Trending Articles

112 Google Ads Callout Extensions Examples for B2B Advertisers

KoMarketing Associates

Google Ads extensions are a no brainer when it comes to adding extra information and benefits to ad copy in search engine marketing campaigns. They don’t increase your existing cost-per-click and in many cases, it can actually help decrease it.

How to build an email marketing funnel? [With 8 examples of emails in a Sales Funnel]

SendX

You can’t just create a great product & pray that people will get out their credit cards to buy it.

Funnel 195

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

How to Convey Your Brand Personality Through Social Media

Marketing Insider Group

You know your brand. You’re a marketer or business owner, after all. But, conveying your brand’s personality to your audience on social media isn’t always easy.

The 4 best live blogging platforms to use in 2020

RockContent

A common challenge for professionals working with Digital Marketing is to generate leads and, consequently, sales. Therefore, it’s essential to keep an eye on new strategies that can increase your engagement.

Best 187

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

The CRM “lead” conundrum: Why did they have to get it so wrong and cause so many problems?

Hive9

I am talking about the word “lead” with regard to marketing and CRM systems. We have gotten it completely wrong for decades, and it has caused a great deal of problems and unnecessary expense for many organizations.

More Trending

How to Seek Out Customer Complaints to Support Growth

Measure Up Marketing

Voice of customer data and research are critical in a competitive environment that emphasizes customer experience and success. Many organizations conduct satisfaction studies as part of this process. We’ve yet to meet a company that hasn’t had dissatisfied customers and customers who have complained.

Opinionated Content Marketing: Why You Should It?

Marketing Insider Group

What do you feel strongly about? In today’s “cancel culture,” many businesses and other organizations are thinking it might be best to avoid opinionated content marketing. They believe that taking a stand that might offend some people will drive potential customers away.

How to create an interactive map for your digital strategy

RockContent

If you are struggling in engaging your leads, a very efficient option is using interactive content on your website. With so much competition in the digital world, it is necessary to enhance the reach and efficiency of the experience you offer to the user.

COVID-19’s Immediate and Future Impact on Marketing

Act-On

COVID-19 is forcing marketers to increase efficiencies, deliver better digital experiences, and inspire consumer confidence. Customer Marketing Events Marketing Marketing Strategy

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

Report: Marketers Still Working On Taking a More Customer-Centric Approach

KoMarketing Associates

Marketers and their organizations are interested in providing a better customer experience (CX), but they aren’t always inclined to integrate feedback into company processes, according to new research.

Live Events Beyond COVID-19: Here’s What Will Matter Most

Webbiquity

What will live events look like after the COVID-19 pandemic has passed? The coronavirus that has shut down the live events industry is likely to have some lasting impacts even after cases and concerns decline.

Aging 145

Stop the Sales Drop: Marketing Shifts For Stronger Growth

Marketing Insider Group

The late Jack Welch used to say: If the rate of change on the outside is greater and faster than the inside, then the end is near. Yet, many companies are waiting for “business” to resume as normal vs. shifting to thrive in the new environment.

Sales 166

Marketing in a time of a crisis — getting ready for the rebound

RockContent

Among the many changes driven by the Coronavirus, the pandemic is forcing us to re-evaluate our marketing strategies.

The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

Why a Hybrid Demand Generation Model is More Important than Ever

The Point

The current crisis reinforces why most B2B companies are best suited for a hybrid demand generation model that combines both ABM and more traditional, funnel-based tactics. ABM was born of a time when (in hindsight) we marketers had it good.

How to Map Content Marketing to Revenue, in 3 Steps

Contently

When I was making the transition from journalism to marketing, my first big epiphany came from a caveman cartoon.

FIR B2B #136: The Best and Worst COVID-Related PR Pitches

Biznology

Is your inbox overflowing with a virus? Sadly, it isn’t ordinary phishing or malware, but all COVID, all the time, with pitches and experts offered from all walks of life. It isn’t just the infosec vendors either.

PR 104

What the Changing Fortune 500 Tells Us About Empathy

Marketing Insider Group

Everyone’s familiar with the Fortune 500 and the clout and prestige it brings. Fortune Magazine first started the list way back in 1955, naming the companies with the highest revenue in the U.S.

The Time-Saving Power of Intent Data for Sales

By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.

10 Content Marketing KPIs to track in 2020

RockContent

Having an efficient and compelling Content Marketing strategy is a must-have for companies searching for competitiveness in the future. This method allows for low-cost, highly engaging media focused on attracting more leads with higher conversion rates.

Accelerating Oracle Eloqua Email Creation with Content Blocks

Modern Marketing

Exceptional marketing comes down to two things: quality and speed: Quality: We live in the era of exceptional marketing experiences, and customers expect hyper relevance and value from every interaction.

Eloqua 182

Real World Results of Demand Marketing Strategy Shifts During the COVID-19 Crisis

ANNUITAS

A few weeks ago, my colleague Scott Parent wrote about the immediate impact the COVID-19 pandemic was having on marketing. It’s one of our highest performing blog posts, and for good reason – this is completely uncharted territory.

Demand 141

Why Digital Transformation Is More Important Than Ever

Biznology

How ZoomInfo Enhances Your Database Management Strategy

Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.

The Evolution of Empathy: What We Can Learn from Our Ancestors and Their Decision to Work Together

Marketing Insider Group

I’ve discussed quite a bit in this blog, and in the book Mean People Suck, about where empathy comes from. Are we born with it? Is it learned? It’s certainly an acquired skill, but there’s plenty of proof that empathy has been part of the human condition for some time.

Work 144

How interactive case studies can leverage your conversions

RockContent

Consumer engagement is the key to the success of any Digital Marketing strategy. By creating engaging experiences, you optimize the buyer’s journey along the sales funnel and boost your conversion rate. Also, the practice has the potential to generate customer loyalty.

9 Tips for Creating an Effective Webinar

Modern Marketing

Amid the COVID-19 crisis, marketing organizations are having to find ways to engage with their customers and prospects without the use of in-person seminars, workshops, and conferences. Digital channels and technology have one answer: webinars.

Selecting The Right B2B Telemarketing Vendor

Only B2B

Telemarketing is a tremendously effective way to nurture your business. For this reason, businesses around the globe outsource this task to telemarketing companies who are well-versed in their domain(s).

How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!