Trending Articles

Top 20 Remote Working Tools You Need in 2020


Need for sophisticated yet easy to use Remote Working Tools in 2020 Until four months ago, remote working was considered a privilege restricted only to an elite few. But now, it has become the norm. In fact, COVID-19 compliance laws have made remote working the standard for most industries.

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How to use social media wall for events


Promoting interactions is one of the mainstays of Digital Marketing. Companies that realize this are better prepared to generate opportunities, especially using the social media wall for events.


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The Rules You Need To Know For Sponsored Content

Marketing Insider Group

Sponsored content, sometimes described as “native advertising,” is a controversial topic in the world of content marketing. Last week I covered the content quantity vs. content qualit y debate. So here I wanted to cover an area where I see a lot of brands getting into some trouble.

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5 Reasons B2B Marketers Should Use LinkedIn Conversation Ads

KoMarketing Associates

Last year, it was reported that 2.5 billion users worldwide use mobile messaging apps, with many checking them over 3 times a day. B2B marketers should see this as a huge social media advertising opportunity.

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

Three Simple (But Common) SEO Mistakes to Avoid in 2020


Guest post by Kara Smith. With the deluge of new content being produced online every day, SEO is becoming increasingly competitive. Standing out in search and staying ahead of competitors is no longer as easy as it once was.

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More Trending

7 Ways to Tighten Up the Teamwork Between Marketing and Sales

Modern Marketing

Better teamwork between marketing and sales serves to better help customers with solutions and information that can make a difference at their jobs. It also keeps one side form repeating the messaging done by the other and re-enforces a stronger and more unified brand message.

94% of B2B Companies See Sales and Marketing Improve from Data Quality Investments

KoMarketing Associates

Data and analytics have made it easier for marketers to target customers and prospects, and new research shows that B2B organizations remain dedicated to utilizing this information at their fingertips.

How to create B2B and B2C Personas and Map Content to the Buyer Journey


(I wrote this article a few months ago for NewsCred’s Insight blog. It resulted as one of the more popular ever, generating at least $300K of Marketing Influenced Opportunities. Here is an updated version).

How to Present your Ideas like a Pro


Guest post by Simon Choi. Learning how to present your ideas with persuasion is an invaluable skill.

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

Proof of The ROI of Storytelling in Marketing?

Marketing Insider Group

Putting the customer at the center of everything your business does and cultivating an empathetic work culture are two powerful ways empathy can be used to drive business success.

Industrial Blog Post Writing Subscriptions

Industrial Marketing Today

The post, %Industrial Blog Post Writing Subscriptions% by %Achinta Mitra% was originally published on %Industrial Marketing Today%. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.]. Memberships

Study: 70% of Marketers Using Advanced Personalization Seeing 200% ROI

KoMarketing Associates

As more marketers turn to personalization to resonate with their target audience, new research shows that it’s already paying off for those who have implemented it into their strategies.

How Sales Intelligence Helps You Close More Deals

Ignite Tech

What Is Sales Intelligence , Anyway? Once upon a time, sales prospecting was mostly art and very little science. Reps would research prospects and work their way through lead lists in a largely hit-or-miss fashion. With the rise of digital marketing, everything changed.

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The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

Give Better Answers By Rethinking Your Customers’ Questions

Modern Marketing

We are very excited to bring you season 2 of On the Fly. On the Fly is our video series with small bites (two mins or less) of marketing and customer experience advice from experts, given to you during the current disruption.

How To Turn Raw Employee Expertise into a Magnet for Web Traffic

Marketing Insider Group

Have you ever been spellbound by watching a talk or reading a book by someone who is so passionate about their topic, it’s contagious? Want your business content to be just as compelling? The answer is staring you in the face.

Local SEO: how to attract more local customers in 2020


If you manage a local business’ marketing, you know it’s not always easy to attract new customers. Competition with larger companies makes it almost impossible to reach the audience you want unless you invest in Digital Marketing. Strategies like Content Marketing allow companies of all sizes to compete for the same organic audience. With a small investment, you can use the reach of search engines, such as Google, to increase traffic to your internet channels.

6 Must-Have SaaS Tools for Online Marketing of your Business


According to a Forrester report , digital marketing spend will reach $146 billion by 2023, growing at a 9% compound annual growth rate (CAGR). Online marketing is that Marvel superhero that took its time to arrive in the marketing arena but is here to stay for a long time.

The Time-Saving Power of Intent Data for Sales

By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.

Make your online video meeting more like “real” video


For many sales professionals, appearing on-camera in video meetings is now a big part of the job. And, it’s not something that comes naturally to most of us. Even if you perform well and the group resists talking over one another, attention will wander in online video meetings.

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How to Know When It’s Time to Make a Strategic Pivot

Measure Up Marketing

Triggering and unplanned events, like the healthcare crisis, occur. In some instances, we can mobilize and marshal on. Other times, we may find that moving forward requires a strategic business pivot. What does it mean to pivot?

How CMOs Can Convince Stakeholder to Go All-in On Agile Marketing

Marketing Insider Group

Agile I’ve said it before and I’ll say it again: marketing and agility go together like peanut butter and chocolate.

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How to Build a Web Optimization Dream Team: Who Are Your Key Players?

Modern Marketing

Where to start. Are you thinking about building out a team to foster continuous optimization in your organization? If so, you might know the basics to testing and optimization, but you might need help in knowing where to start and what the right resources are to drive your optimization program.

How ZoomInfo Enhances Your Database Management Strategy

Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.

How to Make Money While You Sleep With Affiliate Marketing


Affiliate marketing is about making money. Gobs of money. Money for doing nothing. At least that’s what a quick Google search would have you believe, but as usual, the truth is a little more complex than that. Yes, you can make money through affiliate marketing. Good money.

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Top Money Market Accounts for Businesses During COVID-19


Businesses are looking for any and all means of making money during the COVID-19 pandemic. One great way is to make your money work for you. Money market accounts are a safe way to earn an extra few percentage points on your cash.

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SharpSpring Stands with the Black Community


This is an internal letter sent to our company today. However, in order to show our unwavering public support for the Black community, we are also sharing it here. Once again our world shatters.

What’s Digital Transformation? The Answer of 10 Experts

Exo B2B

In a previous post, I talked about the opportunity for businesses, in these times of uncertainty, to finally work through their digital transformation, the inevitable transition to a new economy.

How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!