Expert insights. Personalized for you.
Securing funding for a scale-up phase of a business is potentially more complex than securing funding as a startup. The risks and rewards are likely to be higher and there may, or may not, be evidence to support your assertions. MORE
Data decays over time—phone numbers change, companies shift locations, or people move jobs. Data changes, and stale data is expensive. It is estimated that, on average, organizations lose $15 million each year due to bad data. MORE
Google is the most visited website on earth (not a surprise). But Chinese search engine Baidu is #4. Yahoo is (still!) #11, 11, Wikipedia comes in at #13, and Zoom (despite its associated fatigue) is the 18th most-visited site, right behind Reddit. MORE
Did you ever have experience with an abandoned cart email or an order confirmation in your inbox? Then you're already familiar with transactional emails. They are automatic emails sent when clients do a particular act: establishing a subscription, making a purchase, or changing the password. MORE
Your customers have a wealth of knowledge about your product’s ins and outs and ups and downs, but how are you tapping into that knowledge? Nutanix, a leader in private cloud, hybrid and multi-cloud computing, continually looks for ways to improve its products and services for customers. MORE
A hybrid working environment is now a mainstream concept. Adopt omnichannel marketing tactics to connect with your target audience across channels. Find out how. Blogs ABM campaigns hybrid environment hybrid event Omnichannel marketing omnichannel marketing strategies MORE
In a recent announcement that mattered to almost no one, Twitter let the world know that it’s shutting down Fleets – its full-screen tweets that expire after 24 hours a la Snapchat. The announcement was almost humorous and overly blunt in nature. To be 100 percent transparent, I never used Fleets. MORE
As B2B marketers continue to target multiple key objectives, new research indicates that customer engagement and experience remain at the top of the list. MORE
Although marketers have a wide array of channels to choose from, new research indicates that they are increasingly turning to social media to meet their primary objectives. MORE
Marketers often prioritize their website and link-building strategy to improve SEO results. However, email is an equally important channel for generating authentic traffic for SEO purposes, boosting engagement, and improving revenues. MORE
The yawning gulf between sales and marketing is a fact of life in B2B companies. We all know this. We struggle to meld the cultures. We talk about the need for “alignment.” MORE
They say, “You never get a second chance to make a first impression.” I’m not exactly sure who “they” are, but in this case, I agree with them. In email, your first impression is made up of three parts: the sender or from name, the subject line, and the preview text. MORE
We’ve all learned over the past year that uncertainty can arrive at any time and make massive impacts on markets, companies, and consumer behaviors. Was your business prepared? If you’re still here reading this article, it’s likely that you’ve survived what’s been a really tough year (congrats!) MORE
Let’s face it. Most professional services executives place little value on research. They firmly believe, “I know my clients well. So, what’s the point?”. What you don’t know—or what you assume you know—could be costing you some real revenue. Let me share an example. MORE
This week’s collection reflects an eclectic range of reading and listening over the last couple of weeks. Thematically diverse in content and sourcing, these pieces all resonated with me and with work I am doing with clients and colleagues. MORE
You have performed all the required efforts to make your email marketing campaign successful. But how will you know whether your email marketing is as effective as it could be? MORE
It’s well-known at this point that salespeople are busy. Research has even shown that they spend just over a third of their time actually selling. MORE
We delivered clear and engaging video content to educate a semi-internal audience at the digital transformation company. Helping our client to support their partners. MORE
As a marketer, you know how to get your audience’s attention. You create engaging content and people click on your offers. But what do you do with the clicks you generate? How do you get visitors’ attention and start a productive sales conversation? MORE
B2B marketers have primarily focused on improving the customer experience (CX) in the past. While they are not abandoning this as a priority, new research indicates that they are also looking to make improvements in other areas along the way. MORE
You have a business, employees, a cool logo and an airtight marketing concept. But if you can’t foster and fuel customer loyalty , you’re toast. Without a fan group, even the most promising organization is bound to fail. MORE
One of the main tasks of virtual and hybrid event planning is creating conference sessions that will effectively captivate and engage attendees. If you want to do something different from what attendees are already used to, be more creative and open to new ideas. MORE
Companies all over the world have been shocked into action around using digital marketing and sales tactics to drive growth during the pandemic and beyond. Those that took action last year and those that are taking action now are realizing to do this right you need the entire organization on board. MORE
Metrics and data analysis are all the rage in the marketing world. However, the problem with having too much of a focus on statistical analysis is that it’s easy to slip into certain mindsets. Sales figures, customer behavior, and other nitty-gritty metrics often take center stage. MORE
SendX
AUGUST 2, 2021
Did you ever have experience with an abandoned cart email or an order confirmation in your inbox? Then you're already familiar with transactional emails. They are automatic emails sent when clients do a particular act: establishing a subscription, making a purchase, or changing the password.
Tomorrow People
AUGUST 3, 2021
We delivered clear and engaging video content to educate a semi-internal audience at the digital transformation company. Helping our client to support their partners.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Marketing Insider Group
JULY 29, 2021
One of the main tasks of virtual and hybrid event planning is creating conference sessions that will effectively captivate and engage attendees. If you want to do something different from what attendees are already used to, be more creative and open to new ideas.
Zoominfo
JULY 30, 2021
Data decays over time—phone numbers change, companies shift locations, or people move jobs. Data changes, and stale data is expensive. It is estimated that, on average, organizations lose $15 million each year due to bad data.
Advertisement
Retailers are faced with extraordinary challenges – from changing consumer needs to unpredictable twists & turns in the economy. Learn how innovative retailers use zero-, first-, second-, and third-party data to find their best customers and drive repeat purchases.
Biznology
AUGUST 2, 2021
The yawning gulf between sales and marketing is a fact of life in B2B companies. We all know this. We struggle to meld the cultures. We talk about the need for “alignment.”
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
|
Marketing Insider Group
JULY 29, 2021
You have a business, employees, a cool logo and an airtight marketing concept. But if you can’t foster and fuel customer loyalty , you’re toast. Without a fan group, even the most promising organization is bound to fail.
KoMarketing Associates
JULY 28, 2021
As B2B marketers continue to target multiple key objectives, new research indicates that customer engagement and experience remain at the top of the list.
Influitive
AUGUST 3, 2021
Your customers have a wealth of knowledge about your product’s ins and outs and ups and downs, but how are you tapping into that knowledge? Nutanix, a leader in private cloud, hybrid and multi-cloud computing, continually looks for ways to improve its products and services for customers.
Zoominfo
AUGUST 2, 2021
As a marketer, you know how to get your audience’s attention. You create engaging content and people click on your offers. But what do you do with the clicks you generate? How do you get visitors’ attention and start a productive sales conversation?
Advertiser: ZoomInfo
In 2021, as companies continue to move more functions online, employees will take a more virtual -- and flexible -- mindset and lifestyle in parallel to the digitization of businesses. To succeed, you must change the way you conceive and build new products as a digital business. Download the report today to discover more!
Sales Lead Insights
JULY 30, 2021
I always find it interesting to look at the work done by our predecessors in B2B marketing.
Marketing Insider Group
AUGUST 2, 2021
We’ve all learned over the past year that uncertainty can arrive at any time and make massive impacts on markets, companies, and consumer behaviors. Was your business prepared? If you’re still here reading this article, it’s likely that you’ve survived what’s been a really tough year (congrats!)
KoMarketing Associates
AUGUST 3, 2021
Although marketers have a wide array of channels to choose from, new research indicates that they are increasingly turning to social media to meet their primary objectives.
Biznology
AUGUST 4, 2021
Securing funding for a scale-up phase of a business is potentially more complex than securing funding as a startup. The risks and rewards are likely to be higher and there may, or may not, be evidence to support your assertions.
Advertisement
Have you struggled to onboard, train, and provide continuous learning opportunities to your salespeople due to the abrupt shift to remote work? If so, you’re not alone. Sellers are relying on virtual selling more than ever. With in-person sessions no longer feasible, many organizations are looking for alternative methods to support their salespeople.
Zoominfo
JULY 28, 2021
It’s well-known at this point that salespeople are busy. Research has even shown that they spend just over a third of their time actually selling.
Webbiquity
AUGUST 3, 2021
Google is the most visited website on earth (not a surprise). But Chinese search engine Baidu is #4. Yahoo is (still!) #11, 11, Wikipedia comes in at #13, and Zoom (despite its associated fatigue) is the 18th most-visited site, right behind Reddit.
Marketing Insider Group
AUGUST 2, 2021
Metrics and data analysis are all the rage in the marketing world. However, the problem with having too much of a focus on statistical analysis is that it’s easy to slip into certain mindsets. Sales figures, customer behavior, and other nitty-gritty metrics often take center stage.
KoMarketing Associates
AUGUST 4, 2021
B2B marketers have primarily focused on improving the customer experience (CX) in the past. While they are not abandoning this as a priority, new research indicates that they are also looking to make improvements in other areas along the way.
Advertiser: ZoomInfo
In our 24-criterion evaluation of B2B marketing data providers, we identified the 11 most significant vendors — Data Axle, Dun & Bradstreet, Enlyft, Global Database, InsideView, Leadspace, Oracle, SMARTe, Spiceworks Ziff Davis, TechTarget, and ZoomInfo Technologies — and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2B marketing professionals select the right one for their needs.
Biznology
JULY 30, 2021
This week’s collection reflects an eclectic range of reading and listening over the last couple of weeks. Thematically diverse in content and sourcing, these pieces all resonated with me and with work I am doing with clients and colleagues.
Hinge Marketing
JULY 29, 2021
Let’s face it. Most professional services executives place little value on research. They firmly believe, “I know my clients well. So, what’s the point?”. What you don’t know—or what you assume you know—could be costing you some real revenue. Let me share an example.
Only B2B
JULY 29, 2021
You have performed all the required efforts to make your email marketing campaign successful. But how will you know whether your email marketing is as effective as it could be?
SWZD
JULY 29, 2021
A hybrid working environment is now a mainstream concept. Adopt omnichannel marketing tactics to connect with your target audience across channels. Find out how. Blogs ABM campaigns hybrid environment hybrid event Omnichannel marketing omnichannel marketing strategies
Advertisement
With nearly 1 in 5 emails from U.S. senders failing to reach the inbox, deliverability challenges still plague senders and prevent email campaign success. Check out this deliverability guide for actionable strategies and real-world examples of companies applying smart inboxing tactics.
xiQ
AUGUST 2, 2021
As the world rebounds from the pandemic, the need for virtual smart selling tools has become an imperative. As has the selection of the “right tool”.
Biznology
JULY 28, 2021
In a recent announcement that mattered to almost no one, Twitter let the world know that it’s shutting down Fleets – its full-screen tweets that expire after 24 hours a la Snapchat. The announcement was almost humorous and overly blunt in nature. To be 100 percent transparent, I never used Fleets.
Square 2 Marketing
AUGUST 3, 2021
Companies all over the world have been shocked into action around using digital marketing and sales tactics to drive growth during the pandemic and beyond. Those that took action last year and those that are taking action now are realizing to do this right you need the entire organization on board.
Litmus
JULY 28, 2021
They say, “You never get a second chance to make a first impression.” I’m not exactly sure who “they” are, but in this case, I agree with them. In email, your first impression is made up of three parts: the sender or from name, the subject line, and the preview text.
Advertisement
Sales coaching is a training format that allows the leaders in your organization to share their valuable experience with the rest of your sales teams. It’s an interactive approach to sales training where sellers get to practice what they’re taught and use information in real-life scenarios.
104 
Let's personalize your content