Sprout Social

APRIL 17, 2024

Chatbots are strategic assets that enhance your customer care and marketing strategies. The technology has come a long way from being simply rules-based to offering features like artificial intelligence (AI) enabled automation and personalized interaction. Integrating chatbots can transform your customer relations by automating responses to common queries and collecting feedback, freeing your team to focus on more complex issues.

Paid Search Agency 135

Paid Search Agency Marketing AI Work Management Marketing Management 135

Martech

APRIL 17, 2024

Back in 2017, I wrote an article for MarTech, “ Message to email marketers: Show me something different in 2018.” It popped up again while I was preparing a presentation, so I scrolled through to see if anything I advocated back then had become standard practice. The answer is, sadly, not much. Here’s what I was looking for: Stop depending on batch-and-blast.

Enterprise Management 132

Enterprise Management Marketing Automation Services Work Management Marketing Management 132

Content Marketing Institute

APRIL 17, 2024

Knowing which creative assets compel your audience to act can bring big success for marketers. But how do you figure that out? You must start testing, and here’s some help to get going today.

Creativity 131

Creativity Paid Search Agency Companies Marketing 131

CMSWire

APRIL 17, 2024

Unpacking DXPs: costs, challenges and the AI revolution in digital customer experience software. Continue reading.

Digital Experience Platform 129

Digital Experience Platform Software Cost Personalization 129

Speaker: Speakers:

Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.

SEO

Martech

APRIL 17, 2024

It’s been just over a year since Google Analytics 4 (GA4) replaced Universal Analytics (UA). In March of last year, Google automatically migrated all UA properties to GA4. The changeover was met with much gnashing of teeth, pulling of hair and some justifiable complaints. GA4 is fundamentally different than its predecessor. It measures interactions (“events”), not visits.

Marketing Analytics Tools 122

Marketing Analytics Tools Analytics Google Price 122

MarketMuse

APRIL 17, 2024

The complexity and time-consuming nature of traditional SEO tasks can often be overwhelming.

Ad Agencies 115

Ad Agencies Webinar Metrics SEO 115

CMSWire

APRIL 17, 2024

Do you even want to apply for positions where exclusions preclude your candidacy? Continue reading.

CMO 122

CMO Positioning Marketing 122

Martech

APRIL 17, 2024

On February 1, Google began enforcing spam guidelines for bulk email senders , warning senders to keep their spam rates reported in Google’s Postmaster Tools below.01%. Here are three steps email marketers can and should take now — even if they’re not “bulk” senders — to stay on Google’s good side and keep their email compliance up to speed, regardless of their ESP.

CAN-SPAM 114

CAN-SPAM Data Hygiene Domain Privacy 114

CMSWire

APRIL 17, 2024

Learn about the GA4 renaming of "Conversions" to "Key Events" and its impact on analytics strategies. Continue reading.

Conversion 121

Conversion Analytics Marketing & Strategy Marketing Analytics Tools 121

Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective

In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.

Branding

Martech

APRIL 17, 2024

Composable CDP GrowthLoop and information company TransUnion have announced a new partnership to optimize audience reach and ad spend. The partnership will bring together GrowthLoop’s CDP capabilities and TransUnion’s TruAudience Marketing Solutions. TruAudience’s identity graph is based on data from more than 98% of U.S. consumers.

Advertising Agencies 107

Advertising Agencies Paid Search Agency Privacy Ideal Customer Profiles 107

JotForm

APRIL 17, 2024

Start with research Define your mission and vision Outline your programs and services Determine your organizational structure Conduct a market analysis Craft your marketing strategy Develop financial projections Write and refine Business plans aren’t only for startups an.

Planning 62

Planning Business Startups Analysis 62

Litmus

APRIL 17, 2024

Did you know 80% of customers are more likely to purchase from a brand that provides personalized experiences? Personalized experiences don’t just drive clicks— but also conversions —because you’re able to engage your subscribers in a fun way that creates memorable brand experiences in the inbox. You’re not alone in this journey towards perfectly personalized experiences.

Click Rate 106

Click Rate Display Email Campaigns Validation 106

Lusha

APRIL 17, 2024

We’ve all been there – that awkward moment when you’re hoping to connect with a prospect on a call, but things go horribly, and sometimes hilariously, wrong. Whether it’s a cringeworthy personal gaffe or an angry prospect who wants to watch the world burn, the sales world is full of stories as hilarious as they are painful. 92% of customer interactions happen over the phone, which means there are a whole lot of opportunities for things to end up sideways.

Cold Calling 105

Cold Calling Sales Qualified Leads Paid Search Agency Tagging 105

Speaker: Jesse Hunter and Brynn Chadwick

Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.

Personalization

Benchmark Email

APRIL 17, 2024

We all know how effective email marketing is for engaging with customers, driving sales, and building brand loyalty. However, you’re a busy marketer with many tasks, and adding another item to your to-do list can be overwhelming. The good news is that mastering email marketing doesn’t have to be daunting. With the right strategies and… The post Mastering Email Marketing Without Overwhelming Yourself: A Guide for Busy Marketers appeared first on Benchmark Email.

Email Marketing 94

Email Marketing Business Advertising Benchmark Marketing & Strategy 94

Heinz Marketing

APRIL 17, 2024

By Sarah Threet , Marketing Consultant at Heinz Marketing In my previous blog , I shared how I wanted to begin to demystify AI for myself by looking into how it can be used for predictive analytics. I learned the high-level information given to me in laymen’s terms and felt convinced that perhaps some of these platforms were so user friendly that just about anyone with a sense of data could use them.

Marketing AI 81

Marketing AI Analytics Case Studies Training 81

JotForm

APRIL 17, 2024

Salesforce’s customer relationship management (CRM) system is an invaluable tool for many businesses looking to keep their data organized. To enhance this organization, many companies implement record types in Salesforce. But, while record types are valuable, many people often use them incorrectly.

CRM 62

CRM Organization Tools Companies 62

Only B2B

APRIL 17, 2024

Imagine having dedicated support to handle meetings, reach potential clients, and manage your calendar seamlessly. Appointment setting services offer precisely this assistance. And thoughtful selection of these services not only boosts revenue but also makes you wonder how you ever managed without it. Let’s dive into the perks of teaming up with a top-notch appointment service provider.

Ideal Customer Profiles 71

Ideal Customer Profiles Marketing Management Sales Qualified Leads Service 71

Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified

Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.

Campaigns

CMSWire

APRIL 17, 2024

Cutting corners, cutting teams: the risks of sacrificing customer support. Continue reading.

Loyalty 67

Loyalty 67

Marketri

APRIL 17, 2024

I talk with a lot of CEOs of middle market businesses. And while every company is unique, I hear a common thread: Most aren’t satisfied with their marketing function. It doesn’t seem to matter whether they’ve got a big in-house team, or they’re outsourcing to an agency , or they’re using a hybrid approach. The more I meet with CEOs at prospective client companies, the more insight I gain about why they’re dissatisfied and what they want and need from marketing.

Allocation 62

Allocation Planning Sales Qualified Leads Paid Search Agency 62

Confessions of a B2B Marketer

APRIL 17, 2024

Tim Davidson on LinkedIn B2B Rizz's website B2B Growth Goals vs. Buyer Frustrations B2B, the excuses are getting old Check out our awesome sponsor, Fame , they start and grow the world's most profitable B2B podcasts Confessions of a B2B Entrepreneur is handcrafted by our friends over at: fame.so Check out our five most downloaded episodes: How To Start A Movement with David Heinemeier Hansson of 37signals Chris Walker Rants On Dark Social, Creating Demand & Company Building CEO Spends 70% Of

B2B 52

B2B Linkedin Twitter Demand 52

ClearVoice

APRIL 17, 2024

You’ve probably heard the age-old saying, ‘If you want to go fast, go alone. If you want to go far, go together,’ more times than you can count. This wisdom holds especially true for us marketers, whose responsibility is to drive growth and attract new customers. Fortunately, the journey toward these goals doesn’t have to be a solo adventure.

Top of Funnel 52

Top of Funnel Lead Ranking Marketing Qualified Leads Sales Qualified Leads 52

Speaker: Speakers:

Ready to become the email wizard your team didn’t know they needed? Join our live webinar to uncover the secrets of mixing AI magic with human flair, crafting emails so good your audience can't help but write back. We'll spill the beans on: Scaling personal touches Tracking metrics (like revenue, duh) Building smarter campaigns that actually work Oh, and we’re throwing in multi-channel tips too—think LinkedIn ads and webinars that wow.

Email Marketing

Convert

APRIL 17, 2024

Most marketing and product teams are aware that conversion rate optimization is how brands level up from average results to extraordinary ones. What they may not realize is that without implementing experimentation rigor across all phases of your testing program, you may be leaving money on the table. Implementing experimentation rigor is how you maximize your results and ROI.

Allocation 52

Allocation Work Management Marketing Management Conversion Rate 52

SalesIntel

APRIL 17, 2024

In the B2B industry, email automation has become a transformative tool enabling you to streamline communication, offer personalized content, and cultivate leads efficiently. To enhance your email campaigns, it’s crucial to understand and implement effective strategies for B2B email marketing automation. Engaging prospects through email marketing is essential.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52

Outgrow

APRIL 17, 2024

Hey there! Welcome to the Marketer Of The Month blog! We recently interviewed Yue Wang for our monthly podcast – ‘ Marketer of the Month ’! We had some amazing insightful conversations with Yue and here’s what we discussed about – 1. AI as the foundation for telecom transformation, reducing costs and expanding revenue streams. 2. Balancing risk-taking with ROI justification and staying ahead of emerging tech. 3.

Network Marketing 52

Network Marketing Work Management Marketing Management Research 52

Confessions of a B2B Marketer

APRIL 17, 2024

Tim Davidson on LinkedIn B2B Rizz's website B2B Growth Goals vs. Buyer Frustrations B2B, the excuses are getting old Check out our awesome sponsor, Fame , they start and grow the world's most profitable B2B podcasts Confessions of a B2B Marketer is handcrafted by our friends over at: fame.so Check out our five most downloaded episodes: How To Start A Movement with David Heinemeier Hansson of 37signals Chris Walker Rants On Dark Social, Creating Demand & Company Building CEO Spends 70% Of Tim

B2B 52

B2B Linkedin B2B Marketing Twitter 52

Advertiser: ZoomInfo

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

Account Based Marketing

Vision6

APRIL 17, 2024

On average, companies employing omnichannel customer engagement strategies tend to retain 89% of their customers. In today’s digital landscape, crafting a winning omnichannel strategy is not just an option—it’s a necessity. Join us as we explore the key components, best practices, and actionable insights to building an omnichannel strategy that stands out.

Webinar Metrics 52

Webinar Metrics Allocation SMS Marketing & Strategy 52

The Marketing Blender

APRIL 17, 2024

From mining and transportation to construction and manufacturing industries, industrial companies have high-ticket sales and LONG sales cycles with many stakeholders. This complexity makes it easy to have a sales-centric mindset and focus on closing the next big deal instead of on how to fill the pipeline long term. But industrial product and service companies can ONLY remain competitive through economic ups and downs if they take a big picture view and build a B2B industrial marketing strategy

B2B Marketing 52

B2B Marketing Paid Search Agency B2B Advertising Agencies 52

DealSignal

APRIL 17, 2024

In the ever-evolving realm of marketing and sales, staying ahead of the curve is paramount to success. With the rapid advancements in AI technology, businesses now have unprecedented opportunities to transform their strategies and elevate their performance to new heights. This new era of precision targeting and audience engagement has revolutionized the way businesses approach marketing and sales, offering innovative solutions to age-old challenges.

Conversion Rate 52

Conversion Rate Budget Programs Conversion Tools 52