Trending Articles

12 Best Transactional Email Examples

SendX

Did you ever have experience with an abandoned cart email or an order confirmation in your inbox? Then you're already familiar with transactional emails. They are automatic emails sent when clients do a particular act: establishing a subscription, making a purchase, or changing the password.

Multi-language video training assets for Atos

Tomorrow People

We delivered clear and engaging video content to educate a semi-internal audience at the digital transformation company. Helping our client to support their partners.

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8 Conference Session Ideas for Virtual & Hybrid Events

Marketing Insider Group

One of the main tasks of virtual and hybrid event planning is creating conference sessions that will effectively captivate and engage attendees. If you want to do something different from what attendees are already used to, be more creative and open to new ideas.

How to use APIs to update and enrich your data

Zoominfo

Data decays over time—phone numbers change, companies shift locations, or people move jobs. Data changes, and stale data is expensive. It is estimated that, on average, organizations lose $15 million each year due to bad data.

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The Retailer’s Guide to Marketing Data

Retailers are faced with extraordinary challenges – from changing consumer needs to unpredictable twists & turns in the economy. Learn how innovative retailers use zero-, first-, second-, and third-party data to find their best customers and drive repeat purchases.

B2B Senior Leadership: It’s Time to Face the Truth About Sales and Marketing

Biznology

The yawning gulf between sales and marketing is a fact of life in B2B companies. We all know this. We struggle to meld the cultures. We talk about the need for “alignment.”

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More Trending

5 CX Speakers You Should Follow in 2021

Marketing Insider Group

You have a business, employees, a cool logo and an airtight marketing concept. But if you can’t foster and fuel customer loyalty , you’re toast. Without a fan group, even the most promising organization is bound to fail.

B2B Marketers Still Prioritizing Customer Experience & Engagement

KoMarketing Associates

As B2B marketers continue to target multiple key objectives, new research indicates that customer engagement and experience remain at the top of the list.

How Nutanix Powers Product Innovation and Customer Engagement with its Advocacy Program

Influitive

Your customers have a wealth of knowledge about your product’s ins and outs and ups and downs, but how are you tapping into that knowledge? Nutanix, a leader in private cloud, hybrid and multi-cloud computing, continually looks for ways to improve its products and services for customers.

7 Simple Ways Chatbots Convert Leads on Your B2B Website

Zoominfo

As a marketer, you know how to get your audience’s attention. You create engaging content and people click on your offers. But what do you do with the clicks you generate? How do you get visitors’ attention and start a productive sales conversation?

Going to Market Smarter in the New Economy

In 2021, as companies continue to move more functions online, employees will take a more virtual -- and flexible -- mindset and lifestyle in parallel to the digitization of businesses. To succeed, you must change the way you conceive and build new products as a digital business. Download the report today to discover more!

B2B advertising from the past

Sales Lead Insights

I always find it interesting to look at the work done by our predecessors in B2B marketing.

How to Set Business and Marketing Goals Amidst Uncertainty

Marketing Insider Group

We’ve all learned over the past year that uncertainty can arrive at any time and make massive impacts on markets, companies, and consumer behaviors. Was your business prepared? If you’re still here reading this article, it’s likely that you’ve survived what’s been a really tough year (congrats!)

More than 60% of Marketers Primarily Use Social Media to Achieve Goals

KoMarketing Associates

Although marketers have a wide array of channels to choose from, new research indicates that they are increasingly turning to social media to meet their primary objectives.

15 (More) Fascinating Facts About Internet and Social Media Use in 2021

Webbiquity

Google is the most visited website on earth (not a surprise). But Chinese search engine Baidu is #4. Yahoo is (still!) #11, 11, Wikipedia comes in at #13, and Zoom (despite its associated fatigue) is the 18th most-visited site, right behind Reddit.

The Definitive Guide to Remote Sales Coaching

Have you struggled to onboard, train, and provide continuous learning opportunities to your salespeople due to the abrupt shift to remote work? If so, you’re not alone. Sellers are relying on virtual selling more than ever. With in-person sessions no longer feasible, many organizations are looking for alternative methods to support their salespeople.

Introducing the New Chorus App for Zoom Meetings

Zoominfo

It’s well-known at this point that salespeople are busy. Research has even shown that they spend just over a third of their time actually selling.

Culture Essentials: Clarity of Purpose, Collaborative Relationships and Life-long Learning

Biznology

This week’s collection reflects an eclectic range of reading and listening over the last couple of weeks. Thematically diverse in content and sourcing, these pieces all resonated with me and with work I am doing with clients and colleagues.

How to Refresh Your Brand Without Rebranding

Marketing Insider Group

Metrics and data analysis are all the rage in the marketing world. However, the problem with having too much of a focus on statistical analysis is that it’s easy to slip into certain mindsets. Sales figures, customer behavior, and other nitty-gritty metrics often take center stage.

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Primary Market Research: A Valuable Key to Unlocking Greater Professional Services Growth

Hinge Marketing

Let’s face it. Most professional services executives place little value on research. They firmly believe, “I know my clients well. So, what’s the point?”. What you don’t know—or what you assume you know—could be costing you some real revenue. Let me share an example.

The Forrester Wave™: B2B Marketing Data Providers, Q2 2021

In our 24-criterion evaluation of B2B marketing data providers, we identified the 11 most significant vendors — Data Axle, Dun & Bradstreet, Enlyft, Global Database, InsideView, Leadspace, Oracle, SMARTe, Spiceworks Ziff Davis, TechTarget, and ZoomInfo Technologies — and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2B marketing professionals select the right one for their needs.

The 6 Important Metrics To Measure Your Email Marketing Campaign

Only B2B

You have performed all the required efforts to make your email marketing campaign successful. But how will you know whether your email marketing is as effective as it could be?

How omnichannel marketing strategies help you derive maximum impact in a hybrid environment

SWZD

A hybrid working environment is now a mainstream concept. Adopt omnichannel marketing tactics to connect with your target audience across channels. Find out how. Blogs ABM campaigns hybrid environment hybrid event Omnichannel marketing omnichannel marketing strategies

RIP, Fleets

Biznology

In a recent announcement that mattered to almost no one, Twitter let the world know that it’s shutting down Fleets – its full-screen tweets that expire after 24 hours a la Snapchat. The announcement was almost humorous and overly blunt in nature. To be 100 percent transparent, I never used Fleets.

IS YOUR TEAM EQUIPPED TO DRIVE 10x SALES GROWTH?

xiQ

As the world rebounds from the pandemic, the need for virtual smart selling tools has become an imperative. As has the selection of the “right tool”.

11 Email Deliverability Strategies to Reach the Inbox

With nearly 1 in 5 emails from U.S. senders failing to reach the inbox, deliverability challenges still plague senders and prevent email campaign success. Check out this deliverability guide for actionable strategies and real-world examples of companies applying smart inboxing tactics.

Digital Transformation And Revenue Growth Require Alignment Across The Organization

Square 2 Marketing

Companies all over the world have been shocked into action around using digital marketing and sales tactics to drive growth during the pandemic and beyond. Those that took action last year and those that are taking action now are realizing to do this right you need the entire organization on board.

The Ultimate Guide to Preview Text

Litmus

They say, “You never get a second chance to make a first impression.” I’m not exactly sure who “they” are, but in this case, I agree with them. In email, your first impression is made up of three parts: the sender or from name, the subject line, and the preview text.

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Your White Paper Tanked: 3 Common Mistakes To Avoid

Content Marketing Institute

Without proper boundaries, your white paper ideas that go into development can end up being the same trite, ineffective content as so many others. Don’t make these mistakes if you want to deliver a high-performing white paper.

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How to Redirect a Form to Another Page Without Coding (2 Easy Ways)

Optinmonster

Are you looking to send users to a specific page once they hit the ‘ Submit ‘ button on your form? Redirecting visitors could help improve user experience (UX) by taking them to a relevant page after they’ve shown interest in your form.

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The Ultimate Sales Coaching Guide

Sales coaching is a training format that allows the leaders in your organization to share their valuable experience with the rest of your sales teams. It’s an interactive approach to sales training where sellers get to practice what they’re taught and use information in real-life scenarios.