Alaniz
FEBRUARY 12, 2025
At Alaniz, we know that every networking event has the potential to transform your businessbut only when you take an intentional, relationship-driven approach.
Marketing Insider Group
FEBRUARY 12, 2025
Paid media advertising, including platforms like Google Ads and social media campaigns, is a useful way to increase your brand’s visibility and drive traffic to your website. Statista estimates that 80% of total ad spending will be from digital sources by 2029, so focusing on your website makes a lot of sense. However, creating and managing these advertising campaigns comes with challenges, especially for teams with limited time, expertise, or resources.
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Martech
FEBRUARY 12, 2025
Generative AI isn’t just transforming marketing it’s already embedded in how marketing teams work. From researchers using AI to analyze customer sentiment to designers automating routine tasks, marketing professionals across functions are finding practical, immediate applications for AI tools. Unlike traditional martech implementations, this transformation is happening from the ground up as individual marketers adopt AI assistants for their daily work.
Zoominfo
FEBRUARY 12, 2025
Alright, lets get one thing straight: events are back. After spending several years on the digital hamster wheel, professional audiences are once again embracing in-person events. But just because were all back in the conference halls doesnt mean we should forget the hard-earned lessons from our COVID-era virtual transformation. After 18 years in B2B marketing, Ive seen this song and dance before.
Speaker: Speakers:
Discover why a traditional website is no longer enough to meet B2B buyer expectations in our must-attend session of The B2B Growth Show, The AI Revolution: Why B2B Buyers Expect More Than Just a Website. Learn how cutting-edge AI tools can transform your B2B website into a results-driven powerhouse that delivers the right message to the right visitor, every time.
Martech
FEBRUARY 12, 2025
The five biggest challenges facing demand gen marketers include personalization, budget constraints and sales-marketing alignment. Thats according to the 2025 State of Demand Gen Report from The Marketing Geeks. Marketers also identified challenges around effectively scaling campaigns and data integration in the report. By now, were well aware of the issues marketing teams face when developing creative or personalized campaigns.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Martech
FEBRUARY 12, 2025
A PR crisis is one of the most daunting things an organization can face. Companies in industries like healthcare, AI and commercial aviation all faced recent public disasters. In general, public trust in companies across the board simply isnt very strong. While 90% of business executives believe customers highly trust their companies, only 30% of consumers actually do.
illumin
FEBRUARY 12, 2025
Social responsibility in marketing requires brands to adopt more sustainable and ethical business practices and incorporate them into their marketing strategies. This marketing approach is on the rise, and brands that leverage socially responsible business practices will win in 2025. Brands looking to leverage social responsibility need to contemplate the societal, political, and environmental effects of their products and processes.
Single Grain
FEBRUARY 12, 2025
More users aren’t searching Google for information, product recommendations, and answers to their questions. The average web user chooses AI platforms like ChatGPT as their primary search platform. Generative AI can benefit marketers in many ways. For example, we used AI to scale content production for one of our clients. While AI offers many opportunities, brands have struggled to monitor content performance and gather KPIs from AI search results.
ClickDimensions
FEBRUARY 12, 2025
Date Range Comparison from Click Social BI will change the way you look at social media! Social Media platforms are on a relentless driveto shower you with endless amounts of results information anddata. Their goal, of course, is to incentivize you to advertise and post more on their platform.Now, we all love relevantinformation, but data for datas sake doesnt help anyone!
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
SocialPilot
FEBRUARY 12, 2025
Did you know that 73% of marketers believe social media marketing has become ‘somewhat effective’ or ‘very effective’ for their business growth? Yet, many struggle to craft messages that genuinely connect with their audience. That’s where engaging and encouraging social media copywriting comes into play. By mastering this art, you can transform your brand into a genuine hero for your customers, addressing their needs and building lasting relationships.
Acrolinx
FEBRUARY 12, 2025
Content translation plays a vital role in connecting with a global audience. However, many businesses often ignore how the quality of their source content affects translation costs. When content is poorly structured or unclear, it leads to higher expenses, delays, and inconsistencies in different languages. By focusing on creating high-quality source content, businesses make the translation process smoother.
Varicent
FEBRUARY 12, 2025
As a CMO, I frequently speak with sales and revenue leaders who share their frustrations with sales performance management (SPM) solutions. One recurring issue I hear is that legacy compensation systems simply can't scale with the evolving complexity of today's businesses. One CRO I recently spoke with summed it up perfectly: "Despite escalating issues to the vendor's CEO and bringing in a dedicated SWAT team, persistent challenges remain unresolved.
B2BMarketing.net
FEBRUARY 12, 2025
In the wake of the release of Edelman’s latest Trust Barometer report, which had worrying implications for trust across society, I’ve been speaking to six leading marketers about the importance and role of trust in B2B in 2025. These interviews were the first clutch conducted as part of the research for my much trailed book on #thoughtleadership, and detailed extracts will be made available in the very near future – watch this space!
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Varicent
FEBRUARY 12, 2025
As a CMO, I have the opportunity to speak with many sales leaders about their experiences with sales performance management (SPM) solutions. One recurring frustration they share is the struggle with inflexible systems that create more problems than they solve. I recently spoke with a CRO who expressed challenges with their current platform: "There's always going to be that 5% of data thats not rightbut if you get 95% right, thats okay.
LeanData
FEBRUARY 12, 2025
Implementing LeanData is not complicated especially if you take advantage of in-platform features designed to get you up and running quickly. The post Is LeanData Hard to Implement? How to Fast-Track Your Setup appeared first on LeanData.
CMSWire
FEBRUARY 12, 2025
Unpack the secrets of next-gen marketing with Jim Lecinski, delving into AI innovations, Gen Alpha insights and omnichannel success. Continue reading.
Outgrow
FEBRUARY 12, 2025
Outgrow.cos Form and Survey Builder Dominates OpenAIs ChatGPT Marketplace for Over a Month! The #1 AI-Powered Form and Survey Builder Taking the Market by Storm In the ever-evolving world of AI-powered tools, staying ahead of the curve is no small feat. Yet, Outgrow.co has done just that, with its Form and Survey Builder reigning supreme on OpenAIs ChatGPT Marketplace for over a month!
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Bluetext
FEBRUARY 12, 2025
Social media advertising is constantly evolving, and 2025 is bringing new trends, technologies, and regulations that marketers must navigate. Heres whats changing and how brands can stay ahead. 1. AI-Powered Ad Personalization AI-driven algorithms are making social media ads more personalized than ever. Platforms like Meta and TikTok now offer real-time content adaptation based on user behavior.
Hubspot
FEBRUARY 12, 2025
In April 2023, I had my first real experience launching an AI business opportunity. At the time, I was part of a software services company. It was a small team where I worked directly with the owner, an exceptional programmer who loved experimentation. During a brainstorming session one day, he suggested building an AI product that could generate passive revenue for us.
CMSWire
FEBRUARY 12, 2025
Why agentic marketing is the future of customer experience. Continue reading.
Convert
FEBRUARY 12, 2025
When done right, a website survey can be one of the most powerful ways to understand the intent of users on a website. But why are they hardly ever used? And when they are, they are usually executed poorly. (Think NPS surveys where you care more about using the results for marketing than the actual responses, or surveys with leading questions such as To what extent does pricing play a role in your decision making?
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
CMSWire
FEBRUARY 12, 2025
Mastering customer service means delivering fast, personalized solutions that increase trust and satisfaction. Continue reading.
AgencyEA
FEBRUARY 12, 2025
Its the game of games. And every American knows the annual Super Bowl plays for the championship in two fields: football and marketing. To quote the U.S.
Learn from the Pros
FEBRUARY 12, 2025
The post Case Study | Digital Marketing Evolution Doubles Lead Generation appeared first on Vende Digital.
Mereo
FEBRUARY 12, 2025
AI is a hot topic in the market today. If your sales team is talking about AI-enabled solutions, you can bet that your buyers will have questions especially about data security, residency and compliance. Are you preparing your team to handle these objections effectively ? It might seem like a simple thing, but in our recent research, approximately one in three sales conversations that mention AI will bring the prospects cybersecurity team into the discussion.
Speaker: Speakers:
Think creating impactful B2B video is intimidating, boring, or requires a Hollywood-level budget? Think again. Join our "B2B Growth Show" to uncover the secrets of building video strategies that drive ROI, captivate your audience, and leave your competition in the dust. What you’ll learn: Why video is non-negotiable for B2B in 2025 Storytelling tips to engage your target audience and keep them coming back Case studies from printing companies to telecom giants with jaw-dropping results Practical
Martech
FEBRUARY 12, 2025
Theres never a dull moment in influencer marketing, which faces a significant challenge this year with the law banning TikTok in the United States. Even without the platform that made it famous, influencer marketing is now a significant channel for marketers. Its also big business for both content creators and brands. But how did we get here? In this conversation with Natalie Silverstein, Chief Innovation Officer at Collectively, we cover the origins of influencer marketing, going back to long-f
Learn from the Pros
FEBRUARY 12, 2025
Email marketing is far from deadin fact, its one of the most intimate ways to connect with your audience. Yet, the way B2B marketers use email must evolve. Buyers expect hyper-personalized experiences that help them solve problems, not another pitch slap clogging their inbox. To stay relevant, B2B marketers need to embrace personalization not as a buzzword but as the foundation for building meaningful partnerships with buyers.
Only B2B
FEBRUARY 12, 2025
Without appointment setting, businesses face longer sales cycles, missed opportunities, and inefficient lead conversion. According to MarketingSherpa , 79% of marketing leads never turn into sales due to poor appointment setting and follow-up strategies. Thats where appointment setting comes inensuring high-quality leads, efficient scheduling, and structured follow-ups, helping businesses optimize their Return on Investment (ROI).
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