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ICON16: How Infusionsoft Plans To Dominate Small Business Marketing (and Make Life Better For Small Businesses Everywhere)

Customer Experience Matrix

I spent part of last week at ICON16, Infusionsoft ’s annual combination of customer conference, revival meeting, and group therapy session for small business owners. This all makes perfect sense and is wholly consistent with Infusionsoft’s historical focus on helping small business grow. million $1.6 million $1.6

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Sparkling ROI: 4 Ways To Cash In On The $400B Cleaning Industry

Hubspot

To meet the emerging demand, consider getting into the cleaning services biz, a ~$400B industry that’s projected to reach $633B by 2030. Source: Subreddit Stats At Trends, we love “unsexy” businesses, particularly ones that “don’t have flashy tech, aren’t in the news, haven’t raised much funding, and mint cash,” as Sam Parr used to say.

ROI 53
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Maximizing your B2B spend: Is account-based marketing worth it?

Martech

But is ABM the right approach for your business? A contrarian approach to ABM The LinkedIn B2B Institute’s “ 2030 B2B Trends ” tackles contrarian ideas for the next decade. These audiences can include email addresses (both business and personal) and account names. Business email address Subscribe Processing.

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5 Trends for the Future of Marketing in 2020 and Beyond

Marketing Insider Group

The future of marketing and business will be more diverse, inclusive, and connected to real customer needs. By 2030 this percentage is expected to drop to just under 37% as Generation Z starts to come of age. But smaller businesses can market globally too. But some things are certain. Source: [link].

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Big Ops: Converging Digital Ops Domains and Toolsets

chiefmartech

Business Ops. but rather a lens primarily on “front-office” digital business. Not every business needs each of these roles. Many roles can be combined — especially in smaller businesses — hence the “converging” in the title. Soon, “ops” variations were popping across the organization.

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Any CMO who wants to understand how to really harness martech should read this book

chiefmartech

It is, by far, the best book I’ve read explaining the real dynamics of modern software to business executives. Instead, smart developers — and the businesses who love them — stand on the shoulders of giants by leveraging the incredible universe of cloud platforms and services as building blocks. ” More on that in a bit.

CMO 101
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50+ Must Know Digital Marketing Statistics For 2024

Huptech Web

Statistics arе instrumеntal in understanding customers, addressing complaints, and optimizing business operations. They’re not just numbers but kеy business performance indicators and customer prеfеrеncеs. Data еnablеs companies to analyze the impact of their efforts on customer satisfaction, identifying areas for improvement.