ANNUITAS

SEPTEMBER 28, 2022

There is no other way to say it. B2B go-to-market organizational design is in a state of crisis. Consider these data points: Gallup : “Gallup found that 72% of employees were working on matrixed teams before the pandemic — ranging from ‘slightly matrixed’ employees who occasionally work on multiple teams to ‘highly matrixed’ employees who work on multiple teams every day and have teammates who report to different managers.”.

B2B Marketing 130

B2B Marketing Enterprise Management Work Management Marketing Analytics Tools 130

Webbiquity

SEPTEMBER 28, 2022

Guest post by Jerusha Carolin. Most consumers are inundated with marketing emails on a daily basis. Generic “spray and pray” messages are, usually, quickly deleted (and possibly sent to spam). But highly relevant, personalized messages are much more likely to be read and acted on. Here’s how to make your messages stand out and grab attention. Personalized email is much more than simply auto-inserting the recipient’s first name.

Email Marketing 310

Email Marketing Marketing & Strategy Marketing Strategy Paid Search Agency 310

KoMarketing Associates

SEPTEMBER 28, 2022

As marketers begin to explore the potential of influencer marketing, new research suggests that many are beginning to find that it is providing more benefits than initially expected. Impact.com recently partnered with WARC to publish the “Aligning Marketers and Influencers” report, and statistics indicated that the majority of marketers (65%) now admit that influencer collaborations work for them more often than not.

Advertising Agencies 209

Advertising Agencies Marketing Social Marketing Inbound Marketing 209

Contently

SEPTEMBER 28, 2022

Bad systems break. We’ve all seen it in action. A writer submits a piece of content and it completely misses the mark, requiring a full overhaul. Or you discover grammatical errors while uploading a piece that’s been approved for launch. You’ve seen it when a crucial deliverable was missed during an important product release campaign.

Content Marketing 166

Content Marketing Work Management Marketing Management Content 166

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Benchmark Email

SEPTEMBER 28, 2022

Before sales happen, your brand needs to nurture a relationship with prospects. A great way to establish relationships with your leads—and build towards successful sales—is through email marketing and landing pages. A client-first approach makes prospects feel valued, especially in a world where other businesses are solely focused on sales and conversions.

Landing Pages 111

Landing Pages Email Marketing Marketing Prospects Marketing 111

Martech

SEPTEMBER 28, 2022

It was supposed to be a public service announcement, promoting an app to discourage binge drinking on campus. It helped college students who drank too much to cut back. It also encouraged a subset of college students to drink more. So what went wrong? To Dr. Brian Cugelman, a senior behavioral scientist at the Toronto-based Behavioral Design Academy, “what went wrong” here is a good example of a “backfire” — an ad campaign that delivers an unintended consequence, sometimes bad.

Campaigns 104

Campaigns Paid Search Agency Work Management Marketing Management 104

Brandpoint

SEPTEMBER 28, 2022

Video content is trending, in a big way. According to a Wyzowl State of Video Marketing Survey , 92% of marketers who use videos report that it’s an important part of their marketing strategy, and 86% of video marketers say video has been effective for generating leads (up 2% from 2021 and 5% since 2019). Even more importantly, 94% of marketers agree that videos help their users better understand their products or services.

Video Marketing 93

Video Marketing Effectiveness Tips Paid Search Agency 93

HG Data

SEPTEMBER 28, 2022

SAP S/4HANA UK Retail & Manufacturing Opportunity In this step-by-step video, Augie Buettner, Senior Account Executive, reveals how a customer used HG Insights’ Technology Intelligence to uncover an SAP S/4HANA opportunity in the UK’s retail and manufacturing industries. See for yourself how HG’s Account Scoring experience delivers the ability to prioritize accounts and target opportunities … The post HG Use Case: SAP S/4HANA UK Retail & Manufacturing Opportunity

Video Marketing 98

Video Marketing 98

TrustRadius Marketing

SEPTEMBER 28, 2022

Data is being collected at such a rapid pace that human intelligence has hit a ceiling and is quickly becoming overwhelmed. This is one of the major problems currently facing the IT industry. Technology is constantly evolving, and so is the quality and quantity of data being produced. Data collection and processing has seen exponential growth each year.

Enterprise Management 98

Enterprise Management Work Management Marketing Management Gartner 98

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

Marketing Strategy

Search Engine Journal

SEPTEMBER 28, 2022

Here's your cheat sheet of three potential mistakes you could be making, from content creation to SEO attribution. The post 3 Ecommerce SEO Strategy Mistakes To Avoid & How To Solve Them appeared first on Search Engine Journal.

SEO 95

SEO eCommerce Marketing & Strategy Content 95

DivvyHQ

SEPTEMBER 28, 2022

When you're trying to grow your business, it's important to have a solid marketing strategy in place. But what do you do when you hit a plateau? Check out our latest article from guest contributor Jori Hamilton to learn how to leverage various techniques to scale your marketing strategy.

Marketing Strategy 94

Marketing Strategy Marketing & Strategy Planning Marketing 94

Search Engine Journal

SEPTEMBER 28, 2022

Learn how to use ecommerce rich snippets as a powerful way to enhance a user’s shopping experience and increase your visibility in search engines. The post 8 Must-Have Ecommerce Rich Snippets To Stand Out In Search appeared first on Search Engine Journal.

eCommerce 92

eCommerce SEO 92

Content4Demand

SEPTEMBER 28, 2022

Controlling your organization’s content doesn’t necessarily mean producing it all yourself. When you outsource some or all of your content, You have the capacity to oversee your content while embracing more powerful roles in your overall strategy. Don’t make the mistake of imagining yourself as Tom Sawyer, watching others do all the work while you relax and have fun.

Paid Search Agency 92

Paid Search Agency Advertising Agencies B2B Marketing Planning 92

Advertiser: ZoomInfo

Longer sales cycles. Increasingly discerning buyers. More meetings. Intensifying competition. Economic uncertainty. Go-to-market teams of every size, in every industry, are grappling with these challenges firsthand. Thankfully, there’s an answer. We’ve developed an entirely new way for GTM leaders to identify and execute proven, data-driven strategies that drive revenue.

Marketing Analytics Tools

Heinz Marketing

SEPTEMBER 28, 2022

By Carly Bauer , Marketing Consultant at Heinz Marketing. Having proper email etiquette at work can help set you up for success when communicating with other professionals. It sets the tone for your email and acknowledges the recipient in a polite, respectable manner and helps establish you as a credible person in your role. Email etiquette is a highly valued skill that every professional should have in their tool belt and know how to use effectively.

Email Marketing 92

Email Marketing Planning Paid Search Agency Contact Marketing 92

Search Engine Journal

SEPTEMBER 28, 2022

Google wants to provide content that is useful and helpful to the consumer. Find out how this can help increase your ecommerce conversions. The post Real-World SEO: How People Search, Shop & Buy Online appeared first on Search Engine Journal.

SEO 90

SEO Buy eCommerce Google 90

Scoop.it

SEPTEMBER 28, 2022

The concept of curation has existed for centuries in the art world, but it only recently made its way into the marketing vernacular. In marketing, today, content curation is the process of sorting through and selecting the best content from a variety of sources on a specific topic. The result is a curated collection of content that is tailored to a specific audience.

Curation 85

Curation Campaigns Content Work Management 85

Search Engine Journal

SEPTEMBER 28, 2022

Search Engine Journal promotes Jessica Cromwell to VP of Sales after ten years of working together. The post Search Engine Journal Promotes Jessica Cromwell To VP Of Sales appeared first on Search Engine Journal.

Promotion 83

Promotion SEO 83

Advertisement

Content frustrations are all too real and it’s time to tackle them head on. Let’s start with marketing. How many times do you use limited resources to create content sellers ignore, while outdated, off-brand materials and messaging continue to be shared? And sellers - how many selling hours do you spend hunting for just the right content, and if you find it, tailoring to specific buyer’s needs becomes your next challenge.

Content

Martech

SEPTEMBER 28, 2022

Let’s face it: many consider email marketing boring. It’s not as flashy as jumping onto BeReal or TikTok, and besides, does Gen Z even use email? Email marketing can be an exciting channel because it drives a lot of revenue for your business. Research shows that you can expect a 42X ROI when you invest in email marketing. So, let’s go over a few ways you can supercharge your email marketing and make it exciting again.

Email Marketing 76

Email Marketing Marketing & Strategy Marketing Mobile Marketing 76

Search Engine Journal

SEPTEMBER 28, 2022

Learn about the rendering process and why Google is taking its time to index your new pages (if at all) by following these tips. The post How Long Before Google Indexes My New Page (And Why It Depends)? appeared first on Search Engine Journal.

Google 80

Google Tips Process SEO 80

BOP Design

SEPTEMBER 28, 2022

Email management software. Social monitoring tools. Content management systems. Customer relationship management software. Website analytics tracking platforms. Project management software. Social media scheduling tools. The list goes on and on. In the world of B2B marketing , there are many tools and platforms marketers leverage on a daily basis. These tools include everything from social listening tools to email marketing systems to analytics tracking tools.

Planning 71

Planning Work Management Marketing Agencies 2 Marketing Management 71

Search Engine Journal

SEPTEMBER 28, 2022

How can your company integrate SEO into your next launch, expansion, or growth initiative? HubSpot's Aja Frost & Justin Champion shared their insights. The post Seamlessly Integrating SEO For Product Launches [Podcast] appeared first on Search Engine Journal.

SEO 75

SEO Product Hubspot Companies 75

Advertiser: ZoomInfo

Even in today’s data-driven sales world, cold calling remains a fact of life for many go-to-market professionals. Fortunately, today’s sales leaders have a crucial advantage over their predecessors: market intelligence and outreach platforms that can warm up virtually any introduction.

Cold Calling

Martech

SEPTEMBER 28, 2022

Marketo introduced productivity, user experience and permission control features last month. Here’s the TL;DR. Details on each are below. Marketo introduced: A new solution for preventing bots from form stuffing and other nefarious activities. It’s called on Google to help. A forms permissions capability aimed at ensuring forms are properly reviewed and limiting who has permission to publishing/updating.

Marketo 74

Marketo Marketing Management Lead Scoring Lead Ranking 74

ClearVoice

SEPTEMBER 28, 2022

Duplicate content is a silent killer of a thriving website’s search engine rankings. It’s not just problematic for search engines and your target audience. In some cases, duplicate content will also cause you confusion, especially when accidental content duplication happens. Read this guide to learn what duplicate content is, why it occurs, how it affects SEO, and how to fix it.

Content 72

Content Lead Scoring Lead Ranking SEO 72

Martech

SEPTEMBER 28, 2022

With high inflation and low consumer confidence, plus the lingering effects of the supply chain crisis, nobody knows quite what to expect this holiday season. But one thing is for sure: if you want your business to succeed, you need to be prepared with relevant, connected experiences across every customer interaction. That’s where AI comes in.

ROI 74

ROI Webinar Metrics Interactive Marketing Relevance 74

BOP Design

SEPTEMBER 28, 2022

Bop Design has launched the new website for account based marketing platform AdDaptive! Thank you to fellow Merrimack College alum Laura Goldstone, MBA for selecting Bop to design this website for such a fantastic company! Please visit [link]. The post New Website Launch: AdDaptive appeared first on Bop Design.

Marketing Websites 62

Marketing Websites Account Based Marketing Paid Search Agency Design 62

Advertisement

One moment, you're proudly releasing your annual report, and before you know it, six months have passed and attention has shifted. Not communicating your impact consistently to key stakeholders is what we call an ESG communication red flag. Think of red flags as common mistakes that hinder stakeholder engagement. While these slips in communication are rarely intentional, they can have a significant impact on how your ESG efforts are perceived.

Intent

Engagio

SEPTEMBER 28, 2022

Hear how ZS, a global technology and consulting firm, partnered with Quarry, a B2B demand generation agency, to help them break through the noise and reach key decision makers at their top accounts. The post Award-Winning ABM: Strategies to Reach and Influence Key Decision Makers appeared first on Demandbase.

Account Based Marketing 62

Account Based Marketing ABM Demand Generation Agencies DemandBase 62

SWZD

SEPTEMBER 28, 2022

Our exclusive SOIT report covers IT budget growth for 2023, B2B client retention and most importantly, how to tackle and grow despite recession fears.

B2B 62

B2B B2B Marketing Marketing Research 62

Engagio

SEPTEMBER 28, 2022

Get Demandbase CMO Jon Miller’s presentation slides from the 2022 ITSMA Marketing Leadership Forum: What’s Next after the Rise of Marketing Automation and ABM. The post SMART Showcase San Francisco MoMA appeared first on Demandbase.

DemandBase 62

DemandBase Account Based Marketing ABM CMO 62