Sprout Social

SEPTEMBER 12, 2024

There are some many different types of social media content to create and enjoy, from carousels to GIFs to videos. It’s not as simple as creating a one-size-fits-all post to publish across platforms—you have to tailor it to the unique needs of your business and audience. To successfully manage social media content creation across networks, you need to maintain a consistent brand voice, adapt to distinct formats and meet (or exceed) audience expectations.

Social Media 138

Social Media Work Management Marketing Management Marketing AI 138

Oktopost

SEPTEMBER 12, 2024

CMO of TechnologyAdvice, Tyler Lessard, who has led award-winning marketing teams and created multiple B2B categories, gives a fresh perspective on why your content marketing may be missing the mark. He uncovers how to transform your brand’s presence and the transformation to becoming your audience’s favorite follow using the “Inside Out” approach as the foundation.

CMO 152

CMO Transparency Marketo Account Based Marketing 152

Webbiquity

SEPTEMBER 12, 2024

Contributed post. What is “business bias”? It’s a general term referring to instances where managers or business owners call upon their unconscious biases, a.k.a. preconceived notions or “gut instinct,” to make decisions. Image credit: Maxim Ilyahov on Unsplash You believe you know what’s best for your business because you started it from the ground up.

Allocation 154

Allocation Business Opinions Budget Programs 154

Salesforce Marketing Cloud

SEPTEMBER 12, 2024

As we count down the days until Dreamforce ‘24 , the excitement is building with over 1,000 breakout sessions to explore! As Sept. 17-19 fast approaches, you might be asking yourself–where do I even begin? Well, not to worry! We created this Dreamforce Security Guide to help you navigate your jam-packed agenda. Whether you’re a first-time attendee or a seasoned Double Ranger, there’s something for everyone to look forward to.

Enterprise Management 131

Enterprise Management Peer-to-peer Phishing Work Management 131

Speaker: Speakers:

Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.

SEO

Martech

SEPTEMBER 12, 2024

Oracle is announcing several enhancements to Oracle Unity CDP , a key part of the Oracle Fusion Cloud CX suite of applications. It also announced moves to make B2B buying easier using Oracle Fusion Cloud. The announcements came today at Oracle CloudWorld in Las Vegas. New capabilities within Oracle Unity. The keynote of Oracle’s Fusion offerings has been to fuse new and better relationships between marketing and sales teams.

Enterprise Management 120

Enterprise Management Lead Ranking Marketing Management Ideal Customer Profiles 120

Martech

SEPTEMBER 12, 2024

Some interesting AI data points in the news: AI marketing assistant is the fastest-growing job in marketing with 21% projected job growth, according to a Linkee.ai study. Market research analysts have the lowest unemployment rate, 3.2%, according to the same study. 77% of all workers using AI say the technology is doing more work for them, and that it’s contributing to burnout and making it harder to be productive, according to a study by Upwork.

Marketing AI 119

Marketing AI Work Management Marketing Management ROAS 119

ClearVoice

SEPTEMBER 12, 2024

You’re likely familiar with the term “ideation,” whether you’re a copywriter, graphic designer, social media lead, or strategist. As a successful copywriter, graphic designer, social media lead, or strategist, you likely rely on ideation to develop and disseminate results-producing content. Whether you’re new to the game or have been at it for a while, you might ask yourself, “How much ideation is enough?

Effectiveness 98

Effectiveness Lead Ranking Content Copywriting 98

Martech

SEPTEMBER 12, 2024

The aroma of freshly ground coffee beans filled the air as I stepped into the Seattle Starbucks in the late 1990s. A college student on the brink of adulthood, I was drawn to Starbucks’s promise of sophistication. More than just a beverage, Starbucks introduced me to a new coffee culture. As I approached the counter, I ordered my first tall latte, or maybe it was a grande; I can’t quite remember, but I do recall having a new, more sophisticated way to say small, medium or large.

Terms and Conditions 117

Terms and Conditions Ethics Mobile Advertising Lead Ranking 117

Sprout Social

SEPTEMBER 12, 2024

As I approach my first 60 days as Chief Product Officer at Sprout Social, I’m reflecting on the tremendous privilege and responsibility that come with this job. Joining a company that has been recognized on the Fortune Best Workplaces in Technology™ list for a third year is an honor. The award is a testament to the culture of innovation, collaboration, and excellence that permeates every aspect of this organization.

Lead Ranking 141

Lead Ranking Lead Scoring Best Practices Marketing Qualified Leads 141

Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective

In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.

Brand Identity

Circle Studio

SEPTEMBER 12, 2024

Learn how to write stronger SEO content that drives traffic and boosts search ranking. Includes keyword research, backend optimizations, and more.

SEO 78

SEO Marketing Websites Google Keywords 78

Scoop.it

SEPTEMBER 12, 2024

Does your digital marketing strategy involve hosting physical or virtual events? Or even if you don’t organize them, do you attend many of these events? Then you should try curating event content as part of your content strategy. It can be a great way to continue benefiting from the event in the long term. From event videos and expert interviews to testimonials and presentations, a successful event can be a treasure trove of valuable content for your company blogs, newsletters, and social media

Curation 64

Curation Content Social Media Webinar Metrics 64

Hubspot

SEPTEMBER 12, 2024

I bought a new car in 2021, when the pandemic had virtually eliminated the gap between new and used prices. Car buyers 30 years ago might have shown up at the dealership wanting a truck, a sedan, or something as vague as a “good family car,” and the salesperson’s job was to help steer them in the right direction based on their needs. That process has changed dramatically.

Stats 81

Stats Hubspot Work Management Marketing Management 81

Hinge Marketing

SEPTEMBER 12, 2024

Hold on to your whiteboards, folks. I’d like to go full Corporate and talk about mission and vision statements. These pieces of company messaging sometimes get a bad rap—often for good reason. Typically drafted by committee, they can become refuges for platitudes, a lot of compromise and fuzzy thinking. Now, if you aren’t exactly clear about the difference between a mission and vision statement, you aren’t alone.

Thought Leadership 77

Thought Leadership Rules Fulfillment Communities 77

Speaker: Jesse Hunter and Brynn Chadwick

Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.

Personalization

Velocity Partners

SEPTEMBER 12, 2024

Good marketers know how to impose change on the world — by influencing people to think, feel or do something they might not have done otherwise. But it’s when the world imposes change on marketers that the best really stand out — by outmaneuvering competitors clinging to what’s worked in the past. Marketing in times of change is different to marketing for continuity.

Lead Ranking 59

Lead Ranking Marketing Qualified Leads Long Tail Marketing Outgrow 59

Sana Commerce

SEPTEMBER 12, 2024

B2B customer service isn’t just about answering questions or troubleshooting issues—it’s about building lasting partnerships. It’s about understanding your customers’ unique needs and going the extra mile to help them succeed. But let’s be honest, providing top-notch B2B customer service isn’t always easy. You’re dealing with complex products, longer sales cycles, and multiple decision-makers.

Work Management 52

Work Management Service B2B Churn Rate 52

Content Marketing Institute

SEPTEMBER 12, 2024

Want to get more from your content and only spend a little (or nothing at all)? Consider these distribution ideas to increase your reach and engagement from the experts presenting at Content Marketing World.

Distribution 139

Distribution Content Spending Content Marketing 139

Ahrefs

SEPTEMBER 12, 2024

I think content curation can help with that. Curation is all about finding undiscovered stories and repackaging ideas in ways your audience really responds to.

Curation 134

Curation Content Ad Building Content Marketing 134

Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified

Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.

Campaigns

ScanmarQED

SEPTEMBER 12, 2024

In an era where data shapes marketing strategies, leveraging all your available data to the fullest is not just a competitive edge—it's a necessity. Companies that harness the power of their data effectively can unlock substantial growth potential, as evidenced by those we've partnered with who have seen revenue increases of up to 20%. However, one of the often overlooked yet critical elements in achieving such results is data harmonization—the process of aligning and integrating data from dispa

Marketing Management 52

Marketing Management Comparison Paid Search Agency Analytics 52

Martech

SEPTEMBER 12, 2024

Brands are integrating AI into their marketing functions, and some are ready to test these tools in customer experience. Currently, analytics and market research are top AI use cases , with content, customer service and website development further down the list. Adopting AI for CX functions like building content and designing websites comes with an added risk because these experiences are customer-facing.

Marketing AI 130

Marketing AI Brand Identity Branding Paid Search Agency 130

CMSWire

SEPTEMBER 12, 2024

Accessibility is more than compliance — it's a smart business move. Continue reading.

Loyalty 126

Loyalty Business Marketing Websites Design 126

Martech

SEPTEMBER 12, 2024

Are you overwhelmed by the constant demand for new content? AI and Digital Asset Management (DAM) can be your secret weapons for keeping up with content demands and delivering exceptional digital experiences. Join us for Acquia’s upcoming webinar, Driving Brand Growth: Using DAM and AI to Keep Up With Content Demands. Our expert panel will discuss: DAM’s role in branding and digital experience management Best practices for seamless migration and strategic tech consolidation How to ef

Digital Asset Management 123

Digital Asset Management Demand Content Webinar Metrics 123

Speaker: Speakers:

Ready to become the email wizard your team didn’t know they needed? Join our live webinar to uncover the secrets of mixing AI magic with human flair, crafting emails so good your audience can't help but write back. We'll spill the beans on: Scaling personal touches Tracking metrics (like revenue, duh) Building smarter campaigns that actually work Oh, and we’re throwing in multi-channel tips too—think LinkedIn ads and webinars that wow.

Email Marketing

CMSWire

SEPTEMBER 12, 2024

While AI in email marketing can increase efficiency, it also has many risks. Here’s how a more balanced approach can help enhance engagement and results. Continue reading.

Email Marketing 117

Email Marketing Campaigns Efficiency Marketing 117

Valasys

SEPTEMBER 12, 2024

SEO can sometimes feel like a puzzle with all its different pieces—on-site, off-site, local, and organic strategies. Get it right, and you’ll see a steady stream of traffic coming to your website. But got it wrong? It could take your business towards a loss, leaving you wondering if it is worth it at all. For many small businesses and startups, the answer is often hiring an SEO professional who knows how to navigate these tricky algorithms and drive traffic that boosts revenue.

Advertising Agencies 40

Advertising Agencies Paid Search Agency SEO Ad Agencies 40

Conversica

SEPTEMBER 12, 2024

AI accuracy is crucial to leveraging this technology in Marketing use cases, particularly in customer- and prospect-facing communications.

Marketing Prospects 97

Marketing Prospects Marketing Branding Brand Identity 97

Salesforce Marketing Cloud

SEPTEMBER 12, 2024

Organizations are diving into deeper customer relationships and more personalized experiences, often with the help of generative AI. As they do, personal data and data privacy compliance becomes a critical part of that strategy. In fact, 94% of business leaders believe their organizations should be getting more value from its data — and it’s no secret that good AI needs good data.

Privacy 87

Privacy Marketing Management Privacy Policies Ethics 87

Advertiser: ZoomInfo

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

Account Based Marketing

Valasys

SEPTEMBER 12, 2024

Why Startups Should Consider Hiring Software Developers from India? Software plays a vital role in digital transformation. Software is at the heart of every business. And with more software, comes the need for talented developers to build and maintain it. But it comes with a challenge – who should you hire, and where should you find the right developers for your specific needs?

Enterprise Management 40

Enterprise Management Work Management Budget Programs Marketing Management 40

Optinmonster

SEPTEMBER 12, 2024

User-generated content (UGC) has transformed how brands build trust, engage with customers, and drive sales. Happy customers can be your very best marketers, and they’re also the cheapest! People trust recommendations from their peers more than any other form of content, and that’s exactly what UGC offers: social proof straight from real customers.

User-Generated Content 74

User-Generated Content Examples Generation Content 74

JotForm

SEPTEMBER 12, 2024

Click the gear icon, then click Setup. Click Object Manager. Select the object for the record type. Click Record Types. Select the record type that contains the picklist. Click the Edit link. In the Default field, select None. Then click Save. Getting an error message is ne.

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