Tue.Jun 18, 2024

Remove aida-marketing-ai
article thumbnail

Does the AIDA Model Hold Water for Sales in 2024?

Marketing Insider Group

Understanding sales and marketing frameworks is crucial for success as you grow your company. One such model, the AIDA Model, or Attention, Interest, Desire, and Action, continues guiding marketers as it has for over a century. Quick Takeaways The AIDA Model is one of the oldest marketing frameworks on record.

AIDA 267