The Marketing Blender

OCTOBER 31, 2024

Making progress with marketing shouldn’t take forever. With an experienced outsourced CMO, the first 90 days on the job should prove their worth to your organization. Anyone you bring in at the executive level of your organization should be focused on making an impact in the first 90 days. This is especially true for a Chief Marketing Officer since they shoulder a great deal of responsibility for the health and growth of your revenue, reputation, and resilience.

CMO 52

CMO Allocation Buyer Personas Deliverability 52

Zoominfo

OCTOBER 31, 2024

AI tools are reshaping the way salespeople tackle their day-to-day work, automating many of the core business development tasks that have eaten away at the average sellers’ day. But AI isn’t just taking over mundane administrative work. It’s also raising big questions about the future of the sales profession — including lingering worries that many sales jobs could soon be replaced by machines.

Allocation 235

Allocation Data Hygiene Outreach Zoominfo 235

Contently

OCTOBER 31, 2024

You know that feeling when you open a game on your phone to kill five minutes and suddenly realize an hour has passed? Games have the power of pulling us in so deeply that time seems to disappear. But it’s not merely a mindless escape — games tap into a fundamental need for play that all humans have, no matter their age. Tie that same concept into content marketing, and you’ve got gamified content.

Lead Scoring 145

Lead Scoring Lead Ranking Paid Search Agency Content 145

Martech

OCTOBER 31, 2024

People may not need to actually lick stamps any more but they are still sending and receiving mail. Often they receive mail with joy. Consider how things have changed. “Thirty years ago, when you received an email you got excited. Your mailbox was just full of junk mail at the time.” That would be your physical mailbox, of course. “Now it’s kind of the opposite.

Lead Ranking 134

Lead Ranking Paid Search Agency Co-Registration Marketing Automation Services 134

Speaker: Speakers:

Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.

SEO

Scoop.it

OCTOBER 31, 2024

Content marketing can be extremely effective at putting your professional services brand on the map. And if you think about how consumers interact with digital media, this shouldn’t be too big of a surprise. According to data from 2021, 85% of Americans go online at least once a day, with 31% reporting being online almost constantly. So, if you consider that finding information, watching videos, researching educational resources, and finding inspiration rank among the top reasons for using

Marketing Budget 117

Marketing Budget Work Management Marketing Management Marketing Strategy 117

illumin

OCTOBER 31, 2024

The spookiest season is upon us and with Halloween comes some of the most playful ad campaigns of the year. Halloween 2024 brought an incredible ad lineup from some of the biggest brands. While All Hallows Eve might not be top of mind when you think of holiday ads, it should be. Halloween is growing in popularity and is the second-biggest retail holiday behind Christmas.

Paid Search Agency 105

Paid Search Agency Ads Best Practices Viral Marketing 105

Martech

OCTOBER 31, 2024

Within any brand’s marketing mix, you’ll likely find a focus on ranking in Google. This has been a cornerstone of digital strategy for years — and with good reason. Organic search remains a key touchpoint in many customer journeys. Google’s commanding market share of mobile (82%) and desktop search (95%), speaks to its influence. However, the digital landscape and consumer behavior are evolving.

Marketing AI 122

Marketing AI Analytics Marketing Management Search Marketing 122

Litmus

OCTOBER 31, 2024

You want to personalize your emails more and try the latest trends, but something stands in your way: customer data management. For many marketers, coming up with creative email ideas is much more fun (and less confusing) than cleaning up data, tracking new metrics, and finding customer insights. When we surveyed nearly 1,000 marketers about how they use email in lifecycle marketing, expanding email personalization was the second-highest priority this year, followed closely by improving data ma

Work Management 90

Work Management Marketing Management Deliverability CAN-SPAM 90

Martech

OCTOBER 31, 2024

Hispanic consumers represent a significant economic force in the U.S. today. Yet, they often face barriers in accessing mainstream financial services, particularly when purchasing vehicles essential to their household mobility and economic opportunity. To address these barriers, we are testing a generative AI-powered pre-approval bot to help potential car buyers confidently navigate the loan process without the intimidation of sharing private information.

Marketing AI 135

Marketing AI Lead Ranking Generation Lead Scoring 135

Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective

In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.

Branding

B2B Marketing Exchange

OCTOBER 31, 2024

While it may feel like we just got off the plane from Alpharetta, Georgia after a successful and fun-filled B2B Marketing Exchange East event, it’s time to talk B2BMX West! The team and I have been busy planning our flagship event in Scottsdale, Arizona, taking place at The Phoenician Resort February 24-26, and we’re wasting no time! The agenda overview is already up on the site and registration is live , so I’m here to give you a sneak peek into what’s in store for Scottsdale.

Marketing AI 52

Marketing AI Marketing Analytics Tools Account Based Marketing Case Studies 52

Martech

OCTOBER 31, 2024

Do consumers trust AI? Maybe? 60% of consumers believe AI is trustworthy, according to a new survey by CouponCabin. 52% are more concerned than excited about AI in daily life, according to Pew. Do they trust companies to use AI? A bit if you’re a tech company, barely at all if you’re not. An average of 40% of U.S. consumers said they trust OpenAI, Google, Apple, Microsoft, Samsung and Amazon to use AI, according to a Lippincott survey.

Advertising Agencies 117

Advertising Agencies Paid Search Agency Mobile Advertising Amazon 117

Content Marketing Institute

OCTOBER 31, 2024

Sparks flew at Content Marketing World 2024. Will they help you slow down long enough to bring joy, courage, enchantment, and connection back to your work? There’s only one way to find out. Try these ideas in your work.

Content 128

Content Paid Search Agency Marketing Content Marketing 128

Martech

OCTOBER 31, 2024

Some ChatGPT users can now search the web with ChatGPT search, OpenAI announced today. ChatGPT has been able to search the web for several months , but today’s update is part of OpenAI’s larger push into AI search. OpenAI’s ChatGPT search has an opportunity to challenge Google’s search monopoly with a much different user experience (e.g., less clutter, less search features, no ads).

User-Generated Content 122

User-Generated Content Training Advertising Agencies Google 122

Speaker: Jesse Hunter and Brynn Chadwick

Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.

Personalization

JotForm

OCTOBER 31, 2024

Jotform Shopify Wix Squarespace Weebly BigCommerce Square Online WooCommerce Easy Digital Downloads MemberPress Ecwid Big Cartel E-commerce can feel overwhelming. I know, because I've been there. When I first started selling online, I struggled with choosing.

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Martech

OCTOBER 31, 2024

Marketing organizations make changes to their martech stacks all the time. After all, there are more than 14,000 martech applications on the market, and licenses are constantly coming up for renewal. We all know there’s no such thing as a “typical” martech app replacement. If you work in B2B marketing, you’re well aware of the complexity of the B2B purchase process, especially in B2B tech.

Work Management 70

Work Management Marketing Management Customer Surveys API 70

Bannersnack

OCTOBER 31, 2024

6 minutes read Facebook ad targeting stands as the cornerstone of successful digital marketing campaigns. Learning how to use detailed targeting strategies is now more important than ever. After all, as Statista reveals, the platform had over three billion monthly active users  as of January 2024. India has the world’s largest  Facebook audience, with 366 million users, while the United States, Indonesia, and Brazil each have well over 100 million active users as well.

Facebook 52

Facebook Ads Effectiveness Tips 52

Ahrefs

OCTOBER 31, 2024

For instance, one of my favorite stats (although not the favorite – you’ll have to read on for that ) is that 99.9% of AI Overview SERPs display at least one other SERP feature.

Keywords 123

Keywords SERP Stats Display 123

Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified

Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.

Campaigns

Circle Studio

OCTOBER 31, 2024

The post 8 Project Management Tips For Your Website Redesign appeared first on circle S studio.

Marketing Websites 60

Marketing Websites Tips Search Marketing Design 60

CMSWire

OCTOBER 31, 2024

We knew OpenAI's ChatGPT Search was coming. Are we in a new world for content discoverability and SEO? Continue reading.

Content 122

Content SEO Optimization Generation 122

Salesforce Marketing Cloud

OCTOBER 31, 2024

Discover AI trends from these Salesforce AI podcasts Learn about role-specific AI tools and benefits Explore tips from Salesforce MVP AI podcasts Grow your AI skills Whether you’re all in on artificial intelligence (AI) or still deciding where you land, one thing is clear: AI is transforming how we work. According to a recent workplace AI trends report , “Executive urgency to incorporate AI tools into business operations has increased 7x over the past six months and is now a top concern, above i

Communities 52

Communities Consulting Course Validation 52

Experiture

OCTOBER 31, 2024

In our recent exploration of privacy-first marketing, we discussed how the evolving cookie landscape is reshaping marketing strategies. With cookies becoming more selective and opt-in-based rather than disappearing entirely, businesses face a critical challenge: effectively unifying and activating their valuable first-party data in this new environment.

Ideal Customer Profiles 52

Ideal Customer Profiles Profiling Privacy Opt-in 52

Speaker: Speakers:

Ready to become the email wizard your team didn’t know they needed? Join our live webinar to uncover the secrets of mixing AI magic with human flair, crafting emails so good your audience can't help but write back. We'll spill the beans on: Scaling personal touches Tracking metrics (like revenue, duh) Building smarter campaigns that actually work Oh, and we’re throwing in multi-channel tips too—think LinkedIn ads and webinars that wow.

Email Marketing

CMSWire

OCTOBER 31, 2024

As businesses and customers navigate name changes, rebranding strategies become vital. Continue reading.

Marketing & Strategy 107

Marketing & Strategy Marketing Strategy Marketing Business 107

Seismic

OCTOBER 31, 2024

Managing the B2B sales tech stack is now a costly and inefficient challenge for many organizations, with teams relying on an average of ten tools to close business. According to Harvard Business Review , a typical knowledge worker switches between various apps and websites around 1,200 times daily, resulting in lost time and a poor user experience. For go-to-market (GTM) teams, consolidating the sales tech stack is vital for boosting operational efficiency and cutting costs.

Work Management 40

Work Management Lead Ranking Lead Scoring Marketing Analytics Tools 40

Brandwatch Marketing

OCTOBER 31, 2024

Discover the top Instagram marketing strategies for 2025, including tools, ad types, and posting tips.

Marketing Strategy 97

Marketing Strategy Marketing & Strategy Tips Marketing 97

Confessions of a B2B Marketer

OCTOBER 31, 2024

Rob Moore on LinkedIn Rob Moore on X (formerly Twitter) Rob Moore on Facebook Rob Moore on Instagram Rob Moore’s Website Disruptors Rob Moore on X (formerly Twitter) Progressive Property on LinkedIn Progressive Property on X (formerly Twitter) Progressive Property on Facebook Progressive Property on Instagram Progressive Property on TikTok Disruptors Rob Moore on YouTube Watch: How to Sell Anything to Anyone on Youtube The Disruptive Entrepreneurs Community on Facebook The Disruptive Entrepreneu

Content 52

Content Youtube Amazon Twitter 52

Advertiser: ZoomInfo

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

Account Based Marketing

The Daily Egg

OCTOBER 31, 2024

Userlytics is a powerful suite of UX research tools that helps teams collect qualitative and quantitative data. Key strengths are its in. The post Userlytics Review–The Good and Bad appeared first on The Daily Egg.

Research 90

Research Tools 90

JotForm

OCTOBER 31, 2024

Use AI chatbots as virtual assistants Simplify complex concepts Get specific examples Summarize study materials Create quizzes AI tools have the potential to change how we approach learning. While much has been written about the ways AI can enable cheating, AI also has many poten.

Studies 62

Studies Examples Tools 62

CMSWire

OCTOBER 31, 2024

Generative AI holds a lot of promise. Where is it on the DXP roadmap? Continue reading.

Digital Experience Platform 75

Digital Experience Platform Generation Personalization Content 75