Trending Articles

The Simple Content Marketing Strategy for Startups

Marketing Insider Group

When you start a business, there’s a lot on your mind: how to fund all the equipment you’ll need, how to keep track of revenue and expenses, how to produce your goods and services economically enough to make a profit, and how to get the word out about what you offer. A content strategy?

5 Tech Solutions for Better Business Intelligence

Biznology

Business intelligence (BI) is knowing everything about one particular company, preferably yours. Everything from the history to its projected future goes under the business intelligence tech banner.

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How to Build Your Email List with Instagram Giveaways

SendX

Giveaways have always been popular with big brands and marketers. Giveaways are massive campaigns that allow brands to acquire new customers and boost sales. Now, brands are using Instagram giveaways to successfully grow their social media following, website traffic, and email lists.

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Advanced Tips for Protecting Your Small Business Network on a Budget

Webbiquity

Guest post by Ludovic Rembert. If you run a small business, you probably feel that you’ve got plenty to worry about. Your daily to-do list likely includes an array of tasks, from producing video marketing to working out ways to drive more traffic to your website. Image credit: Jimmy Chan from Pexels.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

Are You Committing Random Acts of Marketing and Sales?

ANNUITAS

How to know if your marketing and sales efforts are eroding your growth. How would you describe your current marketing and sales motion? Do you have a finely tuned, highly repeatable, highly predictable model for generating demand and closing business?

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More Trending

Hosted Landing Pages vs. Embedded Forms

The Point

A client asks: “Should we be hosting our campaign landing pages in Marketo? We’ve always hosted them on our main site and simply embedded Marketo forms. Is there a big advantage to hosting them separately?”. This question comes up all the time in client work, and not just with Marketo customers.

Automate Your Wealth Management Marketing Processes

Act-On

Read this blog to learn how marketing automation for wealth management helps financial marketers and advisors improve process efficiencies. Marketing Strategy

The Art and Science of Content Marketing ROI

Contently

Across the globe, many marketers are sabotaging their 2020 content marketing programs already. Their crime: failing to set goals. It’s nearly impossible to prove content marketing ROI if you don’t outline clear goals at the beginning of the year.

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Consultants Collective Corner: 2020 Can Be the Year You Conquer Work and Your Career

Biznology

The following has been curated by Consultants Collective member, Kevin Jordan. This edition is an eclectic mix of articles, two excellent and thought-provoking TED Talks and cultural insights and musings.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

How to Build a Customer-Driven Marketing Strategy for 2020

Marketing Insider Group

I’ve already explained why I predict 2020 will be the year of the customer. The traditional, tried-and-true marketing methods of getting people to know about your brand and buy your products are no longer as effective as they once were.

B2B Audience Building & Segmentation Blog Series, Part 1: Bringing More of Your Data Together

Modern Marketing

Digital marketing success requires constant improvement, but it’s not always easy to determine best next step toward achieving that improvement.

How to Make Your Google Mobile Search Results More Clickable

Content Marketing Institute

Are you neglecting a valuable way to drive more traffic from search? You are if you aren’t making your mobile search results more clickable in Google. Here’s how to change that.

How Problematic Ads Get Approved (And Ways We Can Prevent Them)

Contently

The New York branch of global advertising giant Ogilvy & Mather has a yearly event called “You Matter Day.” ” On this day, work stops and employees indulge in a series of personal-interest classes hosted at the office—intro to graffiti art, 3D printing, sushi making, and so on.

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5 B2B Marketing Trends that You Can't Ignore in 2020

Speaker: Pam Didner, Marketing Consultant, Author and Speaker

Pam Didner, B2B tech marketing consultant, speaker, and author of Effective Sales Enablement and Global Content Marketing, will present the essential marketing trends you need to know in 2020. She'll discuss digital challenges that marketers commonly face and share actionable solutions and templates you can apply to your job in real-time.

Rod Thorn: Prognostications, Predictions and Hot Topics for 2020

Biznology

Below is a continuation of our Prognostications, Predictions and Hot Topics for 2020 post. Learn what Rod Thorn predicts is in store for us in 2020 and beyond: Artificial Intelligence. AI will prove to be very beneficial to industries such as customer service primarily through the use of chatbots.

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The Healthcare Organization’s Guide to Effective Content Marketing

Marketing Insider Group

Content has the potential to be an incredibly effective marketing channel for healthcare organizations. Users search Google for health-related questions over 1 billion times each day , accounting for around 7 percent of the search engine’s total search queries.

ABM Blog Series: Level 1 - Are You Ready to Take on ABM?

Modern Marketing

In recent years, Account-Based Marketing has been noted as one of the biggest trends in marketing. However, this is no longer a new wave trend that marketers must use until the next best thing comes along.

Matt’s App of the Week: Boardable

Heinz Marketing

I’ve had the honor of serving on a handful of nonprofit boards recently, and the features of Boardable make communication, decision-making and efficiency far easier.

Key Trends in Marketing: Thought Leadership

Thought leadership is a highly effective marketing strategy that highlights an organization’s talent, experience and passion while answering the most pressing questions faced by its target audience.

Good Marketing Can’t Overcome Poor Customer Experience

Fusion Marketing Partners

I am very proud to be part of the CustomerThink.com family, as an adviser and columnist for the past few […]. Customer Experience Customer Service customer experience CX

Effective Ways to Overcome Funding Challenges for Your Startup

Biznology

To launch a brand-new company in an entrepreneurial day and age means to set the stage for financial freedom and a thriving career as a business owner. It also means to take on the cumbersome challenge of running and growing a company in a competitive field.

5 Ways Working Remotely Changed the Way I Think About Teamwork

Hubspot

For the last three years I’ve been an architect on the Hipchat team working remotely, with the rest of my team working far, far away from me in San Francisco and Austin. People talk a lot about remote work these days, but as with most things, you never truly know until you’ve experienced it.

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B2C Personalization Best Practices Part 1: Taking the First Step Toward One-to-One Marketing

Modern Marketing

Ask any marketer how they plan to accomplish their goal of improving customer retention and loyalty and almost without exception they will say, “Better personalization and automation.” ” That’s code for “We’re not treating our customers like we know them.”

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Why and How to Dominate Google's Featured Snippets

Speaker: Kathleen Booth, VP of Marketing at Prevailion

Until recently, getting to position #1 on the search engine results pages (SERPs) was the holy grail of digital marketing. Now, Google has introduced featured snippets - effectively creating a “position zero.” Through real-world examples and case studies, learn why owning the featured snippet is so important, how to dominate position zero, and what impact it will have on your traffic and leads as the future of search continues to evolve.

Sheena’s App of the Week: Tribute

Heinz Marketing

By Sheena McKinney , Executive Assistant to Matt Heinz, President of Heinz Marketing. This is the latest in a series of weekend posts highlighting a wide variety of applications we think are pretty cool. Most have to do with sales, marketing and productivity. Check out past featured apps here. .

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A cool (and personal) example of a “2nd Golden Age of Martech” company

chiefmartech

Back in September 2017, Toronto-based ScribbleLive acquired ion interactive , the interactive content SaaS company I had co-founded and served as president and CTO. Scribble had raised $50 million (Canadian dollars?)

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15 Email Marketing Best Practices to Build a Killer List

Optinmonster

In this article, we share email marketing best practices that will help you build and maintain the best email list possible. We’ve broken the article down into 3 sections: Building your email list. Crafting quality emails. Maintaining your email list. Looking for a specific topic?

Thought Leadership Videos: So You Want to Be An Authority?

Vidyard

Jay Baer has a podcast about word of mouth marketing. Rand Fishkin has a blog about SEO. Ann Handley has a newsletter about storytelling in marketing. All three are examples of thought leaders who have found a niche in which to become an expert.

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4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.