Marketing Insider Group

JANUARY 13, 2025

Most employers understand that their company culture will have a profound impact on their recruiting, team productivity, and internal morale. But they may not realize that their culture can also strongly influence their marketing efforts. What is this relationship like, and how can you use company culture to your advantage in this context? First, let’s examine the many sides of company culture.

Paid Search Agency 162

Paid Search Agency Companies Transparency Ethics 162

SmartBrief - Marketing

JANUARY 13, 2025

Revenue, customer acquisition costs, market share. If youre an executive, these are the metrics youre likely monitoring to understand the health of your business. Are social media insights on that list? If not, they need to be. Business leaders share a singular goal: growth. But traditional metrics dont always illuminate how to get there whether youre looking to grow market share, grow your physical footprint, grow your donor base, etc.

Social Media 115

Social Media Media Lead Ranking Paid Search Agency 115

Marketing Insider Group

JANUARY 13, 2025

Your company needs to figure out a way to understand and engage its customers. Thats where combining your CRM ( customer relationship management ) and marketing strategies can make a difference. Simply put, you can align your CRM systems with your marketing tools to create a unified, data-driven approach to customer engagement. This integration makes it easier to collect and use customer data, craft personalized campaigns, and achieve better ROI.

Paid Search Agency 311

Paid Search Agency Advertising Agencies Ad Agencies CRM 311

Webbiquity

JANUARY 13, 2025

Guest post by Natasha Lane. When working to build a successful website with a high conversion potential, reaching your goals will depend on more than just design and technical performance. Image credit: Nataliya Vaitkevich on Pexels Yes, aesthetic appearance and usability factors impact how web visitors perceive your brand. Scientific research even suggests that they directly influence people’s purchase intention.

Barriers 141

Barriers Conversion eCommerce Transparency 141

Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective

In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.

Brand Identity

Martech

JANUARY 13, 2025

Meta’s recent decision to move from fact-checkers to a community notes model akin to X, highlights a growing divide in how digital platforms handle free speech and content moderation. This underscores a deeper disconnect across digital channels. These divergent approaches to moderation, combined with escalating data privacy concerns, pose significant challenges for marketers and consumers.

Privacy 124

Privacy CAN-SPAM Privacy Policies Privacy Protection 124

Martech

JANUARY 13, 2025

Best of the MarTechBot showcases the MarTechBots responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.

Best Practices 105

Best Practices CTR Click Rate Open Rate 105

Zoominfo

JANUARY 13, 2025

Go-to-market teams that adopt AI-powered sales automation can reap major benefits: research shows they spend more time with customers, drive higher customer satisfaction, and most importantly, boost sales by up to 10%. But savvy sales leaders know AI isnt a magic wand that can close deals for you. Instead, using AI effectively is about finding new opportunities and building deeper relationships, which ultimately lead to faster conversions.

Lead Scoring 130

Lead Scoring Lead Ranking Conversion Intent Signal 130

Martech

JANUARY 13, 2025

Diversity and inclusion in marketing can improve business outcomes. Just as assembling a team from different personal backgrounds yields positive outcomes, a team with diverse career backgrounds can benefit a martech team and its broader organization. Fortunately, there are many aspects to an individuals career that avail themselves to provide diverse insights.

Enterprise Management 113

Enterprise Management Paid Search Agency Work Management Marketing Management 113

Trade Press Services

JANUARY 13, 2025

As the new year unfolds, many individuals and businesses set ambitious resolutions aimed at self-improvement and organizational success. Yet, studies reveal that 94 percent of resolutions are abandoned by the end of February, often leading to disappointment and self-criticism. An alternative approach that is gaining traction is the idea of selecting a single focus word a guiding principle or theme for the year.

Peer-to-peer 92

Peer-to-peer Lock-In Thought Leadership Press 92

Advertiser: ZoomInfo

Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. The reason for its rise? AI increases teams’ productivity by predicting and automating actions that require manual effort. In other words, the research that takes reps hours, AI can do in seconds. For sales teams, AI opens up a world of new possibilities, including automating outreach, identifying best-fit buyers, and keeping CRMs flush with fresh data.

Efficiency

Salesforce Marketing Cloud

JANUARY 13, 2025

Artificial intelligence (AI) has left no stone unturned to help small and medium-sized businesses (SMBs) in marketing. From data-driven campaigns, automating processes, and optimizing social media strategies, your marketing efforts can be tripled using AI. In fact, 67% of marketing leaders already believe that AI will help them better understand their customers and boost overall growth.

Marketing AI 69

Marketing AI Small Business Marketing Planning Paid Search Agency 69

Sprout Social

JANUARY 13, 2025

Welcome back to the Post Performance Report (PPR)a series where we compile and analyze social media posts and campaigns inspiring us, and break down what makes them so genius. We unpack how your brand can use these examples to spark your own scroll-stopping creative ideaswhile maximizing your budget and doing more with less. We dont just examine the flawless creative execution of every post or campaign, but the business impact, too.

Marketing Analytics Tools 80

Marketing Analytics Tools Brand Identity Branding Storytelling 80

Salesforce Marketing Cloud

JANUARY 13, 2025

Whether youre running an e-commerce platform preparing for Black Friday or a SaaS solution onboarding a wave of new users, handling high demand without compromising app performance is critical to keeping customers happy. Happy customers are one thing, but loyal customers? Youll need to consider performance testing tools think of scale testing as your stress test for success, with success being the ability to deliver a consistent, quality user experience.

Lead Ranking 52

Lead Ranking Lead Marketing Qualified Leads Leads 52

Lake B2B

JANUARY 13, 2025

Email marketing remains one of the most effective ways for educational organizations, institutions, and edtech companies to connect with their audience. A well-constructed, data-driven email list enables personalized communication, fosters engagement, and drives measurable results.

Education 52

Education Ad Building Email Marketing Campaigns 52

Advertisement

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Video Marketing

Salesforce Marketing Cloud

JANUARY 13, 2025

Managing vast amounts of data is daunting. With millions of records to handle, maintaining high data quality, compliance with regulations , and streamlining processes can seem overwhelming. Yet these tasks are essential for any organization striving to stay competitive and efficient. In fact, data quality is a top priority for analytics and IT leaders.

De-duplication 52

De-duplication Effectiveness Privacy Ideal Customer Profiles 52

The Freeman Company

JANUARY 13, 2025

Home Freeman Pitch Deck This pitch deck from Freeman serves as a guide for persuading leadership to adopt new event strategies. It is designed to be presented face-to-face and not as a printed or digital handout. The deck focuses on leveraging key insights and trends to build credibility, raise awareness, gain leadership buy-in, and inspire action toward adopting forward-thinking event strategies.

Marketo 52

Marketo ROI Design Trends 52

Valasys

JANUARY 13, 2025

Music has the power to elevate moments, evoke emotions, and connect people in unique ways. Whether youre exploring new genres, looking for a specific track from an elusive artist, or simply in the mood to discover something fresh, finding the right song can sometimes feel like a treasure hunt. Thanks to the rapid development of technology, advanced song-finder apps have emerged as essential tools to help users uncover new music with ease and precision.

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Curation Youtube Display FAQ 40

CMSWire

JANUARY 13, 2025

Customer experience and. the weather? It's amazing what you can do with a solid sentiment analysis game plan. Continue reading.

Analysis 52

Analysis Social Media Personalization Media 52

Advertiser: ZoomInfo

Account-based marketing (ABM) is a key strategy for driving sustainable growth. Today, many B2B companies use ABM teams or technologies to make sales. But getting a program off the ground successfully doesn’t have to be a daunting task. Watch this webinar with Rachael Foster, Director of Account-Based Experience at ZoomInfo, and Dan Dolph, Manager of Account-Based Experience at ZoomInfo.

Account Based Marketing

SalesIntel

JANUARY 13, 2025

Sales success is not just about how many deals you close. Sales success is also about how fast you close those deals and generate revenue for your business. This is where a metric like sales velocity comes into play. Picture this. The sales process is a well-oiled machine. You want it to run smoothly, efficiently, and without unnecessary friction. However, the efficiency of your sales process depends on multiple factorsand even if one of them is not aligned with the sales cycle, you may lose out

Sales Qualified Leads 52

Sales Qualified Leads Allocation Enterprise Management Sales Cycle 52

Martech

JANUARY 13, 2025

Images help to build engaging online content, from stunning visuals on a homepage to detailed product shots in an ecommerce store. They grab attention, tell a story, and set the tone for your brand. But theres just one catch: images can have a negative impact if they slow things down. Large, unoptimized images slow down your sites loading speed especially on small screens which can frustrate visitors and increase bounce rates.

Optimization 117

Optimization Google Marketing Management User-Generated Content 117

Acrolinx

JANUARY 13, 2025

Knowledge is one of the most valuable assets an enterprise possesses. However, without a proper strategy to manage, organize, and share it, that knowledge often fizzles when employees leave the company. Or, across teams, knowledge-transfer is poor and so there are duplicate efforts and confusing communication to customers. Dont let poor knowledge management slow you down!

Enterprise Management 52

Enterprise Management Work Management Effectiveness Webinar Metrics 52

Salesforce Marketing Cloud

JANUARY 13, 2025

Scalability can make or break a business. Youre either growing with demand or facing the risk of performance slowdowns, system outages, lost revenue, and unhappy customers. While implementing scalability across an organization can seem like an enormous task, its doable. And the first step to becoming a scalable business? Learning from others. In a recent panel discussion, IT leaders shared their scalability journeys and valuable lessons learned about streamlining operations, improving performanc

Terms and Conditions 52

Terms and Conditions FAQ Barriers Demand 52

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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

Content

RightOn Interactive

JANUARY 13, 2025

In todays competitive business landscape, understanding your customers is more critical than ever. One of the most effective ways to gain insight into your audience is by listening to their conversations. Phone calls provide a direct line to your customers thoughts, needs, and expectations. At Right on Interactive, we leverage CallRail to help our clients [.

Conversion 52

Conversion Effectiveness Marketing Management Business 52

Data Cleaning/CRM Appending

JANUARY 13, 2025

The startup landscape is experiencing a prolonged spell of funding winter. The year 2023 concluded with a dull note for global funding, capping the lowest venture funding since 2018. The global funding data was recorded at USD 285 billion in 2023, compared to USD 462 billion and a significant decrease of 38% compared to the […] The post Target the right market with global funding data appeared first on BizProspex.

Startups 52

Startups Marketing 52