KoMarketing Associates

AUGUST 3, 2022

If you work in marketing, you’ve probably heard about Google sunsetting Universal Analytics and making us switch to GA4. . It’s been hard to miss with the outpouring of memes, including my personal favorite: So what does the end of Universal Analytics mean for B2B digital marketing? SEO? PPC ? Content? And how in the world do you navigate the new platform that looks vaguely familiar but doesn’t have any of the information you’re used to?

B2B Marketing 222

B2B Marketing Marketing Report Marketing Analytics Tools B2B 222

Launch Marketing

AUGUST 3, 2022

Content marketing mistakes happen but it is important to avoid them if possible. Use these content marketing solutions to achieve success.

Content Marketing 210

Content Marketing Content Marketing 210

KoMarketing Associates

AUGUST 3, 2022

As the B2B buyer journey continues to evolve, new research is shedding light on the importance of content for marketers looking to meet the demands of customers and prospects. DemandGen recently published its “2022 B2B Buyer Behavior Survey,” and statistics suggested that the majority of B2B buyers (63%) now want easy access to relevant content marketing that is applicable to their organization while evaluating solutions.

B2B Marketing 232

B2B Marketing Content Marketing Marketing Report B2B 232

Zoominfo

AUGUST 3, 2022

It’s official: We’ve moved past “unprecedented times” and the “new normal” and have entered the “ Everything-is-Weird Economy ”. Over the past couple of years, it has seemingly been one extreme after another — record-high unemployment followed by record job growth followed by record voluntary job changes. Record-high consumer spending followed by record-high inflation.

Marketing Budget Creation 130

Marketing Budget Creation Planning Marketing Budget Advertising Agencies 130

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Search Engine Journal

AUGUST 3, 2022

A well-structured SWOT framework can provide an excellent roadmap that helps you focus on your primary SEO goals and maximize limited marketing resources. The post How To Perform A SEO SWOT Analysis appeared first on Search Engine Journal.

SWOT 143

SWOT SEO Analysis Search Marketing 143

Liveintent

AUGUST 3, 2022

Before 2020, direct-to-consumer (D2C) brands were booming, disrupting traditional retail markets with targeted, direct-to-consumer digital tactics. Unfortunately, some of the very same tactics that enabled D2C success are hindering scale and growth, namely performance marketing. If you’re a performance or growth marketer, you might think this is a wild claim.

Planning 118

Planning Advertising Agencies Paid Search Agency Brand Identity 118

Martech

AUGUST 3, 2022

This morning, during my communications campaign course at the University of Oregon, a student asked me why we research best practices and try to find examples of successful campaigns that are relevant to our client. It was a great question. My answer to her also sums up why you should care about this article. Finding examples of campaigns that can be evaluated based upon performance metrics can be a great way to reduce the risk and anxiety around trying innovative tactics. “Imitate until y

Campaigns 120

Campaigns Advertising Agencies Interactive Marketing Tactics 120

SendGrid

AUGUST 3, 2022

Gen Z is an increasingly important consumer group, but they're often lumped in with millennials. Learn how to market to Gen Z through email. The post 6 Strategies for Marketing to Gen Z appeared first on SendGrid.

Marketing & Strategy 112

Marketing & Strategy Marketing Strategy Marketing Email Marketing 112

Search Engine Journal

AUGUST 3, 2022

LinkedIn is testing a different take on a Discover feed — a new section of the mobile app with content curated by humans not algorithms. The post LinkedIn Tests New Human Curated Discover Feed appeared first on Search Engine Journal.

Curation 111

Curation Linkedin Content 111

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

Marketing Strategy

Martech

AUGUST 3, 2022

Retail media networks are a hot new thing that’s been around for decades. Its roots go back to brands putting ads on store end caps and paying for placement in retailers’ weekly fliers. But, like everything else in marketing, digital took it into a whole different realm. Simply put, these networks are a platform which lets brands buy advertising on a retailer’s website, apps and other digital properties, including in-store.

Media 106

Media Advertising Agencies Paid Search Agency Network Marketing 106

Benchmark Email

AUGUST 3, 2022

Customer segmentation, knowing your target audience, and highly targeted social media advertising are a few examples of personalized marketing dimensions. Each of these forms the foundation of personalized marketing and advertising, but in eCommerce, personalized marketing goes beyond market segmentation and targeting. In this new era of eCommerce, it’s recommended that you customize the consumer… The post 6 eCommerce Personalization Strategies to Boost Customer Experience appeared f

eCommerce 105

eCommerce Marketing & Strategy Personalization Email Marketing 105

Sprout Social

AUGUST 3, 2022

If you’re looking to increase brand awareness and reach for your business through online advertising, there’s no better platform to turn to than the Internet’s second largest search engine. Owned by Google, you’ll be working with the Google Ads network to create your YouTube ads. But if you’re new to the process, this guide will help determine the best types of YouTube ads for your channel and how to make them as effective as possible.

Youtube 104

Youtube Advertising Agencies Advertisements Advertising 104

Search Engine Journal

AUGUST 3, 2022

YouTube’s weekly update for creators includes more subscriber metrics and access to an expanded library of copyrighted music. The post YouTube Updates For Creators: New Metrics, Copyrighted Music, More appeared first on Search Engine Journal.

Copyright 100

Copyright Youtube 100

Advertiser: ZoomInfo

Longer sales cycles. Increasingly discerning buyers. More meetings. Intensifying competition. Economic uncertainty. Go-to-market teams of every size, in every industry, are grappling with these challenges firsthand. Thankfully, there’s an answer. We’ve developed an entirely new way for GTM leaders to identify and execute proven, data-driven strategies that drive revenue.

Marketing Analytics Tools

Buffer

AUGUST 3, 2022

Any company can sell its customers a product or service, but a great brand offers its followers something even better – a sense of community and belonging. After all, a major goal for all businesses is customer retention, that is, having loyal customers who repurchase from your brand time and time again. There are many ways to cultivate this kind of relationship with your customers, one being creating an emotional bond with them.

Small Business Marketing 98

Small Business Marketing Facebook Examples Business 98

Salesforce Marketing Cloud

AUGUST 3, 2022

If you’re worried about the ever-changing nature of work and what the future holds for your company, you’re not alone. The long-established social contract between employees and employers is being rewritten on a global scale. One thing is clear – there is not a singular future of work. There will be a variety of futures available to your organization, and you will need to decide which one makes sense, and how to create it.

Work Management 98

Work Management Lead Ranking Enterprise Management Allocation 98

Search Engine Journal

AUGUST 3, 2022

Facebook announced it will no longer allow users to host live shopping events beginning October 1, 2022, Meta announced in a blog post. Citing a shifting preference for short-form videos among consumers as the driving factor, it will instead shift its focus to Reels, Meta’s short-form video product that is available on both Facebook and Instagram. Facebook launched live shopping in August 2020 with the goal of making online shopping easier and empowering retailers of all types to grow their busi

Facebook 98

Facebook Video Marketing Features Product 98

Content Marketing Institute

AUGUST 3, 2022

Doing the same things again and again while expecting different results never leads anywhere good. So, stop creating and promoting videos the way you’ve been doing it and start trying out these expert principles for video marketing growth.

Video Marketing 95

Video Marketing Youtube Tips Promotion 95

Advertisement

Content frustrations are all too real and it’s time to tackle them head on. Let’s start with marketing. How many times do you use limited resources to create content sellers ignore, while outdated, off-brand materials and messaging continue to be shared? And sellers - how many selling hours do you spend hunting for just the right content, and if you find it, tailoring to specific buyer’s needs becomes your next challenge.

Content

Oktopost

AUGUST 3, 2022

Colin Day, Managing Director of EMEA and APAC at Oktopost, tackles the topic of social media governance and how B2B organizations can manage social media risk with confidence to grow and increase revenue. Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Want to hear more from renowned B2B marketing leaders? Catch all episodes here.

Social Media 87

Social Media Media B2B Marketing B2B Sales 87

Brandpoint

AUGUST 3, 2022

In just a few days, we are hosting a panel event on Reducing Burnout & Reigniting Culture. Our Business Development Director, Chris Gould , is a panelist at the event. I wanted to talk to Chris before the event to get a feel for how he’ll approach the conversation, what he wants to learn from the panel and his experiences with burnout. Tell me a little bit about your professional background.

Paid Search Agency 87

Paid Search Agency Work Management Organic Leads Advertising Agencies 87

Sprout Social

AUGUST 3, 2022

You’re probably familiar with the Notes app apology that brands post on Instagram or Twitter. Or maybe you know its twin, the infamous influencer apology, complete with crocodile tears on camera. From popular creators to celebrities to corporations, social media has become the face of the public apology. Social media managers and communication professionals must craft tactful corporate apologies—or else they risk facing even more backlash during a brand crisis.

Brand Identity 92

Brand Identity Branding Social Media Work Management 92

BenchmarkONE

AUGUST 3, 2022

In today’s world, you can often face this situation: you are the owner of a great website that offers quality products at affordable prices, but the website’s traffic decreases daily. Does this picture sound familiar? What can you do in this case? A better, more effective marketing strategy is what your online business needs right now. What Will a Marketing Strategy do for Your Online Business?

Marketing & Strategy 85

Marketing & Strategy Marketing Strategy Paid Search Agency Marketing 85

Advertiser: ZoomInfo

Even in today’s data-driven sales world, cold calling remains a fact of life for many go-to-market professionals. Fortunately, today’s sales leaders have a crucial advantage over their predecessors: market intelligence and outreach platforms that can warm up virtually any introduction.

Cold Calling

Search Engine Journal

AUGUST 3, 2022

If you're looking for more affordable or flexible options for your digital newsletters, look no further than these top 10 alternatives. The post Substack Alternatives: 11 Newsletter Platforms & How They Work appeared first on Search Engine Journal.

Newsletter 85

Newsletter Trends Content 85

Litmus

AUGUST 3, 2022

At Litmus, we take pride in delivering value for our customers, and providing innovative solutions that help you get the most out of all your email marketing efforts. . We’re happy to share—it’s getting noticed. Over the past few weeks, we have been fortunate to receive some prestigious recognition. And we’re humbled because we know these awards are largely influenced by you, our customers, and delivering the kind of product and service we know you deserve. .

Product 83

Product Service Email Marketing Trust Marketing 83

Martech

AUGUST 3, 2022

Nearly half of consumers in the U.S., U.K. and Australia are consciously spending less due to cost-of-living concerns. The survey of 18,000 people also found that 67% of professionals in roles typically associated with offices preferred working full-time from home. The report, “ Adjusting to the New Economic Climate and Working Environment ,” comes from mobile advertising platform LoopMe.

Spending 70

Spending Mobile Advertising Demographics Terms and Conditions 70

Sana Commerce

AUGUST 3, 2022

The food and beverage industry deals with perishable goods that have to be sold quickly to preserve the high quality that buyers expect and that regulations demand. Despite complex logistic processes and increasingly demanding consumers, food and beverage e-commerce (driven by ERP integration) can help companies do so easily. Here are the 3 industry trends impacting this shift toward digital.

Trends 69

Trends B2B Sales B2B Marketing B2B 69

Advertisement

One moment, you're proudly releasing your annual report, and before you know it, six months have passed and attention has shifted. Not communicating your impact consistently to key stakeholders is what we call an ESG communication red flag. Think of red flags as common mistakes that hinder stakeholder engagement. While these slips in communication are rarely intentional, they can have a significant impact on how your ESG efforts are perceived.

Intent

Heinz Marketing

AUGUST 3, 2022

By Carly Bauer , Marketing Consultant at Heinz Marketing. I started here at Heinz in the middle of the pandemic, we were already a full year in and we are still working virtually to this day. As my first job in my career field, working virtually is all I have known. I have not had the chance to work the typical office life everyone was accustomed to before the pandemic hit.

Planning 58

Planning Peer-to-peer Social Marketing Interactive Marketing 58

Mass Analytics

AUGUST 3, 2022

The Granularity Trinity in Marketing Mix Models. The Need for Granularity and Actionability . The Granularity Triangle/ Trinity in MMM . The Challenges faced by Granular MMMs . Introduction. Granularity and actionability are the holy grail of all marketers in relation to marketing measurement. This wasn’t accessible around 20 years ago, mainly because data wasn’t nearly as available as it is today, the methodologies used not nearly as advanced, and the computation power not nearly as fast.

Segmentation 52

Segmentation Campaigns Lead Ranking ROI 52

RebelMouse

AUGUST 3, 2022

Delivering a secure, high-performing environment with extreme reliability is essential to all of our clients at RebelMouse. We only use industry-leading, reliable approaches to host our infrastructure. This ensures maximum stability and security for all of our clients’ data. Here are just some of the reasons we’re able to maintain a hard-bodied product that’s flexible, too.

CMS Development 52

CMS Development Industry CMS Work Management Elasticity 52