Wed.Jun 29, 2022

5 B2B Marketing KPIs You Should Be Tracking

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Report: B2B Marketers Still Struggling with Account-Based Marketing

KoMarketing Associates

Although many B2B marketers have adopted account-based marketing (ABM) practices, new research indicates that they are struggling with messy data and measuring their strategy’s effectiveness.

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Seven Essential Digital Tactics for Fintech Marketing Our Agency Uses

Launch Marketing

As the fintech industry evolves, grows and introduces new technologies, it is important to ensure that fintech companies are capitalizing on the most effective marketing tactics to reach the right audience with the right content at the right time.

10 Hot AI Blogs You Should Follow, Religiously

Marketing Envy

Artificial Intelligence (AI), which was a relatively unknown concept a few decades ago, is all the rage. And while the advantages of AI vs. the disadvantages of AI debate rages on, that is not the purpose of this blog.

6 Steps to Optimize Your Media Buys

When making media decisions, marketers need to get — and show — results for everything they do. See the six steps you can take right now to start optimizing media planning and pacing with a data-driven approach. Get the Guide now.

4 Kids, 2 Businesses, and 1 Year Abroad: How I Manage Work, Finances, and Travel

Buffer Marketing

Travel has always been a fundamental part of my life. A love for not only destinations, but for the journey to reach them, is what led me to found my company, SteamLine Luggage. So during the pandemic, being stuck at home while still promoting travel inspiration to my customers felt surreal.  

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6 Tactics For Better Back-To-School Campaigns

TowerData

Coordinate emails with search and social campaigns for wider reach. Sending email campaigns to your subscribed customers is standard, but coordinate PPC and social media campaigns in conjunction will help with your reach as well.

The Future of Fintech: 15 Israeli Influencers to Watch in 2022

Sage Marketing

From cryptocurrency influencers to the original pioneers of Israel’s FinTech startups, these are the 15 FinTech superstars who should be on your radar for 2022. Israel has earned the nickname the “startup nation” thanks to its plethora of highly successful, innovative companies.

How to be successful with brand sponsorships as a creator: Top tips from Justin Moore

ConvertKit

There has never been a better time to be a content creator. Content creation has exploded in recent years. But with revenues on the uptrend, it’s important to be aware of the significant wealth distribution gap in the industry.

Subscriber Email Examples to Boost Email Experience

Litmus

Email remains one of the most effective channels for building a relationship with your audience.

Everything You Need to Know About BFCM

Speaker: Jonathan Meyer, Danielle Erwin, Jeremey LaDuque, Nathan Hedley & Nils De Moor

To help eCommerce merchants set themselves up for success, Bridgeline's leading eCommerce, SEO, and marketing experts are coming in an all-star roundtable to discuss Black Friday and Cyber Monday 2023. As a group, they will showcase the checklist for how to prepare your eCommerce site, how to identify the latest online shopping trends, and how to seize new revenue-generating opportunities.

Turn Dry Data Into Rich, Relatable Stories With These Tips

Content Marketing Institute

Having so much data available to craft compelling stories is great. It’s also a big challenge to dig through the numbers to find compelling stories. Here’s how to make data the star of stories your audiences will love. Continue reading → Company News

Does Your Content Reflect Your Company Culture?

DivvyHQ

Consumer data has made it pretty clear that today's buyers, especially younger generations, want to do business with companies that mirror their own personal values. So how do you ensure alignment of your public-facing content with your company culture?

W3C Announces Major Change via @sejournal, @martinibuster

Search Engine Journal

The organization in charge of HTML and web privacy standards announced a major change to address future of web at a faster pace. The post W3C Announces Major Change appeared first on Search Engine Journal. News SEO

Why Great B2B Marketing Comes Down to People and Math

Oktopost

Keith Messick, CMO of LaunchDarkly, on the Radically Transparent podcast. Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Want to hear more from renowned B2B marketing leaders? Catch all episodes here. Episode Summary. How do you differentiate great marketing from BS?

CMO 72

New Ways to Reach, Influence, and Close More Deals with Intent Data

Speaker: Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions

Acting on intent data when applied to buyer context can be a game-changer for gaining attention by increasing relevance, which drives purposeful engagement toward purchase. But all intent data is not the same. In this webinar, learn the difference between interest and intent, and the best ways to use the right data.

13 Must-Have Elements Of An Exceptional Blog Post via @sejournal, @KayleLarkin

Search Engine Journal

Why are the vast majority of blogs not delivering strong marketing results? Find out as we break down the 13 essential elements of a blog. The post 13 Must-Have Elements Of An Exceptional Blog Post appeared first on Search Engine Journal. Content Creation SEO

The 9 types of creators and the tools they use to scale their business

ConvertKit

Writers, teachers, filmmakers, artists… different types of creators have been around for longer than any of us can remember. Creator economy, however, is quite new. The term only became widely used in late 2020.

Avoid These Top 6 Remarketing Campaign Mistakes via @sejournal, @digital_future

Search Engine Journal

Remember these six key considerations to avoid common pitfalls when launching your remarketing campaigns. The post Avoid These Top 6 Remarketing Campaign Mistakes appeared first on Search Engine Journal. Paid Media Strategy PPC

People, Partners, Technology: How Boots rebuilt for first party data

ClickZ

Boots, one of the UK’s largest Beauty and Pharmacy retailers, has a rich 170-year history. Their customers have always been at the core of this. The latest tagline, ‘Boots with you. For life.’ is emblematic of this sentiment.

6 Proven B2B Marketing Strategies and How to Use Them

Bold tactics. Innovative ideas. Thriving revenue growth. Behind every great B2B marketing campaign is an amazing story. Learn the strategies behind six winning B2B marketing campaigns — directly from the marketers that made them. Read the stories now!

New Research: The Buying Experience of the Future

Heinz Marketing

By Michelle Voznyuk , Senior Marketing Consultant at Heinz Marketing.

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10 Key Steps To Ranking Higher In Google Maps via @sejournal, @JRiddall

Search Engine Journal

Let your business stand out from the local competition by optimizing your web presence. From long-tail keywords to community engagement, follow these top 10 tips. The post 10 Key Steps To Ranking Higher In Google Maps appeared first on Search Engine Journal. Local Search SEO Strategy

5 Inbound Marketing Services Your Agency Should Offer

BenchmarkONE

Inbound marketing is a tactic employed by almost every business that has an online presence. It’s a form of passive selling that allows businesses to continuously generate leads and tap into the benefits that come with having a website and operating online.

Local SEO: Top Ways To Get Higher Quality Reviews via @sejournal, @hethr_campbell

Search Engine Journal

Learn how to stay competitive, get ahead of comparison research, and win customers before they even walk into your store. The post Local SEO: Top Ways To Get Higher Quality Reviews appeared first on Search Engine Journal. Local Search SEO Webinar

Your Ultimate Guide to the Trends Shaping Marketing Data

In Salesforce’s latest Marketing Intelligence Report, hear from 2,500+ global marketers on how they are leading with their data, from business growth to customer satisfaction, data privacy, and more. Get the report now!

It’s Time For B2B Brands To Move Beyond The Rainbow

Outreach

With contributions from Kirk Johnson, Outreach, Staff Engineer and Rainbow ERG Lead; Chris Wood, Outreach Customer Experience Strategist and Rainbow ERG Member; Matthew Flug, Outreach Evangelist The queer community needs more than rainbow logos, parade floats, and corporate sponsorships.

What Is The Difference Between Search Queries And Keywords? via @sejournal, @KayleLarkin

Search Engine Journal

Leverage your audience’s actual search queries to inform your keyword research with this three-step process. The post What Is The Difference Between Search Queries And Keywords? appeared first on Search Engine Journal. Friday Focus SEO

Want To Be More Efficient and Productive? Automate More of Your Business

Salesforce

Imagine how much more productive and efficient you could be if you could take all of the repetitive, routine, manual work out of your day. Imagine if that kind of work were simply done for you, freeing you up for the value-added work that drives success for you, your business, and your customers.

Google Freshness Algorithm: Everything You Need To Know via @sejournal, @martinibuster

Search Engine Journal

Google today is better able to understand which queries deserve freshness that creates opportunities for publishers to gain more traffic. The post Google Freshness Algorithm: Everything You Need To Know appeared first on Search Engine Journal.

The Essential Guide to the Buying Experience of the Future

The ultimate value proposition is an impactful buying experience that guides people to the best possible decision. But how do you prepare your sales teams to do that? Read "The Essential Guide to the Buying Experience of the Future" to find out how to empower your customer-facing teams and thrive in modern selling environments.

How to go live on TikTok and engage your followers

Sprout Social

There’s something about livestreaming that feels so authentic and unfiltered. This makes it great for engaging your followers. TikTok’s LIVE feature is perfect for connecting with your audience and reaching new people on the app.

The Beginner’s Guide to Shopify Analytics Marketing Reports

Optinmonster

Are you confused by all the reports available in Shopify Analytics? There’s tons of data available in Shopify Analytics that can help you make strategic decisions for your business. But first you have to understand the reports you’re reading.

How Do You Create Gated Content that Generates Leads?

ClearVoice

Your content marketing strategy might be bringing traffic to your website, but is it bringing you quality leads? In this article, we’re going to share insider secrets about using gated content to generate leads for your business. And not just any leads, but qualified leads.