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Two Measures to Unlock the Value of Your Data Analytics Investment

Vision Edge Marketing

With this level of investment, it’s becoming increasingly important to be able to measure the value of your data analytics investments. Let’s explore two measures any size company can employ, and some examples of how tracking and improving each measure benefits your business and proves the value of existing and new investments: Cycle time.

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What the AI-Delivered Buyer’s Journey Will Look Like in 2030

Adobe Experience Cloud Blog

So instead of looking to the past, let’s fast-forward a decade into the future and consider how AI could transform the buyer’s journey by 2030. By 2030, AI’s power to collect and analyze large quantities of data will drive ever-improving customer experiences. 2030 is Right Around the Corner. Search and Discovery.

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Martech 2030 Trend #2: Platforms, Networks & Marketplaces

chiefmartech

billion people on the planet, it has facilitated trillions of dollars in measurable transactions — and trillions more in personal and professional value-add. The post Martech 2030 Trend #2: Platforms, Networks & Marketplaces appeared first on Chief Marketing Technologist. You can also download the full paper at any time.

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Our year as a B Corp: Looking back (and ahead)

Modern B2B

Companies that are measuring their environmental and social impacts are helping society to be a little bit nicer. To capture our environmental metrics, we use Seedling , a platform that helps you to measure, analyze, reduce and create impact. This means making tough decisions day in, day out. So, what’s next?

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Adtech’s approaches to greener marketing

Martech

HSBC Bank adopted a net-zero approach not only internally but by measuring the emissions of its investments as well. The company pledged its operations will be net zero by 2030, and its portfolio by 2050. The company morale was super happy and everyone is really engaged.” HSBC Bank aligning green operations with portfolio.

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Elevate B2B Marketing News Weekly Roundup: CMO Tech Budgets Hold Steady, Ad Index Grows, & LinkedIn’s AI Push

Top Rank Marketing

MarketingWeek Forrester: Nearly One-Third Of Ad Agency Jobs Will Be “At Risk” From Automation By 2030 Despite almost of third of advertising agency jobs being at risk from automation by 2030, double-digit growth for market research and marketing specialists is expected by 2030, according to recent Forrester and U.S.

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How to Increase Your Social Impact in 2022

Televerde

The UN outlines 17 goals for improving the world’s social impact by 2030, called the Sustainable Development Goals. In 2015, the United Nations established 17 interlinked global goals for society by 2030. How to Measure Your Social Impact. Social impact is more of an abstract idea instead of a concrete and measurable concept.