Trending Articles

Report: Most Marketers Only ‘Somewhat Satisfied’ with Existing CRM Solutions

KoMarketing Associates

Many marketers utilize a customer relationship management (CRM) platform to provide an optimal experience to their target audience. However, new research suggests that the majority are not satisfied with the CRM solution they are currently using.

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Why Your Analytics Framework is Incomplete Without Valuable Aha! Insights

Vision Edge Marketing

In our efforts to gather and apply data within marketing analytics, it’s important to see the complete picture within the numbers and to fully utilize the insights they reveal, to drive growth.

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Webinar Recap: How Cisco’s Lead Scoring Model Turbocharged its Advocacy Efforts

Influitive

Cisco started its customer advocacy program (Cisco Insider Advocates) six years ago and, since then, it has evolved into a vibrant community of customers and partners In fact, Cisco’s advocates aren’t just customers who are in it for rewards.

How a Silly Content Question Led to Surprisingly Delicious Answers

Content Marketing Institute

Does it matter if people consume your content, or is it enough for them to notice it? Maybe that’s a dumb question. But we posed it to content marketing experts anyway. And they served up a healthy portion of insight, nuance, and, yes, sass in response. Continue reading → Company News

The Essential Guide to the Buying Experience of the Future

The ultimate value proposition is an impactful buying experience that guides people to the best possible decision. But how do you prepare your sales teams to do that? Read "The Essential Guide to the Buying Experience of the Future" to find out how to empower your customer-facing teams and thrive in modern selling environments.

The Ultimate Guide For Creating Perfect Email Newsletter In Salesforce

Predictive Response

Email newsletters are designed to keep your audience up to speed on everything that is happening with your business. It’s an effective way to stay top of mind and stay in communication with your audience.

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44% of Marketers Only ‘Moderately’ Confident in Their Data and Analytics

KoMarketing Associates

Although data and analytics systems have proven to be beneficial to marketers, new research indicates that many still lack confidence in them.

How to Scale Up Your Content Creation (Without Sacrificing Quality)

Marketing Insider Group

Creating content for your website is a rewarding process. A labor of love , if you will. The more you do it, the better you get, and the more customer traffic you get.

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25+ Experts Weigh In on the Best Ways To Use Social Media in Content Marketing

Content Marketing Institute

Simply showing up on social isn’t enough anymore. You need to engage on the right channels with the right content delivered the way your audience likes to engage. Try these expert tips to update and refine your social media strategy. Continue reading → Company News

The 5 Do’s and Don’ts of Logo Design

Navigate the Channel

Your logo is an essential part of your company’s branding. It helps all other aspects of your marketing to be easily recognizable. It also ties all elements of your marketing plan together and creates a cohesive message for consumers.

7 Winning Lead Generation Strategies to Drive Growth

As B2B companies pivot to keep pace with a quickly changing marketplace, a data-centric approach to lead generation can be the difference between remaining competitive or being left behind. Get real-world examples and inspiration from leading B2B businesses in this whitepaper.

How To Make The Most From Your Customer Acquisition Marketing

Only B2B

The ultimate marketing goal is to acquire new customers. The objective of any marketing initiatives is to increase sales and attract new clients. As a result, the majority of companies devote a sizable amount of their marketing budgets to customer acquisition.

10 social media monitoring tools to inform your campaigns

Sprout Social

Is it time to step up your social media monitoring ? With so many networks and interactions across social media, tracking your engagement data can be tricky. Thing is, those engagements are invaluable to your brand.

Why B2B Marketers Don’t Need to Fear the Third-Party Cookie Phase-Out

PureB2B

The post Why B2B Marketers Don’t Need to Fear the Third-Party Cookie Phase-Out appeared first on DemandScience. B2B Marketing Insights Marketing

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How To Create a Content Marketing Strategy for Your Personal Brand

Content Marketing Institute

You carefully craft content marketing strategies for your employer. But do you devote the same strategic thinking to your personal brand? Here’s how to get started. Continue reading → Company News

New Ways to Reach, Influence, and Close More Deals with Intent Data

Speaker: Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions

Acting on intent data when applied to buyer context can be a game-changer for gaining attention by increasing relevance, which drives purposeful engagement toward purchase. But all intent data is not the same. In this webinar, learn the difference between interest and intent, and the best ways to use the right data.

Yoast SEO 19.5 Update Causes Fatal Errors via @sejournal, @martinibuster

Search Engine Journal

Yoast SEO Plugin update causes fatal errors on WordPress websites. The post Yoast SEO 19.5 Update Causes Fatal Errors appeared first on Search Engine Journal. News WordPress

5 Organizations To Support This National Nonprofit Day

Buffer Marketing

Today marks National Nonprofit Day – a time to recognize and honor the crucial contributions nonprofits provide to their communities.

Technical SEO 101: 8 Methods for Improving Technical SEO

seo.co

Technical SEO involves a web of complex strategies that can be confusing to implement. If you’re trying to do SEO on your own , you’re up against a massive learning curve that you will probably struggle to get through.

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Why Your Social Media Matters in Your MarTech Stack

Oktopost

Ben Beeching, Senior EMEA Marketing at Mega International stops by the Radically Transparent podcast to tackle the martech stack and the challenges of building compelling customer journeys that positively impact pipeline. Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube.

Roadblocks to Delivering a Competitive Buying Experience

Why are buyer-facing teams struggling and what can be done about it? Bigtincan teamed up with Heinz Marketing in a recent research study to discover the roadblocks revenue-generating teams encounter in preparing buyer-facing teams for today’s market. Click here to learn what you can do today to prepare!

8 Must-Haves for High-Quality Original Research

Content Marketing Institute

Original research can be a great content marketing asset to build authority. But if you don’t follow this advice, you could be risking your credibility. Here’s how to create high-quality research. Continue reading → Company News

Google Algorithms & Updates Focused On User Experience: A Timeline

Search Engine Journal

While some of the Google changes target low-quality content and spam, other updates aim to improve the searcher's online experience. The post Google Algorithms & Updates Focused On User Experience: A Timeline appeared first on Search Engine Journal.

Burnout Sent Me to the Hospital— Here are the Early Signs I Look Out for Now

Buffer Marketing

One of the biggest myths about burnout is that it can’t happen if you love the work that you’re doing. I am certainly proof positive of the opposite. In 2015, I was celebrating 10 years of working as the head of advertising for the largest eyewear company in the world.

B2B Marketing Dashboards: Why They Matter and Best Practices to Follow

Launch Marketing

Let’s consider the following scenario: as you’re driving in your car, you glance down and see your speed is 45mph and your fuel tank is half full. This tells you that it is okay to continue driving because you have enough gas and are following the speed limit.

Omnichannel is Multichannel 2.0

Multichannel and omnichannel marketing are not the same. Many organizations are striving for omnichannel, but it can be a daunting journey—unless you have a map. Download your copy of the ultimate omnichannel guide today!

Why RevOps Automation is your path to business success!

Marketing Envy

For growing businesses (both large and small), alignment between Sales, Marketing and Customer Success is absolutely key. RevOps automation i s now increasingly understood by business leaders to be the ‘missing link’ between these traditionally siloed departments.

5 Steps To Build a Content Operations Workflow That Helps Everybody

Content Marketing Institute

Smooth content marketing operations can happen when your team members have a clear workflow and efficient processes to make the work manageable. Follow this approach to build both elements with greater ease. Continue reading → Company News

How To Use Paid Search & Social Ads For Promoting Events via @sejournal, @LisaRocksSEM

Search Engine Journal

Generating awareness and earning participation perfectly aligns with promotion through paid search and social advertising. The post How To Use Paid Search & Social Ads For Promoting Events appeared first on Search Engine Journal. PPC Social Media Advertising

ConvertKit’s July 2022 Deliverability Report

ConvertKit

One of our values at ConvertKit is to work in public. We strive for transparency, which is why we share information that is typically kept private, such as our finances. One commonly asked question by creators looking for a new email marketing platform is, “ How is your email deliverability? ”.

Connecting the Consultative Experience

Many B2B businesses have come to believe that there is an asymmetric relationship between the company and its buyers. But what research has discovered is that many of today’s B2B buyers are NOT empowered and they have little interest in being so. Download the eBook to find out why.

What Turns a Customer Into a Brand Loyalist??

Scoop.it!

Your business probably has hundreds, or even thousands of customers who have interacted with the brand in the past. But how many of those would choose your brand, reliably , over every other competitor? Brand loyalty is incredibly valuable, but it’s also a bit nebulous.

On-Page SEO Checklist: How to Fully Optimize Your Posts

Optinmonster

Do you want to get more organic traffic to your WordPress website? Our on-page SEO checklist can help you rank higher on search engine results pages (SERPs). SEO (search engine optimization) is constantly evolving, but on-page SEO will always be a critical part of getting seen online.

Agenda and Speakers for Litmus Live 2022

Litmus

We’ve been busy gearing up for Litmus Live 2022 and are excited to share some major developments about what you can expect when you join the event—from anywhere—on October 25th and 26th, 2022.