Fri.Sep 30, 2022

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The PESO Model & Your Demand Generation Strategy

The Point

Public relations pros have been using the PESO Model for years by integrating Paid, Earned, Shared, and Owned media strategies into a single campaign, to better establish authority, amplify reach, and improve results. Can PESO do the same for demand generation ?

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How to Make Money with Email Marketing

SendX

Did you know that there are 4.26 billion email users worldwide ? That's almost double the number of people on Facebook and triple the number of Instagram profiles. Who would have thought that something as simple as an email address could be so far-reaching and powerful? Monetizing email marketing

Email 307
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How Pega Launched an Award-Winning Branded Journalism Magazine in 120 Days

Content Marketing Institute

You can’t quite call it an overnight success. But GO! Magazine’s path from idea to award-winning launch is close. Here’s the inside story of how a content team with no magazine-publishing experience pulled off the brand journalism feat in less than four months. Continue reading → Company News

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Brands as Broadcasters: The Future of Content Production

Content Science Review

Video production expert Nick Francis weighs in on the trends shaping the future of multimedia content, including brands as broadcasters. Article

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Which ESG Topics Get the Most Attention?

People are focusing on how companies are responding to the headline issues of the day, says a report from 3BL Media on evolving interests in ESG subjects, which also found a mismatch between the stories brands publish and topics audiences want.

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The Complete Guide to a Cookieless World

33Across

What are cookies and what do they do? Learn about the phase out of third-party cookies and what it means for SSPs, DSPs, and consumers going forward. The post The Complete Guide to a Cookieless World appeared first on 33Across. Industry Insights wBlog Home zBlog zFeatured Homepage Events

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5 Winning B2B Cyber Security Marketing Thank You Pages

Marketing Envy

A common mistake many B2B marketers fall into is not placing enough emphasis on ‘thank you pages’. Someone (hopefully a prospect) has just downloaded a piece of content from your website, input some personal information.

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Your guide to developing a social media marketing budget

The Marketing Blender

Our Services. . See Our Work. . Who We Are. . Resources. . Blog. . Contact Us. . Your guide to developing a social media marketing budget. Any business that wants to stay relevant needs to have a social media presence.

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The Beginner’s Guide to Local SEO

SEMrush

Local SEO is the process of optimizing a business‘s online presence to increase local traffic, visibility, and brand awareness. Read to learn all about local SEO! Local SEO

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The 1-2-3 Guide to Content Creation for Web 3.0

DivvyHQ

As content marketers, we always want to be ahead of the curve and provide the best possible experience for our users. With the advent of Web 3.0, we have to start thinking about how we can produce content that is more personalized and interactive.

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Marketing Through Storytelling: The Secret to Building a Unique Brand Identity

Speaker: Amanda Wener, Award-Winning Content Strategist and Brand Storyteller

In this exclusive webinar with award-winning content strategist Amanda Wener, you’ll learn the benefits of a strong editorial content strategy in building a brand identity, why functioning like a newsroom works, and how a structured approach to content creation and marketing can bring your brand to life.

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How To Effectively Perform Keyword Research For Ecommerce via @sejournal, @MaddyOsman

Search Engine Journal

Ecommerce keyword research informs and directs your SEO strategy so you know what to optimize for. Learn how to do keyword research for ecommerce. The post How To Effectively Perform Keyword Research For Ecommerce appeared first on Search Engine Journal. Ecommerce SEO

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Use These Eight Tips to Find Topics for Your WordPress Blog

Scoop.it!

WordPress is a popular content management system (CMS) among bloggers. It is well-known as it allows you to start your blog without the complicated coding work. With that out of the way, bloggers can focus on making content and growing their blogs.

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All the Founders Around Me Were Raising Money — Here's Why I Didn't

Buffer Marketing

I always wanted to build something big. When I started Tech Ladies in 2015 as a coffee meetup in New York City, I could immediately see the potential for it to grow into something larger.

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LinkedIn Rolls Out 3 Updates To Pages via @sejournal, @MattGSouthern

Search Engine Journal

LinkedIn rolled out three updates to pages that allows businesses to facilitate more meaningful communication with their audience. The post LinkedIn Rolls Out 3 Updates To Pages appeared first on Search Engine Journal. LinkedIn News

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7 Trends in ESG: What PR Pros Need to Know in 2023

What does the evolution of ESG programs mean for communicators? As it turns out - a lot. New challenges are coming into focus, driven by the increasing attention to corporate sustainability and environmental, social, and governance (ESG) programs, and the evolving state of ESG reporting regulations. This new ebook from 3BL Media explores seven trends in detail and unpacks what they mean for communicators. Access your copy for free today.

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The Squeeze: Preparing B2B Marketing budgets for 2023

Marketing Envy

Dissecting the very short lives of the B2B marketing budgets in 2022 will not take long. Q1 2022 - Spend, spend, spend. Hire, hire, hire. Q2 2022 - Ukraine war and crazy inflation means reality shocks the world, some marketing budgets tightened.

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Google Announces 7 Local Search Updates via @sejournal, @MattGSouthern

Search Engine Journal

At Google's annual Search On conference the company announced seven new features and updates coming to local search. The post Google Announces 7 Local Search Updates appeared first on Search Engine Journal. Local Search News

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The Results Are In: Litmus Achieves 12 Fall G2 Crowd Badges

Litmus

The Litmus team loves to hear from our customers. And we regularly rely on G2 Crowd as a valuable source of honest customer feedback based on unbiased user reviews. We are happy to report their fall awards are in, and Litmus has been recognized with top achievements!

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Why the Best Lead Scoring Models Incorporate Social Engagement Data

Oktopost

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Want to hear more from renowned B2B marketing leaders? Catch all episodes here. Episode Summary.

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7 Ways to Supercharge Your ABM Strategy with Real-Time Intent

Streaming real-time intent is a homerun for marketing and sales’ account-based marketing (ABM) strategies. With real-time buyer insights, you can be first-in-line to provide solutions and lead better, hyper-personalized conversations.

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Social selling: What it is and 10 expert-level tips for success

Sprout Social

Social media has given brands and businesses a platform to engage with their customers. But rather than just nurturing your relationships with existing customers, you can also use it to find and convert valuable leads.

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Assessing Your Marketing Technology Stack

Heinz Marketing

By Lisa Heay , Director of Business Operations at Heinz Marketing. According to Scott Brinker’s most recent Marketing Technology Landscape , there are 9932 (and counting) solutions in the marketing technology space.

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Everything You Need to Know About Ecommerce Chatbots in 2022

Hootsuite

Ecommerce chatbots have exploded in popularity in recent years. This is thanks to increasing online purchases and the growth of omnichannel retail. Gartner predicts chatbots will be the main customer service tool for 25% of companies by 2027.

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The Missing Link to More Revenue: Standing Up an SDR Department - Part 1

Ignite

Sales development representatives (SDRs) are a highly underutilized, yet influential, position in almost any sales team or organization.

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Digitizing Logistics: Harness the Power of Data in 4 Steps

Entering a new demand gen position in a volatile market is nerve-wracking. In demand generation, data is essential for knowing who you should target and how. In this eBook, you’ll learn how to identify and target your ideal prospects using different types of data.

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Continuing Our #MxImpact

The Mx Group

Company Culture

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How to hide likes on Facebook: Your step-by-step guide

Sprout Social

Facebook is constantly introducing new updates to enhance the user experience. Many of their new features–from Stories to Facebook Live–have been a hit with users. In fact, more than 1 billion people now use Stories.

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Meta Institutes Hiring Freeze, Budget Cuts, Corporate Restructuring via @sejournal, @BrianFr07823616

Search Engine Journal

Social media company Meta is instituting a hiring freeze and warning employees about further restructuring and downsizing. The announcement came from CEO Mark Zuckerberg on an internal all-hands call, Bloomberg reported.

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VWhat Is Conversational UI?

Conversica

VWhat Is Conversational UI? We’ve discussed how AI powers technology for marketing automation, customer service communication, and personalization. Now it’s time to double-click into the systems that empower AI to behave as human-like as possible.

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Learn Today, Sell Tomorrow: Increasing ROI & Conversions Through Search Metrics

Search metrics can drive conversion by helping website owners, and marketers learn from their online visitors. The data provided by an onsite search engine can help personalize the eCommerce experience and turn a visitor into a repeat buyer.

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TikTok Trends Right Now: Fall 2022

Search Engine Journal

Are you pressed for time without anything to post for your TikTok? Keep your viewers engaged with these top five trends for the fall. The post TikTok Trends Right Now: Fall 2022 appeared first on Search Engine Journal. Social Media TikTok

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How to Use First-Party Data for Marketing Email Personalization

SendGrid

Every marketing email you send has to compete with all the other promotions and newsletters in the recipient’s inbox. This is why email marketers spend so much time thinking about how to stand out among the competition and engage recipients.

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Running Amazon Deals And Discounts: A Complete Guide via @sejournal, @AMZRobynJohnson

Search Engine Journal

Learning how to set Amazon deals and discounts can help you increase your sales, click-through rate, and organic ranking. Here are the best practices. The post Running Amazon Deals And Discounts: A Complete Guide appeared first on Search Engine Journal. Ecommerce SEO