Martech
APRIL 17, 2024
Back in 2017, I wrote an article for MarTech, “ Message to email marketers: Show me something different in 2018.” It popped up again while I was preparing a presentation, so I scrolled through to see if anything I advocated back then had become standard practice. The answer is, sadly, not much. Here’s what I was looking for: Stop depending on batch-and-blast.
Sprout Social
APRIL 17, 2024
Chatbots are strategic assets that enhance your customer care and marketing strategies. The technology has come a long way from being simply rules-based to offering features like artificial intelligence (AI) enabled automation and personalized interaction. Integrating chatbots can transform your customer relations by automating responses to common queries and collecting feedback, freeing your team to focus on more complex issues.
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Martech
APRIL 17, 2024
It’s been just over a year since Google Analytics 4 (GA4) replaced Universal Analytics (UA). In March of last year, Google automatically migrated all UA properties to GA4. The changeover was met with much gnashing of teeth, pulling of hair and some justifiable complaints. GA4 is fundamentally different than its predecessor. It measures interactions (“events”), not visits.
Content Marketing Institute
APRIL 17, 2024
Knowing which creative assets compel your audience to act can bring big success for marketers. But how do you figure that out? You must start testing, and here’s some help to get going today.
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The rise of AI and the fall of the cookie are profoundly changing programmatic advertising. With Chrome’s third-party cookie deprecation looming, the industry must adapt. With an overwhelming array of new and old technologies, many advertisers feel uncertain about how to proceed. Dstillery CEO, Michael Beebe, outlines a straightforward 4-step approach to streamline and enhance your post-cookie targeting strategy: Leverage first-party data.
Martech
APRIL 17, 2024
On February 1, Google began enforcing spam guidelines for bulk email senders , warning senders to keep their spam rates reported in Google’s Postmaster Tools below.01%. Here are three steps email marketers can and should take now — even if they’re not “bulk” senders — to stay on Google’s good side and keep their email compliance up to speed, regardless of their ESP.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Lusha
APRIL 17, 2024
We’ve all been there – that awkward moment when you’re hoping to connect with a prospect on a call, but things go horribly, and sometimes hilariously, wrong. Whether it’s a cringeworthy personal gaffe or an angry prospect who wants to watch the world burn, the sales world is full of stories as hilarious as they are painful. 92% of customer interactions happen over the phone, which means there are a whole lot of opportunities for things to end up sideways.
Martech
APRIL 17, 2024
Composable CDP GrowthLoop and information company TransUnion have announced a new partnership to optimize audience reach and ad spend. The partnership will bring together GrowthLoop’s CDP capabilities and TransUnion’s TruAudience Marketing Solutions. TruAudience’s identity graph is based on data from more than 98% of U.S. consumers.
Litmus
APRIL 17, 2024
Did you know 80% of customers are more likely to purchase from a brand that provides personalized experiences? Personalized experiences don’t just drive clicks— but also conversions —because you’re able to engage your subscribers in a fun way that creates memorable brand experiences in the inbox. You’re not alone in this journey towards perfectly personalized experiences.
CMSWire
APRIL 17, 2024
Unpacking DXPs: costs, challenges and the AI revolution in digital customer experience software. Continue reading.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Benchmark Email
APRIL 17, 2024
We all know how effective email marketing is for engaging with customers, driving sales, and building brand loyalty. However, you’re a busy marketer with many tasks, and adding another item to your to-do list can be overwhelming. The good news is that mastering email marketing doesn’t have to be daunting. With the right strategies and… The post Mastering Email Marketing Without Overwhelming Yourself: A Guide for Busy Marketers appeared first on Benchmark Email.
CMSWire
APRIL 17, 2024
Learn about the GA4 renaming of "Conversions" to "Key Events" and its impact on analytics strategies. Continue reading.
Only B2B
APRIL 17, 2024
Imagine having dedicated support to handle meetings, reach potential clients, and manage your calendar seamlessly. Appointment setting services offer precisely this assistance. And thoughtful selection of these services not only boosts revenue but also makes you wonder how you ever managed without it. Let’s dive into the perks of teaming up with a top-notch appointment service provider.
CMSWire
APRIL 17, 2024
Learn more about Coveo’s award-winning generative AI-powered solution for enterprise search Continue reading.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Heinz Marketing
APRIL 17, 2024
By Sarah Threet , Marketing Consultant at Heinz Marketing In my previous blog , I shared how I wanted to begin to demystify AI for myself by looking into how it can be used for predictive analytics. I learned the high-level information given to me in laymen’s terms and felt convinced that perhaps some of these platforms were so user friendly that just about anyone with a sense of data could use them.
CMSWire
APRIL 17, 2024
Do you even want to apply for positions where exclusions preclude your candidacy? Continue reading.
Marketri
APRIL 17, 2024
I talk with a lot of CEOs of middle market businesses. And while every company is unique, I hear a common thread: Most aren’t satisfied with their marketing function. It doesn’t seem to matter whether they’ve got a big in-house team, or they’re outsourcing to an agency , or they’re using a hybrid approach. The more I meet with CEOs at prospective client companies, the more insight I gain about why they’re dissatisfied and what they want and need from marketing.
MarketMuse
APRIL 17, 2024
The complexity and time-consuming nature of traditional SEO tasks can often be overwhelming.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Confessions of a B2B Marketer
APRIL 17, 2024
Tim Davidson on LinkedIn B2B Rizz's website B2B Growth Goals vs. Buyer Frustrations B2B, the excuses are getting old Check out our awesome sponsor, Fame , they start and grow the world's most profitable B2B podcasts Confessions of a B2B Entrepreneur is handcrafted by our friends over at: fame.so Check out our five most downloaded episodes: How To Start A Movement with David Heinemeier Hansson of 37signals Chris Walker Rants On Dark Social, Creating Demand & Company Building CEO Spends 70% Of
ClearVoice
APRIL 17, 2024
You’ve probably heard the age-old saying, ‘If you want to go fast, go alone. If you want to go far, go together,’ more times than you can count. This wisdom holds especially true for us marketers, whose responsibility is to drive growth and attract new customers. Fortunately, the journey toward these goals doesn’t have to be a solo adventure.
Convert
APRIL 17, 2024
Most marketing and product teams are aware that conversion rate optimization is how brands level up from average results to extraordinary ones. What they may not realize is that without implementing experimentation rigor across all phases of your testing program, you may be leaving money on the table. Implementing experimentation rigor is how you maximize your results and ROI.
SalesIntel
APRIL 17, 2024
In the B2B industry, email automation has become a transformative tool enabling you to streamline communication, offer personalized content, and cultivate leads efficiently. To enhance your email campaigns, it’s crucial to understand and implement effective strategies for B2B email marketing automation. Engaging prospects through email marketing is essential.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Outgrow
APRIL 17, 2024
Hey there! Welcome to the Marketer Of The Month blog! We recently interviewed Yue Wang for our monthly podcast – ‘ Marketer of the Month ’! We had some amazing insightful conversations with Yue and here’s what we discussed about – 1. AI as the foundation for telecom transformation, reducing costs and expanding revenue streams. 2. Balancing risk-taking with ROI justification and staying ahead of emerging tech. 3.
Confessions of a B2B Marketer
APRIL 17, 2024
Tim Davidson on LinkedIn B2B Rizz's website B2B Growth Goals vs. Buyer Frustrations B2B, the excuses are getting old Check out our awesome sponsor, Fame , they start and grow the world's most profitable B2B podcasts Confessions of a B2B Marketer is handcrafted by our friends over at: fame.so Check out our five most downloaded episodes: How To Start A Movement with David Heinemeier Hansson of 37signals Chris Walker Rants On Dark Social, Creating Demand & Company Building CEO Spends 70% Of Tim
Vision6
APRIL 17, 2024
On average, companies employing omnichannel customer engagement strategies tend to retain 89% of their customers. In today’s digital landscape, crafting a winning omnichannel strategy is not just an option—it’s a necessity. Join us as we explore the key components, best practices, and actionable insights to building an omnichannel strategy that stands out.
The Marketing Blender
APRIL 17, 2024
From mining and transportation to construction and manufacturing industries, industrial companies have high-ticket sales and LONG sales cycles with many stakeholders. This complexity makes it easy to have a sales-centric mindset and focus on closing the next big deal instead of on how to fill the pipeline long term. But industrial product and service companies can ONLY remain competitive through economic ups and downs if they take a big picture view and build a B2B industrial marketing strategy
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
DealSignal
APRIL 17, 2024
In the ever-evolving realm of marketing and sales, staying ahead of the curve is paramount to success. With the rapid advancements in AI technology, businesses now have unprecedented opportunities to transform their strategies and elevate their performance to new heights. This new era of precision targeting and audience engagement has revolutionized the way businesses approach marketing and sales, offering innovative solutions to age-old challenges.
Sana Commerce
APRIL 17, 2024
What is address autocomplete and why is it essential? Address autocomplete is a functionality designed to simplify and speed up entering addresses online. Instead of manually inputting each component of an address, such as street name, city, and postal code, users are offered real-time suggestions as they begin typing. By selecting their address from these suggestions, users can swiftly complete the form with accuracy and efficiency.
Televerde
APRIL 17, 2024
In my years of working in business, I’ve navigated through countless challenging discussions and topics. However, despite decades of experience, I am reminded that learning and adapting are perpetual journeys. An oversight in our internal communications recently highlighted the importance of sensitivity and inclusiveness, particularly when dealing with topics that touch deeply on personal and global issues.
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