Tue.Feb 02, 2021

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Three hidden relationships marketing leaders need to drive business value


When a marketing leader is asked to do something outrageous—like show how they deliver business value to their organizations—hearts race, stomachs flutter, and questions fly. What do you mean by business value—we generate leads, conversions, and sales? How can we show business value when our data and analytics are siloed? How do you translate brand equity in business terms? Marketing is complex, especially in a world where data dominates.

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Content Marketing vs. Copywriting: What Are the Major Differences?


“Aren’t writers just writers?” ” The question came from a strategy colleague when I was helping a brand staff its new content studio.


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Enterprise CRM’s Future is in Company Growth


Enterprise customer relationship management (CRM) systems aren’t just an upselling gimmick from your standard CRM. Larger (enterprise) companies have different digital asset requirements compared to smaller companies, including their CRM.

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Survey: Growth Marketing, Content Marketing Top Marketers’ Key Areas of Investment

KoMarketing Associates

As marketing leaders look ahead in the New Year, new research suggests that they already have a few areas of investment that they are eyeing for the coming months. Canva and HubSpot recently teamed up to conduct the “Executive Marketing Leadership Survey,” and data showed that the top three areas that marketing leaders want to invest in as the months roll on are growth marketing, content marketing and design.

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Contact vs. Company Intent Signal Data

Intent signal data comes in two types: either companies or individuals signaling interest in products like yours. Which kind of data delivers more advantages to B2B marketers? It depends. Get this infographic to learn about the advantages of intent-based leads and how you can most effectively use both types of data.

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Product marketing superheroes: 5 technology platforms doing stellar product marketing

Tomorrow People

The leaders expertly bring together product development, sales, marketing, and customer success. Find out why these product marketing superheroes are soaring. Product marketing for SaaS platforms and B2B technology in general is growing in both importance and impact. As companies develop more sophisticated product offerings and fight to compete in a tough market, brand marketing and content marketing are no longer enough.

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More Trending

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Signals That Indicate Cross-Selling Opportunities


“Do you want fries and a coke with that?” — We’ve all had the ultimate cross-selling experience at McDonald’s. Not to mention, the alluring temptation of Amazon’s ‘frequently bought together’ section. As a consumer, you know that cross-selling works.

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13 Benefits of Email Marketing: Why (and How) to Grow Your List


Are you wondering if the benefits of email marketing are worth the time and effort? Email marketing is one of the best ways to communicate with customers, share company information, and generate passive income.

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How to Identify the Right Digital Marketing Channels for Your Business

Marketing Insider Group

Chances are, not every digital marketing channel available to you will benefit your business. It all depends on your marketing goals, target audience, resources, budget, industry, and competition. Some decisions are more obvious than others for most B2B businesses – like having a responsive, active website and a social media presence. Others are more like electives in school. You may have to test them to see how they work with your business model. If you find success, great.

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The Modern Advisor’s Guide to Content Marketing

FMG Suite

Even if marketing trends and technology never stop changing, the one fundamental that remains constant is storytelling. If you can bring prospects into the story of your business, they will want to be a part of it. .

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Which ESG Topics Get the Most Attention?

People are focusing on how companies are responding to the headline issues of the day, says a report from 3BL Media on evolving interests in ESG subjects, which also found a mismatch between the stories brands publish and topics audiences want.

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How To Rebrand A Website Without Losing SEO Rankings


Are you planning to update the looks, content, and functionality of your website? This rebrand may be because you are moving to a new domain, keeping up with the latest design trends , or going through a merger and acquisition.

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The Evolution of Storytelling

FMG Suite

From campfires to glowing screens, humankind has always been searching for the next big story to tell using the day’s best technology. Though it is millennia later, these principles are still the key to successful digital marketing and brand growth. .

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How to Find the Right CRM Solution for Your Business


The most valuable asset businesses strive to gain is a loyal customer base. However, this is quickly affected by customer relations efforts.

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To drive business forward, we need to see social differently

Sprout Social

What does it mean to be a “market leader”? You might say a market leader is a brand that moves fast and is known for innovation. A brand that creates best-in-class products that solve customer problems in a unique way.

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Connect, Care, Convert: Secrets to Establishing Trust with Niche Markets and Turning Them Into Clients

Speaker: Lynnette Khalfani-Cox, The Money Coach®

Lynnette Khalfani-Cox, The Money Coach, is here to give you insights into the consumer mindset along with proven strategies for nurturing trust and client-building in underserved markets.

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Getting ahead in marketing: Data as the new oil


30-second summary: Many marketers are disappointed with the results of their data analytics. According to the Gartner Marketing Data and Analytics Survey 2020, 54% of senior level marketers believe marketing analytics hasn’t had the influence expected. There has always been a disconnect between what is known about customers and what can actually be known about customers. In recent years, this disconnect has closed significantly.

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The Content Marketing Operating System: Your Guide to Brandpoint’s Proven Content Marketing Process


What are the two things your marketing team needs to be successful (and stay sane)? Creativity? Lots and lots of content? Brainstorming sessions every day and reports drawn by the minute? Not quite. No, instead: Structure and focus.

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Seven Ways to Effectively Use Data Visualization in Your Next Web Design


Guest post by Eleanor Hecks. Images are powerful tools in your web design arsenal. They draw users in and make complex data easier to understand. Knowing when and how to use them in your projects isn’t as clear-cut, though. Image credit: Visme (post sponsor). Around 59% of the world’s population uses the internet. As a business owner, one of your best tools for reaching new leads is your website.

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What Is Tone of Voice and Why Does It Matter?


Tone of voice is how the character of your business comes through in your words, both written and spoken. It’s not about what you say, but rather the … Continue reading "What Is Tone of Voice and Why Does It Matter?". The post What Is Tone of Voice and Why Does It Matter?

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Marketing Through Storytelling: The Secret to Building a Unique Brand Identity

Speaker: Amanda Wener, Award-Winning Content Strategist and Brand Storyteller

In this exclusive webinar with award-winning content strategist Amanda Wener, you’ll learn the benefits of a strong editorial content strategy in building a brand identity, why functioning like a newsroom works, and how a structured approach to content creation and marketing can bring your brand to life.

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Video for Sales Emails: How to Use Video to Book More Meetings


Why is using video for sales emails a smarter way to engage prospects and advance deals? Imagine you just bought a new dresser you need to assemble. Would you rather read a dense, 15-page instruction guide or watch a quick 90-second video that clearly shows each step?

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How To Make Sure You’re Getting Everything Out Of Your HubSpot Sales Hub

Square 2 Marketing

Here’s How To Move From One CRM To The HubSpot CRM. The HubSpot CRM is finally ready for prime time. Companies all over the world are moving from homegrown industry CRMs and even established CRMs like Salesforce. But as we’ve seen in our 10 years working with HubSpot and with the hundreds of new clients onboarded by our team, not everyone understands all of the features associated with HubSpot’s Sales Hub right out of the gate.

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Does Your Business Have a Well-Differentiated Core?


“Clarity and agreement around the uniqueness of a company, its root source of competitive advantage, sound like an obvious requirement to run a business … but in our experience, this is not as common as you might think.” — Excerpt from “Repeatability” In their book “Repeatability,” Chris Zook and James Allen analyzed the characteristics [.].

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Sitewide Links: Impact of Sitewide Links on Rankings & the SEO Linkgraph


As we’ve noted time and again, not all backlinks are created equal. In fact, some types of links can do more harm than good if you’re looking to rank a website in online search. While most of the focus for bad links revolves around the quality of the publisher websites in guest posting , the quality of the publisher may not be the only thing weighing down your rankings. One oft-debated area for link quality is the presence of sitewide links from other websites.

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7 Trends in ESG: What PR Pros Need to Know in 2023

What does the evolution of ESG programs mean for communicators? As it turns out - a lot. New challenges are coming into focus, driven by the increasing attention to corporate sustainability and environmental, social, and governance (ESG) programs, and the evolving state of ESG reporting regulations. This new ebook from 3BL Media explores seven trends in detail and unpacks what they mean for communicators. Access your copy for free today.

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5 Ways to Organize Content on Your WordPress Website


When was the last time you organized your WordPress website ? Maybe you’re running a blog, provide cool games like Survivor Game , or share the latest cooking tips. If you’ve been doing it for years, chances are your site is packed with content. Even if you started using WordPress with a clear plan, things could still get pretty disorganized over time. Perhaps you don’t know anymore where all your old blog posts are, or you’re getting confused by your WordPress categories.

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LinkedIn Articles: Inspire Followers with Your Thought Leadership


Not every marketing message can be condensed to 140 characters. LinkedIn articles expand your text real estate to as many as 125,000 characters —an ideal way to supplement your paid LinkedIn ad strategy or simply to build brand awareness and connect your thought leadership among key audiences.

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A Beginners Guide to Google Search Console

Method and Metric

There are many tools available to webmasters in today’s digital landscape that perform a variety of tasks. Website plugins, extensions, and apps have the ability to enhance website performance, improve user functionality, streamline events, and monitor user behaviour through tracking and analytics.

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You Can’t Rely on Speaker Proposals Alone for Diverse Events

Content Marketing Institute

CMI’s Stephanie Stahl shares how we program ContentTECH Summit and Content Marketing World and asks for suggestions to ensure the community’s breadth of ideas, backgrounds, interests, and experiences are represented in 2021. Continue reading → The post You Can’t Rely on Speaker Proposals Alone for Diverse Events appeared first on Content Marketing Institute. Company News

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Intent Signal Data 101

Intent signal data helps B2B marketers engage with buyers sooner in the sales cycle. But there are many confusing terms used to describe intent data. Read this infographic to better understand three common areas of confusion.

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SPM Software: Your Journey to Sales Success


The word “journey” is pretty much part of most topics of conversation. Whether that’s a career, life milestones, or even for an actual road trip. In this blog written for those working in the sales arena, the journey takes on a different route.

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True Influence Partners with Datarade To Showcase B2B Intent Data to Global Clients


Princeton, NJ / Berlin, Germany – Feb 2, 2021 – True Influence , the technology leader of intent-based sales and marketing solutions, has joined Datarade , the fastest-growing global e-commerce platform for commercial datasets.

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8 Reasons Why Relevant Advisors Embrace Digital Marketing

FMG Suite

Here is a fact: The world is constantly changing. Here is another fact: If advisors don’t change with it, they will be outpaced by their competition and robo-advisors. Digital marketing used to be complicated.