Wed.Aug 03, 2022

A B2B Marketers’ Guide to GA4 Reporting & Measurement

KoMarketing Associates

If you work in marketing, you’ve probably heard about Google sunsetting Universal Analytics and making us switch to GA4. . It’s been hard to miss with the outpouring of memes, including my personal favorite: So what does the end of Universal Analytics mean for B2B digital marketing?

Four Content Marketing Mistakes to Avoid and Solutions to Achieve Success

Launch Marketing

Content marketing is a powerful tool in B2B marketing. From blogs to eBooks to whitepapers and more, content helps fuel many marketing and sales activities. When it comes to content, there are many things one can do to be successful.

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Report: More B2B Buyers Seeking Easy Access to Relevant Content Marketing

KoMarketing Associates

As the B2B buyer journey continues to evolve, new research is shedding light on the importance of content for marketers looking to meet the demands of customers and prospects.

Try These 5 YouTube Video Tips and Watch Your Results Improve (or Not)

Content Marketing Institute

Doing the same things again and again while expecting different results never leads anywhere good. So, stop creating and promoting videos the way you’ve been doing it and start trying out these expert principles for video marketing growth. Continue reading → Company News

6 Proven B2B Marketing Strategies and How to Use Them

Bold tactics. Innovative ideas. Thriving revenue growth. Behind every great B2B marketing campaign is an amazing story. Learn the strategies behind six winning B2B marketing campaigns — directly from the marketers that made them. Read the stories now!

Facebook Groups for Small Businesses in 2022: The Benefits + Real Examples

Buffer Marketing

Any company can sell its customers a product or service, but a great brand offers its followers something even better – a sense of community and belonging.

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How To Perform A SEO SWOT Analysis via @sejournal, @JRiddall

Search Engine Journal

A well-structured SWOT framework can provide an excellent roadmap that helps you focus on your primary SEO goals and maximize limited marketing resources. The post How To Perform A SEO SWOT Analysis appeared first on Search Engine Journal.

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Litmus Receives Top Honors For Products and Customer Service

Litmus

At Litmus, we take pride in delivering value for our customers, and providing innovative solutions that help you get the most out of all your email marketing efforts. . We’re happy to share—it’s getting noticed. Over the past few weeks, we have been fortunate to receive some prestigious recognition.

Content vs. Physical Goods vs. Both with Mandi Gubler

ConvertKit

Mandi Gubler, creator of Happy Happy Houseplant and Vintage Revivals, is no stranger to creating content for an online audience. In 2010, Mandi Gubler started her first blog, Vintage Revivals, when blogging was in its hay day.

What Marketing Strategy to Choose for Online Business in 2022

BenchmarkONE

In today’s world, you can often face this situation: you are the owner of a great website that offers quality products at affordable prices, but the website’s traffic decreases daily. Does this picture sound familiar? What can you do in this case?

Content Creation & Curation: The Missing Link Between Sales & Marketing

Speaker: Pam Didner - B2B and Tech Marketing Consultant

Content plays a vital role in creating a symbiotic –– and successful –– relationship and alignment between your sales and marketing teams. Join Pam Didner to learn how to create and curate great content to support your sales and revenue goals!

B2B Form-Fill Rates Are Very Low. What Are Marketing Organizations Doing About It?

6sense

Introduction. In the world of B2B, organizations have been successful at attracting website visitors.

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Why performance marketing alone won’t grow your brand

Liveintent

Before 2020, direct-to-consumer (D2C) brands were booming, disrupting traditional retail markets with targeted, direct-to-consumer digital tactics. Unfortunately, some of the very same tactics that enabled D2C success are hindering scale and growth, namely performance marketing.

LinkedIn Tests New Human Curated Discover Feed via @sejournal, @MattGSouthern

Search Engine Journal

LinkedIn is testing a different take on a Discover feed — a new section of the mobile app with content curated by humans not algorithms. The post LinkedIn Tests New Human Curated Discover Feed appeared first on Search Engine Journal. LinkedIn News

SEO Split Test Result: Adding H3 Tags to Products Names on Ecommerce Category Pages

SEMrush

For one of the largest ecommerce parties in the Netherlands, OrangeValley wanted to test if adding headings to the product names of the listed products on ecommerce category pages would have a significant impact on organic traffic. SEO Split Testing

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B2B Distribution Roundtable: The Challenges & Solutions of Buying and Selling

Speaker: Jonathan Meyer, Kyle Mitzner & Jacobi Zakrzewski

Join Hawksearch’s Jonathan Meyer as he moderates a roundtable discussion with Bridgeline’s Kyle Mitzner and Luminos Labs’ Jacobi Zakrzewski, where they highlight the challenges and solutions surrounding B2B distribution.

10 Effective Web Design Tips to Boost your Conversion Rate

Spiralytics

You put a lot of effort into bringing users to the website, but they leave without any conversion. It disappoints you as the entire efforts and resources drain out with no returns. Your website design has a huge impact in making the users buy or leave the store.

6 Strategies for Marketing to Gen Z

SendGrid

Gen Z is an increasingly important consumer group, but they're often lumped in with millennials. Learn how to market to Gen Z through email. The post 6 Strategies for Marketing to Gen Z appeared first on SendGrid. Email Marketing

YouTube ads for beginners: All you need to know about YouTube advertising

Sprout Social

If you’re looking to increase brand awareness and reach for your business through online advertising, there’s no better platform to turn to than the Internet’s second largest search engine.

6 eCommerce Personalization Strategies to Boost Customer Experience

Benchmark Email

Customer segmentation, knowing your target audience, and highly targeted social media advertising are a few examples of personalized marketing dimensions.

New Ways to Reach, Influence, and Close More Deals with Intent Data

Speaker: Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions

Acting on intent data when applied to buyer context can be a game-changer for gaining attention by increasing relevance, which drives purposeful engagement toward purchase. But all intent data is not the same. In this webinar, learn the difference between interest and intent, and the best ways to use the right data.

YouTube Updates For Creators: New Metrics, Copyrighted Music, More via @sejournal, @MattGSouthern

Search Engine Journal

YouTube’s weekly update for creators includes more subscriber metrics and access to an expanded library of copyrighted music. The post YouTube Updates For Creators: New Metrics, Copyrighted Music, More appeared first on Search Engine Journal. News YouTube

The public apology: 9 ways to say we’re sorry (sincerely) from the brand account

Sprout Social

You’re probably familiar with the Notes app apology that brands post on Instagram or Twitter. Or maybe you know its twin, the infamous influencer apology, complete with crocodile tears on camera.

Facebook To End Live Shopping on October 1 via @sejournal, @BrianFr07823616

Search Engine Journal

Facebook announced it will no longer allow users to host live shopping events beginning October 1, 2022, Meta announced in a blog post.

There Are Many Futures of Work — Which One Are You Creating?

Salesforce

If you’re worried about the ever-changing nature of work and what the future holds for your company, you’re not alone. The long-established social contract between employees and employers is being rewritten on a global scale. One thing is clear – there is not a singular future of work.

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Your Ultimate Guide to the Trends Shaping Marketing Data

In Salesforce’s latest Marketing Intelligence Report, hear from 2,500+ global marketers on how they are leading with their data, from business growth to customer satisfaction, data privacy, and more. Get the report now!

25 Best SEO-Friendly Alternatives To WordPress Websites via @sejournal, @lorenbaker

Search Engine Journal

Take a look at 25 SEO-friendly WordPress alternatives separated by primary functionality, so you can make the best choice for your needs. The post 25 Best SEO-Friendly Alternatives To WordPress Websites appeared first on Search Engine Journal. CMS Software Tools

Reducing Burnout & Reigniting Culture: Interview with Chris Gould

Brandpoint

In just a few days, we are hosting a panel event on Reducing Burnout & Reigniting Culture. Our Business Development Director, Chris Gould , is a panelist at the event.

Substack Alternatives: 11 Newsletter Platforms & How They Work via @sejournal, @BrianFr07823616

Search Engine Journal

If you're looking for more affordable or flexible options for your digital newsletters, look no further than these top 10 alternatives. The post Substack Alternatives: 11 Newsletter Platforms & How They Work appeared first on Search Engine Journal. Content Creation Digital Trends

The 2022 Cloud Gaming Report

HG Data

Over the next two years, the cloud gaming industry is projected to grow by over 300%. We wanted to uncover the trends driving this growth—so HG Insights has taken a deeper look and created The 2022 Cloud Gaming Report.

The Essential Guide to the Buying Experience of the Future

The ultimate value proposition is an impactful buying experience that guides people to the best possible decision. But how do you prepare your sales teams to do that? Read "The Essential Guide to the Buying Experience of the Future" to find out how to empower your customer-facing teams and thrive in modern selling environments.

5 Hotel Lighting Design Ideas to Create a Seamless Guest Experience

Altitude Branding

Find out how hotel properties can benefit from better lighting design including lighting control systems and transitional lights A fancy golden hotel lobby is well decorated In the hospitality industry, the guest experience is paramount.

Marketplace Notes: Upfronts Update

Rain The Growth Agency

By Robin Cohen, EVP Integrated Media Investment and Planning and Staci Otterson, VP Integrated Media Investment After a correction year in 2021-2022, the upfront TV marketplace began to stabilize as we approached the 2022-2023 upfront year.

Episode 42 – What’s Wrong With Revenue? You’re Missing The Foundational Elements For Growth

Square 2 Marketing

This show aired LIVE on July 6. To watch the show on demand, visit the show page here. To see all our audio and video content, check out our new free streaming service, Square 2+. In this episode of What’s Wrong With Revenue?