Tue.Aug 02, 2022

How Can Email Optimization Boost ROI in B2B Marketing?

PureB2B

The post How Can Email Optimization Boost ROI in B2B Marketing? appeared first on DemandScience. Email Marketing

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The Role of UX in Conversion Rate Optimization

Webbiquity

Guest post by Tony Ademi. Conversion rates depend on several factors, and brand image and sales depend on multiple elements, from technical to marketing strategies.

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How To Write an Exceptional White Paper for Your B2B Brand [Examples]

Content Marketing Institute

Every step of a white paper should help your reader along with your company goals. Too many marketers skip important steps or don’t do them effectively. Here’s how to make sure your next white paper isn’t one that fails. Continue reading → Company News

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How to “Ted Lasso” Your Content for Greater Customer Engagement

Contently

Marketers are always on the lookout for new inspiration to engage their audiences. And that inspiration can strike from anywhere. Enter the latest content muse: Apple TV+ character Ted Lasso.

6 Proven B2B Marketing Strategies and How to Use Them

Bold tactics. Innovative ideas. Thriving revenue growth. Behind every great B2B marketing campaign is an amazing story. Learn the strategies behind six winning B2B marketing campaigns — directly from the marketers that made them. Read the stories now!

The Worst Moment of My Life Made Me a Better Entrepreneur — Here Are the Lessons I Learned

Buffer Marketing

The moment I learned about my young daughter’s medical diagnosis is permanently etched in my memory like a bad tattoo. I had just switched off the TV in the living room when a notification popped up on my phone with her MRI results. My worst nightmare ensued.

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4 Types of Content Creation (and How to Decide Which is For You)

Marketing Insider Group

Content creation is a core part of every brand’s marketing strategy in 2022 (or at least it should be). But its actual execution can take many forms.

The Right Way to Perform Content Audits

DivvyHQ

Content audits are vital to creating intentional content marketing strategies, but when was the last time you performed one? If you've never done a content audit, or you're long overdue, here's a quick refresher from guest contributor Yauhen Zaremba, Director of Demand Generation at PandaDoc.

9 YouTube trends for your content strategy in 2022

Sprout Social

More than half of consumers anticipate using YouTube in the coming year , trailing only Facebook, according to the latest Sprout Social Index™. It’s also the second-most visited website globally , behind Google.

How Well Do You Know Your SERP Competition?

MarketMuse

Here are three critically dangerous misconceptions many content teams have about their competition. None of them are true. Content Analysis

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Content Creation & Curation: The Missing Link Between Sales & Marketing

Speaker: Pam Didner - B2B and Tech Marketing Consultant

Content plays a vital role in creating a symbiotic –– and successful –– relationship and alignment between your sales and marketing teams. Join Pam Didner to learn how to create and curate great content to support your sales and revenue goals!

Personal Injury Attorney SEO Strategies

seo.co

Personal injury lawyers face fierce competition in their markets. Search engine optimization or SEO is one of the sure-fire strategies for attorneys to increase their leads and clients. How important is SEO for personal injury attorneys? Consider that ?

Are we “digital” yet? An algorithmic answer to a philosophical question

Chief Martech

“We’re entering a post-digital-transformation era, where companies are no longer planning to become ‘digital.’ ’ They are digital.”

5 ways to use YouTube Studio and grow your reach

ConvertKit

You’ve seen YouTubers turn their passion for creating videos into full-time jobs— and you want in. Creators are always looking to use YouTube as their video content headquarters.

65% of Marketers Now Using Analytics to Measure Content Marketing ROI

KoMarketing Associates

As more marketers look to improve upon their content marketing strategies, new research indicates that data and analytics are playing a critical role in how they assess their existing return-on-investment (ROI). Parse.ly

B2B Distribution Roundtable: The Challenges & Solutions of Buying and Selling

Speaker: Jonathan Meyer, Kyle Mitzner & Jacobi Zakrzewski

Join Hawksearch’s Jonathan Meyer as he moderates a roundtable discussion with Bridgeline’s Kyle Mitzner and Luminos Labs’ Jacobi Zakrzewski, where they highlight the challenges and solutions surrounding B2B distribution.

What Is a Site Map and Why Is It Important for Your B2B Website Build?

BOP Design

Building a website is like building a house. Okay, not really. I mean, there’s no mortar or drywall or overalls involved (well, sometimes overalls – they’re very comfy). But there are some similarities – especially in the beginning stages.

Vulnerability Found In WordPress Gutenberg Plugin? via @sejournal, @martinibuster

Search Engine Journal

The U.S. Government National Vulnerability Database published notice of a vulnerability in the WordPress Gutenberg Plugin. The post Vulnerability Found In WordPress Gutenberg Plugin? appeared first on Search Engine Journal. News WordPress

Audiences or communities? Defining the new social media landscape

Sprout Social

Think about your first social media account. Why did you join? The answers change as you move across platforms and through time. If you joined Facebook in the mid-2000s or Instagram in the early 2010s, your goal was probably to see what your friends were up to.

Sales and Marketing Software Leader, Benchmark Email, Launches AI-Powered Suite of Tools

Benchmark Email

SAINT LOUIS, MO, Aug 2, 2022– Benchmark Email, a subsidiary of Polaris Software LLC, today announced the release of Smart Content, the second in their new suite of artificial intelligence features.

New Ways to Reach, Influence, and Close More Deals with Intent Data

Speaker: Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions

Acting on intent data when applied to buyer context can be a game-changer for gaining attention by increasing relevance, which drives purposeful engagement toward purchase. But all intent data is not the same. In this webinar, learn the difference between interest and intent, and the best ways to use the right data.

Google Algorithms & Updates Focused On User Experience: A Timeline

Search Engine Journal

While some of the Google changes target low-quality content and spam, other updates aim to improve the searcher's online experience. The post Google Algorithms & Updates Focused On User Experience: A Timeline appeared first on Search Engine Journal.

Rules for 2022 When Planning and Writing Web Content

Scoop.it!

Your website is like a digital business card. It’s the first thing people see online when learning about your company and what you have to offer. Beautiful imagery and video content might be useful, but there is a reason why content is king.

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5 Actionable Strategies To Improve Local Customer Experience At Scale via @sejournal, @rio_seo

Search Engine Journal

Data says it's worth taking the time to update your CX. Are you willing to try these 5 strategies to upgrade your customer's experience? The post 5 Actionable Strategies To Improve Local Customer Experience At Scale appeared first on Search Engine Journal.

The Workforce Now Spans 5 Generations — How Can You Meet Everyone’s Needs?

Salesforce

Is age part of your equation when you think about diversity, equity and inclusion? It should be, especially now with five generations currently in the workplace.

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Your Ultimate Guide to the Trends Shaping Marketing Data

In Salesforce’s latest Marketing Intelligence Report, hear from 2,500+ global marketers on how they are leading with their data, from business growth to customer satisfaction, data privacy, and more. Get the report now!

How To Use Chrome UX Report To Improve Your Site Performance via @sejournal, @makhyan

Search Engine Journal

Small businesses can measure success in website performance with Chrome UX Report. Learn more about the interlocking elements of Core Web Vitals and their impact. The post How To Use Chrome UX Report To Improve Your Site Performance appeared first on Search Engine Journal. Technical SEO

Let’s Steal From Mother Teresa

Velocity Partners

Mother Teresa once said: “If I focus on the masses, I will never act. If I focus on the one, I will.” Now look.Normally the Venn diagram of sainthood and marketing is two discrete circles

Tips For Leveraging The Power Of Voice Search Optimization via @sejournal, @BrianFr07823616

Search Engine Journal

Voice search is only going to grow. Harness the power of cutting edge technology and optimize your site for the future with these tips. The post Tips For Leveraging The Power Of Voice Search Optimization appeared first on Search Engine Journal. Digital Strategy SEO

How to Add Multiple Photos to an Instagram Story [3 Ways]

Hootsuite

When it comes to sharing a moment on your Instagram Story, sometimes a single photo just won’t cut it. Suddenly you need to know how to add multiple photos to an Instagram Story. And that’s where photo collages for Instagram Stories come in to save the day.

The Essential Guide to the Buying Experience of the Future

The ultimate value proposition is an impactful buying experience that guides people to the best possible decision. But how do you prepare your sales teams to do that? Read "The Essential Guide to the Buying Experience of the Future" to find out how to empower your customer-facing teams and thrive in modern selling environments.

Holiday Email Marketing: Free Tips & Tools to Prepare Today

TowerData

And when we say "free," we mean it. We know, we know. It's August. You're probably still deep into your back-to-school and Labor Day campaigns, with Halloween in your sights.

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Data Entry & Productivity Part 2: A real life story about salespeople and CRM

GreenRope

Data Entry & Productivity Part 2: A real life story about salespeople and CRM. As we discussed in our last blog about data and productivity, data entry can be tedious, and manual data entry often leads to errors.

Web3 Marketing Case Study: How FTX Scaled from a $7M to $32B Company in Just 36 Months

Single Grain

FTX is a cryptocurrency exchange that averages $10 billion of daily trading volume and has over 6 million registered users. From a humble beginning of generating a revenue of $7.2