Trending Articles

Targeted Email: Segmenting Customers by Average Order Value

SendX

While using email segmentation to play the “long game” (i.e., drip sequences to build a relationship with your audience) is vital to the ongoing success of your business, you also need to know how to target specific customers to spur immediate sales, as well.

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10 Amazing Large Company Blogs To Inspire Your Content Marketing

Marketing Insider Group

You want your blog to knock it out of the park. But where should you start? One of the most effective tactics to take your content to the next level is by studying the world’s best large company blogs.

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The Essential Business Survival Guide

Vision6

We’ve put together some resources and tips you can easily apply to help your business assess, plan and adapt through COVID-19

What is responsive web design and how to use it

RockContent

As the devices we use to browse the web change, the pages we access also need to transform. Luckily, technology has evolved enough to propose a great way to make sure content is displayed correctly no matter what you are using: responsive web design.

Design 209

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.

MQLs, SQLs, SALs – Oh My! Lead Qualification Basics Every B2B Marketer Must Know

Marketing Insider Group

The lead qualification process helps B2B marketing teams focus their efforts and resources on serious buyers and prospects that are likely to take the next step. It’s about prioritizing quality over quantity while delivering a personalized customer experience.

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E-Commerce Email Marketing Guide for Seller

SendX

A lot of businesses often overlook email marketing because well, who uses email when you can go on Instagram, Facebook, or Twitter?

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Industrial Lead Generation – MQL vs SQL

Industrial Marketing Today

Industrial lead generation is an important, if not the #1 goal of industrial marketers. Sure, there are other objectives of manufacturing content marketing as can been in this chart from the Manufacturing Content Marketing 2020 research report published by the Content Marketing Institute.

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What is Experiential Marketing and how are brands using it?

RockContent

Experience. For some time now, this is the keyword behind every successful marketing campaign. Its importance is easy to understand: modern consumers, ever more used to quick and efficient buying processes, prefer brands that offer the best content experiences.

Brand 181

5 Tips for Creating Lead-Generating Marketing Campaigns

Marketing Insider Group

Marketing campaigns are fundamental to capturing leads on the internet and turning them into sales. If you don’t know how to run a marketing campaign, your business won’t grow. Some marketing campaigns are complex, utilizing multiple mediums and platforms to deliver an array of messages.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Report: 54% of Marketers Now Use Three or Four Different Channels for Campaigns

KoMarketing Associates

Marketers continue to use multiple channels to reach out to their target audiences, and new research shows that email, social media marketing, and events are leading the way.

Effective Follow Up Strategies: How To Get More Sales Via Email

SendX

For businesses one of the most confusing parts is how to stay in touch with the potential customers, that is follow up. The initial phase of contact is easy, but executing a perfect follow up strategy is not. Do you know that 60% of customers say ‘no’ four times on an average before saying ‘yes’?

Email 195

4 Ways to Measure ABM Success

The Point

Given the business case on which most Account-Based Marketing (ABM) strategies are founded – namely, that ABM increases opportunities and revenue from high-value accounts – the temptation for marketers is to measure the success of those programs on similar, high-value criteria: namely, opportunities, revenue, and average deal size.

WordPress.com vs. WordPress.org: which is better for you?

RockContent

Are you lost in the WordPress.com vs. WordPress.org conversation? Well, we’ll keep you up to date with this article. WordPress is the most popular platform in the world for hosting, building, and managing content-oriented websites.

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The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Report: Despite ‘Cloudy’ Outlook, Marketers Remain Dedicated to Content Marketing

KoMarketing Associates

Not all marketers have a positive outlook on the future of content marketing, but new research shows that more of them are going to be committed to this tactic in the coming years.

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How COVID-19 is Impacting B2B Technology Purchasing [Research]

Webbiquity

Most of us can (vaguely) remember life before COVID-19: business optimism and aggressive purchasing plans for 2020. Six months into the pandemic, how have IT buying plans and practices changed? Two recent research reports provide answers.

Diet, Exercise And Marketing: Self-Imposed Obstacles That Ensure Failure

Marketing Craftmanship

There are practical reasons diet companies and national gym chains spend most of their advertising budgets within two seasonal windows: in advance of the new year, when people make their annual resolutions, and in springtime, when beachgoers face the prospect of wearing a bathing suit in public.

Take your brand to the next level with Personalized Marketing

RockContent

Digital Marketing has always been a major tool to reach large audiences, but traditional approaches have caused saturation. Thus, consumers are increasingly likely to engage in more targeted campaigns, which personalized marketing can offer.

How You Can Triple Your Results With a More Personalized, Empathetic Approach

Speaker: Brian Carroll, CEO and Founder of markempa

Marketing and sales feel pretty tricky right now. What worked before now feels out of touch, but have you made plans for how you'll continue to move forward? You've likely tried everything: expert recommendations, best practices, the latest tools, and automation. But your results are falling short. Here's the thing: All the automation tools, best practices, data analytics won't help get better results now until you master empathizing with your customers. In this webinar, you'll learn how to go beyond rational-logic based sales/marketing and adjust your sales enablement strategy to better understand how buyers feel so that you can connect and help them on their journey.

What CEOs Want from Marketing vs. What They Need to Know

Marketing Insider Group

What does your CEO think of your marketing team? If you’re not sure how to respond, you should work on that relationship — especially if you’re the CMO. . Marketers can fall easily into the trap of sticking to traditional roles like advertising and brand development.

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The Direct Impact of Email Marketing on Your Company's Sales Growth

SendX

If you’re building a strong online presence for your business, you can generate sales in many ways, from using PPC ads to sending promotional emails.

Email 195

Five Ways to Boost Your Conversion Rates

Webbiquity

Guest post by Natasha Lane. No matter what type of online business you run, you depend on persuading your website visitors to take some kind of action.

Why Business Owners Should Invest In Retirement Early

Biznology

The American economy, the world’s most powerful in terms of GDP, is chock-full of business owners. According to the U.S. Small Business Administration , small businesses employ 47.3% of the American workforce and generate nearly half of the country’s economic activity at 43.5%.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

Learn six ways to change fonts in your WordPress site

RockContent

Text fonts are essential to keep proper communication on websites. The right style will help to express the idea you want, considering your brand. Therefore, knowing how to change fonts in WordPress is essential to maintain a good user experience.

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The Importance of Customer Journey Mapping in Content Marketing

Marketing Insider Group

You’ve heard of it before, but why customer journey mapping? What is it? And what benefits does it deliver? Let’s find out. The great explorers of time’s past set sail without a map to guide them. Today, accurate GPS technology fits in our pockets, directing our journeys from A to B daily.

Creating Engaging Content Experiences within a Virtual Event

Influitive

It’s hard to believe that Influitive Live 2020 was already a month ago! Like many other companies, we had to pivot to a virtual event which brought both opportunities and challenges.

How to Create and Utilize Your Small Business’s Mission Statement

Webbiquity

Guest post by Lexie Lu. A mission statement tells customers why your business exists and what you care most about. It sets you apart from competitors, ties into your story, and gives purpose to your day-to-day operations. Image credit: David Iskander on Unsplash.

Why Start With Marketing & Sales Alignment

Speaker: Molly Rigatti, Marketing Strategist at SmartBug Media

Before you plan your next sales kickoff or bottom of the funnel marketing campaign or any effort where sales and marketing are both on the hook for performance, you need to check in on your teams. Sales and marketing both oversee a very important part of the pipeline and revenue process for your organization. But that doesn’t mean they should function in silos. When building up your sales enablement program, think about the three “P”s—practicality, productivity, and profit—when defining responsibilities and facilitating communication between your teams.