Tue.Jan 31, 2023

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2023 Outlook: This Year’s Hottest ABM Trends

Full Circle Insights

The rise of account-based marketing (ABM) has been a perennial favorite in B2B marketing trend roundups, but it’s now clear ABM is much more than just a trend. Before ABM became the most popular B2B marketing strategy, marketers focused on qualifying leads for sales. Now, account activation is J ob #1.

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