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Martech 2030 Conclusion: The Age of the Augmented Marketer

chiefmartech

Platforms, networks, and marketplaces to harness incredible diversity of software and talent. Early in the previous decade, Internet pioneer Marc Andreessen wrote an op-ed for The Wall Street Journal claiming that software was eating the world. Indeed, software has permeated nearly every aspect of our lives and businesses.

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Martech 2030 Trend #5: Harmonizing Human + Machine

chiefmartech

The dog will be there to keep the human from fiddling with the marketing automation software. Software will coordinate some of these tactical automations by using other automations at the next level up. Such review sites are becoming a part of B2B buying as well, such as G2 for comparing software and services.

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Martech 2030 Trend #2: Platforms, Networks & Marketplaces

chiefmartech

Software and hardware platforms have ushered in tremendous extensibility and remixability on top of standardized foundations — from early operating systems, such as Windows, to modern device platforms, such as iOS, Android, Amazon Alexa, and Philips Hue, to current SaaS platforms such as HubSpot, Salesforce, Shopify, and Xero.

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Martech 2030 Trend #4: From Big Data to Big Ops

chiefmartech

Designing and delivering customer experiences in a digitally-native or digitally-transformed business is a function of an enormous number of apps, automations, bots, decision models, dynamic processes, workflows, skills, people and more — a myriad of human and software “actors” — that must all work in concert together.

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Automated Marketing: The Only Guide You’ll Ever Need

Marketing Insider Group

Experts expect these tools to boost the global gross domestic product by up to 14% by 2030. Image Source Key Takeaways: Automated marketing software lets you program and test marketing campaigns more easily than ever before. The software can also automate collecting data and sending out personalized campaigns.

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Two Measures to Unlock the Value of Your Data Analytics Investment

Vision Edge Marketing

In their Data Analytics Market Research Report: Information by Function, Type, Organization Size, Solution, Deployment, Application, and Region- Forecast Till 2030 , Market Research Future anticipates the data analytics market to acquire a valuation of approximately USD 346.24 Billion by the end of 2030.

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12 Smart AI Content Writing Tools To Try Today

Marketing Insider Group

Currently, the AI market is approaching $200 billion in 2023, and estimates say that it will be nearing $2 trillion by 2030! Grammarly and QuillBot are top editing tools, while Sudowrite is decent software for creative writing. If you struggle to condense material, the software has a handy paraphrasing feature. Ding, ding, ding!