A B2B Marketers’ Guide to GA4 Reporting & Measurement
AUGUST 3, 2022
If you work in marketing, you’ve probably heard about Google sunsetting Universal Analytics and making us switch to GA4. . It’s been hard to miss with the outpouring of memes, including my personal favorite: So what does the end of Universal Analytics mean for B2B digital marketing? SEO? PPC ? Content? And how in the world do you navigate the new platform that looks vaguely familiar but doesn’t have any of the information you’re used to?