Wed.Oct 09, 2024

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Think MQLs Don’t Work? It’s Time to Rethink Your Marketing Approach

Only B2B

They are the bubbles on the surface of your marketing feed. Unlike general leads, MQLs are more engaged and significantly more likely to convert. Unlike general leads, MQLs interact with your marketing efforts in a meaningful way, such as clicking on an ad , filling out a form , or attending a webinar. MQL is dead.

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AI-Driven B2B Sales: Maximizing Efficiency and ROI

SalesIntel

AI alters B2B sales approaches and increases effectiveness when it comes to data and forecasting. As Gartner research suggests, 75% of B2B sales organizations will decide to implement AI by 2025 to increase sales efficiency and profitability. AI qualifies leads faster and more accurately than manual methods.

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Top 15 HubSpot updates for September 2024 include an AI overhaul, big productivity gains

Martech

While the much-hyped new AI capabilities are going to be huge for most people, another big trend in September focused on bringing key information into a central place, reducing tool-switching, and helping teams make data-driven decisions faster.

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5 Use Cases for AI in B2B Marketing (That Go Beyond Content Generation)

PathFactory

5 Use Cases for AI in B2B Marketing (That Go Beyond Content Generation) Written by Dev Ganesan, CEO and President of PathFactory The landscape of marketing and technology has experienced a seismic shift over the past three decades. AI doesn’t just tag content faster. The sky, it seemed, was the limit. The result?

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Standout features of Valasys AI

Valasys

Contact discovery tools, sales enablement tools, data enrichment platforms, lead scoring applications, and anything you can think of to automate. B2B sales and marketing teams juggle between multiple tools, leading to confusion and inefficiencies So how do you get around this problem? Thus, Valasys AI was born.