
Canva this week launched Visual Suite 2.0, the company’s biggest product launch since 2013. It’s a significant overhaul designed to integrate design and productivity tools into a single platform. Visual Suite 2.0 gives marketers faster and more efficient tools for planning, creating and executing campaigns. Here’s what’s new: Visual Suite in One Design Visual Suite in One Design lets users create different marketing materials within a single design space, from presentatio
Salesforce Marketing Cloud
APRIL 11, 2025
A growing business is exciting more customers, more revenue, and, of course, more data. While data growth itself isn’t a problem, it can quickly become overwhelming without the right systems in place and lead to higher costs, sluggish systems, and difficulty staying compliant. This is where data archiving becomes vital. By regularly relocating inactive data to a secondary storage environment, organizations can keep their orgs lean and performant, while staying on top of data retention reg
Speaker: Jesse Hunter and Brynn Chadwick
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
Lead Forensics
APRIL 11, 2025
By focusing on these warm leads, you can have more productive conversations because you know more about who youre speaking to. It also allows you to build on the existing rapport between your contact and your brand to strengthen your relationship. Ultimately, this means you can close more sales with the same amount of resource. What is Warm Calling?
B2BMarketing.net
APRIL 11, 2025
The canals of Amsterdam provided the backdrop for a gathering unlike any other this spring. On 3 April, over 200 B2B marketers and sales professionals from across Europe came together for the very first European ABM Forum. Hosted by B2B Marketing (UK) in collaboration with B2B marketing agency SPOTONVISION , the event offered more than just presentations; it delivered moments of clarity, sparks of inspiration, and some well-earned real talk about where ABM stands today.
Single Grain
APRIL 11, 2025
Enterprises face unique challenges when implementing account-based marketing (ABM) strategies on LinkedIn. While LinkedIn offers the potential to convert high-value accounts, demonstrating clear return on investment (ROI) often proves challenging due to complex buying cycles and multiple stakeholders. This is where Karrot.ai comes in. This is a strategic ABM tool used to create targeted ads on LinkedIn.
Televerde
APRIL 11, 2025
This years Forrester B2B Summit was back in Phoenix, our own backyard, and I was genuinely excited to attend for the first time. It had been years since the event was last held here, and being able to go to such an incredible event without hopping on a plane made it feel that much more special. As someone whos constantly looking to grow, learn, and challenge myself, the Summit delivered in all the right ways.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
Litmus
APRIL 11, 2025
Dear Litmus Community, Today, I’m thrilled to share some momentous news with you: Litmus is being acquired by Validity. This marks an exciting new chapter in our company’s journey, and I couldn’t be more optimistic about what this means for our customers, our community, and the future of email marketing. Our Story Continues When our founders created Litmus in a dorm room 20 years ago, they had a singular mission to empower marketers to do their best email marketing.
Salesforce Marketing Cloud
APRIL 11, 2025
It hasnt even been a year since the AI agent era kicked off in earnest, but its easy to feel like youre already behind the curve. No matter where you are on your agentic journeywhether youre just getting started with your first use case, or still figuring out how an agent can deliver ROIits natural to feel a little FOMO hearing about the sophisticated implementations some enterprises are already deploying in production.
LeanData
APRIL 11, 2025
See how LeanData and Demandbase team up to turn real-time buyer signals into instant, automated actions that keep revenue flowing. The post Why LeanData & Demandbase Are Better Together for GTM Teams appeared first on LeanData.
Valasys
APRIL 11, 2025
Sales prospecting tools are no more than a necessity in today’s business environment because otherwise, companies won’t be able to conduct lead generation at maximum efficiency and increase their conversion rates. These same tools do simple batch follow-ups, automate boring tasks, and give sales fake insights into hot potential leads. Whether you’re using outbound prospecting tools (cold calling, cold emailing, etc), or using some sort of AI-powered platform (automation, teaser
Speaker: Speakers:
Ready to become the email wizard your team didn’t know they needed? Join our live webinar to uncover the secrets of mixing AI magic with human flair, crafting emails so good your audience can't help but write back. We'll spill the beans on: Scaling personal touches Tracking metrics (like revenue, duh) Building smarter campaigns that actually work Oh, and we’re throwing in multi-channel tips too—think LinkedIn ads and webinars that wow.
CMSWire
APRIL 11, 2025
Automation drives efficiency, but without the human touch, CX risks falling flat. Balance AI with empathy. Continue reading.
Sprout Social
APRIL 11, 2025
These resources explore ways brand in highly regulated industries can thrive on social while following compliance best practices.
CMSWire
APRIL 11, 2025
In a wide-ranging Q&A, Thomas Kurian envisions agentic systems that automate customer journeys, assist support teams and bring smarter AI into interactions. Continue reading.
Sprout Social
APRIL 11, 2025
The road to wellness isnt linear. Neither is the road to social media maturity. The COVID pandemic was an unanticipated crisis for the healthcare industry, but one that opened organizations eyes to the crucial business impact digital and social media marketing can have. Healthcare companies have to educate, understand and regularly communicate with their communities to make an impact.
Advertiser: ZoomInfo
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
CMSWire
APRIL 11, 2025
From data silos to action: This step-by-step guide shows how to turn forecasts into customer engagement and retention wins. Continue reading.
Drew Neisser
APRIL 11, 2025
CMO job searches come with baggagepressure to be perfect, high expectations from CEOs and investors, and a market where one misstep can cost you. Add in emotional residue from your last gig, and its no wonder the process feels heavy. In this episode, executive recruiter Erica Seidel joins Drew Neisser for a grounded pep talk on how marketing leaders can take control of the job search.
Bluetext
APRIL 11, 2025
Why Scalability Matters in Modern Marketing As businesses grow, so do the demands on their marketing teams. What worked for a scrappy startup often doesnt hold up as operations scale. Without a scalable marketing framework in place, growth can lead to inefficiency, misalignment, and missed opportunities. Scalability isnt just about handling volumeits about maintaining quality and agility at every stage.
Zoominfo
APRIL 11, 2025
Without a steady stream of high-quality B2B sales leads, even the best sales team stalls. But with the rise of AI, decision-makers are often flooded with generic outreach, making it harder to break through the noise and shorten the constantly expanding buying journey. The solution? Sales teams need smarter, more strategic ways to identify, engage, and convert the right sales leads.
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