Trending Articles

What is the difference between CMS and hosting?

RockContent

Learning how to execute a well-succeeded Digital Marketing strategy is a complex process that starts by creating a website and goes on with large amounts of data gathered, tests, and real-life experiments to validate new concepts.

8 Ways Employee Advocacy Can Skyrocket Customer Retention

Marketing Insider Group

Your employees are your most valuable assets. That’s true for the value they bring, the work they do, and the relationships they build. They can also be your most influential fans on social media. When your people do this, it’s called employee advocacy.

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Customer Experience Email Marketing Tips

SendX

Business leaders everywhere recognize that consumer experience is such an essential metric. Customer experience affects not only initial interactions but also contributes vitally to the retention of customers.

70% of Marketers Say Their Investment in Video will Increase in 2021

KoMarketing Associates

As marketers plan ahead for the remainder of the year, new research suggests that they will be shifting more of their budget priorities to online video.

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75% of World Trade Flows Through Indirect Channels - Are You Enabling the Right People?

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years – and ecosystems are the main reason why. With the vast majority of business conducted through indirect channels around the world and given structural changes in our economy (before and after COVID-19), new buying journeys, subscription/consumption models, marketplace growth, and emerging technologies, most firms are now considering partner enablement as the key ingredient to survival (and success). The future of partnership ecosystems will be focused on driving intra-firm value creation, network effects, and partner co-innovation – a huge opportunity for firms to grow the right partners and enable them effectively.

B2B Demand Generation Predictions for 2021

The Point

2020 was a year of change for marketers worldwide, much of it not for the best of reasons.

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How Nidhi Razdan Could’ve Saved Herself from the Phishing Attacks

SendX

My first reaction was 'oh man, it takes guts to tell a story of you getting scammed.' People make you feel shame and foolish. The recent case of a phishing attack on Nidhi Razdan is an eye-opener! For you, me, and everyone who thinks they are 'too smart' to be conned.

42% of Marketers Have Altered their ABM Objectives Due to COVID-19

KoMarketing Associates

Account-based marketing (ABM) has been a staple for many marketers, but new research shows that the execution of this tactic has been somewhat disrupted as a result of the COVID-19 pandemic.

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How Marketing From Home Will Help Align Marketing and Sales

Marketing Insider Group

Misalignment between your marketing and sales departments can cost your business money, waste valuable B2B content, and cause lead-to-sale conversions to fail. Conversely, aligning your sales and marketing can lead to increased marketing revenue, better close rates, and higher customer retention.

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Why Distribution Strategy is the New Frontier of B2B Marketing

Biznology

Distribution strategy, despite being one of the fabled 4 P’s (“Place”), has traditionally been outside the direct purview of B2B marketers. It’s time for a change.

The Complete Guide to SaaS Revenue Modeling

In today’s climate, it’s more important than ever for SaaS companies to build rock-solid financial models on which they can operate and make key business decisions. The teams at SaaSOptics and Burkland have teamed up to create a comprehensive guide to the most difficult aspect of financial modeling: revenue forecasting.

How to Build and Scale Your Sales Machine

RockContent

Years ago, a company’s salesforce was exactly what the name implies: many people actively reaching out to potential customers and offering products and services. Yes, this is still a viable and necessary effort, but the internet is leveling the playing field, and the competition is rising.

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How to Balance Personalized Marketing With Data Privacy in 2021

Webbiquity

Guest post by Natasha Lane. Over the past three years, data privacy has received a great deal of media attention, driven mainly by the implementation of GDPR in the EU.

Future-Enabling Buyers Will Be Key In 2021 And Beyond

Tony Zambito

The new year is almost one-month-old. In less than three weeks, the country has experienced a time like no other. Where the degree of uncertainty about our future has intensified.

Website Accessibility: Is Your Website ADA Compliant?

Marketing Insider Group

The internet is a necessary part of everyone’s daily lives – even more so today than ever before. So it needs to be accessible to everyone, including those that are differently-abled.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Prognostications, Predictions And Hot Topics For 2021

Biznology

Welcome to 2021! We’re sure that everyone is happy and relieved that 2020 is over, but what will the new year bring? It’s time for our annual tradition of asking our Consultants Collective members to predict what the new year will have in store for us!

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How to Calculate Your Customer Acquisition Cost

RockContent

In Digital Marketing , there are few numbers more important than your Customer Acquisition Cost (CAC). That is the cost of getting a new user to download your app, buy a product, or start a free trial.

Big Data: What It Is, Why We Need It, and How to Use It

Webbiquity

Guest post by Amanda Greenwood. It’s been nearly a decade since interest in big data began taking off.

Is it Time to Do Some Business Experiments?

Measure Up Marketing

We often think of experiments as something we do in the realm of science, but there is a place for experimentation in business, especially when needed to make data-informed strategic and tactical decisions.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

How Long Does It Take for Content Marketing to Work?

Marketing Insider Group

“Does content marketing work? How long does it take to start seeing the results I want?” We get these types of questions a lot. And yes, content marketing works. It can take around six to nine months to start seeing substantial results.

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Featured Profile: Dana Look-Arimoto

Biznology

We’re pleased to present our latest Featured Profile, designed to introduce you to our member consultants, advisors, executive coaches, clients, partners and other extraordinary people.

Content Operations: The Key To Real Performance

RockContent

Content Marketing is one of the best strategies a business can use to reach new leads and create a long-lasting relationship with customers. That is why marketers around the world choose this technique to increase lead generation and engagement.

The Importance Of Standing Out From The Crowd In Business

Webbiquity

Contributed post. In the US alone, around 627,000 new businesses open each year across a range of industries. And that figure is expected to grow in 2021.

SaaSOptics SaaS Metrics Template

Download this template that includes calculations, formulas, definitions and a customizable dashboard. The template includes subscription momentum metrics (ARR, customer count, avg. ARR), churn and retention metrics, and customer lifetime value metrics.

13 Creative Hello Bar Examples Proven To Boost Conversions

Optinmonster

Are you looking for a few hello bar examples for inspiration to create your own? A hello bar can be an excellent way to greet new guests coming to your site for the first time. It can also be a critical moment for engaging your returning users, too.

Delivering episode 34: Shazad Beharry on going email first in an omnichannel world

Litmus

In this episode of Delivering, host Jason Rodriguez interviews AutoNation’s Shazad Beharry—winner of the Litmus Email First Excellence Award—about how AutoNation prioritizes email in their omnichannel efforts while taking the lessons learned from email to other channels. Show Notes. Topics.

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How To Turn Moments Into Momentum

Biznology

As I reflect on the tremendous work of Dr. King and the Civil Rights movement, I am dedicating this post to those who have been and continue to be inspired to stand for justice, equality, inclusivity, and opportunity.

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What Are Backlinks And Why You Need Them To Get Google’s First Positions

RockContent

One of the most important strategies for successful SEO is link building. Among the more than 170 ranking factors Google uses, there are two that have the greatest impact: the quality of the content — ability to respond to the user’s intention; the number of backlinks received.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.