Think MQLs Don’t Work? It’s Time to Rethink Your Marketing Approach
Only B2B
OCTOBER 9, 2024
They are the bubbles on the surface of your marketing feed. Unlike general leads, MQLs are more engaged and significantly more likely to convert. Unlike general leads, MQLs interact with your marketing efforts in a meaningful way, such as clicking on an ad , filling out a form , or attending a webinar. MQL is dead.
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