Why the Google Cookies News Shouldn’t Alter Your Data Strategy
Salesforce Marketing Cloud
AUGUST 9, 2024
Google surprised a lot of people when it announced in a recent blog post that – after more than four years of saying the opposite – it was not going to phase out cookies in its market-leading Chrome browser after all. Back to top ) Getting consumers to opt in takes trust Google’s intention is to get web browsers to “opt in” to cookies.
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