The Point

SEPTEMBER 30, 2022

Public relations pros have been using the PESO Model for years by integrating Paid, Earned, Shared, and Owned media strategies into a single campaign, to better establish authority, amplify reach, and improve results. Can PESO do the same for demand generation ? Gini Dietrich originally introduced the PESO Model in her 2014 book, Spin Sucks. Her approach showed how an integrated campaign combining four types of media channels creates a combined effect greater than the sum of its parts: * Paid Me

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Demand Webinar Metrics 130

SendX

SEPTEMBER 30, 2022

Did you know that there are 4.26 billion email users worldwide ? That's almost double the number of people on Facebook and triple the number of Instagram profiles. Who would have thought that something as simple as an email address could be so far-reaching and powerful?

Email Marketing 364

Email Marketing Profiling Facebook Marketing 364

CopyBlogger

SEPTEMBER 30, 2022

If you use content to promote your services or digital products, you’re probably also hoping to sell on a blog. Continue Reading. The post The 5 Types of Online Prospects, and How to Sell on a Blog appeared first on Copyblogger.

Promotion 144

Promotion Service Product Content 144

Search Engine Journal

SEPTEMBER 30, 2022

Ecommerce keyword research informs and directs your SEO strategy so you know what to optimize for. Learn how to do keyword research for ecommerce. The post How To Effectively Perform Keyword Research For Ecommerce appeared first on Search Engine Journal.

eCommerce 134

eCommerce Keywords Research Effectiveness 134

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Sprout Social

SEPTEMBER 30, 2022

Social media has given brands and businesses a platform to engage with their customers. But rather than just nurturing your relationships with existing customers, you can also use it to find and convert valuable leads. We spoke to several social selling experts to understand what it means and its value to salespeople. Along with David Sullivan , a Strategic Business Development Representative for Sprout Social, we reached out to our friends at Chili Piper to help us break down the art of social

Tips 131

Tips Ideal Customer Profiles Work Management Marketing Management 131

Search Engine Journal

SEPTEMBER 30, 2022

At Google's annual Search On conference the company announced seven new features and updates coming to local search. The post Google Announces 7 Local Search Updates appeared first on Search Engine Journal.

Google 123

Google Conference Features Companies 123

Envy

SEPTEMBER 30, 2022

A common mistake many B2B marketers fall into is not placing enough emphasis on ‘thank you pages’. Someone (hopefully a prospect) has just downloaded a piece of content from your website, input some personal information. Many companies believe the work is done, but what about acknowledging or thanking the prospect for downloading the information? We (B2B marketers) know better than this - And recognise that thank you pages are a great way to build trust with the prospect , offer them the chance

B2B Marketing 118

B2B Marketing Top of Funnel B2B Planning 118

Search Engine Journal

SEPTEMBER 30, 2022

LinkedIn rolled out three updates to pages that allows businesses to facilitate more meaningful communication with their audience. The post LinkedIn Rolls Out 3 Updates To Pages appeared first on Search Engine Journal.

Linkedin 121

Linkedin Business 121

Content Marketing Institute

SEPTEMBER 30, 2022

You can’t quite call it an overnight success. But GO! Magazine’s path from idea to award-winning launch is close. Here’s the inside story of how a content team with no magazine-publishing experience pulled off the brand journalism feat in less than four months.

Brand Identity 118

Brand Identity Branding Content Companies 118

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Sprout Social

SEPTEMBER 30, 2022

Facebook is constantly introducing new updates to enhance the user experience. Many of their new features–from Stories to Facebook Live–have been a hit with users. In fact, more than 1 billion people now use Stories. Marketers need to constantly stay on top of these updates so they can make full use of the platform’s potential and keep up with the competition.

Facebook 115

Facebook Privacy Lead Scoring Lead Ranking 115

Martech

SEPTEMBER 30, 2022

DoubleVerify has announced new measurement tools for retail media networks. They are currently being used by the company’s new partner Best Buy Ads and the ad networks for Amazon, Walmart, Target, Macy’s and Kroger’s. Advertisers using these retail media networks will have access to third-party measurement tools provided by DoubleVerify. Additionally, as part of the partnership with Best Buy, DoubleVerify provides these tools for Best Buy’s use in their own brand campaigns.

Advertising Agencies 111

Advertising Agencies Paid Search Agency Tools Media 111

Heinz Marketing

SEPTEMBER 30, 2022

By Lisa Heay , Director of Business Operations at Heinz Marketing. According to Scott Brinker’s most recent Marketing Technology Landscape , there are 9932 (and counting) solutions in the marketing technology space. Needless to say, it’s easy to get excited about all the new tools available, be distracted by the newest shiny object in marketing technology, or think a new tool will automatically solve a marketing problem. .

Ideal Customer Profiles 108

Ideal Customer Profiles Work Management Planning Marketing Automation Services 108

Martech

SEPTEMBER 30, 2022

Has content become a dirty word? Join Ed Breault, CMO of Aprimo, to talk about the ultimate necessity of content operations to deal with digital pollution both at the macro and the micro levels so your organizations can rethink how you plan, create, manage and deliver remarkable customer experiences that scale. Register today for “Has ‘Content’ Become a Dirty Word?

Webinar Metrics 108

Webinar Metrics CMO Planning Organization 108

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Envy

SEPTEMBER 30, 2022

Dissecting the very short lives of the B2B marketing budgets in 2022 will not take long. Q1 2022 - Spend, spend, spend. Hire, hire, hire. Q2 2022 - Ukraine war and crazy inflation means reality shocks the world, some marketing budgets tightened. Q3-4 2022 - The Marketers' Awakening - World (AKA company CEOs) enter a changed reality, many adjust marketing budgets and expectations for marketing and sales.

Marketing Budget Creation 100

Marketing Budget Creation Marketing Budget Budget Programs B2B Marketing 100

Martech

SEPTEMBER 30, 2022

Marketers must stop looking for a magic “predictable ROI” formula and embrace marketing’s complex realities, says Kathleen Schaub, an expert on modernizing marketing organizations. “Marketing gets its unpredictability from the tangled connectivity and interactions of people, customers, brands, competitors, influencers, governments,” Schaub said in the keynote address for The MarTech Conference’s second day.

Conference 96

Conference ROI Terms and Conditions Planning 96

Salesforce Marketing Cloud

SEPTEMBER 30, 2022

A labor shortage , inflation , and ongoing supply chain challenges are set to make the holiday season less festive for retailers and consumers alike. How can your business stand out when shoppers are buying fewer gifts? By providing customer service they can rely on — fast returns, an easy help center, and questions answered with one phone call. “Customer service can be a revenue booster when done right,” says Kathy Kimple, retail executive director, OSF Digital Strategy.

Work Management 98

Work Management Marketing Management Spending Marketing AI 98

Martech

SEPTEMBER 30, 2022

We recently introduced you to the Agile Marketing Navigator , a flexible framework for navigating agile marketing for marketers, by marketers in the article A new way to navigate agile marketing. The navigator has four major components: Collaborative Planning Workshop, Launch Cycle, Key Practices and Roles. Within these categories, there are several sub-pieces for implementation.

Planning 92

Planning Work Management Marketing Management Paid Search Agency 92

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Search Engine Journal

SEPTEMBER 30, 2022

Social media company Meta is instituting a hiring freeze and warning employees about further restructuring and downsizing. The announcement came from CEO Mark Zuckerberg on an internal all-hands call, Bloomberg reported. The company, which owns Facebook, Instagram, and Whatsapp, will reportedly be slashing budgets across most teams. This announcement comes just one week after the Wall Street Journal reported certain Meta employees have been told to find new roles in the company or face downsizi

Social Media 92

Social Media Facebook Media Companies 92

DivvyHQ

SEPTEMBER 30, 2022

As content marketers, we always want to be ahead of the curve and provide the best possible experience for our users. With the advent of Web 3.0, we have to start thinking about how we can produce content that is more personalized and interactive. Check out our latest blog post to learn more about this exciting new development!

Content 90

Content Peer-to-peer Interactive Marketing Personalization 90

Conversica

SEPTEMBER 30, 2022

VWhat Is Conversational UI? We’ve discussed how AI powers technology for marketing automation, customer service communication, and personalization. Now it’s time to double-click into the systems that empower AI to behave as human-like as possible. A Conversational User Interface (CUI) is an overarching system that fuels AI. This system is what makes Artificial Intelligence intelligent.

Marketing AI 90

Marketing AI Conversion Work Management Marketing Automation Services 90

Heidi Cohen

SEPTEMBER 30, 2022

Do you know how to create presentation success? Use these steps to create a killer preso to help your content marketing. Includes case studies. The post Presentation Success: How To Create A Killer Preso Every Time appeared first on Heidi Cohen.

Case Study 88

Case Study Case Studies Studies Content Marketing 88

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Optinmonster

SEPTEMBER 30, 2022

Do you want to write the best email subject lines that can help increase sales and revenue? Well, you’re not alone. The average email open rate is around 17%, but you can push it up to 30% by following best email practices. This is especially important if you’re writing cold email subject lines for sales prospecting, which usually has a lower open rate.

Urgency Marketing 88

Urgency Marketing Open Rate Case Studies Click Rate 88

SendGrid

SEPTEMBER 30, 2022

Every marketing email you send has to compete with all the other promotions and newsletters in the recipient’s inbox. This is why email marketers spend so much time thinking about how to stand out among the competition and engage recipients. Email personalization is an increasingly important way for your messages to stand out—in fact, 57% […].

Email Marketing 85

Email Marketing Personalization Newsletter Budget Management 85

Content Science Review

SEPTEMBER 30, 2022

Video production expert Nick Francis weighs in on the trends shaping the future of multimedia content, including brands as broadcasters.

Broadcasting 98

Broadcasting Product Brand Identity Branding 98

Search Engine Journal

SEPTEMBER 30, 2022

Are you pressed for time without anything to post for your TikTok? Keep your viewers engaged with these top five trends for the fall. The post TikTok Trends Right Now: Fall 2022 appeared first on Search Engine Journal.

Trends 84

Trends Press Social Media Media 84

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Scoop.it

SEPTEMBER 30, 2022

WordPress is a popular content management system (CMS) among bloggers. It is well-known as it allows you to start your blog without the complicated coding work. With that out of the way, bloggers can focus on making content and growing their blogs. However, finding a good topic can challenge both seasoned and novice bloggers. You can write about anything from a personal diary style blog to discussing the best website development proposal tips.

Tips 84

Tips CMS Development Blogger AIO 84

Search Engine Journal

SEPTEMBER 30, 2022

Learning how to set Amazon deals and discounts can help you increase your sales, click-through rate, and organic ranking. Here are the best practices. The post Running Amazon Deals And Discounts: A Complete Guide appeared first on Search Engine Journal.

Amazon 81

Amazon Click Rate Practices Organization 81

ClearVoice

SEPTEMBER 30, 2022

Outsourcing content creation can be a huge help for businesses of all sizes. When you hire freelancers, your business benefits in several ways. First, you free up your employees to focus on other tasks. Second, you get high-quality content from professionals who know how to engage your target audience, elevate your brand, and improve your SEO. Finally, you save money by not having to hire full-time staff or pay benefits for in-house content creators.

Work Management 80

Work Management Marketing Management Advertising Agencies Paid Search Agency 80