Trending Articles

Report: More B2B Buyers Delaying Potential Purchases Due to COVID-19

KoMarketing Associates

B2B marketers have shifted the way they do business as a result of the pandemic, and new research shows that B2B buyers have also changed how they make purchases due to COVID-19.

How Content Marketing Directly Improves Sales

Marketing Insider Group

Businesses have a wealth of options for promoting their solutions to boost sales. While some invest a tremendous amount of money in traditional advertising channels, many use the power of content instead.

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The Perfect Elevator Pitch Formula You Need to Know

B2B PR Sense

You step into a conversation at a networking event and someone asks that ominous question, "So what do you do?" Anyone who has ever had a business or personal brand knows this question all too well. How do you answer? This is where a good elevator pitch can make all the difference.

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Why Now Is the Time to Outsource Your Content Marketing Strategy

Marketing Insider Group

This year has disrupted the economy and changed the way we work on a global scale. While much of this change is negative and the long-term consequences are yet to be fully understood, it has also introduced many new opportunities for businesses and marketers.

The Complete Guide to SaaS Revenue Modeling

In today’s climate, it’s more important than ever for SaaS companies to build rock-solid financial models on which they can operate and make key business decisions. The teams at SaaSOptics and Burkland have teamed up to create a comprehensive guide to the most difficult aspect of financial modeling: revenue forecasting.

Technical SEO: a complete step-by-step on how to leverage your website

RockContent

SEO strategies cannot be sustained without a consistent foundation. Even if you create amazing content and build a qualified link network, Google will not keep your site on top if it takes too long to load or has too many pages with errors.

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More Trending

Redefining Branding in The Digital Age

Webbiquity

Guest post by Sarah Sidney. Whatever you learned about the definition of “branding” in your marketing courses is wrong. The proliferation of digital channels has significantly altered the meaning of the word, and it continues to evolve.

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Follow Dave Grohl’s Example and Pour Your Fans A Beer

Marketing Insider Group

In the various speaking engagements and articles I’ve written in the past few years, I make no secret of the fact I have held 53 jobs. I did not love many of my roles. When I started to dig into the research about employee happiness, I discovered I am not alone.

Survey: Digital Marketing, Social Media Remain Top Tactics Among Marketers

KoMarketing Associates

Although the COVID-19 pandemic has changed the way marketers do business, new research shows that they are falling back on some of their favorite tactics, such as social media marketing, to maintain a certain level of success.

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The complete CRO guide you need to optimize your site’s conversions

RockContent

Conversion is an essential part of Digital Marketing. Even if you use various digital channels , the transition from lead to customer is very likely to happen on your site.

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How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.

When Should I Stop Nurturing a Lead?

The Point

A client asks: “I know the answer is probably “it depends” but curious if you think there’s a best practice for how many follow-up nurture emails to send TOFU content syndication leads before you stop due to non-engagement?”.

Six Successful Strategies for Voice Search Optimization

Webbiquity

Guest post by Shane Barker. Voice searches have shot up in popularity over the past few years. Currently, there are over 4.2 billion voice assistants in the world, and by 2023, this number is expected to double to 8.4 billion units. Image credit: Statista.

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4 Secrets of Webinar Marketing that Drive Revenue

Marketing Insider Group

Picture this. You’re sitting in a conference room. Your team is discussing new ways to highlight your business’s value position and drive more leads. Someone experiences that “Aha!” moment and suggests a webinar.

Marketers Looking to Leverage Business from Existing Clients to Overcome COVID-19 Struggles

KoMarketing Associates

As companies continue to recover from the COVID-19 pandemic, new research suggests that it’s business from existing customers that is keeping marketing efforts afloat.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

What is a Customer-Centric strategy and how to build one

RockContent

Digital transformation has completely changed the relationship between companies and consumers. Currently, in order to be successful in such a competitive and disputed market, it is essential to have the necessary resources so that the user experience with your brand is the best it can be.

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How to Improve your e-Commerce Performance using Social Media

Biznology

If you’re struggling to improve your website’s traffic, consider reaching out to your customers through some of the currently popular social media platforms. These are the 5 most effective ways you can use social media to your advance. Choose the Right Social Media Networks for Your Business.

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Founders: Market Yourself, Not Just Your Business

Webbiquity

Contributed post. Marketing yourself can be just as important as marketing your business. As the owner of your business, you are the face of your company. By making yourself a key part of your brand, you can build a human connection with your customers.

Performance Reviews Suck – The Case for Eliminating Annual Reviews

Marketing Insider Group

The annual performance review has become something employees and, as it turns out, managers dread. Stories abound on the Internet of people complaining about the dreaded annual performance review.

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The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

LinkedIn for Business: 5 Ways to Gain Quality B2B Leads from LinkedIn

KoMarketing Associates

In my last blog we discussed the detailed ways B2B marketers can reach their target audience through paid advertising on LinkedIn.

Optimize your pages for mobile devices following the 6 pillars of Mobile SEO

RockContent

The SEO professionals’ concerns with the performance and navigation of websites on mobile devices have always existed. In 2019, when Google began to prioritize mobile interfaces in its indexing (Google Mobile-First Index), these enhancements became a rule in the market.

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Why Social Media Marketing Is Important in 2020 and Beyond

Oktopost

We’ll just come right out and say it: Social media marketing isn’t for the faint of heart. It requires bright people with diverse skill sets and backgrounds to come together and fight against some of the most mysterious algorithms on the planet.

Influitive’s Custom Profile Fields Take Personalization to the Next Level

Influitive

CS and CX professionals know better than anyone that having clean, up-to-date and actionable customer data is often the difference between a truly personalized customer journey and a sloppy one-size-fits-all attempt at it. Collecting customer data should be easy.

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SaaSOptics SaaS Metrics Template

Download this template that includes calculations, formulas, definitions and a customizable dashboard. The template includes subscription momentum metrics (ARR, customer count, avg. ARR), churn and retention metrics, and customer lifetime value metrics.

One Interview Question You Can Ask To Make Sure Your New Boss Doesn’t Suck

Marketing Insider Group

Unfortunately too many people are looking for work. So if you’re interviewing for a new job, it can be easy to get wrapped up in the excitement. And It’s tough to know what it’s really going to be like once you start.

Episode #49 – From the Inside: A Pair of IC Experts Write the Book on Internal Comms

Biznology

In 2018, when comms pros Mark Dollins and Jon Stemmle were first wading into the research for their forthcoming book on internal communications, but they couldn’t have anticipated the seismic change we would all soon experience.

Reset Your Buyer Strategy In COVID-19 Revival

Tony Zambito

For many leaders in sales and marketing, the year 2020 will go down in history as one of the most challenging in their careers thus far. The impact of the coronavirus pandemic will represent the most significant disruption in B2B commerce in many decades.

Reader loyalty: expand your recurring audience using these 7 tactics

RockContent

Getting the reader’s attention is not an easy task. There is a lot of content available on the Internet, which means a war being waged for each person’s attention. In this sense, it is interesting to ask: how to gain the reader’s loyalty?

How You Can Triple Your Results With a More Personalized, Empathetic Approach

Speaker: Brian Carroll, CEO and Founder of markempa

Marketing and sales feel pretty tricky right now. What worked before now feels out of touch, but have you made plans for how you'll continue to move forward? You've likely tried everything: expert recommendations, best practices, the latest tools, and automation. But your results are falling short. Here's the thing: All the automation tools, best practices, data analytics won't help get better results now until you master empathizing with your customers. In this webinar, you'll learn how to go beyond rational-logic based sales/marketing and adjust your sales enablement strategy to better understand how buyers feel so that you can connect and help them on their journey.