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AI-powered martech news and releases: July 18

Martech

Reality bites the dust: Some 80% say that by 2030 (six years from now!) ACTS features AI-assisted idea generation, concept testing with psychometric tools, audience customization using SimioCloud data, multivariate testing for creative elements, and channel optimization. Sinch’s Sinch AI is designed to enhance customer engagement.

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Most Popular Multivariate Testing Tools in 2021

Convert

That’s where multivariate testing comes in. Everything from their price and features, to how they do business so you can make the right choice when deciding which multivariate tool to get. What Is Multivariate Testing? When to Use Multivariate Testing? Traffic is the major crux of multivariate testing.